DLI Breakfast Club Social Media Introduction

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Heather Braum

Technologie

SOCIAL MEDIA
INTRODUCTION
Photo credit: http://farm4.static.ﬂickr.com/3103/3141182898_47f209477e.jpg
DLI Breakfast Club, February 2010, Heather Braum, NEKLS

Did You Know? v4.0
Video source: http://www.youtube.com/watch?v=6ILQrUrEWe8
DLI Breakfast Club, February 2010, Heather Braum, NEKLS

Lost Dog Commercial
Video source: http://www.youtube.com/watch?v=OEInSyTHcpc
DLI Breakfast Club, February 2010, Heather Braum, NEKLS

Social Media Tips
Be real Avoid snark

Respond to emails/ Forgive mistakes
comments/replies
Post to contact
Offer exclusives
Comment and
Make connections participate!!!

Join networks Show gratitude

from “10 Ways to Improve Your Social Media Karma” ,
December 8, 2009, http://bit.ly/4IBI27
DLI Breakfast Club, February 2010, Heather Braum, NEKLS

TWITTER:
What are you doing?
DLI Breakfast Club, February 2010, Heather Braum, NEKLS

About Twitter
http://www.twitter.com

Sign-up for account

Choose to make account private or public

Find people to Follow

Training Material links on handout

Twitter Terms (handout)

Twitter Uses? (handout)

Who has used Twitter?
DLI Breakfast Club, February 2010, Heather Braum, NEKLS

Twitter Anecdotes
Conference tweets

Resources & Articles: I use Twitter to ﬁnd new info other
users share; get through these quicker than sorting
through Google Reader subscriptions

Gather Real-time news and weather

Website down? Check Twitter ﬁrst!

Answer reference questions from other Twitter users

Talk to, brainstorm, and empathize with other librarians

DLI Breakfast Club, February 2010, Heather Braum, NEKLS

Twitter Tips
Fully ﬁll out your user proﬁle

Make sure you tweet and respond to others

Don’t just gather followers; follow back

Twitter is a two-way conversation

If you have a website or a blog, set it up to post new items
to Twitter

Utilize Twitter Search

DLI Breakfast Club, February 2010, Heather Braum, NEKLS

Local Twitter Users
@LJWorld

@benasmith

@britsusa

@theGranada

@libertyhall

More listed here

Who else?

DLI Breakfast Club, February 2010, Heather Braum, NEKLS

Twitter Tour
DLI Breakfast Club, February 2010, Heather Braum, NEKLS

FACEBOOK:
Building your online community
DLI Breakfast Club, February 2010, Heather Braum, NEKLS

About Facebook
http://www.facebook.com/

Sign-up for account

Choose privacy settings

Friend People

Training Material links on handout

Facebook Terms (handout)

Facebook Uses? (handout)

Who has used Facebook?
DLI Breakfast Club, February 2010, Heather Braum, NEKLS

Facebook Anecdotes
Facebook, like any social network, is what you make of it

Share links, blog posts, pictures

Participate in games

Create a page for your library

Start a conversation!

Reconnect with relatives far away and old college or high
school friends

DLI Breakfast Club, February 2010, Heather Braum, NEKLS

Facebook Tips
If your business or organization does not have a
Facebook Page, create one.

Facebook Groups vs. Pages

Facebook Usernames

Town of Holton, KS:

Cyphers Photography & Design

Distinctly Digital of Kansas

Jackson County Arts
DLI Breakfast Club, February 2010, Heather Braum, NEKLS

Local Lawrence Pages
KUSports

Lawrence, KS Government

Wheatﬁelds Bakery

Douglas County, KS- Emergency Management

Downtown Lawrence

The Toy Store

23 Things Kansas

DLI Breakfast Club, February 2010, Heather Braum, NEKLS

Facebook Tour
DLI Breakfast Club, February 2010, Heather Braum, NEKLS

TEXTING:
Communicating on the go
DLI Breakfast Club, February 2010, Heather Braum, NEKLS

Other Social Media
MySpace (music): www.myspace.com

etsy (sell art and crafts): www.etsy.com

YouTube (videos of your events or previews):
www.youtube.com

Flickr (pictures): www.ﬂickr.com

Website as Blog (Wordpress; Blogspot; Squarespace):
www.wordpress.com; www.blogspot.com;
www.squarespace.com

DLI Breakfast Club, February 2010, Heather Braum, NEKLS

Further Learning
Feed My Inbox: www.feedmyinbox.com

Mashable: www.mashable.com

Lifehacker: www.lifehacker.com

MakeUseOf: www.makeuseof.com

ReadWriteWeb: www.readwriteweb.com

Socialnomics: www.socialnomics.net

Commoncraft: www.commoncraft.com/social-media-pack

23 Things Kansas: www.23thingskansas.org
DLI Breakfast Club, February 2010, Heather Braum, NEKLS

Social Media Revolution
Video source: http://www.youtube.com/watch?v=sIFYPQjYhv8
DLI Breakfast Club, February 2010, Heather Braum, NEKLS

Final Notes

All Presentation information will be posted at http://
wp.me/PLRn2-5y

Presentation bookmarks: http://delicious.com/hbraum/
socialmediapresos

Photo credits on the handout

DLI Breakfast Club, February 2010, Heather Braum, NEKLS

Contact Information

Email: hbraum@nekls.org

Twitter: @hbraum

Facebook: facebook.com/hbraum or /nekls

Personal Blog: www.heatherbraum.info

Work Blogs: www.nekls.org & blog.nekls.org

DLI Breakfast Club, February 2010, Heather Braum, NEKLS

photo by Stefan Baudy, Flickr user -bast-, http://www.ﬂickr.com/photos/-bast-/349497988/
sizes/l/. photo under Creative Commons License

DLI Breakfast Club, February 2010, Heather Braum, NEKLS

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