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CONCEPT OF MARKETING; DIFFERENCE BETWEEN MARKETING AND SELLING;MARKETING MIX;MARKETING ENVIRONMENT
B.com 2 nd sem unit 1 INTRODUCTION TO MARKETING; calcutta university
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viveksangwan007
almost everything covered related to markrting management............ DHEERAJ KARUNAKAR
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ajithsrc
Marketing Management modlue 1 uma K
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Chapter 1 & 2 Consumer Behavior Business orientations, What the Businessman should know about consumers? Meaning and Definitions of C-B, Relationship between CB and other subjects Books for Reference Schiffman and Kaunuk “Consumer Behavior”-Prentice-Hall of India. Sheth Mittal “Consumer Behavior-A Managerial perspective- Thompson NK Sahani, Meenu Gupta “Consumer Behavior”-Kalyani Publishers. Suja R Nair “Consumer Behavior –Text and cases-Himalaya Publishing House.
An introduction to consumer behavior and phychology Chapter 1 & 2
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Nagendra Babu
Consumer Behavior Consumer Behavior is the study of when, why, how and where people do or do not buy a product. It basically depends on the psychology of the consumer. It attempts to understand the buyer decision making process both individually & in groups. In the study of Consumer Behaviour main focus is the customer satisfaction because customer is the only person with whose presence businesses actually exists
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Marketing Management module 3 uma k
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MAHUA MUKHERJEE
consumer behaviour, organizational buying, buying roles, influencers, gatekeepers, consumer involvement, Complex Buying behavior, Dissonance-Reducing Buying behavior, Habitual Buying behavior, Variety Seeking Buying behavior, factors affecting consumer behaviour, social, cultural, personal, psychological, marketing, key psychological processes, Consumer Decision Making Process, Characteristics of Business Marketers, Business Market versus Consumer Market, Buying Situations, straight rebuy, Modified Rebuy New Task, Participants in Industrial Buying, Stages in Industrial Buying Process
4. consumer behaviour
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Dr. Parveen Kaur Nagpal
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Marketing environment
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Rajan Lamsal
consumer buying behaviour and industrial buying behaviour
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SUJIT DAS
Consumer Behaviour
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Consumer Behaviour
Mayank Kashyap
It is based on the consumer behaviour and their process and the marketing strategy how it influence on different products or brands. I took the example of PUMA its marketing strategy how it works and how it is brought to the market.
Presentation on consumer behaviour and marketing strategy
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KARISHMA KUMARI
Based on my knoledge
Ethics in Service marketing,,!!
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knoxbusiness
Consumer behaviour
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Saravanan Muruga
Consumer Decision Making Process and models -Howard Sheth, Nicosia Model, Engel Blackwell and Kollat, pavlovian lerning model, sociological model, Psychoanalytic(Sigmund Freud), Andreason
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Consumer Behavior and Marketing Communication( MBA 034) Sem 3rd Mahamaya Technical University (MTU,Noida) Unit 1 & unit 2
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Dr. Akansha Jain
Chapter 1 & 2 Consumer Behavior Business orientations, What the Businessman should know about consumers? Meaning and Definitions of C-B, Relationship between CB and other subjects Books for Reference Schiffman and Kaunuk “Consumer Behavior”-Prentice-Hall of India. Sheth Mittal “Consumer Behavior-A Managerial perspective- Thompson NK Sahani, Meenu Gupta “Consumer Behavior”-Kalyani Publishers. Suja R Nair “Consumer Behavior –Text and cases-Himalaya Publishing House.
An introduction to consumer behavior and phychology Chapter 1 & 2
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Nagendra Babu
Consumer Behavior Consumer Behavior is the study of when, why, how and where people do or do not buy a product. It basically depends on the psychology of the consumer. It attempts to understand the buyer decision making process both individually & in groups. In the study of Consumer Behaviour main focus is the customer satisfaction because customer is the only person with whose presence businesses actually exists
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business ethics ; whistle blowing ; accounting and ethics ; ethics in HRM ; ethics in management ; marketing and ethics ; AMA code ; CRM ; social responsibility marketing ; calcutta university semester 4 business ethics ;
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consumer behaviour, organizational buying, buying roles, influencers, gatekeepers, consumer involvement, Complex Buying behavior, Dissonance-Reducing Buying behavior, Habitual Buying behavior, Variety Seeking Buying behavior, factors affecting consumer behaviour, social, cultural, personal, psychological, marketing, key psychological processes, Consumer Decision Making Process, Characteristics of Business Marketers, Business Market versus Consumer Market, Buying Situations, straight rebuy, Modified Rebuy New Task, Participants in Industrial Buying, Stages in Industrial Buying Process
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Dr. Parveen Kaur Nagpal
Slide of Marketing Environment forther study
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...
