1. Digital Marketing
Hong,Bui

2. Agenda
lBusiness – Innovation Factory
lFacebook Today
lDigital marketers
lObjectives
lConclusion
lBibliography

3. Business -IF
Description of Innovation Factory and services
Innovation Factory is a not for profit RIC. Innovation
Factory has many priorities considering business growth.
Innovation Factory helps further the growth of innovative
ideas through many tools and instruments such as
certain events and peer to peer connection. Innovative
Factory focuses on helping start-ups further their ideas
and help grow SME’s. Some services Innovation
Factory offers are seminars, mentoring, WebCasts,
lectures on certain topics, and host a multitude of events

4. What is Facebook ?
lOnline social networking site
lPeople post updates;statements about what they are up
to,stuff they've seen elsewhere on the web
lFacebook itself sends notes on people they may know(based
on the fact that they went to the same school,college or
employer)
lHas its own app on smart phones

5. What is Facebook ?
lEngage with people online
lShare interest with group of
people
lShare their photos with
anyone in the world
lInstant messaging

6. How Digital marketers uses
Facebook
lFacebook has a new tab called “Custom Audiences”
feature,this lets digital marketers to run their advertising
campaigns targeted specifically to certain customers and
potentials customers.
lAccording to 2013 social media examiner says 86 %
surveyed marketers are using Facebook and said it was
important to their business.
SocialMediaExaminer.com

7. How Digital marketers uses
Facebook
lTarget customers and potentials on Facebook according to
how they interact with their brand outside of Facebook
lEg. B2B marketers can run an ad campaign targeted to
clients that have recently downloaded a case study on its
website. This marketing campaign encourages potentials to
continue engaging with the company by signing up for a
product demonstration or talking to a salesperson itself. This
may enable to build brand awareness on the company end of
the side. #supportproductintroduction

8. Objective #1
To increase my knowledge of messaging and content
sharing, commenting and clicking by 10% to help myself
reach an incremental audience when I join the marketing
workforce,adding value proposition by July 7,2014.

9. Best time to share content

10. Objective #1
lPeople enjoys the ability to be demonstrated
what they should do next
lJosh joyner,blogger of Scientific guide: 5 formulas
for B2B social media marketing success from
Tracepoint measurable marketing notes “Dan
Zarella found that giving users instructions
boosted overall engagement”.

11. Objective #1
lUpdate the day wishes in your status message;this helps
engage the public to chatting back with the company
lCase Studies – great for customer endorsements & practical
examples
lBlogs – provide easily digestible information & give the
company a personality
lWhite Papers – display knowledge/expertise & provide a
valuable takeaway

12. The primary target audience uses social networks like
Facebook, Twitter, Instagram and YouTube as part of their
daily lives every single day. Especially the young generations
who have developed with technology at the tip of their fingers.
They use social media to connect with friends, share
humorous videos, keep up with news, logging onto their
school network to access to their homework, build
professional associates, and to just feel needed.

13. Distribution Recommendations
Social media
lFacebook business page & fan page
l“Tag them”
lRespond back to messages and posts within 10 hours
lPost upcoming and latest events
lCreate a fan page to help boost post
lPost upcoming and latest events
lFollow all users
lRemind users of ShowDom website

14. Objective#2
To create a procedure that draws social media activity to
lead accumulation by supplying a reason to increase the sign
up for exclusive email newsletter by 10% to present early-
bird deals to customers by July 7,2014.

15. The following statement
addresses to the objective is
that Innovation factory is
posting upcoming events
informing and encouraging
people to attend . News and
pictures are posted and up-to-
date. Their sought-after brand
image of young and fun is
reinforced using these tools.

16. lSocial media users see these ads on their profile with catchy
slogens eg. Be a enterprenuer with help of innovation factory
lPeople goes to these ads and sign up with their email ids to
get newsletter from the company so they get all information
about the company they sign up for.
lSo social media is a medium for their companies to increase
their sign up which helps them to get their more clients.
lPeople must type a word displayed on the screen to
successfully submit a comment.

17. lEnterprises like innovation factory uses adversiting on
lfamous social media sites. Eg. Facebook, linkedin
lThese advertising showed to local area users on social media
or area advertiser choose to advertise their ads.

