1. Create a buzz
by making a
official website
because of he
is always
online
Have exclusive
cast and
director
interviews with
appropriate
newspapers or
magazines
because he
likes being in
the know
about
background
information
Have banners
on social
networking
sites and on
youtube also
because he
pays attention
to them
Release to reputable
critics a week before
release as he
frequently reads
reviews
Marketing ideas
Have QR code app that can
be used to get discounts
and deals on going to see
the film in the cinema
would be particularly
effective as he has a
number of apple devices
Have a cinema
exclusive cut of the
movie to encourage
Jimmy to go to see it
because he would be
interested in seeing
different cuts of the
film
If you go see at the
cinema you get a
code that allow
you to download
the soundtrack
from itunes for
free which would
interest him as he
has that program
Trailers in
appropriate cinema
and show at film
festival if targeting
Jimmy who is a very
knowledgeable and
critical