Growing Business Through New Media
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Global Summit of Women Beijing 2010 presentation for panel on "Growing your Business Through New Media"
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Growing Business Through New Media
- 3. Social Optimization Slide Developing and maintaining MUTUALLY beneficial and effective relationships Copyright © 2BalanceU AB. All rights reserved.
- 6. Cultivate ENGAGEMENT Slide Copyright © 2BalanceU AB. All rights reserved.
- 8. Clarity Slide Copyright © 2BalanceU AB. All rights reserved.
- 9. Context Slide Copyright © 2BalanceU AB. All rights reserved.
- 10. Community Copyright © 2BalanceU AB. All rights reserved.
- 11. Cooperate Copyright © 2BalanceU AB. All rights reserved.
- 12. Listen & Co-Create Copyright © 2BalanceU AB. All rights reserved.
- 16. The Art of Social Optimization Copyright © 2BalanceU AB. All rights reserved.
- 17. What can 2BalanceU do for you? For more information contact Heidi Forbes Öste [email_address] Copyright © 2BalanceU AB. All rights reserved.
Notes de l'éditeur
- Utopian motivators for women Building Community Balancing needs of family self and community Connecting Beauty, entertain Care
- Social Optimization: Developing and maintaining mutually beneficial and effective relationships Foundations of Social Theory by James S. Coleman . Coleman offers a four-part definition: Placement of trust allows actions that otherwise are not possible (i.e. trust allows actions to be conducted based on incomplete information on the case in hand). The person in whom trust is placed (trustee) is trustworthy, then the trustor will be better off than if he or she had not trusted. Conversely, if the trustee is not trustworthy, then the trustor will be worse off than if he or she had not trusted (this is reminiscent of a classical prisoner's dilemma ). Trust is an action that involves a voluntary transfer of resources (physical, financial, intellectual, or temporal) from the truster to the trustee with no real commitment from the trustee (again prisoner's dilemma). A time lag exists between the extension of trust and the result of the trusting behavior.
- Authenticity refers to the truthfulness of origins, attributions, commitments, sincerity, devotion, and intentions. Authenticity Trust Dependability is a value showing the reliability of a person to others because of his/her integrity, truthfulness, and trustfulness, traits that can encourage someone to depend on him/her. Trust is a relationship of reliance. Trust is a prediction of reliance on an action, based on what a party knows about the other party. -Wikipedia
- Internal: Recruitment and Retainment Financing Training and Internal Communications Cross-discipline collaboration Social Responsibility (CSR) External: Marketing / PR User Innovation / R&D Customer Support Distribution / Logisitics Social Responsibility (CSR)
- Policies for use and interaction Messages for internal and external use Product / Service descriptions Tool kits Client relations
- Aligning social strategy with vision Aligning social strategy with objectives Voice for social and sustainability initiatives Connect those with similar interests / networks Share where they are present Engage youth early
- Does social capital share our passion? Identify Ambassadors (internal) Identify Advocates (external) New compentencies / Communicators Private v. Professional
- Identify Human Capital social roles influencers, advocates, connectors, hackers, followers Emphasize / Support face to face networking Provide tools and training to empower individuals Invite Collaboration
- LISTEN Maintenance to keep current / engaged Cultivate and Evolve Listen Filter Noise Two-way DIALOG Regional and Local markets experts SEEDING (preparing for growth) Connecting FEEDING (keeping fresh, relevant knowledge/content) Learning, Sharing, Responding WEEDING (pruning old content and analyzing data) Adapting to change (Purge non-value added) -Based on Gardeners analogy of Social Media Strategy by David Armano. Harvard Business Publishing