Why Exceptional Product Managers Have Many Mentors and How to Create Your own Mentor Network - H. Del Castillo, AIPMM - 2012.08.10
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Thanks everyone who attended this AIPMM webcast. The Association of International Product Marketing and Management (AIPMM) is the hub of all things product management. It is where product professionals go for answers. With members in over 65 countries, the AIPMM is the worldwide certifying body of product team professionals. It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape. The Association of International Product Management and Marketing is creating a culture of mentoring within the product management professions — to assist current product professionals in successfully confronting obstacles in their day to day efforts — to facilitate rising product professionals in gaining experience and becoming successful product management leaders in their organizations — to forward the profession, individual practitioners and product teams in successfully bringing products through the entire product lifecycle process You can join the program in 3 easy steps. This presentation provides you all the information you need to apply. AIPMM Premium Membership provides the foundation for building your own product professional mentor network with access to member-only mentor matching, mentor/protégé facilitation, leadership trainings and opportunities for continuing education, as well as the potential to join the distinguished AIPMM Product Management Ambassadors Council. AIPMM also offers training courses that prepare product management and marketing teams to take the CPM® and/or the CPMM® certification exam(s). AIPMM's Certified Product Manager (CPM®) and Certified Product Marketing Manager (CPMM®) programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level. Contact Hector Del Castillo at http:/linkd.in/hdelcastillo for information about AIPMM membership benefits, certification courses in your area, or for help aligning your business and product strategy.
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Why Exceptional Product Managers Have Many Mentors and How to Create Your own Mentor Network - H. Del Castillo, AIPMM - 2012.08.10
- 1. Hector Del Castillo, PMP, CPM, CPMM linkd.in/hdelcastillo Aug 10, 2012 © AIPMM 2012
- 2. I want to thank everyone who attended this AIPMM webcast. I welcome your feedback regarding this topic. Contact me with any comments or questions. I look forward to speaking with you again soon. © AIPMM 2012
- 3. Tweet About Us! Hector: @hmdelcastillo AIPMM: @AIPMM ProdMgmtTalk: #ProdMgmtTalk © AIPMM 2012
- 4. Hector Del Castillo • Senior consultant with over 10 years of experience transforming products to profit for technology-based companies • AIPMM Body of Knowledge (ProdBOK®) Contributor • Established companies – Jet Propulsion Laboratory, Lucent Technologies, MEI Technologies • Small companies and startups – Nextone Communications, Smith Micro Software • Launched 27+ Products for global deployment – HW/SW, Telecom, Enterprise Mobility, Information Security Services, Professional Development • Certified PMP®, CPM® and CPMM® • University of California at Santa Barbara, MS EE • University of Texas at El Paso, MS EE, BS EE © AIPMM 2012 4
- 5. © AIPMM 2012
- 6. The Hub Of All Things Product Management Community Certification Subject Matter Experts & Like-Minded Peers to ask Certification can help to improve both questions organizational performance and individual career aspirations as part of a managed skills development approach. Connections Content Connecting our members through multiple social media Hundreds of practical templates, examples, and information networks extends our reach © AIPMM 2012
- 7. The Hub Of All Things Product Management Community Certification Subject Matter Experts & Like-Minded Peers to ask Certification can help to improve both questions organizational performance and individual career aspirations as part of a managed skills development approach. Connections Content Connecting our members through multiple social media Hundreds of practical templates, examples, and information networks extends our reach © AIPMM 2012
