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1. Retail management
Sales & selling
checklist
http://growyourbusiness.club

2. Identify the issues, challenges and obstacles that are preventing you from achieving the
results you want with retail selling. Answer each of the questions below, add up your total NO
responses then, get in touch.
YES NO
Your Score:
Do you have a written local marketing plan for your shop, store or branch?
Are your online and offline marketing goals & objectives clearly defined?
Can, and is each goal being tracked and measured?
Do you know the average basket value for a first time customer?
Do you know the life time value of a customer?
Do you know how many competitors you have in your local area?
Do you know how much footfall you need to give you the revenue you want?
Do you know how many transactions you need to give you the revenue you want?
Are your floor staff trained in a specific system of retail sales training?
Do you know how much each member of staff contributes in sales each day?
Do you know what the most effective method of getting people into the shop is?
Do you know what the most effective method is your competitors are using?
Do you know why people choose to spend money in other shops instead of yours?
Do you know why people choose to spend money in the shopping centre(s)?
Do you know why people choose to shop in the large retail park(s) out of town?
Are you happy with the amount of Profit you’re making from your shop each week?
Are you happy with the amount of SALES you’re making from your shop each week?
Are you happy with the amount of footfall you’re making from your shop each week?
Is your website generating the ROI (Return on Investment) that you want/need?
Is your website generating the level of sales/Revenue that you want/need?
Is your website generating the level of qualified leads/signups that you want/need?
Have you been trained in or follow a specific, defined & proven selling "system"?
Do you offer additional bonuses, incentives & rewards for staff achieving targets?
Does your town have, and are you a member of their “local regeneration” group?
Do you know what’s “in”, what’s “hip” and what the “buzz” is before your customers?
Are you happy with the margins you have from the suppliers you deal with?
Do you have a formal referral scheme in place with your shoppers?
Do you currently use any upsell or cross-sell retail promotions?
Do you currently use any mobile or coupon based promotional incentives?
For every £100 you spend on marketing, do you know what ROI you get?
Is local newspaper advertising effective in pulling people in & increasing footfall?
Do you have a policy for overcoming and addressing customer sales objections?
Do you have a policy for dealing with customer complaints or returns?
Do you & your staff have a number of proven & engaging “greetings” that work?
Have you given up in wanting to fix your retail selling problems?
Would you like a free confidential Chat to discuss your score & available options?