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THE
st
MEASUREMENT ofGLOBAL MEDIA PERFORMANCE
THE MEASUREMENT of
st
Public PERCEPTION of EXPOSURE TO BRANDS
PAID MEDIA E...
2
HAVAS MEDIA Methodology 2013
Online field
Conducted by
ANT Research
in March 2013
3 111
INTERVIEWS
15+
3
GLOBAL MEDIA PERFORMANCE
« pls indicate the frequency at which you see, read or hear
something about the following brand...
4
P O E
POE « You are exposed to this brand through the
following » :
Advertising in media (TV,
Internet, Radio, outdoor, ...
5
MEDIA PERFORMANCE
Ranking based on perceived exposure score on 15-64
6
MEDIA PERFORMANCE
Ranking based on perceived exposure score on 15-64
6 7 8 9 10
7
MEDIA PERFORMANCE - South
Incl. Media Brands
6 7 8 9 10
Ranking based on perceived exposure score on 15-64
8
MEDIA PERFORMANCE - North
Incl. Media Brands
6 7 8 9 10
Ranking based on perceived exposure score on 15-64
9
MEDIA PERFORMANCE
15- 34
Ranking based on perceived exposure score on 15-34
6 7 8 9 10
10
MEDIA PERFORMANCE
15-34 vs. 15+
Ranking based on perceived exposure score
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Paid, Owned, Earned : Global media performance 2013

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The Havas Media research of 3 dimensions in media.

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Paid, Owned, Earned : Global media performance 2013

  1. 1. 1 THE st MEASUREMENT ofGLOBAL MEDIA PERFORMANCE THE MEASUREMENT of st Public PERCEPTION of EXPOSURE TO BRANDS PAID MEDIA EARNED MEDIAOWNED MEDIA P O E EVOLUTION 2012 • 114 brands / 10 sectors • Analysis of different sectors EVOLUTION 2013 • 254 brands / 22 sectors • Analysis of a wider range of sectors LAUNCH OF RESEARCH in 2011 • Field in 2 waves • 100 brands / 10 sectors
  2. 2. 2 HAVAS MEDIA Methodology 2013 Online field Conducted by ANT Research in March 2013 3 111 INTERVIEWS 15+
  3. 3. 3 GLOBAL MEDIA PERFORMANCE « pls indicate the frequency at which you see, read or hear something about the following brands » : RARELY NEVER SOMETIMES OFTEN
  4. 4. 4 P O E POE « You are exposed to this brand through the following » : Advertising in media (TV, Internet, Radio, outdoor, print) Brochures, (e-)mailings Promotional gifts, trade fairs Sponsored events Web Site, facebook page of the brand Point of sale Catalogue or magazine of the brand Opinions of friends and family, word of mouth Opinions of surfers (blogs, forums, community networks, etc ...) Press coverage
  5. 5. 5 MEDIA PERFORMANCE Ranking based on perceived exposure score on 15-64
  6. 6. 6 MEDIA PERFORMANCE Ranking based on perceived exposure score on 15-64 6 7 8 9 10
  7. 7. 7 MEDIA PERFORMANCE - South Incl. Media Brands 6 7 8 9 10 Ranking based on perceived exposure score on 15-64
  8. 8. 8 MEDIA PERFORMANCE - North Incl. Media Brands 6 7 8 9 10 Ranking based on perceived exposure score on 15-64
  9. 9. 9 MEDIA PERFORMANCE 15- 34 Ranking based on perceived exposure score on 15-34 6 7 8 9 10
  10. 10. 10 MEDIA PERFORMANCE 15-34 vs. 15+ Ranking based on perceived exposure score

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