The promotional video for King Edward School uses mid shots of students and teachers to show how students feel more confident over time at the school. It also titles the names and years of students who speak to make it clear who they are. Mid shots while students speak help the audience focus on their facial expressions. The video also shows a teacher helping a student to demonstrate the caring environment and a student working in the science lab to show commitment to education. Various shots of the school building and flags are used to make the school look well presented and appealing. Clips of different subjects and transitions keep the audience engaged. Close ups of artworks and instruments also attract viewers. Mid shots of heads of departments make the video look more important.

1. King Edward school promotional video analyse
In this essay I am going to analyse the promotional
video of King Edward School. I am going to look at
certain aspects analyse of the video and discuss them
in details.

2. Figure 1
Figure 2
To begin with in the promotional video there are lots of
mid shoots of some teachers and the students when
they are talking about the school, here is some screen
shots to show you some examples.
Here as you can see those are the mid shot of a student from
year seven and a student from the six forms. This makes it look
effective because the students in the video talks about how
they felt when they first started the school and how they felt
afterwards when they got to know the school. Consequently
this makes it very appealing to the audience because its shows
that they feel much more confident and joyful to be in this
school, which therefore makes the school, look very positive.
Continuing

3. Additionally if you look closely there are title and text of the names of
the students and the year that they are from. As a result this tells the
audience exactly who they are and what year they are from. So this
makes it very helpful and clear for the audience to notice who they are.
Furthermore the reason why the video has mid shot of the students
when they are talking is because; it makes the audience focus more on
their face expression and they way they speak.

4. Here there is a mid shot of a teacher helping a student. This
shows a very positive part of the school because it makes
the audience feel like the school is caring and very helpful
to students. Therefore this will show audience that the
school really wants the students to achieve on their work
and to do well.

5. Here above as you can see this is the part when the video shows
the outside of school building. In figure 1 it shows the school flag
waving in a mid shot, so for this reason it makes the school look
very well presented to the audience, which also shows them the
identity of the school. Similarly if you look at figure 2 it shows a
long extreme shot of the school building. Therefore this makes
the school very attractive and appealing to the audience because
of the eye-catching classic looking building.
Figure 1
Figure 2

6. Here is a mid-shot of the student working and concerting
with their work in science. Accordingly this makes the
students look very stand out in a positive way because it
shows that the students in the school takes their education
very seriously. Beside the science lab makes it very
appealing to the audience because of the test tubes,
Bunsen burner and the chemicals liquid that are inside
them.

7. As you can see here in a video there is an Archival footage
background of the history school. Therefore it has classic
music and also it shows black and withe pictures to show how
the school was back in the olden days. However it is a long
extreme shot of the old school building. This makes it effective
because it makes it very appealing to the audience because of
the traditional old background that the school has.

8. Here are clips of different subjects that school dose such as
sports. Therefore when the teacher speaks about sports
and other subject there is an L cut. As a result this makes
the video look very engaging to the audience as the teacher
talks and explains what the school provides for the entire
student. However there are lot fades as they go along and
show each clip. This makes it effective because the
transition keeps the audience engaged.

9. Above as you can see there is a close up of a student’s art work
and a close up of some paint rollers. Therefore this makes it very
eye catchy for the audience because of the details of the paints
and the colour of the paints. This is effective because it visually
appealsto the audience.
Also in the video there is a long extreme shot of students playing
with their violin. This makes it very engaging because it makes it
stand out and interesting to the audience because of the way
the student is focusing with their violin. But there is also an L cut
as the teacher goes along talking about these topics above.

10. Above as you can see those are the mid shots of teachers, however
in the videos it only show teacher who are the head of a certain
subject. Such as the assistant head, therefore this makes it very
appealing to the audience, because those specific teachers makes
the video look much more important and charming, specially when
they say all the positive things about the school and the students.
As a result this makes audience realize how significant and good the
school is.
Figure 3 Figure 5 Figure 4