2. • Why Facebook Advertising?
• Facebook Advertising & Business
• How Business Can Create Ads?
• FB Advertising Process - Example
• FB Advertising Process (Contd.) – Example Ads
• Facebook Analytics
Index
3. Why Facebook Advertising?
• As of the first quarter of 2016, Facebook had 1.65 billion monthly active users. Active users are those which have
logged in to Facebook during the last 30 days.
• With such a big user base, Facebook provides a wide range of advertising options from page likes to driving clicks to
websites based on a variety of targeting options like demography, geo, interests & others.
• A wide range of products & services to reach
5. How Business Can Create Ads?
Create a Facebook Business Page
Create goals for your Facebook ads
Choose an objective for your campaign
Choose your target audience and ad spend
Choose how you want your ad to look
Place order for ads
6. FB Advertising Process
Step 1- The Objective Step 2- Audience & Placements
Step 3 –The Budget Step 4 – Ad Format
7. FB Advertising Process (Contd.) – Ads on the Feed
Step 4- Desktop News Feed Advt. Step 5 – Desktop Right Column Advt
How Your ads on Desktop, Mobile & Audience Network Will Look.
8. Facebook Analytics
Once the ads are run, a rich amount of information is available on how ads are performing, the CTR,
the budget spent, Demography reached & others. Some of it is shown below.
Post Reach
Demography reached
Net Likes