18. Upcoming events posted on twitter, Facebook and Innovation Factory
website
Update potential clients with news feeds and pictures regarding events
Post on weekends provide best reach due to off work
Post published articles, Facilitate and run contests and giveaways as
well as on Innovation factories website. Blog and interact with the visitors
on social media sites.

19. On IF Facebook page
Retweeted by Innovation Factory
VivaCity @VivaCityApp · Jul 1
VivaCity is looking for developers!
DM/tweet us for more details!
myVivaCity.ca @hamiltonsw
@itbeginswithIF @McMasterU
@MohawkCollege #tech
Retweeted by Innovation Factory
VA Partners @vapartners · Jun 30
Here Are Some Great Events Happening in
July! http://ow.ly/ytywR by @AdamBrophy7
- @itbeginswithIF @startupdrinksca
@hamiltonsw @thetbdc

20. Join Innovation Factory on June 26, 2014 for our Innovation Night
Showdown and Summer Social! If you haven’t been out to an Innovation
Night before, this is a great opportunity to come out and see what it’s all
about!
Innovation Night is open to the public and attendees will have the
opportunity to observe 12 2-minute presentations from local innovators,
vote for their favourite pitch, and network while enjoying a delicious
dinner!
The Innovation Night Showdown will be held in the Atrium@MIP from 6pm
to 9pm.
The schedule of events is as follows:
6pm – Dinner & networking
7pm – Innovation Night Showdown pitches!
8pm – Post pitch networking
On IF Facebook page

21. .
How IF increase comment,videos Face book by 10 % so that
customers can discover them more easily with Google
search to get their customer services and product questions
answered by July 7,2014.
Objective#3

22. Increase Google search-SEO
lLocation,Location
l} SEO,Google
places,Structured,data and
Geositemap
lIF Site is optimized and the
content is constructed
properly
lIts not cluttered;short and
simple,easy on the eyes

23. Customer services and product questions answered
Someone in the marketing
department should be responsible
to be on social media network sites
at a high amount of time
responding back to messages and
posts where it can show how
valuable the client is to Innovation
Factory.

24. Customer services and product questions answered
People use social media to
connect with friends, share
humorous videos, keep up
with news, logging onto their
school network to access to
their homework, building
professional associates, and
to just feel needed. This
internet marketing platform
can help Innovation Factory
and clients develop a sharp
focus on what is needed to
grow professionally as well to
receiving crucial feedback

25. Conlcusion
Overall,the tactics/objectives provided is the critical social media links to
discovering and having a tool that enables sharing. This internet
marketing platform can help Innovation Factory and clients develop a
sharp focus on what is needed to grow professionally as well to receiving
crucial feedback. Social media may become the influential way for
businesses such as Innovation factory to communicate with their clients
as an opportunity. I believe it is provided as growth in entrepreneurialism
furthers the need for business style learning tools and consumer believes
that economy is growing and not weaker. As social media continues to
grow it is getting dangerously spammy which can affect more and more
people who are opting to learning online.

26. Continue Conclusion..
lProblems are getting resolved
lPeople sharing ideas with each other that is valuable to
the organization
lResulting with happy clients
lOrganization spending less money on customer service
due to the fact social media is driving traffic

27. Resources
i)2008,Aug 14.What is Facebook?(Watch High Definition
Video). Retrieved from
http://www.youtube.com/watch?v=M5gtN16gOr8
ii)Stelzner,A. 2013 Social media makreting industry
report.Social media examiner.http://
http://www.socialmediaexaminer.com/SocialMediaMarketingI
ndustryReport2013.pdf
iii)Personal Interview
Kinread,Emily.Personal Interview.24 June 2014.

28. Resources
iv)McClellan, Steve. “Facebook Getting Uncool for 18-24s”.
ADWEEK(ADWEEK.COM). 16 Nov. 2009. Lexis Nexis
Database. 28 Nov 2010.
http://tehnameisconnie.wordpress.com/
vi)Josh J.Dan Z.(2013,Dec 10) Scientific guide: 5 formulas
for B2B social media marketing success[Web blog] Retrieved
from
http://info.tracepoint.co.uk/blog/bid/191508/Scientific-guide-
5-formulas-for-B2B-social-media-marketing-success.
v) Statistics, Brain. Facebook Statistics. 1 Jan 2011.
<http://www.statisticbrain.com/facebook-statistics/>.