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http://www.90minutebusinessplan.com
© Copyright 2013, Fraser J. Hay. 1
http://www.90minutebusinessplan.com
© Copyright 2013, Fraser J. Hay. 2
FEEDBACK
"When you're planning your next venture the biggest problem is what to do with all
the thoughts, angles, options and ideas that run riot in your mind. The 90 Minute
Business Plan gave me clarity. It helped me capture all that insight and translate it
into a structure that's clear and easy to understand. That's a good foundation for
any new business." Alan Simpson, marketing consultant, Inverness, Scotland
“Thoroughly enjoyed your succinct and practical sessions that guide you through
the complete process from A-Z. The way you present with questions & suggestions
would certainly help many "newbies" and "old dogs" on the road to success.”
James King, Accountant, Perth, Australia
“I wish I had had access to such a resource when I was thinking about starting my
business. It would have given me the clarity and direction for my business that I
was seeking in easily digestible and bite sized chunks. I've found, in the past,
business plan tools that highlight what you need to include but rarely provide you
with the practical tools, resources and guidance to answer the important questions
The 90 Minute Business Plan does both.” Debbie Leven, PR Coach, Watford, UK
“Fraser leads you step-by-step through 7 simple but key steps to help you plan your
future business. The steps are powerful and practical and when you reach the end
you will have created a potent vision and future strategy for your business.
Simply put you'll have a compelling practical plan which, if you follow and apply it,
will give you a rocket boost to your new (or existing) business. It allows you to do
several crucial things: introduce yourself to your target audience, charge more for
your products or services, lower your costs, discover hidden sources of revenue,
generate new leads and ultimately gain new clients or customers. Can't say better
than that!” Neil Urquhart, EU AssessmentCoach, London, UK
http://www.90minutebusinessplan.com
© Copyright 2013, Fraser J. Hay. 3
"Even for the long in the tooth, time served skeptics there is great value in your 90
Minute Business Plan.
Business owners; myself included, tend to get stuck in a rut of continuing to do
what works without really considering what might work as well or better.
Most of us do not measure the various metrics within our businesses and your 90
Minute Business Plan has come as somewhat of a shock as to how much we are
potentially missing” Eric Hearn, Textile Printer, Wirral Merseyside, UK
“Make the time to watch it all the way through the 90 Minute Business Plan in
sequence. Some of it will be a good reminder of stuff you already know, but some
if it is GENIUS insight and clarity!!” Rory Murray, Telecoms Consultant, Kent, UK
“Very succinct and with really useful pointers on how to construct your first business
plan. Makes you realise what little time we spend thinking about the business and
planning - we just get stuck in - and then come unstuck! Thanks for making it
easier for small businesses to get expert advice. I look forward to being a member
of the club”. Loretta Devonshire, Growth Manager, Growth Manager - Growth
Accelerator at Grant Thornton UK LLP
“Provides plenty of food for thought and a step by step process for identifying what
you need to run a business.“
Clare Evans, Author of Time Management for Dummies
http://www.90minutebusinessplan.com
© Copyright 2013, Fraser J. Hay. 4
“In this ebook, Fraser sets out to help the reader drive business growth. He pulls
no punches; demystifying the elements of a business plan and the drivers of
business growth in a clear, no nonsense and incisive way. The approach is
engaging. Fraser makes marketing ideas for growth accessible and real.
In each section, Fraser suggests pathways, opportunities, options and challenges,
to help with decisions and actions. Fraser helps you to work out what’s most likely
to work for you. But prepare to be challenged. After all, if you thought you knew
what to do already, then you wouldn’t be buying the ebook would you?!
The ebook is a kind of wake up call, its sub title could well be “Until you have
business, you are not in business”. If your business is stagnating, stop worrying
and try something different …. there are plenty of ideas here. As soon as you try
something different, something different happens. You can do nothing and stay the
same, or with the help of Fraser’s ebook, work out what’s holding you back and
then move forward.
If you’re thinking of starting a business, then use this ebook to sense test your plan
using the check lists, or build your plan from scratch using the ebook.
One of my favourite parts is the powerful content on ways to exploit intellectual
capital and on digitizing intellectual assets. Fraser’s mantra is “Recognise,
productise, monetise”. There are some great ideas for deriving value from all the
accumulated knowledge and wisdom you already possess, in order to create
passive revenue streams.
With this valuable resource, review where your business is, or start a new one,
make robust plans, take sound decisions, and get clarity around the activities you
need to undertake so you will move forward to achieve the business growth you
want.”