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HBM Marketing CMD
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En vedette
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We asked LinkedIn members worldwide about their levels of interest in the latest wave of technology: whether they’re using wearables, and whether they intend to buy self-driving cars and VR headsets as they become available. We asked them too about their attitudes to technology and to the growing role of Artificial Intelligence (AI) in the devices that they use. The answers were fascinating – and in many cases, surprising. This SlideShare explores the full results of this study, including detailed market-by-market breakdowns of intention levels for each technology – and how attitudes change with age, location and seniority level. If you’re marketing a tech brand – or planning to use VR and wearables to reach a professional audience – then these are insights you won’t want to miss.
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student of Dezyne E'cole College ,www.dezyneecole.com
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Consumer behaviour is the study of people and the processes they use to select, use and discard items and services, as well as their emotional, mental, and behavioural responses. Customer Behaviour is a discipline of psychology that studies the steps that a consumer goes through before acquiring goods or services for personal consumption.
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consumer behaviour (1).pptx
SoujanyaLk1
Consumer behavior or consumer buying behavior are all the aspects that affect consumers' search, selection, and purchase of products.
Consumer behaviour
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NanditaMenhdiratta
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TeaganShelton
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INTRODUCTION: Consumer behavior is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. DEFINITION:1. According to Engel, Blackwell, and Mansard:- ‘Consumer behavior is the actions and decision processes of people who purchase goods and services for personal consumption’. 2.According to Louden and Bitta:- ‘Consumer behavior is the decision process and physical activity, which individuals engage in when evaluating, acquiring, using or disposing of goods and services’. NATURE OF CONSUMER BEHAVIOR : 1.PROCESS:-Consumer behavior is a systematic process relating to buying decisions of the customers. The buying process consists of the following steps: a.Need identification to buy the product. b.Information search relating to the product. c.Listing of alternative brands. d.Evaluating the alternative (cost-benefit analysis) e.Purchase decision. f. Post-purchase evaluation by the marketer.
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saurabhmahajan54
For marketers and marketing students the importance of understanding the behavior of consumer is very important. Understanding Consumer Behavior can be directly related to the profit/ promotion of any product or service. This presentation is associated with a Lecture delivered to M.B.A students.
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In this session, we will delve into strategic approaches for optimizing knowledge management within Microsoft 365, amidst the evolving landscape of Copilot. From leveraging automatic metadata classification and permission governance with SharePoint Premium, to unlocking Viva Engage for the cultivation of knowledge and communities, you will gain actionable insights to bolster your organization's knowledge-sharing initiatives. In this session, we will also explore how to facilitate solutions to enable your employees to find answers and expertise within Microsoft 365. You will leave equipped with practical techniques and a deeper understanding of how there is more to effective knowledge management than just enabling Copilot, but building actual solutions to prepare the knowledge that Copilot and your employees can use.
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Effective data discovery is crucial for maintaining compliance and mitigating risks in today's rapidly evolving privacy landscape. However, traditional manual approaches often struggle to keep pace with the growing volume and complexity of data. Join us for an insightful webinar where industry leaders from TrustArc and Privya will share their expertise on leveraging AI-powered solutions to revolutionize data discovery. You'll learn how to: - Effortlessly maintain a comprehensive, up-to-date data inventory - Harness code scanning insights to gain complete visibility into data flows leveraging the advantages of code scanning over DB scanning - Simplify compliance by leveraging Privya's integration with TrustArc - Implement proven strategies to mitigate third-party risks Our panel of experts will discuss real-world case studies and share practical strategies for overcoming common data discovery challenges. They'll also explore the latest trends and innovations in AI-driven data management, and how these technologies can help organizations stay ahead of the curve in an ever-changing privacy landscape.
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Join our latest Connector Corner webinar to discover how UiPath Integration Service revolutionizes API-centric automation in a 'Quote to Cash' process—and how that automation empowers businesses to accelerate revenue generation. A comprehensive demo will explore connecting systems, GenAI, and people, through powerful pre-built connectors designed to speed process cycle times. Speakers: James Dickson, Senior Software Engineer Charlie Greenberg, Host, Product Marketing Manager
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Stay safe, grab a drink and join us virtually for our upcoming "GenAI Risks & Security" Meetup to hear about how to uncover critical GenAI risks and vulnerabilities, AI security considerations in every company, and how a CISO should navigate through GenAI Risks.
GenAI Risks & Security Meetup 01052024.pdf
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What are drone anti-jamming systems? The drone anti-jamming systems and anti-spoof technology protect against interference, jamming, and spoofing of the UAVs. To protect their security, countries are beginning to research drone anti-jamming systems, also known as drone strike weapons. The anti-jam and anti-spoof technology protects against interference, jamming and spoofing. A drone strike weapon is a drone attack weapon that can attack and destroy enemy drones. So what is so unique about this amazing system?
