1. Cam Caldwell
National Account Manager
Socrata Inc,
cam@socrata.com
404.353.6690

2. Open Data
Presented to: Presented by:
Cam Caldwell
State of Hawaii National Account Manager, Socrata
 Success with Open Data
 Beyond transparency and into citizen engagement, app creation, economic
development, application cost displacement.
 Offering social citizen interfaces that engage people and foster communities
 Modernizing your information delivery infrastructure in the cloud
 Enabling your employees to be more productive
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3. The Most Widely Adopted Open Data Platform
New York City - Chicago - Seattle - San Francisco - Baltimore - New Orleans – Edmonton – Austin – Lexington, KY - NYC Comptroller -
Hawaii - Illinois - Oklahoma - Washington - Oregon - Missouri – Maryland - Cook County - King County- Montgomery County -
3 Data.Gov - Medicare - CMS - SAMHSA - NOAA - White House – HHS/ASPE
Government of Kenya – Lombardia, Italy - World Bank - United Nations – World Economic Forum

4. Delivered as a Privately-branded Turnkey Solution
Proprietary & Confidential 4

5. A Cloud Platform Designed for Experiencing Data
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6. The Cornerstones of Open Data
Accessible, rich citizen experience in Empower employees to be more productive
any channel, on any device in delivering services
Open ubiquitous APIs enable limitless Engage and give constituents a voice
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innovation

7. Mission: Liberating Data Drives Impact and Outcomes
SOCRATA EXISTS
TO REINVENT THE WAY
DATA IS EXPERIENCED
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8. Three Core Benefits of the Open Data Platform
End User
Experience
Developer
Enablement
Publisher
Empowerment

9. Open Data: What’s Next
 Advantages of an Open Data Platform
 Modernize the way Hawaii uses and shares information
 Make data easy to find, explore, use & visualize
 Enhance the way organizations engage with audiences
 Empower developers to build value-enhancing apps with data
 Provide a common data platform for more cost effective service delivery
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10. Three Simple Goals for Open Data
1. Make it easier to publish and share data
2. Make information accessible
3. Make information reusable
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11. Data is Too Inaccessible by the People Who Need It
Organizations have Analysts, researchers
vast amounts of data & journalists, citizens,
civic developers &
they want to share but internal programmers
doing so is expensive want to understand
and difficult. and make use of this
data but can’t
because it’s not
accessible enough.
The Socrata Open Data Platform™ is a
scalable, cloud-based data sharing platform
designed to promote use of data while
Proprietary & Confidential 11
reducing the cost of data access.

12. 5 Views
Pop Quiz: Five Data Visualizations

13. 5 Views: Spreadsheet of County Statistics

14. 5 Views: County Population Size

15. 5 Views: Fever and Malaria Rates w/ Visual Cues

16. 5 Views: Bubble Chart: Fever Rate / Population Size

17. 5 Views: Map of County Malaria Rate and HC Spend

18. Evolving Open Data
What do all these visualizations have in
common?
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19. What data to people want?
How important do you think the following types of public data that
Federal, State and Local governments publish are?
Survey by: Vision Critical, 1,000 nationally represented adults
Co-sponsored by: Sunlight Foundation, Personal Democracy Forum, Socrata, Govloop, Code for America, eaves.ca

20. The Most Compelling Datasets
1. Geospatial data. People love maps.
2. Public safety data of all kinds:
a. Traffic fatalities, moving violations by highway, etc.
b. Crime
c. Environmental safety
d. Complaint database
3. Salary data. White House: http://www.whitehouse.gov/briefing-room/disclosures/annual-
records/2011.
4. Health data. Most health departments have a wealth of interesting and useful health measure
data.
5. Expenditure data. Citizens want to see where the state spends money. Many progressive
governments are working towards automating the publication of expenditure data (checkbook
level transactions) in real-time or nightly.
6. Education data.
7. Census data.
8. Parcel/property data
9. Business Data – new business listings, incorporations, etc.
10. Locations of government services.

21. Who needs data?
Citizens Analysts &
Scientists Journalists
Decision Makers Web Developers
You!

22. World Bank & Socrata: Evolving Open Data Together
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23. Sample Sites
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24. Evolving Open Data
Data.Oregon.gov
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25. Evolving Open Data
Oregon Secretary of State
 Oregon Trademarks:
Delivering the online
functionality without the
$500,000 searchable
database
 One free online report
freed up 20 hours a
month to deliver other
business services faster
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26. Evolving Open Data
Data.mo.gov
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27. Evolving Open Data
Find my Food
https://explore.dat
a.gov/apps/plate
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28. Evolving Open Data
https://healthmeasures.aspe.hhs.gov/
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29. Evolving Open Data
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30. Evolving Open Data
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31. Evolving Open Data
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32. Evolving Open Data
Data.Maryland.gov
statestat.maryland.gov
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33. Evolving Open Data
Tactical Goals for Open Data in Hawaii
• Use data.hawaii.gov as a platform to manage and disseminate all data-
driven content
• Use data.hawaii.gov as to report performance metrics
• Metrics that relate to data driven goals
• Provide all key transparency, ethics, and accountability data
• Including revenue, expenses, contracts, public meetings, lobbying and
political campaign data.
• Identify and replace expensive, legacy web apps
• Replace them with easy-to-deploy and easy-to-maintain Socrata data
experiences.
• Identify and consolidate redundant silos of data.
• Take advantage of economies of scope in the platform, as a result of unlimited
reuse of the same data for multiple purposes and through multiple interfaces.
• Design and manage an App Contest
• incentivize the creation, deployment, and long-term sustainability of targeted
community apps, based on local needs.
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34. Recommendations for Open Data
1. Set your data free
2. Pick a partner agency that “gets it”
3. Pick one solid use-case for a data-driven site and roll
that out
4. Public and Private Collaboration
5. Kick-start innovation: lead by example. Accelerate.
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35. How to Get Help
Find it all on support.socrata.com!
Three ways to get help
1. support.socrata.com
2. support@socrata.com
3. (206) 340-8008, ext 3
• Support
• Feature Requests
• Training Resources
Search “Getting Started” for a TOC
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36. How to Get Help
Find it all on support.socrata.com!
Three ways to get help
1. support.socrata.com
2. support@socrata.com
3. (206) 340-8008, ext 3
• Support
• Feature Requests
• Training Resources
Search “Getting Started” for a Table of
Contents of great training articles 36

37. How to Get Help
Find it all on support.socrata.com!
 Subscribe to Announcements!
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38. Questions & Open Forum
Thank you for your time and interest
Cam Caldwell
National Account Manager
Socrata
cam@socrata.com
404.353.6690
Skype ID cam.caldwell
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39. Appendix
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40. Typical Architecture for Any Data-Centric Website
Hardware
Operating System
Databases
Custom API (usually “coming soon”)
Web Servers with UI Primitives
• Find & Discover Data
• Download Data
• Analyze Data – sort, search & filter
• Socialize Data?
• Visualize Data
A Program-specific Presentation Layer
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41. Silos of Redundancy as Independent, Isolated Programs
Legacy Approach
Silos of redundancy
• Hardware
• Databases
• Operating Systems
• Custom APIs
• Web Server Tier
Inconsistent user experience
Inconsistent API
Expensive & wasteful
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42. A Shared Common Cloud Data Platform Offers Big ROI
Socrata Social Data Platform
Shared Socrata Cloud Architecture
Abstracted Program-specific UI
 Only Presentation Layer is Unique
 Everything Else is Shared in Common
Delivered in the Cloud
Consistent UI & API
Very Cost Effective Due to:
• Economies of Scale
• Economies of Scope
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