Thanks everyone that attended the Business Ignite meetup at Launch Workplaces in Tysons and Gaithersburg. Effective Marketing Techniques That Work Marketing is probably one of the most difficult, yet necessary, aspects of any business. It's often critical to the survival of a company, yet so few business owners or entrepreneurs understand how to plan and implement effective marketing techniques for their companies. Join Hector Del Castillo as he hosts an information session to discuss the benefits and core skills you will acquire by attending an upcoming workshop to learn effective marketing techniques for small businesses and startups. This session provides business owners tips to help increase brand awareness, drive more traffic to your website, and gain new customers. Learn why Marketing is the new Sales for many tech small businesses and startups. Workshop: Powerful Marketing Techniques To Grow Your Business Thursday, August 20th, 6 to 9 p.m. Launch Workplaces - Tysons Learn More: http://bit.ly/pmktg815 Workshop: Building Your Own Business Plan Saturday, August 29th, 9 a.m. to 1 p.m. Launch Workplaces - Tysons Learn More: http://bit.ly/bizignt829 Business Ignite Series: Creating Your Own Personal Brand Tuesday, September 1, 7 - 8:30 p.m. Launch Workplaces - Tysons Learn More: http://bit.ly/bizignt901

2. Sponsors

3. Learn  Connect  Build
A collaborative community where members connect with
experts to learn and build the next big thing together.
Join us!
www.startupcentr.al

4. A thought-provoking series for business owners,
executives, managers and leaders of small and mid-
market businesses to ignite growth in the DMV area.

5. Upcoming Activities
Free Co-Working Days
Mondays through Fridays, LaunchWorkplaces -Tysons
Tuesdays andThursdays, LaunchWorkplaces - Gaithersburg
Connect with entrepreneurs, share ideas and equipment, and learn from experts to keep your business on
the right track. RSVP: http://bit.ly/lwmeetup
1-on-1 Office Hours
Tuesday,Aug 25h, Startup Central Campus, Gaithersburg
Thursday,Aug 27th, Startup Central Campus,Tysons
Set up a 30-minute appointment to discuss options to overcome your specific business challenges.
Send email with your contact information, company name and preferred meeting time.
Startup DNA
Thursday, Sep 17th, Launch Workplaces -Tysons
Join session filled with demos + anatomy of successful startups and small businesses in the DMV area
where founders share their stories and lessons learned. RSVP: http://bit.ly/scdna917
Contact Hector Del Castillo at hector@startupcentr.al if you have any questions.

6. CraftingYour Own Personal Brand
Join session to discuss the benefits of crafting your own personal
brand to grow your consulting business.
Tuesday, September 1st, 7:00 to 8:30 p.m.
Launch Workplaces -Tysons
RSVP: http://bit.ly/bizignt901

7. Business Ignite Workshop:
Powerful MarketingTechniquesThat Work
A workshop to understand how to implement powerful marketing techniques to grow your
business.
Thursday, August 20th, 6:00 to 9:00 p.m.
LaunchWorkplaces –Tysons,VA
Learn more: http://bit.ly/pmktg815

8. Business Ignite Workshop:
CreatingYour Own Business Plan
A workshop to that walks you through the steps to create or improve your own business plan.
Saturday, August 29th, 9:00 a.m. to 1:00 p.m.
LaunchWorkplaces –Tysons,VA
Learn more: http://bit.ly/bizignt829

9. Agenda
6:30 – 7:00 - Check-In/Networking
7:00 – 7:10 - Introduction / Announcements
7:10 – 8:00 - Program and Q&A
8:00 – 8:30 - Wrap Up / Networking

10. Follow: @hmdelcastillo
Use: #BizIgnite
#PowerfulMarketing
Tweet!

12. What We Will Discuss
• Why Effective Marketing Is Crucial
• Why Register In Upcoming Workshop
• Keys to Implementing Effective Marketing Techniques
• Q & A

13. Do you have a marketing plan for
your business?

14. WHY EFFECTIVE MARKETING IS CRUCIAL

15. Simplifies Your Message

16. Establishes Brand Exposure

17. Improves Lead Quality

18. Converts Contacts to Prospects

19. Turns Users to Buyers

20. Marketing is the new Sales

21. UPCOMING WORKSHOP

22. Powerful MarketingTechniquesTo
GrowYour Business
A workshop to understand how to implement powerful marketing techniques to
grow your business.
Thursday, August 20th, 6:00 to 9:00 p.m.
LaunchWorkplaces -Tysons
Register: http://bit.ly/pmktg815

23. What You Will Learn
• Develop the right marketing strategy for your business
• Apply rigorous data-driven approaches to optimize your marketing
campaigns
• Establish brand exposure and strong positioning through marketing
activities
• Use outbound and inbound marketing to acquire and engage new
customers
• Identify viable options to turn prospects into buyers

24. Learning Objectives
• Understand the steps to implement a marketing and sales
funnel process
• Plan and estimate various marketing activities
• Identify activities that will significantly increase leads

26. Marketing & Sales Funnel
Prospects
Leads
Suspects
Prospective customers who
have heard about you.
Prospective customers who
you have contacted.
Leads who have requested
information or demo.
People that have bought your
product.
Customers

27. Marketing Activities
Inbound
Marketing
• Advertising
• Direct mail
• Email marketing
• Telemarketing
• Content creation
• Video/Podcasts
• Social media
• Website
• Conferences
• Tradeshows
• Seminars/Workshops
• Demos
Outbound
Marketing

28. EFFECTIVE MARKETING TIPS FOR YOUR SMALL
BUSINESS

29. Set Measurable Goals
pecificS
easurableM
ttainableA
ealisticR
imelyT

30. Know Your Target Market
Why buy?
What to buy?
What price?
How often?
Target Customer

31. Define Your Value Proposition
Customers
Your BusinessCollaborators
Unique Value
Proposition
Source: Alexander Chernev, Strategic Marketing Management, 2012, 6th Edition

32. How you see
yourself
How others
see you
Your expertise Your outcomes
Your
Brand
Expose Your Brand

33. Test Your Message
Content Channels
Target
Prospects

34. Network to prospect

35. Share your knowledge

36. Support a cause

37. Measure

38. Key Takeaways
• Set measurable goals1
• Know your target market2
• Define your value proposition3
• Expose your brand4
• Test your message5
• Network to prospect6
• Support a cause7
• Share your knowledge8
• Measure success9

39. .@LaunchWorkplace I had a blast at
#BizIgnite #PowerfulMarketing for
#SmallBiz @Meetup w/ @hmdelcastillo
http://bit.ly/bizignt815
Tweet The Following

40. Thank You!
Hector Del Castillo
Startup Central Co-Founder
linkd.in/hdelcastillo
@hmdelcastillo
hector@startupcentr.al