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Corporate Giving by the Tobacco Industry: An ASEAN Overview 
MyWATCH-SEATCA-MySIHAT 
Seminar on Good Governance & Ethical Corporate Social Responsibility (CSR) 
Dr Zarihah Zain 
Lincoln University College & MyWATCH
Tobacco Industry CSR
WHO Report: Tobacco industry and corporate responsibility… an inherent contradiction 
 Every year over 6 million people worldwide die from tobacco related diseases 
 An industry that kills half its customers prematurely cannot be considered “socially responsible” 
www.who.int/tobacco/communications/CSR_report.pdf
The WHO Director-General Describes the Tobacco Industry… 
The tobacco industry is a “ruthless and devious enemy” whose “Tactics aimed at undermining anti-tobacco campaigns, and subverting the Framework Convention, are no longer covert or cloaked by an image of corporate social responsibility. They are out in the open and they are extremely aggressive.” 
http://bit.ly/JsBuPB 
Dr Margaret Chan, DG, WHO
3 Major Tobacco Multinationals
Philip Morris International CSR in Asia 
2009 
# projects 
Total 
$ 
2010 
# 
projects 
Total 
$ 
2011 
# 
projects 
Total 
$ 
Indonesia 
20 
6764673 
13 
6272864 
8 
6252917 
Malaysia 
4 
130250 
3 
140000 
4 
252200 
Philippines 
4 
1199740 
6 
1014996 
7 
2252938 
Singapore 
2 
47389 
3 
73429 
2 
57693 
Thailand 
7 
183919 
5 
205818 
9 
312023 
Vietnam 
3 
98275 
1 
82000 
2 
92150 
TOTAL 
40 
8424246 
31 
7789107 
32 
9219921
Philip Morris International CSR in Asia 
2012 
# projects 
Total 
$ 
2013 # projects 
Total 
$ 
Indonesia 
9 
6424999 
9 
6500000 
Malaysia 
7 
759000 
3 
600000 
Philippines 
5 
2457126 
4 
4792016 
Singapore 
2 
50000 
2 
60000 
Thailand 
5 
420000 
6 
460000 
Vietnam 
3 
89160 
2 
120000 
TOTAL 
31 
10200285 
26 
12532016 
PMI has substantial spending on its CSR-washing activities in Indonesia and is increasing expenditure in Malaysia, Philippines, Thailand
BAT’s CSR Activities in ASEAN 
Country 
Education – Scholarships school Bldgs 
Poverty – Community Projects 
Disaster Relief 
Environment 
Cambodia 
✓ 
✓ 
Indonesia 
✓ 
✓ 
✓ 
Malaysia 
✓ 
Vietnam 
✓
CSR by JTI: 2009 - 2011 
Country 
Education – Scholarships school Bldgs 
Poverty – Community Projects 
Disaster Relief 
Environment 
Malaysia 
¥ 
¥ 
Philippines 
¥¥ 
¥ 
Vietnam 
¥ 
¥ 
¥¥¥
 Article 5.3 - Recommendation 6: 
De-normalize and, to the extent possible, regulate activities described as “socially responsible” by the tobacco industry, including but not limited to activities described as corporate social responsibility”. 
 Article 13: 
The Parties should ban contributions from tobacco companies to any other entity for “socially responsible causes”, as this is a form of sponsorship. 
International Treaty - WHO FCTC
Status of legislation on banning TI CSR-washing in ASEAN 
Brunei 
Cambodia 
Indonesia 
Lao PDR 
Malaysia 
No CSR 
Ban Publicity 
Partial Ban 
No Ban 
No Ban 
Myanmar 
Philippines 
Singapore 
Thailand 
Vietnam 
No Ban 
No ban 
Ban Publicity 
Ban Publicity 
Ban Publicity
Philippines: Ban on donations to schools: Philippines Education Department has issued a circular, Order No.6/2012, restricts interaction of officials with the tobacco industry and includes a prohibition of the tobacco industry contributing funds. 
Thailand: Ban donations to government organizations: by Cabinet decision ban both donation and publicity of CSR by TI to government agencies. 
Positive move in the region
1.CSR Ban: Mauritius has banned CSR by tobacco industry 
2.DECLARATION of 1st International Conference on Corporate Social Responsibility, Business & Human Rights (ICCSRBHR): CSR activities by the tobacco industry should be prohibited because tobacco is a hazardous product that kills half its regular uses prematurely. 
