How to achieve your goals in 2020 - 03

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© 2019 Fraser J. Hay, All Rights Reserved.
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How to write a marketing plan
(and execute it.)
How to write a marketing plan
(and execute it in 2020)

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Fraser J. Hay
Founder | Grow Your Business®
WELCOME
What’s the next goal or objective that you want to achieve?
If you’re struggling to generate leads, enquiries, prospects, sales
or referrals for your products, services or solutions then we think
we can help.
Get help, guidance and support to identify, pursue and achieve your
marketing goals and objectives with our help.
There’s only one way to fail and that is to quit.

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Multi award winning Entrepreneur Author Business Coach
Let me introduce myselfMy name is Fraser Hay and founder of Grow Your Business®.
I’m a former Scottish & UK Shell
Livewire Winner, former Prince’s
Scottish Youth Business Trust &
Royal Bank of Scotland Winner.
I’ve written and published 20 books
on entrepreneurship and marketing
and gotten all 20 to the #1 spot for
their category on Amazon.
I’ve helped entrepreneurs in over 40
countries to identify and address over
2000 common entrepreneurial issues,
challenges and obstacles.
Keynote Speaker
Have presented on 3 continents. Was
asked to raise the entrepreneurial
spirit of the people, government &
businesses of the Seychelles.

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WHO WE ARE?
Phenomenon whereby something new and somehow valuable is formed the created item may be
intangible such as an idea or a physical object such as an invention, a literary work or a painting
scholarly interest in creativity involves many definitions and concepts pertaining to a number of
disciplines in a summary scientific research into creativity over the course of the last decade, however,
we seem to have reached
How We Can Help YouHow We Can Help You

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Marketing is the lifeblood on any business. In the current climate
you have to be able to stand out from your competitors and
encourage prospective customers to engage with you.
I
f you’re looking to revitalise your marketing efforts, raise
your profile or win new customers then we can help.
We can help you to document and execute your next marketing
plan or campaign assisting you to target those who need what
you offer, persuade them to engage with you and have a
conversation. You can then use your charm, selling skills and
entrepreneurial experience to close the sale and win the
business.
Own, Run or Manage a Business?Document & execute a practical marketing plan to generate leads, enquiries, prospects, sales & referrals.
I

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Your Marketing Plan of ActionCreate a powerful, practical and essential strategy document covering all aspects of your marketing.
Who does what, when
IMPLEMENTATION
Human, Technical & Financial Resources
RESOURCED REQUIRED.
KPIs & Reporting Systems
PERFORMANCE
Conversations & Conversions
PERSUASION & ENGAGEMENT
Channels, Campaigns & Tactics
PROMOTION
Your Message
PACKAGING
Who you want to reach
POSITIONING
Where you are & what’s holding you back
SITUATION ANALYSIS

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What makes us different?Business owners are often in too much of a hurry, that they miss out 2 vital steps with their marketing…
TacticsMindset Strategy
Business owners don’t need new ideas.
They need practical, proven & effective
tactics that address their existing issues to
generate confidence, progress & results.
We share or execute the tactics to target
prospective clients, generate engagement,
conversations & sales online.
Many are too busy dealing with the
symptoms of ineffective marketing to
identify what’s really holding them back
and preventing the results they want.
We can quickly identify your real issues,
challenges & obstacles with a FREE
Once you know what you want and
why, we can document your goals and
objectives and the resources required to
achieve them to avoid any confusion.
We also help you define the Key
Performance Indicators to count, monitor
and measure for mutual accountability.

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Document what’s holding you backGet help to identify what’s really holding you back and preventing the results you want.

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Document your goals & objectivesGet help to document your goals, objectives and what it is you want to achieve.

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Document your tactical approachGet help to execute and implement the plan. Measuring your progress daily

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You’ll be able to count, monitor & measure
your results when you apply what we share.
RESULTS
You’ll know exactly what’s holding you back
& preventing you from achieving your goals.
CONFIDENCE
We’ll help you to set new goals and work
towards them with a practical plan of action.
PROGRESS
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1Our
Great
Services
Frequently, your initial
font choice is taken out
of your awesome hands
also we are companies
often specify a typeface,
or even a set of fonts,
part of their brand guides
when selecting a
typeface for body text,
your primary concern
should be readability.
WHAT WE PROMISE

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Customer JourneyWe offer a powerful, practical and proven 4 step process.
Contact Us for
your FREE
You confirm your
plan of action &
resources required
You implement
and execute
the plan
You measure
all activity to
record progress

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HOW
Document how you will
achieve leads, sales &
referrals to achieve your goals
WHY
Document what’s holding
you back and preventing
the results you want.
WHAT
Document your goals &
objectives and calculate what
you need to achieve them.
WHERE
Document where you are
and what you’re key priority
areas of concern are.
Your Marketing Plan of ActionA powerful, practical, strategic & tactical document to get you to where you want to be.

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Your Marketing Plan of ActionBest of all, you decide the Key Performance Indicators that you want to count, monitor & measure (Not us)

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Potential ResultsCan we generate similar results for you? Maybe. Maybe not, but you can put us to the test for FREE

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Choose The KPIs You Want to MeasureProve to your stakeholders, shareholders, your family & yourself that it’s all working and you’re in control.

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OutcomesWhat specifically will you achieve with our help?

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Your Blueprint For SuccessThe 90 Day Marketing Plan

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1983
1987
1995
1998
2003
2008
2013-16
2017
2018
2019
FRASER’S OWN JOURNEY
Launched Community Newsletter for Scottish College that
became Institute of Direct Marketing featured case study
Lost left eye in shooting accident
Completed Education – Worked in USA
Scottish & UK Shell Livewire Winner, Royal Bank of
Scotland & Prince’s Scottish Youth Business Trust Winner
Raised £150K Angel Funding, created Online Marketing
Resource Centres for Btopenworld,Tiscali & Easyspace
Wrote first book on Social Networking having created
6000 strong network & gotten 400 testimonials
Wrote 10 books and got all 10 to #1 for their category on
Amazon. Wrote another 4 books.
Created Pipeline Sales Prospecting System for Linkedin
Lost sight in right eye – wrote 3 books
Wrote 2 books. Launched Grow Your Business Club on
Facebook with members in over 50 countries. Keynote
speaker at historic landmark event raising the entrepreneurial
spirit of the people & government in the Seychelles

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FRASER IS ALSO AVAILABLE
TO RUN WORKSHOPS &
MASTERCLASSES FOR YOU
& YOUR TEAM
OR TO DELIVER KEYNOTES
AT YOUR NEXT CONFERENCE,
SEMINAR OR CONVENTION

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Help For Each Step of Your JourneyGet help, guidance & support for each stage of your entrepreneurial journey.

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F R A S E R J . H A Y
Progress IS
guaranteed.
(When you apply
what we share.)
We can lead a horse
to water, but we
can’t make it drink.

How to achieve your goals in 2020 - 03

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