Pervasive Entertainment - Games, Film, Physical, Print & TV merged with social networks1. Pervasive Entertainment
Games, Film, Music, Print & TV merging
with audience networks ©© GaryPHayes
Pervasive Entertainment
Games, Film, Music, Print & TV merging
with audience networks ©© GaryPHayes
© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Wednesday, 22 June 2011
2. Pervasive Entertainment
Games, Film, Music, Print & TV merging
with audience networks ©© GaryPHayes
My Talk (less whatʼs gone, but whatʼs here/coming up)?
1.What is Pervasive Entertainment / Gaming
2.What is Multi Platform / Transmedia in a Gaming Context
3.Games spilling into the real world Evolution of Experiential AR
4.Business Models of Pervasive AR Entertainment
5.Futures and Takeaways
Fast but all my slides at:
slideshare.net/hayesg31
© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Wednesday, 22 June 2011
3. Pervasive Entertainment
Games, Film, Music, Print & TV merging
with audience networks ©© GaryPHayes
Content developer, consultant, service director
•95-04 UK, BBC Senior Development Producer - Interactive & Broadband TV
•95 - Standards body eg: Chair of Business Models TV-Anytime, MPEG, DVD
•03-05 US, Interactive & Social TV Producer
•05-10 Director - LAMP Advanced Media Production @ AFTRS
•05- PersonalizeMedia Power 150 Media/Marketing Blog
•06- MUVEDesign (Transmedia, Alternate & Augmented Reality, Virtual Worlds)
•10- StoryLabs (Oz, US, UK, Canada)
© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Wednesday, 22 June 2011
4. Pervasive Entertainment
Games, Film, Music, Print & TV merging
with audience networks ©© GaryPHayes
© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Wednesday, 22 June 2011
5. Pervasive Entertainment
Games, Film, Music, Print & TV merging
with audience networks ©© GaryPHayes
Preamble games altered permanently by another Perfect Storm
Locative Social
Mobile Transmedia
PERVASIVE
GAME
Experiential Story
AR Tech Games
Integration of games into peoples digital & real lives is close at hand
© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Wednesday, 22 June 2011
6. Pervasive Entertainment
Games, Film, Music, Print & TV merging
with audience networks ©© GaryPHayes
But first a question that will permeate my talk - Who are the
games industry?
“As all aspects of our lives become ʻgamifiedʼ
such as shopping, travel, social life, locations &
TV/Film, has the games industry lost the initiative
by allowing marketeers, AR & transmedia
companies, ad agencies, film & TV producers to
create & monetize these new pervasive forms of
entertainment?”
Gary Hayes - GameTech 2011 Sydney
© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Wednesday, 22 June 2011
7. Pervasive Entertainment
Games, Film, Music, Print & TV merging
with audience networks ©© GaryPHayes
What is:
Pervasive
Entertainment?
© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Wednesday, 22 June 2011
8. Pervasive Entertainment
Games, Film, Music, Print & TV merging
with audience networks ©© GaryPHayes
Pervasive games - games that are all around you, 24 hours a day,
persistent & probably location based & possibly merged with real world
Driven by devices that are mobile, always on & location aware?
Bridging the digital & physical worlds
films in situ
virtual npc’s around the city
PC linked & mobile driven live action role playing
game characters overlayered in space
web driven games layered as alternate reality
© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Wednesday, 22 June 2011
9. Pervasive Entertainment
Games, Film, Music, Print & TV merging
with audience networks ©© GaryPHayes
© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Wednesday, 22 June 2011
10. Pervasive Entertainment
Games, Film, Music, Print & TV merging
with audience networks ©© GaryPHayes
Pervasive entertainment terms - take your pick
collaborative play
pervasive games
scavenger hunts
alternate reality games
locative advergaming
augmented reality games
live action role-playing LARPs
transmedia storytelling
© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Wednesday, 22 June 2011
11. Pervasive Entertainment
Games, Film, Music, Print & TV merging
with audience networks ©© GaryPHayes
What is:
Multi Platform &
Transmedia Games?
© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Wednesday, 22 June 2011
12. Pervasive Entertainment
Games, Film, Music, Print & TV merging
with audience networks ©© GaryPHayes
© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Wednesday, 22 June 2011
13. Pervasive Entertainment
Games, Film, Music, Print & TV merging
with audience networks ©© GaryPHayes
© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Wednesday, 22 June 2011
14. Pervasive Entertainment
Games, Film, Music, Print & TV merging
with audience networks ©© GaryPHayes
but a very fragmented games continent...
© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Wednesday, 22 June 2011
15. Pervasive Entertainment
Games, Film, Music, Print & TV merging
with audience networks ©© GaryPHayes
Games across multi platform terms - take your pick
transmedia design
360 production
cross-media storytelling
multi-platform production
distributed narrative
cross-media communication
emergent media
cross-platform
© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Wednesday, 22 June 2011
16. Pervasive Entertainment
Games, Film, Music, Print & TV merging
with audience networks ©© GaryPHayes
Everyone is a transmedia game player
© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Wednesday, 22 June 2011
17. Pervasive Entertainment
Games, Film, Music, Print & TV merging
with audience networks ©© GaryPHayes
Integrated Stories & Gamesgoes back a long way eg: Matrix Universe
Leo Rayman
DDB Jan 2010
© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Wednesday, 22 June 2011
18. Pervasive Entertainment
Games, Film, Music, Print & TV merging
with audience networks ©© GaryPHayes
ARGs used to promote/market games - eg: Portal 2 ARG
“The Portal 2 ARG project was a collaboration between several indie studios and Valve. Most of the game
was rolled out through hidden content in 13 indie games sold together as “The Potato Sack” on Steam.
Playing those games led you to hidden levels and messages from the Portalʼs antagonist GLaDOS, and
ended up being the key to getting Portal 2 several hours ahead of its official release time.”
http://workbookproject.com/culturehacker/2011/05/05/seven-things-i-learned-from-the-portal-2-arg/
© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Wednesday, 22 June 2011
19. Pervasive Entertainment
Games, Film, Music, Print & TV merging
with audience networks ©© GaryPHayes
Cathy’s Book (or game or app or...)
games through the back-door
Cathy's Book: If Found Call
650-266-8233 is the first ever fully
immersive multimedia book
experience. Cathy’s Book is a
knockout combination of web sites,
cell phone numbers, and physical
clues—all within a well-written novel.
Cathy’s Book starts in San Francisco,
when high school senior Cathy,
tracking her deadbeat boyfriend,
tumbles into a world of Chinese
myth, high-tech misdeeds, and
immortal beings. Cathy records her
adventures in her journal, and almost
every page is laced with extra
doodles, illustrations, and snarky side-
comments to her best friend, Emma.
© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Wednesday, 22 June 2011
20. Pervasive Entertainment
Games, Film, Music, Print & TV merging
with audience networks ©© GaryPHayes
Social Benefit Multi-Platformoriginal property, experiences for good
CONSPIRACY FOR GOOD
Result in 50 scholarships being
provided for young women in Africa
Five libraries will be stocked with more
than 10,000 donated books
Also Kids Company, Doctors of the
World, and READ International.
"We had a team of more than 130
experts working behind the scenes in
five countries across three continents
making sure that this was the best
entertainment experience possible and
to ensure the charity causes were the
true heroes of this immersive story."
Tim Kring Creator of Heroes
© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Wednesday, 22 June 2011
21. Pervasive Entertainment
Games, Film, Music, Print & TV merging
with audience networks ©© GaryPHayes
Multi Platform & Transmedia Storytelling have natural game play
From Scenes
to Environments
to Worlds
to Universes
Transmedia authors naturally write space, time and personalize
it for the needs of each individual participant
© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Wednesday, 22 June 2011
22. Pervasive Entertainment
Games, Film, Music, Print & TV merging
with audience networks ©© GaryPHayes
ARGs integrated in games - eg: Playstation Home Xi
“The alternate reality game Xi, which has made PlayStation Home a much more
interesting place over the past week and a half is now leaking into the real world.
