Blogs have evolved from simple personal websites to influential online platforms. Early blogs in the 1990s allowed non-technical users to easily publish content online. Popular blogging platforms now include Blogger, WordPress, and TypePad. Blogs can be used for personal diaries, news, brands, organizations, and specific topics or industries. Analytics tools help bloggers measure their audience and engagement. Blogs have grown to millions of sites and integrate with social media, with many bloggers active on YouTube, forums, and social networks.

1. Harshavardhan M Prabhakar
2015

2. Blogs are easy-to-use websites where one can quickly post thoughts, publish
articles and interact with people. Blogs can be of a single individual or Multi
Author Blogs (MAB’s).
Previously, a knowledge of such technologies as HTML and FTP had
been required to publish content on the Web. The emergence and
growth of blogs in the late 1990s coincided with the advent of web
publishing tools that facilitated the posting of content by non-technical
users.

3. Origin of BlogsOrigin of Blogs
• Before blogging became popular Usenet, forums & others were used to
have running conversation with threads.
• Justin Hall, who began personal blogging in 1994 while a student at
Swarthmore College, is generally recognized as one of the earlier
bloggers,
• Another early blog was Wearable Wireless Webcam, an online shared
diary of a person's personal life combining text, video, and pictures.
• Evan Williams and Meg Hourihan (Pyra Labs) launched Blogger.com in
August 1999 (purchased by Google in February 2003)
By 2004, the role of blogs became increasingly mainstream, as political
consultants, news services, and companies began using them as tools for
outreach and opinion forming.

4. Types of BlogsTypes of Blogs
• The personal blog, an ongoing diary or commentary by an individual, is
the traditional and the most common blog.
• Microblogging is the practice of posting short text, pictures, links,
videos, or others on Twitter, Tumblr
• Corporate & organizational blogs to enhance the communication and
culture in a corporation or externally for marketing, branding or public
relations
• By genre - Political blogs, health blogs, travel blogs, gardening blogs,
house blogs, fashion blogs, project blogs & others
• By media type - A blog comprising videos is a vlog, one comprising
links is a linklog, or one comprising photos is called a photoblog.

5. Creating your own BlogCreating your own Blog
Hosted
Blogger - http://www.blogger.com
WordPress - http://www.wordpress.com
TypePad - http://www.typepad.com
Installed
WordPress - http://www.wordpress.org
 MovableType - http://www.movabletype.org
Influential Blogs
 Non Profit - Greenpeace, National Public Radio (NPR), TED
 Education : Harvard University, Stanford University, NY Univ
 Media : BBC, economist, USA today, Drudge report, Gawker
 Social Media - Read write web, Mashable, Techcrunch
 Company : Boeing, Adidas, GE health care

6. Blog PromotionBlog Promotion
• Exchange links with other bloggers
• Submit to blog directories, general directories
• Create and give away blog themes (with a link to your blog in the
footer)
• Comment on DoFollow blogs
• Blog communities - MyBlogLog, Blog Catalog
• Social media
• Syndicate your posts by submiting your rss feed
• Ping your blog.
• SEO
• Squidoo or Hubpages - You can add your blog’s link, rss feed, and start
sending traffic to your site right away.
• Bookmarking – Stumble upon, Delicious
• Find out who is blogging in your industry. Subscribe to their blog, then
add comments when appropriate.

7. Blogs & Social MediaBlogs & Social Media
• Web 2.0 is the evolution of the World
Wide Web technology that aims to
facilitate creativity, information
sharing, and, most notably,
collaboration among people.
• Blogs can be promoted through your
digg, facebook, reddit, twitter, linked
in, Alltop, Indiblogger & other
profiles.
• Use the same name and photo at all
sites so that people can easily
recognize you .
• Personalize your profile and list your
business information . Always be
adding friends to network.

8. Blog Analytics
 Need to add a statistics tracker to your blog. Users can get info on how many visitors and
pageviews their blog is receiving, what sources are sending the traffic, what search
phrases are resulting in visitors
 Other basic information like bounce rate, browsers used, operating systems used, Search
Keywords people use to find your blog & Social Media traffic can also be measured
through the tool.
 Analytic Tools - Google Analytics, AWStats, Piwik, Tracewatch, Statcounter & others.
Search Keywords Referrers Geo Visits

9. Stats on BlogsStats on Blogs
 6.7 million people publish blogs on blogging websites, and another 12 million write blogs
using their social networks.
 Women make up the majority of bloggers, and half of bloggers are aged 18-34
 About 1 in 3 bloggers are Moms, and 52 percent of bloggers are parents with kids under
18 years-old in their household
 Bloggers are active across social media: they’re twice as likely to post/comment on
consumer-generated video sites like YouTube, and nearly three times more likely to post
in Message Boards/Forums
 Three out of the top 10 social networking sites in the U.S. – Blogger, WordPress and
Tumblr – are for consumer-generated blogs.
 By the end of 2011, NM Incite, a Nielsen/McKinsey company, tracked over 181 million
blogs around the world, up from 36 million only five years earlier in 2006.

10. Case StudyCase StudyBubblecube.wordpress.com
Started in – Aug 2010
No. of posts – 665
Highest traffic in a day – 1072 views on Sep 15, 2010
Top Post – Dhoom 3 Game Download– 21,015 views
Top Keyword – Dhoom 3 Game Download– 477 views
Top Search Engine – Google with 53,000 views
No. of followers of the blog – 60
Total no. of comments – 515, No of Tags – 2,300, most comments for a post - 36
No. of shares – 13,000
Volkswagen India #anything4jetta Twitter Campaign – 8 shares
https://www.ibm.com/developerworks/mydeveloperworks/blogs/dig
italmarketing/?lang=en#
Started in – May 2010
No. of posts – 80
Total Visits –Around 50,000
Top visits - Mobile Apps vs Mobile Websites – 5108 visits

11. Blog CitationsBlog Citations
 Harnessing the Crowd sourcing Power of Social Media for Disaster Relief is a study by
Doctoral students & an anthropologist at the Univ. of Arizona.
 The blog (bubblecube.wordpress.com) has been cited by them as a reference for their
study using the post Japan Tsunami & Earthquake– use of Twitter, Facebook, Skype &
other social networks(
http://bubblecube.wordpress.com/2011/03/12/japan-tsunami-earthquake/)
 Won awards in blog events like Apollo Hospitals, Microsoft Cloud & others.
 Mentioned by Author Chethan Bhagath on his twitter profile as part of Kotak Mahindra
Banking Event

12. Thank YouThank You