If I'm not mistaken this is my last integrated presentation for Indika before I moved into my next company.

1. NEO REXTREME
Preliminary Proposal

2. THE BRIEF
Re-Launch Rexona Men
The Most Advance DEO that will even work in the future
WHY??? • The pinnacle of top efficacy
• 1 million nano-particles of targeted protection per
second
• The most advance and powerful Rexona Men Ever!!
This has to be proven through certain activations
Create Awareness
interest to buy  loyal customer Fulfill Men’s Eager
Induce Product Experience

3. BACKGROUND
CASE Maximize the utilize of the REXOWING – Future Environment
Protector
MISSION An agent is about to search & train a group of chosen people to
maximize the utility of the future machine that will suitable for
future challenge
HOW???
through unconventional activation which represent future technology, design &
creativity
Future Design & Concept
Competition
EO TASK
Futuristic Exhibition Event

4. TARGET MARKET
Male 20 – 30 y.o. SES; A,B,C+
First Jobber
Wants to prove he can be
successful in what he’s doing
Grooming is important
Good taste & style
Curious on technology
Risk taker but still reasonable
When it comes to gadget
When it comes to movies

5. ACTIVATON IDEA
FUTURE READY (DEO) PROTECTION
Over Engineered, and Dare To Take The Risk
CONCEPT

6. REXTREME REVOLUTION
FUTURE PROTOTYPE NEO REXTREME ACTION
Pre Event
Workshop
Mobile Branding
Competition
1st Leg (16 Dec ’08 – 5 Jan ’09) 2nd Leg (12 Jan - 2 Feb ’09)
Registration Registration
Judging Judging
Exhibition 1st Leg : Exhibition 2nd Leg :
- 1st Leg Top 10 (National) by judges - 2nd Leg Top 10 (National) by judges
- Best of the best Surabaya Participants - Best of the best Bandung Participants
Surabaya Event – 10 Jan ‘09 Bandung Event – 7 Feb ‘09
Final Exhibition
Judging
- 1st leg Top 10 & 2nd leg Top
- Best of the best Jakarta Participants
Jakarta Event – 14 Feb ‘09

7. FUTURE PROTOTYPE
-THE COMPETITION-

8. FUTURE PROTOTYPE
PRE EVENT
Workshop • Educational talkshow at campuses Surabaya :
• Technology icon keynote speakers • Comp. promo – December 9th, 2008
• Prototype display • Registration – December 16th, 2008
• Futuristic demo – Robotic Hand • Big bang promo – January 6th, 2009
• Competition promo
Alternative Venue : ITS / UNAIR / UBAYA
• Competition registration
• Big bang promotion
• Product sampling Bandung :
• Doorprize • Comp. promo – December 10th, 2008
• Registration – January 12th, 2009
• Big bang promo – February 3rd , 2009
Alternative Venue : ITB / Itenas / Univ.
Widyatama / Univ. Pasundan
Jakarta :
• Comp. promo – December 11th, 2008
• Grabbing Gadget Freak
Community • Registration – January 19th, 2009
Mobile Branding • Competition promo • Big bang promo – February 10th , 2009
• Competition registration Alternative Venue : UPH / Univ. Trisakti / IEU
• Big bang promotion / UI

11. FUTURE PROTOTYPE
COMPETITION
Theme FRIENDLY FUTURE
Participant Classification • Beginner (below 18 y.o. / High school)
• Advance (18 – 30 y.o. / Graduate or Post
Graduate)
• Public (above 30 y.o. or groups consist of
variant age distribution)
PERSONAL OR INSTITUTION
Prototype Category • Communication, network & entertainment
• Fashion & accessories
• Body, health & environmental
• Transportation
Judgment Criteria • Functional
• Creativity / Imagination
• Design

12. FUTURE PROTOTYPE
COMPETITION
National Competition Competition will be devided into 2 terms Registration :
 1st Leg  December 16th, 2008 – January 5th, 2009
1st Leg is to find the • National Coverage Participants
first 10 finalists to
• Judge :
enter the final round
in Jakarta • Functional
• Creativity / Imagination
• Design]
• To Choose top 10 finalists to enter the final round in Jakarta
• 1st Leg Top 10 ten prototype will be displayed at SURABAYA EVENT
Instead of 10 national finalists, there will also be displayed best of
the best Surabaya participants which are voted through the instore
activity
TO MAXIMIZE AUDIENCE AT THE EVENT & INDUCE INSTORE
PARTICIPANTS IN SURABAYA

13. FUTURE PROTOTYPE
COMPETITION
National Competition  2nd Leg  January 12th, 2009 - February 2nd, 2009
• National Coverage Participants
2nd Leg is to find the • Judge :
second 10 finalists to
• Functional
enter the final round
in Jakarta • Creativity / Imagination
• Design
• To Choose top 10 finalist to enter the final round in Jakarta
• 2nd Leg Top 10 ten prototype will be displayed at BANDUNG EVENT
Instead of 10 national finalists, there will also be displayed best of
the best Bandung participants which are voted through the instore
activity
TO MAXIMIZE AUDIENCE AT THE EVENT & INDUCE INSTORE
PARTICIPANTS IN BANDUNG