So far clues to the Xi puzzle have either appeared in PlayStation Home or on select
websites, but now clues are starting to appear on billboards across the world.”
http://kotaku.com/5194426/playstation-home-xi-arg-mingles-with-reality
© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Wednesday, 22 June 2011
23. Pervasive Entertainment
Games, Film, Music, Print & TV merging
with audience networks ©© GaryPHayes
Evolution of:
Experiential
Augmented Reality
Games?
© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Wednesday, 22 June 2011
24. Pervasive Entertainment
Games, Film, Music, Print & TV merging
with audience networks ©© GaryPHayes
Experiential & AR games driven by?
location aware mobile tech or social behaviour?
© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Wednesday, 22 June 2011
25. Pervasive Entertainment
Games, Film, Music, Print & TV merging
with audience networks ©© GaryPHayes
Experiential & AR games driven by desire to be physical?
© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Wednesday, 22 June 2011
26. Pervasive Entertainment
Games, Film, Music, Print & TV merging
with audience networks ©© GaryPHayes
Experiential & AR games driven by need for
social vs multi-player, interaction?
© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Wednesday, 22 June 2011
27. Pervasive Entertainment
Games, Film, Music, Print & TV merging
with audience networks ©© GaryPHayes
© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Wednesday, 22 June 2011
28. Pervasive Entertainment
Games, Film, Music, Print & TV merging
with audience networks ©© GaryPHayes
© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Wednesday, 22 June 2011
29. Pervasive Entertainment
Games, Film, Music, Print & TV merging
with audience networks ©© GaryPHayes
Emotional story experiences – drama played out in the
real world. A new form? - Locat-inima (Locative Cinema)
© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Wednesday, 22 June 2011
30. Pervasive Entertainment
Games, Film, Music, Print & TV merging
with audience networks ©© GaryPHayes
Pervasive social games being developed to market
Zombie run - android
© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Wednesday, 22 June 2011
31. Pervasive Entertainment
Games, Film, Music, Print & TV merging
with audience networks ©© GaryPHayes
Emotional story experiences – drama played out in the
real world. A new form? - Locat-inima (Locative Cinema)
© ʻWitnessʼ 13th Street Universal
© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Wednesday, 22 June 2011
32. Pervasive Entertainment
Games, Film, Music, Print & TV merging
with audience networks ©© GaryPHayes
Pervasive entertainment – games played in true MMO style in real world
this is one of MUVEDesignʼs Projects in progress
© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Wednesday, 22 June 2011
33. Pervasive Entertainment
Games, Film, Music, Print & TV merging
with audience networks ©© GaryPHayes
But games industry using arcade game mechanics layered into real world?
Sony Eye of Judgement PS2/3
Sony Invisimals PSP Sony Reality Fighters PSVita
© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Wednesday, 22 June 2011
34. Pervasive Entertainment
Games, Film, Music, Print & TV merging
with audience networks ©© GaryPHayes
Pervasive Advergaming mashing games, social media & reality
DDB Mini Map
advergame called “Mini Maps“. It’s a Facebook app
that lets you customise a virtual MINI and then
challenge Facebook friends to time trials around the
world through a Google Maps mash-up, which
basically has you racing your friends over satellite
images of your favourite locations.
I took one for a spin over the Sydney Harbour Bridge
which was pretty cool. And you can also create your
own tracks before inviting Facebook friends into the
race, or simply join random challenges from around
the world as you find them.