Philip Brigstock MBA MA CTA(Fellow) MIEx(GRAD), Chartered Tax Adviser,
Customs Duties Compliance and Planning Specialist
http://www.90minutebusinessplan.com
© Copyright 2013, Fraser J. Hay. 5
Companion
Work Book
Sneak Peek
http://www.90minutebusinessplan.com
© Copyright 2013, Fraser J. Hay. 6
Instructions
The 90 Minute Business Plan is an elementary tool, to help you document your
model, vision and strategy for your NEW business or idea in 90 minutes or less.
Simply read the introduction for each section, and make notes in the top box.
For video help offering practical assistance in each section, and to access additional
BONUS calculators & resources then download our Kindle book from amazon.com
This will enable you to complete the “Bonus” box in the middle of each page
and give you some insight, and pointers for what you need to do next.
The Box at the bottom of each page is for you to write down any action
points, or things that you need to consider or do, as a result of downloading
the kindle book and completing the relevant section.
By downloading our Kindle Book, you will also receive 7 instructional videos to
guide you through creating your plan. The videos are packed with thought
provoking questions and powerful, proven, practical advice.
We also include checklists, tools and resources to help you document your
model, vision & strategy in 90 minutes or less.
In addition to downloading the kindle ebook and accessing all 7 videos, checklist &
spreadsheet applications, you are also offered a complimentary membership at
www.growyourbusinessclub.co.uk .
http://www.90minutebusinessplan.com
© Copyright 2013, Fraser J. Hay. 7
Real Problems You Fix
In the top box, you need to describe the real problems you fix for clients and customers.
Complete Section 2 of our Kindle Book on Amazon, will help you to complete the
paragraph for the second box. Write down your priority action points in the bottom box
& if you want help contact us via www.growyourbusinessclub.co.uk
Decisions, Commitment, Action.
What do you need to do next?
QUICK FACT: Considering Self-Employment? Need Help with your marketing? Ensure you claim your
FREE Membership at Grow Your Business Club & find out more about our advanced coaching programs.
http://www.90minutebusinessplan.com
© Copyright 2013, Fraser J. Hay. 8
Recipients of your product, service or solution
In the top box, you need to describe who the recipients of your products, services &
solutions are. Complete Section 3 of our Kindle Book on Amazon, will help you to
complete the paragraph for the second box. Write down your priority action points in the
bottom box & if you want help contact us via www.growyourbusinessclub.co.uk
Decisions, Commitment, Action.
What do you need to do next?
QUICK FACT: Considering Self-Employment? Need Help with your marketing? Ensure you claim your
FREE Membership at Grow Your Business Club & find out more about our advanced coaching programs.
http://www.90minutebusinessplan.com
© Copyright 2013, Fraser J. Hay. 9
Revenue Streams
In the top box, you need to describe all your revenue streams. Complete Section 4 of
our Kindle Book on Amazon, will help you to complete the paragraph for the second
box. Write down your priority action points in the bottom box & if you want help contact
us via www.growyourbusinessclub.co.uk
.
Decisions, Commitment, Action.
What do you need to do next?
QUICK FACT: Considering Self-Employment? Need Help with your marketing? Ensure you claim your
FREE Membership at Grow Your Business Club & find out more about our advanced coaching programs.
http://www.90minutebusinessplan.com
© Copyright 2013, Fraser J. Hay. 10
Routes to Market
In the top box, you need to describe your routes to market and the marketing tactics
you will use. Complete Section 5 of our Kindle Book on Amazon, will help you to
complete the paragraph for the second box. Write down your priority action points in
the bottom box & if you want help contact us via www.growyourbusinessclub.co.uk
Decisions, Commitment, Action.
What do you need to do next?
QUICK FACT: Considering Self-Employment? Need Help with your marketing? Ensure you claim your
FREE Membership at Grow Your Business Club & find out more about our advanced coaching programs.
http://www.90minutebusinessplan.com
© Copyright 2013, Fraser J. Hay. 11
Resources You Need
In the top box, you need to describe the human, technical, legal, marketing & financial
resources you require. Complete Section 6 of our Kindle Book on Amazon, will help
you to complete the paragraph for the second box. Write down your priority action points
in the bottom box & if you want help contact us via www.growyourbusinessclub.co.uk
Decisions, Commitment, Action.
What do you need to do next?
