Marketing strategy and solutions 2018

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Powerful, Practical & Proven Marketing Solutions for 2018
Progress is Guaranteed.

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• Opportunity Identification
• Market research
• Copywriting
• Brand Management
• Website
• Channels
• Engagement Tactics
• Public Relations
• Selling
• Conversion Strategies
• KPIs & Reporting Systems
Frequently, your initial
font choice is taken out
of your awesome hands
also we are companies
often specify a typeface,
or even a set of fonts,
part of their brand guides
when selecting a
typeface for body text,
your primary concern
should be readability.
Want to Avoid Repeating The Marketing Mistakes of 2017?
Identify what really held you back and prevented the results you wanted in 2017 so you can get 2018 off to a flying start.
• Prospect Targeting
• Back linking
• Webinar Marketing
• Live Video Streaming
• Search Engine Optimisation
• Joint Ventures
• Return on Relationships
• Content Strategy
• Affiliate Marketing
• Thought Leadership
• And much, much more
Get in Touch For a Complimentary
Chat & FREE “Instant Breakthrough”
www.fraserhay.co.uk

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• Situation Analysis
• Marketing Objectives
• Tactical Priorities
• Prospect Profile & Avatar
• Competitor Analysis
• Tribes & Communities
• USP & Value Proposition
• Market Segmentation
• Revenue Streams
• Mitigating Risk
• Marketing Funnel
when selecting a
• Sales Process
• Marketing Collateral
• Your Website
• Copywriting Requirements
• KPIs & Reporting Systems
• Roles & Responsibilities
• Packaging – Profiles & Proposals
• Promotional Tactics
• Campaign Manager & Schedule
• PR Tactics
• And much, much more
www.fraserhay.co.uk
Who’s Planning, Documenting, Executing &
Measuring Your social Media Strategy in 2018?
A dream written down with a date becomes a goal. A goal broken down into steps become a plan.
A plan that is actioned makes your dreams come true.

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www.fraserhay.co.uk
when selecting a
Is Your Social Media Marketing Agency, Consultant
or VA Generating The Online Results You Want…?
…No? then you need to keep them focused & hold them accountable - daily.
• Daily KPIs
• Daily Goals
• Daily Progress
• Marketing System
• Copywriting Components
• Channels
• Platforms
• Activity Triggers
• Practical Action Plan
• Time Manager
• Progress Evaluation
• Monitor results not activity
• Raise Your Game and theirs’
• Reports for stakeholders & shareholders
• Which components are missing for 2018?
• Who writes your copy and is it working?
• Which channels should you be using?
• Which platforms in those channels?
• Increase sales opportunities by 200%
• Not got one for 2018? You need one!
• Time costs money. Be more productive
• And much, much more.
www.fraserhay.co.uk
You want confidence, progress & results – NOT excuses.

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www.fraserhay.co.uk
when selecting a
Want to Recognised As An Industry Expert Or
Thought Leader In Your Industry, Sector or Niche In 2018?
What do you want to be, do and have in 2018?
• Self-Employed
• A Business Owner
• A Recognised Coach
• A Webinar Host/Broadcaster
• A Webinar Presenter
• A Lead Generation Expert
• A Great Sales Closer
• A Social Media Marketer
• A Published Author
• A Marketing Copywriter
• More Fulfilled & Focused
• Work for yourself when you want
• Systemise and scale your business idea
• Sell your 1-2-1 and Group Coaching
• Plan, Produce & promote own webinars
• Present & get guest panelist invitations
• Create your own sales prospecting system
• Close more sales and win more business
• Plan, Document & Execute your strategy
• Get your book written and published
• Write engaging & compelling sales copy
• Grow, Scale or EXIT your business.
www.fraserhay.co.uk
In 2018, Become: Get Help to:

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www.fraserhay.co.uk
Your Marketing Strategy for 2018Want to avoid the stress, frustration & lack of results you experienced with your marketing in 2017?
01
Do you know what the
key issues are that are
holding you back and
preventing the marketing
results you want?
No? Then perhaps a
written marketing plan
outlining the solutions
you need, could help?
02 03 04 05
Your Plan Message Lead Generation Sales & Selling Marketing System
Do you know what
your key marketing
message is for each
stage of your sales
process & funnel?
No? Then perhaps
getting all your
copywriting done
for you, could help?
Do you have a sales
prospecting system in
place for generating
leads for your products
services & solutions?
No? Then perhaps a
proven lead generation
system to pull prospects
to you, could help?
Do you have a sales and
selling system in place
that’s closing sales and
winning the business
you need and want?
No? Then perhaps
a powerful, practical &
proven sales process for
you, could help?
Do you have a solution in
place for managing your
team & all aspects of your
marketing as you measure
your progress daily?
No? Then perhaps all the
strategic input, systems &
assistance to implement
your plan, could help?

