Boost Fertility New Invention Ups Success Rates.pdf
Mobile Web vs Apps v2
1. Mobile Apps Versus
Mobile Web v2.0
Joe Hass
hassgocubs@gmail.com
@hassgocubs
slideshare.net/hassgocubs
2. Change Log
Version Date Changes
Number
1.0 July 23, 2010 Initial Presentation
Added content on tablet
2.0 October 11, 2011 behavior, mobile browser
choices, mobile v desktop usage.
Updated data.
11. Growth In US Users Year Over Year
2010 v 2009 2011 v 2010
All mobile phones 8.7% 9%
Smartphones 50.3% 56.5%
http://files.ctia.org/pdf/CTIA_Survey_MY_2011_Graphics.pdf
13. What people are doing
with their phones
76%
Take a picture 73%
72%
Send/receive text messages 73%
34%
Play a game 35%
34%
Send/receive e-mail 38%
38%
Access the Internet 44%
33%
Play music 34%
34%
Record a video 34%
36%
Send a picture/video 54%
20%
Watch a video 26%
0 20 40 60 80
May 10 May 11
http://www.pewinternet.org/Reports/2010/Mobile-Access-2010/Part-2.aspx?r=1
http://pewinternet.org/Reports/2011/Cell-Phones/Section-1/How-Americans-Use-Their-Cell-Phones.aspx
14. Smartphone users versus
feature phone users
92%
Take a picture 59%
92%
Send/receive text messages 59%
64%
Play a game 14%
76%
Send/receive e-mail 10%
84%
Access the Internet 15%
64%
Play music 12%
59%
Record a video 15%
80%
Send a picture/video 36%
54%
Watch a video 5%
0% 25% 50% 75% 100%
Smartphone Feature phones
http://pewinternet.org/Reports/2011/Cell-Phones/Section-1/How-Americans-Use-Their-Cell-Phones.aspx
37. What’s Out There
4000K
3000K
2000K
1000K
6.4K 11.7K 26.7K
0K
Palm Win Phone 7 Blackberry Android iPhone Mobile Sites
http://www.distimo.com/blog/2011_04_the-battle-for-the-most-content-and-the-emerging-tablet-market/
http://www.bizreport.com/2010/10/dotmobi-2000-growth-in-number-of-mobile-ready-websites.html
38. What’s Out There
4000K
3000K
2000K
1000K
206.1K
6.4K 11.7K 26.7K
0K
Palm Win Phone 7 Blackberry Android iPhone Mobile Sites
http://www.distimo.com/blog/2011_04_the-battle-for-the-most-content-and-the-emerging-tablet-market/
http://www.bizreport.com/2010/10/dotmobi-2000-growth-in-number-of-mobile-ready-websites.html
39. What’s Out There
4000K
3000K
2000K
1000K
333.2K
206.1K
6.4K 11.7K 26.7K
0K
Palm Win Phone 7 Blackberry Android iPhone Mobile Sites
http://www.distimo.com/blog/2011_04_the-battle-for-the-most-content-and-the-emerging-tablet-market/
http://www.bizreport.com/2010/10/dotmobi-2000-growth-in-number-of-mobile-ready-websites.html
40. What’s Out There
4000K
3000K
3000K
2000K
1000K
333.2K
206.1K
6.4K 11.7K 26.7K
0K
Palm Win Phone 7 Blackberry Android iPhone Mobile Sites
http://www.distimo.com/blog/2011_04_the-battle-for-the-most-content-and-the-emerging-tablet-market/
http://www.bizreport.com/2010/10/dotmobi-2000-growth-in-number-of-mobile-ready-websites.html
41. Google Voice versus Apple
• June 2009: Google submits “Google Voice” as an
iPhone app.
• July 2009: Apple rejects app, saying “The app
replaces certain iPhone functions and features.”
• January 2010: Google rolls out Google Voice via
Web app
http://arstechnica.com/apple/news/2010/01/hands-on-with-google-voices-improved-web-app-for-iphone.ars
42. Mobile HTML5 In 2010
iPhone Safari
Full Compatability
Google Android 2.2
Opera Mini
http://gigaom.com/2010/06/19/app-creep-and-the-case-for-the-mobile-browser/
43. Mobile HTML5 In 2011
iOS 5
iOS 4.3
Google Chrome 14
Android 3.2
Full Compatibility
Android 2.3
Blackberry OS 7
WebOS 3
WebOS 2.1
Win Phone 7.5
Win Phone 7
http://www.infoworld.com/d/mobile-technology/mobile-deathmatch-apple-ios-5-vs-google-android-os-169752?page=0,3#internet
51. How you develop doesn’t change
• User Needs and Objectives
• Functional Specs and Content Requirements
• Interaction Design and Information Architecture
• Information Design
• Visual Design
• Development
• Quality Assurance
• Publish/Submit
http://www.jjg.net/elements/
52. Tale Of The Tape
Applications Browser
Location/GPS Y Y
Camera Y N
Accelerometer/Gyroscope Y Portrait/Landscape
Audio/Video Y Y
Offline Usage Y HTML5 Caching
Push Notifications Y N
Set-Up Fee $99 (Apple) $0
Billing Apple/Google Checkout Your Choice
Approval Process Y N
http://mashable.com/2010/06/10/why-you-may-not-need-a-mobile-app/
53. Tale Of The Tape
Applications Browser
Location/GPS Y Y
Camera Y N
Accelerometer/Gyroscope Y Portrait/Landscape
Audio/Video Y Y
Offline Usage Y HTML5 Caching
Push Notifications Y N
Set-Up Fee $99 (Apple) $0
Billing Apple/Google Checkout Your Choice
Approval Process Y N
http://mashable.com/2010/06/10/why-you-may-not-need-a-mobile-app/
55. Internet Traffic By Tablet, August 2011
3%
iPad
Other
97%
http://www.comscore.com/Press_Events/Press_Releases/2011/10/
Smartphones_and_Tablets_Drive_Nearly_7_Percent_of_Total_U.S._Digital_Traffic
56. Tablet Apps Available, July 2011
90,000
232
Apple iPad Android
http://pogue.blogs.nytimes.com/2011/07/01/mystery-how-many-android-tablet-apps/
57. Tablet Apps Available, July 2011
90,000
232
Apple iPad Android
http://pogue.blogs.nytimes.com/2011/07/01/mystery-how-many-android-tablet-apps/
62. Will the user needs to be connected
to the Web to use it?