QUICK FACT: Considering Self-Employment? Need Help with your marketing? Ensure you claim your
FREE Membership at Grow Your Business Club & find out more about our advanced coaching programs.
http://www.90minutebusinessplan.com
© Copyright 2013, Fraser J. Hay. 12
Return on Investment (ROI)
In the top box, you need to identify the ROI that you, your shareholders & stakeholders
require. Complete Section 7 of our Kindle Book on Amazon, will help you to
complete the paragraph for the second box. Write down your priority action points in the
bottom box & if you want help contact us via www.growyourbusinessclub.co.uk
Decisions, Commitment, Action.
What do you need to do next?
QUICK FACT: Considering Self-Employment? Need Help with your marketing? Ensure you claim your
FREE Membership at Grow Your Business Club & find out more about our advanced coaching programs.
http://www.90minutebusinessplan.com
© Copyright 2013, Fraser J. Hay. 13
Required Steps
In the top box, you need to identify your next steps & whether you wish to write a FULL
business plan. Complete Section 8 of our Kindle Book on Amazon, will help you to
complete the paragraph for the second box. Write down your priority action points in the
bottom box & if you want help contact us via www.growyourbusinessclub.co.uk
Decisions, Commitment, Action.
What do you need to do next?
DOWNLOAD AT
http://www.90minutebusinessplan.com
© Copyright 2013, Fraser J. Hay. 14
Real Problems That You Fix (Section 2)
What you require here, is included with our Kindle Book
Recipients of Your Product, Service or Solution (Section 3)
What you require here, is included with our Kindle Book
Revenue Streams (Section 4)
What you require here, is included with our Kindle Book
Routes To Market (Section 5)
What you require here, is included with our Kindle Book
Resources (Section 6)
What you require here, is included with our Kindle Book
Return on Investment (ROI) (Section 7)
What you require here, is included with our Kindle Book
Required Steps (Section 8)
What you require here, is included with our Kindle Book
http://www.90minutebusinessplan.com
© Copyright 2013, Fraser J. Hay. 15
FREE BONUSES WITH THE KINDLE BOOK
7 Instructional Videos
Practical Checklists
Financial Calculators
Discount on our Advanced Coaching Program
Additional Support at
http://www.90minutebusinessplan.com
http://www.90minutebusinessplan.com
© Copyright 2013, Fraser J. Hay. 16
Grow Your Business Club
Considering Self-Employment
90 Day Marketing Plan

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90 minute business plan | Sneak Peek

  • 2. http://www.90minutebusinessplan.com © Copyright 2013, Fraser J. Hay. 2 FEEDBACK "When you're planning your next venture the biggest problem is what to do with all the thoughts, angles, options and ideas that run riot in your mind. The 90 Minute Business Plan gave me clarity. It helped me capture all that insight and translate it into a structure that's clear and easy to understand. That's a good foundation for any new business." Alan Simpson, marketing consultant, Inverness, Scotland “Thoroughly enjoyed your succinct and practical sessions that guide you through the complete process from A-Z. The way you present with questions & suggestions would certainly help many "newbies" and "old dogs" on the road to success.” James King, Accountant, Perth, Australia “I wish I had had access to such a resource when I was thinking about starting my business. It would have given me the clarity and direction for my business that I was seeking in easily digestible and bite sized chunks. I've found, in the past, business plan tools that highlight what you need to include but rarely provide you with the practical tools, resources and guidance to answer the important questions The 90 Minute Business Plan does both.” Debbie Leven, PR Coach, Watford, UK “Fraser leads you step-by-step through 7 simple but key steps to help you plan your future business. The steps are powerful and practical and when you reach the end you will have created a potent vision and future strategy for your business. Simply put you'll have a compelling practical plan which, if you follow and apply it, will give you a rocket boost to your new (or existing) business. It allows you to do several crucial things: introduce yourself to your target audience, charge more for your products or services, lower your costs, discover hidden sources of revenue, generate new leads and ultimately gain new clients or customers. Can't say better than that!” Neil Urquhart, EU AssessmentCoach, London, UK