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www.fraserhay.co.uk
Imagine…A Total Marketing SolutionGet all the pieces for your marketing strategy in place and implemented in 2018
01
Don’t make the mistake
of hiring people,
delegating tasks or
spending money before
the plan is written
What’s included in your
plan, who’s writing &
who’s implementing it?
02 03
Your Plan Message Lead Generation Sales & Selling Marketing System
of getting techies or
webmasters to create
jargon filled content
focused on features
Who’s writing your key
marketing messages &
where are they going?
of investing money in a
great looking website
but have no system for
pulling people to it
Who’s targeting,
engaging & pulling your
target audience to you?
of simply wishing, hoping
& assuming that
prospects will buy your
products & services
Who’s qualifying, selling &
closing prospects for your
products & services?
Don’t make the mistakes
your competitors do.
Avoid “feast or famine”.
Start systemising your
marketing approach
Get help to plan,
document, systemise &
execute your 2018 strategy

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www.fraserhay.co.uk
• NEW Objectives & Priorities set
• Cash flow Improvement Strategy
• Practical Marketing Action Plan
• Channels & Platforms Identified
• Roles & Responsibilities Agreed
• All marketing messages written
• Align Sales & Marketing Strategy
• Webinar & Live Stream Solution
• Community & Content Strategy
• Automate Key Marketing Tasks
• Traffic & Lead Generation System
• Sales Prospecting System
• Appointment Booking System
• Transparent Progress Evaluation
• Coaching & Consultancy Options
• Progress is 100% Guaranteed
Your 2018 Marketing BlueprintAll pulled together into one cohesive framework for you, us or both to implement

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www.fraserhay.co.uk
Marketing ConsultantMulti award winning Entrepreneur Author Business Coach
Let me introduce myselfMy name is Fraser Hay and founder of Grow Your Business®.
I’m a former Scottish & UK Shell
Livewire Winner, former Prince’s
Scottish Youth Business Trust &
Royal Bank of Scotland Winner.
I’ve written and published 15 books
on entrepreneurship and marketing
and gotten all 15 to the #1 spot for
their category on Amazon.
I’ve helped entrepreneurs in over 40
countries to identify and address over
2000 common entrepreneurial issues,
challenges and obstacles.
I’ve generated 402 Profile views,
250,000 views to a blog post, 236
leads & £10,000 online in 24 hours
& I want to help you do the same.

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www.fraserhay.co.uk
THE SYSTEM
We help you pull everything
together to systemise your
marketing & make it effective.
SALES & SELLING
We help you create a
simple way that converts
interest into sales.
LEAD GENERATION
We help you to create a
marketing funnel that finds &
engages your target audience
YOUR MESSAGE
We help to create a collection
of persuasive and engaging
ads, emails & web pages.
Your Marketing SystemGet help to EXECUTE an effective marketing system and funnel consisting of 4 key elements.

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www.fraserhay.co.uk
Your MessageEverything provided for you or us to craft your marketing message for each stage of your funnel & sales process.
• Headlines
• Ads
• Emails
• Calls to Action (CTAs)
• Squeeze Page(s)
• Video Sales Letters
• Webinar Framework
• Webinar Scripts
• Webinar Delivery Platform
• Signup/Registration Pages
• Lead Magnet & Lead Magnet Graphics
• Upsell Strategy
• Autoresponder Sequence