What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?
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Scaling API-first – The story of a global engineering organization Ian Reasor, Senior Computer Scientist - Adobe Radu Cotescu, Senior Computer Scientist - Adobe Apidays New York 2024: The API Economy in the AI Era (April 30 & May 1, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/
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apidays
Read about the journey the Adobe Experience Manager team has gone through in order to become and scale API-first throughout the organisation.
Scaling API-first – The story of a global engineering organization
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This presentation explores the impact of HTML injection attacks on web applications, detailing how attackers exploit vulnerabilities to inject malicious code into web pages. Learn about the potential consequences of such attacks and discover effective mitigation strategies to protect your web applications from HTML injection vulnerabilities. for more information visit https://bostoninstituteofanalytics.org/category/cyber-security-ethical-hacking/
HTML Injection Attacks: Impact and Mitigation Strategies
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Discord is a free app offering voice, video, and text chat functionalities, primarily catering to the gaming community. It serves as a hub for users to create and join servers tailored to their interests. Discord’s ecosystem comprises servers, each functioning as a distinct online community with its own channels dedicated to specific topics or activities. Users can engage in text-based discussions, voice calls, or video chats within these channels. Understanding Discord Servers Discord servers are virtual spaces where users congregate to interact, share content, and build communities. Servers may revolve around gaming, hobbies, interests, or fandoms, providing a platform for like-minded individuals to connect. Communication Features Discord offers a range of communication tools, including text channels for messaging, voice channels for real-time audio conversations, and video channels for face-to-face interactions. These features facilitate seamless communication and collaboration. What Does NSFW Mean? The acronym NSFW stands for “Not Safe For Work,” indicating content that may be inappropriate for professional or public settings. NSFW Content NSFW content encompasses material that is sexually explicit, violent, or otherwise graphic in nature. It often includes nudity, profanity, or depictions of sensitive topics.
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
UK Journal
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ThousandEyes
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How to Troubleshoot Apps for the Modern Connected Worker
ThousandEyes
Enterprise Knowledge’s Urmi Majumder, Principal Data Architecture Consultant, and Fernando Aguilar Islas, Senior Data Science Consultant, presented "Driving Behavioral Change for Information Management through Data-Driven Green Strategy" on March 27, 2024 at Enterprise Data World (EDW) in Orlando, Florida. In this presentation, Urmi and Fernando discussed a case study describing how the information management division in a large supply chain organization drove user behavior change through awareness of the carbon footprint of their duplicated and near-duplicated content, identified via advanced data analytics. Check out their presentation to gain valuable perspectives on utilizing data-driven strategies to influence positive behavioral shifts and support sustainability initiatives within your organization. In this session, participants gained answers to the following questions: - What is a Green Information Management (IM) Strategy, and why should you have one? - How can Artificial Intelligence (AI) and Machine Learning (ML) support your Green IM Strategy through content deduplication? - How can an organization use insights into their data to influence employee behavior for IM? - How can you reap additional benefits from content reduction that go beyond Green IM?
Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...
Enterprise Knowledge
Created by Mozilla Research in 2012 and now part of Linux Foundation Europe, the Servo project is an experimental rendering engine written in Rust. It combines memory safety and concurrency to create an independent, modular, and embeddable rendering engine that adheres to web standards. Stewardship of Servo moved from Mozilla Research to the Linux Foundation in 2020, where its mission remains unchanged. After some slow years, in 2023 there has been renewed activity on the project, with a roadmap now focused on improving the engine’s CSS 2 conformance, exploring Android support, and making Servo a practical embeddable rendering engine. In this presentation, Rakhi Sharma reviews the status of the project, our recent developments in 2023, our collaboration with Tauri to make Servo an easy-to-use embeddable rendering engine, and our plans for the future to make Servo an alternative web rendering engine for the embedded devices industry. (c) Embedded Open Source Summit 2024 April 16-18, 2024 Seattle, Washington (US) https://events.linuxfoundation.org/embedded-open-source-summit/ https://ossna2024.sched.com/event/1aBNF/a-year-of-servo-reboot-where-are-we-now-rakhi-sharma-igalia
A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?
Igalia
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[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf
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Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
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Tata AIG General Insurance Company - Insurer Innovation Award 2024
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Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
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Axa Assurance Maroc - Insurer Innovation Award 2024
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2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...
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Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
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HTML Injection Attacks: Impact and Mitigation Strategies
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...
A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?
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Consumer Decision Making
Process The Buying process by a consumer is triggered by his specific needs.
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