  • 3. http://www.90minutebusinessplan.com © Copyright 2013, Fraser J. Hay. 3 "Even for the long in the tooth, time served skeptics there is great value in your 90 Minute Business Plan. Business owners; myself included, tend to get stuck in a rut of continuing to do what works without really considering what might work as well or better. Most of us do not measure the various metrics within our businesses and your 90 Minute Business Plan has come as somewhat of a shock as to how much we are potentially missing” Eric Hearn, Textile Printer, Wirral Merseyside, UK “Make the time to watch it all the way through the 90 Minute Business Plan in sequence. Some of it will be a good reminder of stuff you already know, but some if it is GENIUS insight and clarity!!” Rory Murray, Telecoms Consultant, Kent, UK “Very succinct and with really useful pointers on how to construct your first business plan. Makes you realise what little time we spend thinking about the business and planning - we just get stuck in - and then come unstuck! Thanks for making it easier for small businesses to get expert advice. I look forward to being a member of the club”. Loretta Devonshire, Growth Manager, Growth Manager - Growth Accelerator at Grant Thornton UK LLP “Provides plenty of food for thought and a step by step process for identifying what you need to run a business.“ Clare Evans, Author of Time Management for Dummies
  • 4. http://www.90minutebusinessplan.com © Copyright 2013, Fraser J. Hay. 4 “In this ebook, Fraser sets out to help the reader drive business growth. He pulls no punches; demystifying the elements of a business plan and the drivers of business growth in a clear, no nonsense and incisive way. The approach is engaging. Fraser makes marketing ideas for growth accessible and real. In each section, Fraser suggests pathways, opportunities, options and challenges, to help with decisions and actions. Fraser helps you to work out what’s most likely to work for you. But prepare to be challenged. After all, if you thought you knew what to do already, then you wouldn’t be buying the ebook would you?! The ebook is a kind of wake up call, its sub title could well be “Until you have business, you are not in business”. If your business is stagnating, stop worrying and try something different …. there are plenty of ideas here. As soon as you try something different, something different happens. You can do nothing and stay the same, or with the help of Fraser’s ebook, work out what’s holding you back and then move forward. If you’re thinking of starting a business, then use this ebook to sense test your plan using the check lists, or build your plan from scratch using the ebook. One of my favourite parts is the powerful content on ways to exploit intellectual capital and on digitizing intellectual assets. Fraser’s mantra is “Recognise, productise, monetise”. There are some great ideas for deriving value from all the accumulated knowledge and wisdom you already possess, in order to create passive revenue streams. With this valuable resource, review where your business is, or start a new one, make robust plans, take sound decisions, and get clarity around the activities you need to undertake so you will move forward to achieve the business growth you want.” Philip Brigstock MBA MA CTA(Fellow) MIEx(GRAD), Chartered Tax Adviser, Customs Duties Compliance and Planning Specialist
  • 5. http://www.90minutebusinessplan.com © Copyright 2013, Fraser J. Hay. 5 Companion Work Book Sneak Peek
  • 6. http://www.90minutebusinessplan.com © Copyright 2013, Fraser J. Hay. 6 Instructions The 90 Minute Business Plan is an elementary tool, to help you document your model, vision and strategy for your NEW business or idea in 90 minutes or less. Simply read the introduction for each section, and make notes in the top box. For video help offering practical assistance in each section, and to access additional BONUS calculators & resources then download our Kindle book from amazon.com This will enable you to complete the “Bonus” box in the middle of each page and give you some insight, and pointers for what you need to do next. The Box at the bottom of each page is for you to write down any action points, or things that you need to consider or do, as a result of downloading the kindle book and completing the relevant section. By downloading our Kindle Book, you will also receive 7 instructional videos to guide you through creating your plan. The videos are packed with thought provoking questions and powerful, proven, practical advice. We also include checklists, tools and resources to help you document your model, vision & strategy in 90 minutes or less. In addition to downloading the kindle ebook and accessing all 7 videos, checklist & spreadsheet applications, you are also offered a complimentary membership at www.growyourbusinessclub.co.uk .
  • 7. http://www.90minutebusinessplan.com © Copyright 2013, Fraser J. Hay. 7 Real Problems You Fix In the top box, you need to describe the real problems you fix for clients and customers. Complete Section 2 of our Kindle Book on Amazon, will help you to complete the paragraph for the second box. Write down your priority action points in the bottom box & if you want help contact us via www.growyourbusinessclub.co.uk Decisions, Commitment, Action. What do you need to do next? QUICK FACT: Considering Self-Employment? Need Help with your marketing? Ensure you claim your FREE Membership at Grow Your Business Club & find out more about our advanced coaching programs.