While the live connection to friends seemed a little
sticky at times, the overall experience was great, and
the lure of racing friends anywhere on the planet
should see the MINI Maps campaign grab some
serious traction over the coming week… I’m glad the
guys at DDB Paris & Unit9 were able to integrate the
live social element, it’s taken the decently well
exposed maps mash-up style to a much more
powerful playing field. What do you think of MINI
Maps? (thanks Matt!)
© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Wednesday, 22 June 2011
35. Pervasive Entertainment
Games, Film, Music, Print & TV merging
with audience networks ©© GaryPHayes
Business of:
Pervasive
Augmented Reality
Entertainment
© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Wednesday, 22 June 2011
36. Pervasive Entertainment
Games, Film, Music, Print & TV merging
with audience networks ©© GaryPHayes
Since then there has been lots of talk about a $$ bill AR industry
#3 billion within 4 years? But what industry, what is it?
© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Wednesday, 22 June 2011
37. Pervasive Entertainment
Games, Film, Music, Print & TV merging
with audience networks ©© GaryPHayes
AR (technical & marketing) services already reach 100 000 s
Can we define future markets if we don’t know what it is?
© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Wednesday, 22 June 2011
38. Pervasive Entertainment
Games, Film, Music, Print & TV merging
with audience networks ©© GaryPHayes
© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Wednesday, 22 June 2011
39. Pervasive Entertainment
Games, Film, Music, Print & TV merging
with audience networks ©© GaryPHayes
Mapping 16 AUGMENTED REALITY BUSINESS MODELS to 3 PERIODS
INTERFACE ERA CONNECTION ERA EXPERIENTIAL
Popular
3D VIRALS UTILITY
Selling life enhancing AR
Branded company or personal promotion
applications perceived as useful.
& ads using 'cool' 3D toys
LOCATION LAYERS VIRTUAL DEMO
Display to promote sale, of product in pre-
Blended guides to new places, tourism,
release or remotely via catalogue etc
enhanced travelling or themed space
AUGMENTED EVENTS
Pay-per-use of enhanced sport or pop concerts
BLENDED BRANDING ENHANCED CLASSIFIEDS
An AR directory that promotes local 3rd parties
The equivalent of hoardings, virtual poster ads
product & services overlaid at the location
ADOPTION
SOCIAL
GAMING INTERTAINMENT PERSONALIZED SHOPPING
EXPERIENTIAL Pay-per-play mixed New form experiential TV and films Walking around stores made relevant, opt in
EDUCATION reality games in personalization and targeting
Pay-per-visit educational services physical space
to museums, ancient sites etc
IN SITU RECOGNITION & TARGETING
Aiding sale by seeing projects placed in the
Pushing 'relevance' to outdoor consumers - facial
environment before completion
recognition linked to online data
UNDERSTANDING SYSTEMS
Niche
Creating AR for internal or exploded COOPERATION
views of complex objects Service industry for augmented TRAINING
virtual meetings Hands-on with complex equipment and work scenarios
Low LIKELY COMMERCIAL VALUE High
© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Wednesday, 22 June 2011
40. Pervasive Entertainment
Games, Film, Music, Print & TV merging
with audience networks ©© GaryPHayes
Two simple real world models - sponsorship and pay per play
© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Wednesday, 22 June 2011
41. Pervasive Entertainment
Games, Film, Music, Print & TV merging
with audience networks ©© GaryPHayes
Two simple real world models - branded and local business directory
© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Wednesday, 22 June 2011
42. Pervasive Entertainment
Games, Film, Music, Print & TV merging
with audience networks ©© GaryPHayes
Futures of:
& Takeaways
© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Wednesday, 22 June 2011
43. Pervasive Entertainment
Games, Film, Music, Print & TV merging
with audience networks ©© GaryPHayes
Key change on the horizon - blended immersive screens
© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Wednesday, 22 June 2011
44. Pervasive Entertainment
Games, Film, Music, Print & TV merging
with audience networks ©© GaryPHayes
A reminder of my earlier question -
“As all aspects of our lives become ʻgamifiedʼ
such as shopping, travel, social life, locations &
TV/Film, has the games industry lost the
initiative by allowing marketeers, AR &
transmedia companies, ad agencies, film & TV
producers to create & monetize these new
pervasive forms of entertainment?”