- 8. The Hub Of All Things Product Management Community Certification Subject Matter Experts & Like-Minded Peers to ask Certification can help to improve both questions organizational performance and individual career aspirations as part of a managed skills development approach. Connections Content Connecting our members through multiple social media Hundreds of practical templates, examples, and information networks extends our reach © AIPMM 2012
- 9. The Hub Of All Things Product Management Community Certification Subject Matter Experts & Like-Minded Peers to ask Certification can help to improve both questions organizational performance and individual career aspirations as part of a managed skills development approach. Connections Content Connecting our members through multiple social media Hundreds of practical templates, examples, and information networks extends our reach © AIPMM 2012
- 10. AIPMM Overview • With members in 65 countries, the AIPMM is the worldwide certifying body of product team professionals. • The only organization that addresses the entire product lifecycle (inception to obsolescence) throughout any industry • Presently has offerings in North America, Europe, Middle East, Australia and Southeast Asia. • Membership benefits include eligibility for the Certification Programs, discounts to AIPMM conferences, and access to the Career Center, peer Forums, tools, templates and publications. © AIPMM 2012
- 11. • Network with experts Why Our Members Join and thought leaders • Learn best practices, proven strategies and methodologies • Expand their knowledge and soft skills. • Sharpen their leadership and influential skills • Validate their expertise with internationally recognized certifications. • Obtain tools to enhance their productivity © AIPMM 2012
- 12. AIPMM Certifications AIPMM offers globally recognized certifications: • Certified Product Manager (CPM®) • Certified Product Marketing Manager (CPMM®) • Agile Certified Product Manager (ACPM®) • Certified Innovation Leader (CIL®) • Certified Brand Manager (CBM®) © AIPMM 2012
- 13. FEATURED PRESENTATION © AIPMM 2012
- 14. What We Will Discuss • Barriers To Entry And Common Challenges For Product Team Professionals • Benefits of Mentoring • How To Develop A Mentor Network • Mentor-Protégé Relationship Phases • AIPMM Mentor Matching Program © AIPMM 2012
- 15. Product Managers create and deliver value to customers, executives and investors to create new revenue streams for a business. © AIPMM 2012
- 16. Barriers To Entry 1. No prior related management experience © AIPMM 2012
- 17. Barriers To Entry 2. Lack formal training © AIPMM 2012
- 18. Barriers To Entry 3. Lack understanding of the product life cycle and planning process © AIPMM 2012
- 19. Barriers To Entry 4. Lack strong leadership and interpersonal skills © AIPMM 2012
- 20. Barriers To Entry 5. Lack knowledge to align business, market and product strategies © AIPMM 2012
- 21. Common Challenges • Few people understand the role • Roles and responsibilities can be very unclear – Get drawn into too much tactical coordination • Lack the authority to carry out their responsibilities – Little influence on corporate branding, channel selection, or advertising • More common in technology than in consumer goods Source: Rajesh K. Tyagi, Mohanbir S. Sawhney, “High-Performance Product Management: The Impact of Structure, Process, Competencies, and Role Definition,” Journal of Product Innovation Management, Vol. 27, Issue 1, January 2010 © AIPMM 2012 21
- 22. Exceptional Product Managers orchestrate the internal value chain. © AIPMM 2012
- 23. Exceptional Product Managers create and deliver value to target customers based on their Customer unmet needs. Product (Value) Business Market © 2011-2012, H. Del Castillo, AIPMM, Product Management Triple Constraint, All Rights Reserved. © AIPMM 2012
- 24. Exceptional Product Managers master and direct the product planning process. AIPMM Product Management Framework Phase Gate Source: © 1998-2012, AIPMM, All Rights Reserved. © AIPMM 2012 24