  • 8. http://www.90minutebusinessplan.com © Copyright 2013, Fraser J. Hay. 8 Recipients of your product, service or solution In the top box, you need to describe who the recipients of your products, services & solutions are. Complete Section 3 of our Kindle Book on Amazon, will help you to complete the paragraph for the second box. Write down your priority action points in the bottom box & if you want help contact us via www.growyourbusinessclub.co.uk Decisions, Commitment, Action. What do you need to do next? QUICK FACT: Considering Self-Employment? Need Help with your marketing? Ensure you claim your FREE Membership at Grow Your Business Club & find out more about our advanced coaching programs.
  • 9. http://www.90minutebusinessplan.com © Copyright 2013, Fraser J. Hay. 9 Revenue Streams In the top box, you need to describe all your revenue streams. Complete Section 4 of our Kindle Book on Amazon, will help you to complete the paragraph for the second box. Write down your priority action points in the bottom box & if you want help contact us via www.growyourbusinessclub.co.uk . Decisions, Commitment, Action. What do you need to do next? QUICK FACT: Considering Self-Employment? Need Help with your marketing? Ensure you claim your FREE Membership at Grow Your Business Club & find out more about our advanced coaching programs.
  • 10. http://www.90minutebusinessplan.com © Copyright 2013, Fraser J. Hay. 10 Routes to Market In the top box, you need to describe your routes to market and the marketing tactics you will use. Complete Section 5 of our Kindle Book on Amazon, will help you to complete the paragraph for the second box. Write down your priority action points in the bottom box & if you want help contact us via www.growyourbusinessclub.co.uk Decisions, Commitment, Action. What do you need to do next? QUICK FACT: Considering Self-Employment? Need Help with your marketing? Ensure you claim your FREE Membership at Grow Your Business Club & find out more about our advanced coaching programs.
  • 11. http://www.90minutebusinessplan.com © Copyright 2013, Fraser J. Hay. 11 Resources You Need In the top box, you need to describe the human, technical, legal, marketing & financial resources you require. Complete Section 6 of our Kindle Book on Amazon, will help you to complete the paragraph for the second box. Write down your priority action points in the bottom box & if you want help contact us via www.growyourbusinessclub.co.uk Decisions, Commitment, Action. What do you need to do next? QUICK FACT: Considering Self-Employment? Need Help with your marketing? Ensure you claim your FREE Membership at Grow Your Business Club & find out more about our advanced coaching programs.
  • 12. http://www.90minutebusinessplan.com © Copyright 2013, Fraser J. Hay. 12 Return on Investment (ROI) In the top box, you need to identify the ROI that you, your shareholders & stakeholders require. Complete Section 7 of our Kindle Book on Amazon, will help you to complete the paragraph for the second box. Write down your priority action points in the bottom box & if you want help contact us via www.growyourbusinessclub.co.uk Decisions, Commitment, Action. What do you need to do next? QUICK FACT: Considering Self-Employment? Need Help with your marketing? Ensure you claim your FREE Membership at Grow Your Business Club & find out more about our advanced coaching programs.
  • 13. http://www.90minutebusinessplan.com © Copyright 2013, Fraser J. Hay. 13 Required Steps In the top box, you need to identify your next steps & whether you wish to write a FULL business plan. Complete Section 8 of our Kindle Book on Amazon, will help you to complete the paragraph for the second box. Write down your priority action points in the bottom box & if you want help contact us via www.growyourbusinessclub.co.uk Decisions, Commitment, Action. What do you need to do next? DOWNLOAD AT
  • 14. http://www.90minutebusinessplan.com © Copyright 2013, Fraser J. Hay. 14 Real Problems That You Fix (Section 2) What you require here, is included with our Kindle Book Recipients of Your Product, Service or Solution (Section 3) What you require here, is included with our Kindle Book Revenue Streams (Section 4) What you require here, is included with our Kindle Book Routes To Market (Section 5) What you require here, is included with our Kindle Book Resources (Section 6) What you require here, is included with our Kindle Book Return on Investment (ROI) (Section 7) What you require here, is included with our Kindle Book Required Steps (Section 8) What you require here, is included with our Kindle Book
  • 15. http://www.90minutebusinessplan.com © Copyright 2013, Fraser J. Hay. 15 FREE BONUSES WITH THE KINDLE BOOK 7 Instructional Videos Practical Checklists Financial Calculators Discount on our Advanced Coaching Program Additional Support at http://www.90minutebusinessplan.com
  • 16. http://www.90minutebusinessplan.com © Copyright 2013, Fraser J. Hay. 16 Grow Your Business Club Considering Self-Employment 90 Day Marketing Plan