2. What
are
we
talking
about?
• Where
did
this
come
from?
• Discovering
passion
• Uncovering
the
niche
• Diversifying
the
risk
• Sweat
equity
3. Why
jump
out
and
innovate?
• Career
in
marke@ng/Passion
for
sports
• The
Memphis
Connec@on
–
Flipping
the
script
• Take
what
you
know
and
apply
it
to
a
new
idea
• Technology
Age
enables
everyone
• It’s
all
a
calculated
risk
4. Engagement
• Social
Media
(Profile
photos,
Friday
Night
Tweets…)
• Events
(Scholarship
Workshop,
Senior
Showcase)
• Daily
blogging,
news
• Television
and
radio
segments
• Addi@onal
punch
with
paid
marke@ng
5.
6. Don’t
be
the
guy
who
looks
back
with
regret….
My
high
school
football
career
is
over.
If
I
had
another
chance
I
would….
• Study
harder
• Take
the
SAT/ACT
seriously
• Complete
all
my
assignments
• Study
for
Finals
• Be
a
Student-‐Athlete,
not
a
class
clown
• Listen
to
my
parents,
teachers
&
coaches
• Be
the
hardest
worker
on
the
field
• Train
harder
to
be
the
best
7.
8. Revenue
Stream
Diversity
• College
scou@ng
service
• Adver@ser
revenue
• Website
subscrip@ons
• Marke@ng
and
adver@sing
consul@ng
• Events
(Camps,
etc.)
9. Being
prepared
• For
me,
a
psychological
challenge
day
by
day
• “The
Race”
never
ends
• Feeding
the
beast
• The
challenge
of
hiring
• Dozens
of
ways
to
do
it
–
Thanks
to
Hatch
for
inspira@on!
