1. Joie de Vivre JDV Case Study (40 marks)
Please demonstrate your understanding of the subject by answering fully and clearly.
1. JDV hotels cater to the psychographics of the market place. Explain.
2. Explain ‘value creation’ in your own words.
3. How does the JDV business model differ from a typical business model.
4. Does the Phoenix Hotel stimulate all of the guests senses, if not how could they stimulate
all 5 senses.

2. 5. Explain ‘identity refreshment’ in your own words.
6. How does the Phoenix Hotel stimulate ‘word of mouth’ advertising.
7. Does the Phoenix Hotel use education to connect with the guest. Explain.
8. How does Chip Conley express the core values of the Phoenix Hotel. What are the values?
Do all the JDV properties share these core values?