3.Large institutions no longer accept grants: eg the Red Cross International refuses funding from the tobacco industry 
EMERGING TRENDS ON BANNING CSR
1.Ban all CSR activities by the tobacco industry 
As first step - Ban all publicity for CSR activities by the tobacco industry 
2.Government officials and departments should not be beneficiaries of tobacco industry grants 
3.Civil Society should be alerted on tobacco industry’s tactic 
4.EXPOSE and DENORMALIZE tobacco industry 
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Dr.zarihah zain ti csr in asean

  • 1. Corporate Giving by the Tobacco Industry: An ASEAN Overview MyWATCH-SEATCA-MySIHAT Seminar on Good Governance & Ethical Corporate Social Responsibility (CSR) Dr Zarihah Zain Lincoln University College & MyWATCH
  • 3. WHO Report: Tobacco industry and corporate responsibility… an inherent contradiction  Every year over 6 million people worldwide die from tobacco related diseases  An industry that kills half its customers prematurely cannot be considered “socially responsible” www.who.int/tobacco/communications/CSR_report.pdf
  • 4. The WHO Director-General Describes the Tobacco Industry… The tobacco industry is a “ruthless and devious enemy” whose “Tactics aimed at undermining anti-tobacco campaigns, and subverting the Framework Convention, are no longer covert or cloaked by an image of corporate social responsibility. They are out in the open and they are extremely aggressive.” http://bit.ly/JsBuPB Dr Margaret Chan, DG, WHO
  • 5. 3 Major Tobacco Multinationals
  • 6. Philip Morris International CSR in Asia 2009 # projects Total $ 2010 # projects Total $ 2011 # projects Total $ Indonesia 20 6764673 13 6272864 8 6252917 Malaysia 4 130250 3 140000 4 252200 Philippines 4 1199740 6 1014996 7 2252938 Singapore 2 47389 3 73429 2 57693 Thailand 7 183919 5 205818 9 312023 Vietnam 3 98275 1 82000 2 92150 TOTAL 40 8424246 31 7789107 32 9219921
  • 7. Philip Morris International CSR in Asia 2012 # projects Total $ 2013 # projects Total $ Indonesia 9 6424999 9 6500000 Malaysia 7 759000 3 600000 Philippines 5 2457126 4 4792016 Singapore 2 50000 2 60000 Thailand 5 420000 6 460000 Vietnam 3 89160 2 120000 TOTAL 31 10200285 26 12532016 PMI has substantial spending on its CSR-washing activities in Indonesia and is increasing expenditure in Malaysia, Philippines, Thailand
  • 8. BAT’s CSR Activities in ASEAN Country Education – Scholarships school Bldgs Poverty – Community Projects Disaster Relief Environment Cambodia ✓ ✓ Indonesia ✓ ✓ ✓ Malaysia ✓ Vietnam ✓
  • 9. CSR by JTI: 2009 - 2011 Country Education – Scholarships school Bldgs Poverty – Community Projects Disaster Relief Environment Malaysia ¥ ¥ Philippines ¥¥ ¥ Vietnam ¥ ¥ ¥¥¥
  • 10.  Article 5.3 - Recommendation 6: De-normalize and, to the extent possible, regulate activities described as “socially responsible” by the tobacco industry, including but not limited to activities described as corporate social responsibility”.  Article 13: The Parties should ban contributions from tobacco companies to any other entity for “socially responsible causes”, as this is a form of sponsorship. International Treaty - WHO FCTC
  • 11. Status of legislation on banning TI CSR-washing in ASEAN Brunei Cambodia Indonesia Lao PDR Malaysia No CSR Ban Publicity Partial Ban No Ban No Ban Myanmar Philippines Singapore Thailand Vietnam No Ban No ban Ban Publicity Ban Publicity Ban Publicity
  • 12. Philippines: Ban on donations to schools: Philippines Education Department has issued a circular, Order No.6/2012, restricts interaction of officials with the tobacco industry and includes a prohibition of the tobacco industry contributing funds. Thailand: Ban donations to government organizations: by Cabinet decision ban both donation and publicity of CSR by TI to government agencies. Positive move in the region
  • 13. 1.CSR Ban: Mauritius has banned CSR by tobacco industry 2.DECLARATION of 1st International Conference on Corporate Social Responsibility, Business & Human Rights (ICCSRBHR): CSR activities by the tobacco industry should be prohibited because tobacco is a hazardous product that kills half its regular uses prematurely. 3.Large institutions no longer accept grants: eg the Red Cross International refuses funding from the tobacco industry EMERGING TRENDS ON BANNING CSR
  • 14. 1.Ban all CSR activities by the tobacco industry As first step - Ban all publicity for CSR activities by the tobacco industry 2.Government officials and departments should not be beneficiaries of tobacco industry grants 3.Civil Society should be alerted on tobacco industry’s tactic 4.EXPOSE and DENORMALIZE tobacco industry RECOMMENDATIONS