2. Introduction to the film
Attack the block is a British film
directed by Joe Cornish, it is a hybrid
genre with a mixture of urban
comedy and sci-fi. The release date
for the movie was 13th May 201.
production companies for the film:
Studio Canal, Film4 and UK Film
Council.
3. Target Audience
The film „Attack The Block‟ is
targeted and aimed at around 15-
25 year olds. It is aimed at that
specific age range as the
characters from the movie can
relate to the viewers watching the
movie as the characters in the
film are roughly around that age
range (15-25), by having
characters whom you can relate
to, this makes it more interesting
for the viewer. As „Attack The
Block‟ is a hybrid mixed with
urban-comedy and sci-fi, this
would also appeal to the
audience as comedy is a good
way of keeping the viewers
entertained.
Different age
range and
ethnicities of
characters,
appealing to a
larger
audience
4. What is the purpose of a film poster and
where might it be seen?
The purpose of a film poster is to advertise an upcoming film, to let audiences
know that a new film is due for release which raises awareness. A film poster
provides a range of information on an future film such as; the name of the film,
the release date, the stars/actors and actresses who are in the film and the
BBFC certification., Which is important for viewers. This certain information
attracts the audience, through naming who the stars are, as viewers may be
interested if their favourite actor/actress is in a movie, as well as a catchy film
title, and at the same time informs them of vital information they may want to
know about the film, such as the release date and the certification, which will
determine suitability, in such cases as an adult wanting to take a child to see a
film. However, not only does the text attract an audience but the photos and
graphics of the poster can suggest a particular genre and narrative that the film
will follow which is an insight to what the film may be about and therefore
helping them decide if they that is a film they may be interested in. Film posters
can be seen in/on a variety of places such as: Billboards, underground posters,
online and bus stops.
5. Genre Signifiers
To show the genre of the
film, on the poster you
can see meteors falling
from the sky, this
indicates that this movie
is sci-fi based. Also the
tagline of the movie
“INNER CITY VS
OUTER SPACE” this too
tells the viewers that,
the theme of the movie
has some what to do
with sci-fi. The tagline
also suggest what
hybrid genre the movie
may be as it says, “inner
city” this tells us that it is
also a mixture of urban
film, making it a hybrid.
This appeals to the
target audience
because, without
having to even
watch a trailer or see
the film, you can
already know what
genre it is, this would
appeal to sci-fi
lovers just by looking
at the poster. The
tagline is also catchy
as “inner city” and
“outer space” are
two completely
different places, so
by combining the
two together it
creates a good
mixture.
6. Characters
The boys have been
constructed to appeal to their
target by firstly the way they
dress. The boy‟s outfits are the
same how young teenagers
would dress these days, they
dress like this to appeal to
them, so they can relate, and
by seeing them dress in this
certain way it is more likely for
them to watch the film, also in
the actor‟s posture, the way
they are standing. You can see
that they‟re ready for anything
to come at them, like they‟re
not afraid, this is how most
young teens seem to show
themselves, like they‟re not
afraid of anything. Also, their
ethnicity is a mixture, as these
days, many different ethnicities
are mixed together, so by
having a mixture, many more
viewers can relate. The props
used in the poster are
The two older
characters in the
poster are there to
also relate to a wider
audience such as the
older generation to
also grab their
attention and have a
more , it‟s broadening
the audience appeal
outside the main
target audience.
These constructions appeal to the
audience because the target audience is a
wide range, its not only aimed at one
specific type of group but more, this way it
is not only good for the viewers but the
filming company as well.
7. The secondary image
allows the audience to
identify the location of the
film due to the buildings of
the background, the
buildings of the gherkin
and tower 42 show and tell
us that the film is set in
London, establishing the
scene. The actual block its
self tells us that the actual
main scenes will be set in
a council estate building
giving us a sense of where
the film will be set.
This appeals to the
audience because it shows
and lets them know where
the film is set, and people
like to know where films are
set as it intrigues them into
watching it. Also for people
who live in London can
relate to it as it is also set in
London.
Setting
8. Institutional promotion
On the poster they
included “from the makers
of „SHAUN OF THE
DEAD”, they have done
this because, people who
were interested and loved
Shaun of the dead, may
also like „attack the block,
also actor(s) who were in
Shaun of the dead are
also in this film, so
viewers may also have
liked him/her in the other
film and may like to see
him again on this film.
Promotional methods
used on the poster are at
the bottom of the poster,
where it shows there
Facebook, this is used as
people who watch „attack
the block‟ are either tens
or young adults and this
age range mostly use and
have Facebook accounts,
so they could like their
pages, get more
information about the film
or anything you want to
know about the film.
Making it more likable to
the viewers.
