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2.0 Learning Moving your organisation into  & beyond the second digital divide ARK Group Master Class Melbourne – Feb 4&5 th , 2008 Helene Blowers Digital Strategy Director Columbus Metropolitan Library www.LibraryBytes.com http://www.flickr.com/photos/tehtopo/123001806/ Libraries
http://www.flickr.com/photos/msstatelibraries/2604483260/in/set-72157605716019112/
Blog: LibraryBytes.com
Passions ... L & L K, J & D Travel Growth
Passions ... What are yours?
23 Things & beyond 2.0 Innovation: Policy & Practices agenda : http://www.flickr.com/photos/y-a-n/29789408/ YPRL Tour Exploring the Shift 2.0 road show – it’s about Moving from 1.0 to 2.0  New media & Library marketing
http://www.youtube.com/watch?v=pMcfrLYDm2U Shift Happens http://www.youtube.com/watch?v=fhnWKg9B2-8 http://www.youtube.com/watch?v=QeoKQbT8BKs http://www.youtube.com/watch?v=jpEnFwiqdx8
1998 =  information
2008 =  community
Web 2.0 Communities Niche communities
“ Web 2.0  generally refers to a second generation of  services available on the WWW that lets people  collaborate  and  share  information online .”  -  Wikipedia.com Shared Bookmarks = Shared Videos =   Shared Everything =  “ Social media  is the use of electronic and Internet tools for the purpose of  sharing  and  discussing  information and experiences with other human beings.”  -  Wikipedia.com   Shared Pictures = Shared Knowledge =   Shared News =
http://www.flickr.com/photos/popoever/234877734/
http://www.flickr.com/photos/33256665@N00/79961299/
 
http://www.personoftheyear.be/
2005 & 2006 Shifts …
 
 
 
How about you? What events made you notice the shift? http://www.flickr.com/photos/bigpinkcookie/22716359/
http://www.youtube.com/watch?v=B6AQv2l6UsM
 
"Cultural consumers  thrive on  information and  ideas to fuel  their creative self-expression." - Patricia Martin
 
 
The New Digital Divide Web 1.0 Web 2.0
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The New Digital Divide
 
http://hinchcliffe.org/img/web2tree.jpg
“ The heart of Library 2.0 is  user-centered  change . It is a model for library service that encourages constant and  purposeful change , inviting  user participation in the  creation  of both the physical and the virtual services  they want, supported by consistently evaluating services.” - Michael Casey
Bonaria Biancu   http://bonariabiancu.wordpress.com/
“The principles of Library 2.0 seek to put users in touch with information and entertainment wherever they may be, breaking down the barriers of space, time and outdated policy. It is a  user-centered paradigm  focusing on  knowledge, experience, collaboration, the creation of new content  and encouraging the heart. “ - Michael Stephens,  Tame the Web
Darlene Fichter – Blog on the Side  http://library2.usask.ca/~fichter/blog_on_the_side
“ The central idea of (Web 2.0 technologies) is harnessing    collective intelligence.”  -  Tim O’Reilly,  O’Reilly Media API API API API
 
http://www.flickr.com/photos/drachmann/327122302/
http://www.flickr.com/photos/drachmann/327122302/ … How do you see the shift affecting libraries today? … What effect has 2.0 had on your community?  … How have your library services begun to evolve    to adjust these changes and concepts ? … How are you serving the “new” digital divide? … What challenges so you foresee in adjusting to these    changes? …  What advantages and disadvantages do you see in 2.0    thinking?     and are you looking ahead to  … What’s next?
http://www.youtube.com/watch?v=ZblrRs3fkSU
23 Things & beyond 2.0 Innovation: Policy & Practices up next ... http://www.flickr.com/photos/y-a-n/29789408/ YPRL Tour Exploring the Shift 2.0 road show – it’s about Moving from 1.0 to 2.0  New media & Library marketing
Slides: www.slideshare.net/hblowers
Preshow http://www.flickr.com/photos/will-lion/sets/72157604490685881/show/

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