2nd class

1. CSR Second Class

2. Source (pic) - http://www.flickr.com/photos/metatron1050/1400813198/sizes/o//

3. Put the cards in order… Most like you is the first card and least like you is the bottom card

8. Move to the side of the room that most represents you Discuss with your friends and provide examples that prove that your top card is correct

9. Your bottom two cards represent your biggest opportunity for growth The perfect team would have a member who has a top card that is different from yours

10. Do you have the resources?

12. Generation Trends Short Lecture

13. The “Six Options for Doing Good” (Corporate Social Initiatives) Marketing Related Cause Promotions Cause-Related Marketing Corporate Social Marketing Not typically Marketing Related Corporate Philanthropy Community Volunteering Socially Responsible Practices

20. If we can’t define “tourism” by now a definitive CSR definition is a long way off. WTO World Business Council Defining CSR, Redefining CSR, The evolving definition of CSR

22. The Traditional Approach Fulfilling an Obligation The New Approach Supporting Corporate Objectives

25. And that’s Chapter 1 any Questions?

28. A Continuum of Social Responsibility Strategies (extra)

33. The Social Responsibility of Business Is to Increase Its Profits Please read

34. Source - http://www.flickr.com/photos/tatianacardeal/36956189 / CSR?

35. Economist, Milton Friedman says: “ The social responsibility of business is to increase its profits.” “ What does it mean to say that "business" has responsibilities? Only people can have responsibilities.” “… in a free society there is one and only one social responsibility of business – to use its resources and engage in activities designed to increase its profits so long as it stays within the rules of the game, which is to say, engages in open and free competition without deception or fraud."

40. Millennium Development Goals What are they?

51. United Nations, Tourism and Blue Washing

53. 10 articles in the UN WTO Code of Ethics

54. Take a break

55. What are Uni’s doing?

56. CSR and/or sustainability

57. www.cpi.cam.ac.uk/

80. -Activity (5% of Final Grade)- CSR Journal Article Search at the Library Print/Copy the article and prepare a one page summary in your own words for the next class