1. The Experience Economy Presented by Aj Scott Smith Niche Tourism Lecture 6

2. Housekeeping 3rd Reaction paper, Find a journal article that interests you and write a one page summary (demonstrate your understanding). The Experience Economy would be great, but you finding an article of interest to you is most important.

3. Reaction Papers (3) 10% Minor assignment presentation 10% Done Major assignment report & presentation 25% Reaction Papers (3) 5% To Do Final Examination 50% 100% Individual Assignment (25% of final grade) You have your choice. Choose either; 1. Assignment 5.5 page 69 of The Experience Economy OR 2. Assignment 6.9 page 165 of The Experience Economy OR 3. Airline Trends Prepare a 350-500 word paper and a 4-5 min PPT presentation outlining your thoughts. Due December 11

4. Please Don’t Copy and Paste and Text (words)

5. Chapter 1- Introduction Key Points: Coffee Progression Progression of Economic Value Kotler feels differently… A new generation of the experience economy, co-creation. Meaningful experiences *Tips Read 1.4 and 1.5

6. Chapter 2Meaningful Experiences The Ultimate Experience Motivation (Maslow) pg 25 5 senses 6 Characteristics of a meaningful experience *Tip-Read 2.1.4 and 2.2

8. Chapter 3Meaningful Experiences in Society Context of giving meaning to things Personal, Socio-cultural, Physical Watersheds in Human existence pg 39 Moens’ Fundamental Developments (Trends)

9. In your opinion what are the five most important developments currently taking place among young people?

10. Chapter 4The role of companies in giving meaning

12. service vs. experience

13. A business model based on happiness

14. Do we really need more proof that we live in an experience economy?

15. Chip Conley told us about the development of his company Joie de Vivre Hospitality, with which he won the world’s ‘Experience Stager of the Year’ award in 2001. He creates niche boutique hotels dedicated to the adjectives described in a lifestyle representing magazine. Brands are mirrors! the whole corporate culture thathe designs by working with, among others, ‘work climate surveys’ and an ‘open door policy’ for which he won the 6th ‘Best Company to Work for in California’ award. http://www.ted.com/talks/lang/eng/chip_conley_measuring_what_makes_life_worthwhile.html http://www.jdvhotels.com/

16. Identity Refreshment

17. Many Examples in Thailand

22. http://thecampus.hyatt.com/

23. Just Khao Soy Restaurant and Gallery Just Khao Soy is one of Chiang Mai’s most well known restaurants and is credited with restoring ‘Khao Soy’ to its rightful place as the signature dish of northern Thai cuisine. The meal, a delightful noodle based curry dish, is served on an artists palette, befitting the ‘gallery’ style décor, and provides the opportunity for guests to customise the dish to their own taste. Additionally, following significant interest from international diners, Just Khao Soy will begin franchising operations domestically and internationally from late 2010. The restaurant also includes the Just Khao Soy Cooking School and the JKS Gallery, displaying arts and crafts that represent Lanna-culture in a variety of styles.

24. The Responsible Tourism & Special Interest Travel Alliance A business model designed to allow tourism industry SMEs (and macro level businesses) low cost, non commission based, direct market access, in exchange for their compliance with a flexible set of responsible tourism best practices. The combination of a level playing field, and the implementation of best practices, will ensure that tourism revenue used to address some of the world’s most pressing social, economic and environmental problems for the benefit of all. www.responsible-tourism-alliance.org