Thanks everyone that joined this discussion for small business owners who want to innovate their business model to shield their business and protect it against competitors. Download: http://bit.ly/bizigd528 Slides: http://bit.ly/bizign528 Description When the market changes, you have to change your business strategy and take control of your company’s success. A business model helps you understand why certain tactics may not be working for your business and identify options to overcome specific challenges. In a global market that is constantly evolving, business owners need to take an active role in reviewing and retooling their strategies. This session challenges small business owners to re-evaluate their methods, rethink their options, and reignite their organization. About the Speaker Hector Del Castillo Hector helps executives, senior managers and entrepreneurs transform ideas into a great business. He has launched over 30 global products resulting in over $200M in achieved sales revenue. He has over 15 years of experience aligning business + marketing + product strategies and creating new revenue streams to thrust companies to the next level of growth. Click here to connect with Hector via LinkedIn: http://linkd.in/hdelcastillo. Hosted by WeWork at WeWork.com. About Business Ignite A thought-provoking series for small and mid-market business owners, executives, managers and leaders to ignite business growth in the DMV area.  About Startups Central This is a community that allows makers, shakers, creatives, advisers and funders connect, share and learn from each other and collaborate to launch new companies and thrust a few companies into hyper growth. Register for the Startups Central on Meetup to stay tuned about upcoming activities near you. Visit: http://bit.ly/startupscentral. Interested in creating an entrepreneur-friendly community in your coworking space? Contact Hector Del Castillo to schedule a brief call.

1. © 2015 Hector Del Castillo, All Rights Reserved.
Business Model Innovation for Small
Businesses
Introduction
This session is for small business owners who want to innovate their business model to shield their business
and protect it against competitors.
When the market changes, you have to change your business strategy and take control of your company’s
success. A business model helps you understand why certain tactics may not be working for your business
and identify options to overcome specific challenges. In a global market that is constantly evolving, business
owners need to take an active role in reviewing and retooling their strategies. This session will challenge you
to re-evaluate your methods and rethink your options to reignite your organization.
Key Takeaways
1. Set up a crossfunctional team.
2. Focus on buyer behavior.
3. Assess your value proposition.
4. Leverage your value chain.
5. Test your hypotheses.
6. Iterate with many loops.
7. Engage prospects early and often.
About Hector Del Castillo
Hector transforms ideas into a great business. He helps executives, senior managers and entrepreneurs
strengthen product portfolios, sharpen value propositions, and create new revenue streams to accelerate
business growth.
Hector helps founders, entrepreneurs, inventors, makers, investors, business leaders and community leaders
connect, share, and learn from each other to create products customers love. Connect with Hector to learn
how he can help you ensure your business or products are on the right track.
Upcoming Workshops
Business Model Deep Dive
June 11th, 2015, 5:30 – 9:30 p.m., Tysons, VA
A collaborative workshop to build or update your company’s
business model; learn more: http://bit.ly/bmdive611
Space is limited; Register by June 1st to take advantage of
early bird discount ($20 off).
Personal Brand Deep Dive
June 20th, 2015, 9 a.m. – 1 p.m., Tysons, VA
Join a collaborative workshop to create or optimize your
personal brand. Learn more: http://bit.ly/branddive609
Space is limited; Register by June 1st to take advantage of
early bird discount ($20 off).
Upcoming Activities
1-on-1 Office Hours
Thursday, June 4th, Gaithersburg, MD
Set up a 30-minute appointment to discuss options to
overcome your specific business challenges.
Register: http://bit.ly/101oh604
Challenge Info Sessions
Tuesday, June 2nd, Gaithersburg, MD
Attend a brief information session to get more details about
each challenge, its action plan, and learn the benefits of
joining a group challenge on MakeMe.
Business Model Challenge: http://play.make.me/ibmc611
Personal Brand Challenge: http://play.make.me/pbc620
Connect: http://linkd.in/hdelcastillo
Contact: hmdelcastillo@gmail.com
Download: http://bit.ly/bizigd528
Slides: http://bit.ly/bizign528