63. Will the user connected to the Web
outside your “world”?
64. How fast do you want to launch it?
“After 8 days ... I get a notice that my app
had been rejected. The reason? I had called
it ‘FindIt for iPad’ on the title screen, and
this is a copyrighted term. … What
required 8 days to figure out that ‘iPad’ was
prominently placed on the main page?”
http://eclectictechie.blogspot.com/2010/06/review-process-for-ipad-apps-yikes.html
68. How Do You Want People To Find
Out About It?
• The Weather Channel iPhone Application
• The Weather Channel App for iPhone - weather.com
• Apple - Web apps - Weather
• Weather Underground for iPhone
• iPhone Weather Application
• Yahoo! Weather for mobile
• App Roundup: 10 iPhone Weather Apps
• Weather for Apple iPhone Smartphones - WeatherBug
• Fresh iPhone Apps for Oct. 7: Weather Drop, Kabaam, Anomaly...
• Find a Good Weather App for the iPhone – The Brooks Review
70. Congratulations On
Your New App/Site!
“Thread (Fio)”, Cildo Meireles. Museum of Modern Art, New York
71. How can you share this information
with the rest of the world?
• Organic
• Sniff redirect
• Integrate with other media
• Paid
• Search
• Rich/text ads
• Partnership
Molly Garris, Leo Burnett
72. Mobile Apps Versus
Mobile Web v2.0
Joe Hass
hassgocubs@gmail.com
@hassgocubs
slideshare.net/hassgocubs
Notes de l'éditeur
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This doesn’t mean that you always build for the web. This does mean that, if you’re sitting there debating between the two \n
It’s pointless to build a mobile application if you don’t have a mobile web site.\n
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Yet companies just don’t seem to feel like mobile is a priority. And I think it goes back to January 9, 2007.\n
This is the real Web!\n\nWe’ve since learned quite a bit about this: people are \n
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1984: Prodigy is founded.\n1994: Prodigy offers HTTP access.\n2000: AOL is bought by Time Warner\n\n1998: WAP 1.0 rolled out: basic standardized internet access\n2002: WAP 2.0 rolled out\n2007: iPhone\n\n2002: Palm launches third-party applications for Palm OS\nOctober 08: Android Apps Store Launches\n
1984: Prodigy is founded.\n1994: Prodigy offers HTTP access.\n2000: AOL is bought by Time Warner\n\n1998: WAP 1.0 rolled out: basic standardized internet access\n2002: WAP 2.0 rolled out\n2007: iPhone\n\n2002: Palm launches third-party applications for Palm OS\nOctober 08: Android Apps Store Launches\n
1984: Prodigy is founded.\n1994: Prodigy offers HTTP access.\n2000: AOL is bought by Time Warner\n\n1998: WAP 1.0 rolled out: basic standardized internet access\n2002: WAP 2.0 rolled out\n2007: iPhone\n\n2002: Palm launches third-party applications for Palm OS\nOctober 08: Android Apps Store Launches\n
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This is a first generation iPhone. Michael Gardner made the argument that htis was not a smart phone because it did not have outside \n
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I’m a different user when I’m on my iPhone versus when I’m on my 13-inch Macbook, versus when I’m on my 20-inch iMac.\n
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Connect: SMS, IM, email, photo sharing, and social networking\nSearch: using a search engine to find information\nEntertain: music, virtual games, videos, articles\nManage: coordinating life (schedules, banking)\nInform: viewing news sites, portals, and blogs for news or educational material\nShop: shopping sites, comparison sites, coupon codes\nNavigate: finding destinations and using an online map or GPS system to give directions\n
The only group that shows a more than 7 percentage point drop is entertainment. Everything else is being done on in the same amount \n
It’s off to figure \n
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Irwin R. Mainway, President of Mainway Toys.\n\nMakers of such exciting products as “Bag ‘O Glass” and halloween costumes such as “Johny Space Commander Mask.”\n\n\n
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This is David Pogue. Technology writer for NY Times\n\nHe wanted to know what the answer was to this question. Asks Google: no answer. Looks on the Android app store: no ability to filter that answer. Asked his 1.3 million Twitter followers for help. He finally found, buried on a forum for Android apps, an answer\n
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“Ride Metra” app for the iPhone\n
yellowpages.com on the opera browser\n
Flixter\n
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redlazer app\n
weather channel app\n
weathertap.com\n\nRemember: Google and Apple aren’t in this for the benevolent good will of a multinational corporation.\n
Search on Google for “Weather iPhone”\n