- 25. Mentoring A collaborative, mutually beneficial partnership between a mentor and a protégé © AIPMM 2012
- 26. Mentoring Helps a protégé develop critical skills and knowledge to become an exceptional product manager or marketer. © AIPMM 2012
- 27. Mentoring Helps a mentor sharpen collaborative and influential skills to lead and inspire high performance product teams. © AIPMM 2012
- 28. Why You Need A Mentor 1. Perform better at work. © AIPMM 2012
- 29. Why You Need A Mentor 2. Advance your career more rapidly. © AIPMM 2012
- 30. Why You Need A Mentor 3. Define and reach long-term goals. © AIPMM 2012
- 31. Why You Need A Mentor 4. Learn from someone else’s experience. © AIPMM 2012
- 32. Why You Need A Mentor 5. Obtain an unbiased opinion. © AIPMM 2012
- 33. Why You Need A Mentor 6. Avoid common mistakes. © AIPMM 2012
- 34. Why You Need A Mentor 7. Tap into a different professional network. © AIPMM 2012
- 35. Why Be A Mentor 1. Increase productivity in your workplace. © AIPMM 2012
- 36. Why Be A Mentor 2. Gain satisfaction sharing your knowledge. © AIPMM 2012
- 37. Why Be A Mentor 3. Sharpen your influential skills. © AIPMM 2012
- 38. Why Be A Mentor 4. Help someone see his or her own talents. © AIPMM 2012
- 39. Why Be A Mentor 5. Strengthen the lessons you’ve learned. © AIPMM 2012
- 40. Why Be A Mentor 6. Learn by teaching others. © AIPMM 2012
- 41. Why Be A Mentor 7. Expand your circle of influence. © AIPMM 2012
- 42. How To Develop A Mentor Network 1. Network often. © AIPMM 2012
- 43. How To Develop A Mentor Network 2. Be sensitive. © AIPMM 2012
- 44. How To Develop A Mentor Network 3. Establish rapport. © AIPMM 2012
- 45. How To Develop A Mentor Network 4. Commit to help each other. © AIPMM 2012
- 46. How To Develop A Mentor Network 5. Share your goals. © AIPMM 2012
- 47. How To Develop A Mentor Network 6. Be prepared. © AIPMM 2012
- 48. How To Develop A Mentor Network 7. Be positive. © AIPMM 2012
- 49. Mentoring Relationship Phases • Establish trust Initiation • Build rapport • Set goals and timeline Negotiation • Agree on success criteria • Help each other Enablement • Measure progress • Evaluate success Closure • Capture lessons learned © AIPMM 2012
- 50. AIPMM Mentor Matching Program AIPMM is creating a culture of mentoring within the product marketing and management professions • to assist current product professionals in successfully confronting obstacles in their day to day efforts, • to facilitate rising product professionals in gaining experience and becoming successful product management leaders in their organizations, • to forward the profession, individual practitioners and product teams in successfully bringing products through the entire product life cycle process. © AIPMM 2012
- 51. Mentor Qualifications • AIPMM member in good standing • Member of AIPMM Ambassador Council • At least one AIPMM certification • Strong interpersonal skills • Willingness to share your knowledge • Minimum of 3 years related work experience • Commit to spend a few hours per month © AIPMM 2012
- 52. Protégé Qualifications • AIPMM Premium member in good standing • Some interpersonal skills • Complete professional growth plan • Commitment to improve skills and knowledge • Commitment to enhance productivity • Commit to spend a few hours per month Downloadable: Professional Growth Plan Template © AIPMM 2012
- 53. AIPMM Mentor Matching Program 1. Become an AIPMM Premium member: Membership Info. 2. Mentors must apply for Ambassador Council: Submit Request. 3. Apply for Mentor Matching program by Sep 14, 2012, 3PM EDT. Apply here. Selected applicants will be notified via email by Sep 24, 2012. © AIPMM 2012
- 54. Key Takeaways 1 • Network to grow your mentor network 2 • Commit to pay it forward 3 • Improve your workplace environment 4 • Advance your professional career 5 • Expand and share your knowledge 6 • Sharpen collaborative and influential skills 7 • Distinguish yourself from others © AIPMM 2012
- 55. Useful Links • Website: http://www.aipmm.com • LinkedIn: http://www.linkedin.com/company/2614343 • Ambassador’s Council: http://www.aipmmambassadors.com/ • Articles: http://www.aipmm.com/html/newsletter/article.php • Blogs: http://aipmm.com/anthropology/ • Webinars: http://aipmm.com/aipmm_webinars/ • Certification: http://aipmm.com/html/certification/ • Product Management Framework Brochure: http://www.aipmm.com/brochures/AIPMM_PMF.pdf © AIPMM 2012