No. What we offer? Included?
1 Headlines. We’ll create a selection of headlines for you to test and use in ads & emails YES
2 Ads. We’ll create a selection of ads for you test on social media sites YES
3 Emails. We’ll create a selection of headlines for you to test and use YES
4 Video Sales Letter. We’ll create a template for you to test and use YES
5 Webinar Script. We’ll create a webinar script for you to test and use YES
6 Sales Page. We’ll create a page for your website for you to test and use YES
7 Calls to Action. We’ll create a selection of CTAs for you to test and use YES
8 Autoresponder Sequence. Contains 5 follow-up emails for you test and use YES
9 Squeeze Page/Registration Page. We’ll create the copy for your signup page. YES
10 Lead Magnet. We will create your Lead Magnet & Web Graphics. YES
Your MessageWhat you’ll get
www.fraserhay.co.uk
1. We discuss your requirements in person or skype with many questions about you, your products, services and solutions
2. We produce the copy for each of the above. Time approx. 14 working Days. Maximum 3 revisions.
3. We furnish the draft copy in WORD docs or PPT format for you to review and approve.
4. Your webmaster integrates the copy in to your website and we’ll integrate into your webinar platform.

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www.fraserhay.co.uk
• Prospecting Emails
• Engagement Tactics
• Interactive Tactics
• Proactive Tactics
• Responsive Tactics
• How to pre-qualify suspects
• Define & Monitor Daily KPIs
• Target Online Communities
• Target Influencers
• Leverage NLP Strategies Online
• DISC Analysis of all Prospects
• Offline Tactics
Lead GenerationEverything you need to target, pull and engage leads..

1 Prospect Profile & Avatar. We’ll work with you to define exactly who you want to reach YES
2 Prospecting Email. We’ll work with you to create a prospecting email YES
3 Pre-Qualify all Prospects before speaking to them. Stand out from competitors YES
4 Proactive, Interactive & Responsive Triggers. 30 Reasons to engage others YES
5 Channels. We’ll work with you to identify your channels and routes to market YES
6 Platforms. We’ll work with you to identify key platforms in each of your channels YES
7 KPIs. We’ll work with you to confirm the KPIs you want to count, monitor & measure daily YES
8 Content. You’ll receive 7 content tactics to test as part of your lead generation strategy YES
9 Insights for all Prospective Clients. Confirm the best selling style for every single prospect YES
10 Time Management & Accountability System. Stay focused on the key tasks and activities. YES
Lead GenerationWhat you’ll get
www.fraserhay.co.uk
1. We discuss your requirements in person or skype with many questions about you, your products, services and solutions
2. We produce the copy for each of the above. Time approx. 14 working Days. Maximum 3 revisions.
3. We furnish the draft copy in WORD docs or PPT format for you to review and approve.
4. Your webmaster integrates the copy in to your website and we’ll integrate into your webinar platform.

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www.fraserhay.co.uk
Sales & SellingEverything provided to qualify, persuade, present and win business.
• Strategic Planning
• Sales Prospecting System
• Sales Process & Collateral
• Leadership
• Sales Support
• Targeting
• Proposals
• Follow-Up
• Time Management
• CRM & Technology
• Webinar Marketing
• Live Video Streaming
• Referral Marketing System

1 Sales Process. We’ll work with you to confirm each stage of your sales process YES
2 START Selling. We’ll provide you with your own selling system YES
3 Webinar Platform. We’ll provide you with a webinar platform for 12 months YES
4 Appointment Booking System. Allow prospects to book time with you YES
5 Android, iphone and ipad compatible. Sell to one or many – from anywhere YES
6 Optimised for Social media marketing. Increase your reach to a wider audience YES
7 Add Multiple NEW Revenue Streams. Upsell customers & increase their life time value YES
8 Keep 100% of the revenue you make. We take no commission or revenue share from sales YES
9 Increase Conversions. An automated follow-up system to maximise conversions YES
10 Sell your own products, training courses & coaching. Scale your online business - fast YES
Sales & SellingWhat you’ll get
www.fraserhay.co.uk
1. We will provide a webinar delivery platform and online community on an annual subscription basis.
2. We will integrate a webinar delivery platform & the ability to present sales webinars, live streaming events into your existing website navigation
3. Video Sales Letters, Squeeze Pages and Webinar Script will be created and integrated into the platform. Time Approx. 14-28 Days after fact find consultation.
4. We will document your sales process for use online and offline (if appropriate).