Gary Hayes - GameTech 2011 Sydney
© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Wednesday, 22 June 2011
45. Pervasive Entertainment
Games, Film, Music, Print & TV merging
with audience networks ©© GaryPHayes
Issue 1 - AR & locative companies creating game ecosystems?!
© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Wednesday, 22 June 2011
46. Pervasive Entertainment
Games, Film, Music, Print & TV merging
with audience networks ©© GaryPHayes
Issue 2 - Pervasive gamification, being created by non-game designers?
A brief 20 seconds
from Jesse Schell
Former chair of IGDA
http://jesseschell.com
© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Wednesday, 22 June 2011
47. Pervasive Entertainment
Games, Film, Music, Print & TV merging
with audience networks ©© GaryPHayes
Issue 3 - Quality, adaptations have been about marketing than compelling gameplay
© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Wednesday, 22 June 2011
48. Pervasive Entertainment
Games, Film, Music, Print & TV merging
with audience networks ©© GaryPHayes
Issue 3 - Quality, adaptations have been about marketing than compelling gameplay
© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Wednesday, 22 June 2011
49. Pervasive Entertainment
Games, Film, Music, Print & TV merging
with audience networks ©© GaryPHayes
Issue 3 - Quality, adaptations have been about marketing than compelling gameplay
© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Wednesday, 22 June 2011
50. Pervasive Entertainment
Games, Film, Music, Print & TV merging
with audience networks ©© GaryPHayes
Issue 3 - Quality, adaptations have been about marketing than compelling gameplay
© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Wednesday, 22 June 2011
51. Pervasive Entertainment
Games, Film, Music, Print & TV merging
with audience networks ©© GaryPHayes
Issue 3 - Great to see ‘real’ story focused games breaking through
© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Wednesday, 22 June 2011
52. Pervasive Entertainment
Games, Film, Music, Print & TV merging
with audience networks ©© GaryPHayes
Some other thoughts from a games developer!
“If games are going to be a true dominant art form
in this century, we have to elevate them beyond
the simple mechanics of the gameplay or the
graphics. All that matters is actually the
experience. When we realised this, that’s when we
started focusing on story.”
Denis Dyack (Canadian Games Developer)
© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Wednesday, 22 June 2011
53. Pervasive Entertainment
Games, Film, Music, Print & TV merging
with audience networks ©© GaryPHayes
Takeaways
1.Trad game industry losing traction in pervasive game
areas
2.Opps for all to blend real/virtual beyond arcade style
games & into social and film/tv integration
3.With rich Story games Integration of high prod. games
into transmedia worlds is ready to go beyond marketing
4.Integration of games into peoples digital & real lives is
close at hand - exciting times
© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Wednesday, 22 June 2011
54. Pervasive Entertainment
Games, Film, Music, Print & TV merging
with audience networks ©© GaryPHayes
THANKS QUESTIONS?
These slides will soon be on
slideshare.net/hayesg31
© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Wednesday, 22 June 2011
55. Pervasive Entertainment
Games, Film, Music, Print & TV merging
with audience networks ©© GaryPHayes
© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Wednesday, 22 June 2011
56. Pervasive Entertainment
Games, Film, Music, Print & TV merging
with audience networks ©© GaryPHayes
NEW AUGMENTED REALITY BUSINESS MODELS
Gary Hayes
AR Event 2011 Santa Clara
© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Wednesday, 22 June 2011
57. Pervasive Entertainment
Games, Film, Music, Print & TV merging
with audience networks ©© GaryPHayes
© Gary Hayes CCO MUVEDesign & Founder StoryLabs
@garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
Wednesday, 22 June 2011