- 56. Upcoming Global Product Management Talks Bringing Product Talks to you via Twitter Chat & Podcast! Mondays Follow: @ProdMgmtTalk Use #ProdMgmtTalk Register: http://www.prodmgmttalk.com Listen: http://www.blogtalkradio.com/prodmgmttalk Aug 13 Talking Scrum and Kanban Live from Agile 2012 in Austin, Texas w/ Nick Muldoon @nickmuldoon Agile Evangelist @Atlassian 4:00 PM Pacific Time, 6 PM CST Chicago, and 7 PM ET Boston Aug 20 Product Marketing Methodology w/ Bill Reed, Managing Director & Co-Founder @Aventigroup 4:00 PM Pacific Time, 6 PM CST Chicago, and 7 PM ET Boston © AIPMM 2012
- 57. Upcoming Webcast Building Insanely Great Products: How Product Management Can Break or Make your Company Date: Wednesday, August 15, 2012 Time: 11 noon EDT/ 8:00 a.m. PDT Register/Archive: [Register here] This one-hour webinar for senior corporate executives and product managers or product marketers discusses: – What lessons we can learn from Proctor and Gamble, HP and Apple? – What key factors must be present to build insanely great products? – Why Products Fail 70% to 90% of the time and what to do about it? – How Optimal Product Management cuts product failure rates in half – The role of Product Management and Product Marketing – What are the foundations (process, people and information) a company must provide, to build insanely great products and services © AIPMM 2012
- 58. Upcoming Webcast How To Prepare For The AIPMM Certified Product Manager (CPM®) Certification Exam Date: Wednesday, August 29, 2012 Time: 12noon EDT/ 9:00 a.m. PDT Register/Archive: [Register Here] This webcast will review all you need to know about the CPM® preparation course and the certification exam. The course provides a thorough review of key strategies, concepts and terminology to help participants prepare to take the exam to earn the prestigious AIPMM Certified Product Manager (CPM®) credential. It covers the strategy for answering the exam questions and a Q&A for anything else participants want to review and fully prepares participants to take the Certified Product Marketing Manager (CPM®) certification exam. © AIPMM 2012
- 59. Upcoming Courses Dates and Upcoming Courses Location Optimal Product Management & CPM® Certification Exam Sep 17-20, 2012 from the 280 Group Teqcorner Course Information: [Information] McLean, VA Product Innovation Leadership (16 PDUs) Sep 24-25, 2012 Course Information: [Information] Teqcorner McLean, VA Creating Value Through Collaboration (16 PDUs) Sep 26-27, 2012 High Performance Project Management Teqcorner Course Information: [Information] McLean, VA For more information, contact Hector Del Castillo at hmdelcastillo [at] aipmm.com. © AIPMM 2012
- 60. Upcoming Courses Dates and Upcoming Courses Location Private Live Online Certified Product Manager (CPM®) Prep Aug 13-17, or Course & Exam Aug 20-24 Course Information: [Information] Five 2-hour sessions Private Live Online Certified Product Marketing Manager Aug 13-17, or (CPMM®) Prep Course & Exam Aug 20-24 Course Information: [Information] Five 2-hour sessions For more information, contact Hector Del Castillo at hmdelcastillo [at] aipmm.com. © AIPMM 2012
- 61. For More Information About • AIPMM membership benefits • Certification courses in your area • How to prepare to take a certification exam • Defining the right product strategy & process to grow your business • Aligning your business model with your product strategy © AIPMM 2012
- 62. Hector Del Castillo, PMP, CPM, CPMM Transforming products to profit for technology-based organizations.TM Product Marketing Director linkd.in/hdelcastillo @hmdelcastillo hmdelcastillo [at] aipmm.com +1-301-523-9478 © AIPMM 2012
Notes de l'éditeur
- Contact me for any of the following:Obtain information about upcoming certification courses in your area.Let me know how I can help your business grow by defining and implementing the right product strategy.Obtain the answer worksheet.Obtain copies of these slides.