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www.fraserhay.co.uk
Online Marketing SystemEverything You Need.
• Funnel Process Defined
• Sales Process Integrated
• Lead Magnet / Digital Asset Created
• All Copywriting Created
• Sales Prospecting System Created
• Selling System Created
• Webinar Delivery Platform Provided
• Appointment Booking System Provided
• Website Created/Provided
• Online Community Created/Provided
• Promotional Video Created
• Video Sales Letter Created
• Ongoing Support

1 Marketing Funnel. We’ll work with you to create your online marketing funnel system YES
2 Message and copywriting. We’ll work with you to create all your copywriting YES
3 Sales Prospecting System. We’ll provide you with a lead generation system YES
4 Sales and selling system. We’ll provide you with a sales and selling system YES
5 Webinar Delivery Platform. We’ll provide you with your own technical platform YES
6 Appointment Booking System. Get it included and integrated into your webinars YES
7 Website Integration. Everything above integrated into your website YES
8 Social Media Daily Planner. Keep your team focused on the online activities that matter YES
9 Help, Guidance and Support. Ongoing support via online, on the phone or in person YES
10 Progress Evaluation System. Hold your team accountable. Measure your progress & ROI Daily YES
Your Online Marketing SystemWhat you’ll get
www.fraserhay.co.uk
1. Diagnostics and situation analysis conducted to identify issues, challenges and obstacles and to confirm priorities
2. Social Media Marketing Strategy documented listing all relevant components and relevant marketing messages written
3. Lead Generation Management System, and webinar delivery platform provided
4. Optional full service social media daily activity execution and implementation available. POA.

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www.fraserhay.co.uk
OutcomesWhat specifically will you achieve with our help?

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www.fraserhay.co.uk
Choose How You Want Our HelpWe offer personal coaching and consultancy to suit you and your requirements.
OnsiteOnline On the phone
We can visit you at home or at
work, discuss your requirements in
person and get to work on your
behalf as soon as possible.
We can work with you via live
video streaming over the internet
and help you create your
marketing system.
We can work with you over
the phone if you prefer and we can
record the sessions so you can
refer to them later.
You’re in control. You make the decisions. We support you and your decisions.

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www.fraserhay.co.uk
Fraser and the resources he offers inside Grow Your Business Club have been
instrumental in giving me help, support and confidence to create the opportunities
I needed to expand my business. With his help, I’m now on track to completing
and publishing my 3rd book on Amazon, approaching 18,000 positive feedbacks
on eBay, and a Linkedin Profile that keeps attracting more views and connections
every day. What started as a part-time business is now a £160,000+ enterprise
and growing every day.
If you work for yourself or are thinking about it and need help, then I encourage
you to engage him and embrace what’s on offer via the club.
It’s practical, it’s refreshing and it works.
George Wallace aka “The eBay Guy”
FeedbackWhat others say
Online Retailer,
Speaker and Author

22
www.fraserhay.co.uk
"When I built a digital marketing agency from $0 to $500,000 in recurring
income I heavily relied on the strategic insight from Mr. Fraser Hay. His
books are an integral part of my reference library..“
Zhe Scott, The SEO Queen
SEO
Consultant

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www.fraserhay.co.uk
“As a wealth management company we recognize that having a plan and
generating an ROI is very important to us and our clients. In working with
Fraser, we have seen significant progress with our marketing and are
experiencing an ROI that can be tracked back to increased exposure
online, new signups, leads, sales and even referrals.
Just one of his practical techniques is already generating results and
assisting us to generate an extra £5m+ in funds under management this
year.
I recommend his coaching expertise to any company or individual that
needs to sharpen their marketing skills to deliver a marketing plan that
works.”
Wealth Management
Company

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www.fraserhay.co.uk
Customer JourneyWe offer a powerful, practical and proven 4 step process.
Contact Us for
your FREE
We confirm the
plan of action &
resources required
We implement
and execute
the plan
We measure
all activity to
record progress

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www.fraserhay.co.uk
F R A S E R J . H A Y
Progress IS
guaranteed.
(When you apply
what we share.)
We can lead a
horse to water, but
we can’t make it
drink.
www.fraserhay.co.uk
Now Claim Your FREE

Marketing strategy and solutions 2018

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Marketing strategy and solutions 2018