14. FUTURE PROTOTYPE
COMPETITION
National Competition 1ST Leg Finalists 2nd Leg Finalists
(10 Participants) (10 Participants)
Will be displayed & competed at JAKARTA EVENT
1st Winner
2nd Winner
3rd Winner
Instead of 20 national finalists, there will also be displayed best of
the best Jakarta participants which are voted through the in store
activity
TO MAXIMIZE AUDIENCE AT THE EVENT & INDUCE INSTORE
PARTICIPANTS IN JAKARTA

15. FUTURE PROTOTYPE
COMPETITION
National Competition • 1st Leg Finalist  Blackberry + 3 mio
• 2nd Leg Finalist  Blackberry + 3 mio
• 1st Winner  1 unit of Macbook Air + 10 mio
• 2nd Winner  1 unit of Macbook + 7,5 mio
• 3rd Winner  1 unit of Iphone + 5 mio
• 4th – 20th Place  4 mio [each group]
Chance to visit 2009
International BEST OF THE BEST
Technology Exhibition • Surabaya Top 20  PSP + 2,5 mio
• Bandung Top 20  PSP + 2,5 mio
• Jakarta Top 20  PSP + 2,5 mio

16. FUTURE PROTOTYPE
EVENT REFERENCE

17. FUTURE PROTOTYPE
ALTERNATIVE ICON
Judges Roy Suryo / Betti Alisjahbana (Presdir IBM Asia Pasifik) / Rizal
Mantovani / Arian (FSRD ITB) / Ruang Rupa (Komunitas Seni IKJ)
Keynote Speakers Wimar Witoelar / Betti Alisjahbana (Presdir IBM Asia Pasifik) / Arifin
Paninggoro / BJ. Habibie / LIPI

18. NEO REXTREME ACTION
-THE EVENT-

19. NEO REXTREME ACTION
FINAL EXHIBITION AREA
Communication, networking &
Entertainment Site
Fashion & Accessories Site
Body, Health & Wellbeing Site
Transportation Site
REXONA CORNER
Product Display
Selling & Sampling
FUTURE CHALLENGE AREA
RexoPod
RexoWings
RexoJet
ENTERTAINMENT AREA

26. NEO REXTREME ACTION
FUTURE CHALLENGE AREA
RexoPod • Virtual Pilot
• Nintendo Wii
RexoJet • Challenge to unplug certain quantity of cable in the right
order to start the jet engine. To get the right order, players
have to give the correct answer given in the computer.
• Challenge to place RexonaMen product to the right slot
using remote robotic hand during certain time.
RexoWings Challenge to hit moving target using over engineered gun
to get points.

31. NEO REXTREME ACTION
Participants Mechanism
Audience
Product Purchase To induce product selling & product experience
Magnetic Card Purchasers will get magnetic card to play the games on the event by
swiping the card through the device in each game
Play Games Maximum limit of the card is twice round for each game then they
have to buy another product in order to get the new magnetic card.

35. NEO REXTREME ACTION
SCHEDULE
Surabaya Date : Saturday, January 10th, 2009
Time : 10am – 10pm
Venue : Parkir Vallet TP 4
Bandung Date : Saturday, February 7th, 2009
Time : 10am – 10pm
Venue : Plaza Bandung Supermal / Union Square Ciwalk
Jakarta Date : Saturday, February 14th, 2009
Time : 10am – 10pm
Venue : Plaza Barat Senayan / Plaza Selatan Senayan /
Margocity, Depok

36. NEO REXTREME ACTION
DRAFT RUNDOWN
10:00 – 22:00 Exhibition / Booth Activity / Gather Crowd
15:00 – 16:00 Stage Performance – Local Band
16:00 – 16:30 Exhibition Journey
16:30 – 17:00 Dare to Take the Risk Round
• MC pick randomly for 2 audiences
• Dare one of them to finish all the 3 games in certain minutes
• The other one can double dare the challenge by minimizing the time
• The fastest time offered will play this round
17:00 – 18:00 Stage Performance – Local Band
18:00 – 19:00 Break (Booth Activity goes on)
19:00 – 19:30 Opening Act
19:30 – 20:00 Exhibition Awarding
20:00 – 21:00 Stage Performance – Guest Star 1
21:00 – 22:00 Stage Performance – Guest Star 2
22:00 – end Closing – DJ Performance

37. NEO REXTREME ACTION
ALTERNATIVE TALENT
MC VJ Ben & VJ Marissa / VJ Daniel & VJ Cathy
Stage Performers Nidji / Andra & the Backbone / J Rocks / Goodnight Electric / Rocket
Rockers / Mobil Derek

38. INSTORE ACTIVATION

39. IN STORE ACTIVATION
[to be proposed]
REXONAMEN MACHINE
Audience
Product Purchase Participate in Instore Activation
Barcode ID Get Barcode ID to gain the product
Barcode Sensor Put the barcode in the sensor device to automatically gain the
product from the Rexona men Machine
Vote Vote for the ‘best of the best’ prototype in each city through
touchscreen device.

40. SPG COSTUME

43. MISSION ACCOMPLISHED
-Thank You-