- With members in 65 countries, the AIPMM is the worldwide certifying body of product team professionals. The only organization that addresses the entire product lifecycle (inception to obsolescence) throughout any industryPresently has offerings in North America, Europe, Middle East, Australia and Southeast Asia. Membership benefits include eligibility for the Certification Programs, discounts to AIPMM conferences, and access to the Career Center, peer Forums, tools, templates and publications.
- AIPMM offers globally recognized certifications for product managers, product marketing managers and brand managers.Certified Product Manager (CPM), Certified Product Marketing Management (CPMM) and Agile Certified Product Manager (ACPM). Certification requires obtaining a college degree, minimum one year of experience, and passing a certification examination.
- AIPMM provides mentor matching services to Premium members in good standing.
- Network oftenIf you are looking for a mentor, you are going to have to be willing to take the initiative and reach out to those people that you want to be a part of your mentoring network – they aren’t going to contact you. Once you’ve contacted them the first time, then you are going to have to work at maintaining contact with them so that they don’t forget about you.
- Be Sensitive It’s important to understand that not everyone that you talk to is going to want to be your mentor. It’s going to be up to you to take the time to pick up on the message that they are sending your way. Few people will actually come out and say “no”, so it’s up to you to detect those folks who would like to decline the opportunity.
- Establish rapport When you’ve found someone who is willing to be a member of your mentor network, then you’ve got to be willing to make an extra effort to make sure that your initial interactions with that person go very well. They will set tone for the rest of your relationship. Show up early for meetings, follow up quickly on actions, and pay attention when they are talking.
- Commit To Help Each Other Ifsomeone agrees to be a part of your mentoring network, then you have agreed to do your best to help them out also. This means that you have a responsibility to help your mentors out whenever you have an opportunity to do so. This can be as simple as passing on information that you run across to actually doing work for them.
- Share Your Goals You need to be willing to share information with your mentoring network. This does not mean that you have to tell them all the details about what you had for breakfast today, but rather that you be willing to lay out your current challenges and failures that you’ve had – you know, stuff that can be hard to talk about.
- Be Prepared Make sure that you get ready for every meeting with someone who is in your mentor network. Research what you want to ask them, make sure that you can show that you are making progress in your career, and come prepared to ask questions about challenges that you are currently facing.
- Be Positive Be aware that how you choose to view the world is a key part of how others see you. If you have a positive attitude you will naturally attract people to your mentor network and you’ll be able to keep them there. If you’ve got a negative attitude, then nobody is going to want to lend you a helping hand. Nobody wants to work with a jerk and they certainly don’t want to mentor one. No matter what kind of day you’ve had, always be on your best behavior when you interact with a member of your mentor network.
- Network often - you are going to have to be willing to take the initiative and reach out to those people that you want to be a part of your mentoring network – they aren’t going to contact you. Once you’ve contacted them the first time, then you are going to have to work at maintaining contact with them so that they don’t forget about you.Be Sensitive – Not everyone that you talk to is going to want to be your mentor. It’s going to be up to you to take the time to pick up on the message that they are sending your way. Few people will actually come out and say “no”, so it’s up to you to detect those folks who would like to decline the opportunity.Establish rapport – when you’ve found someone who is willing to be a member of your mentor network, then you’ve got to be willing to make an extra effort to make sure that your initial interactions with that person go very well. They will set tone for the rest of your relationship. Show up early for meetings, follow up quickly on actions, and pay attention when they are talking.Commit To Help Each Other – if someone agrees to be a part of your mentoring network, then you have agreed to do your best to help them out also. This means that you have a responsibility to help your mentors out whenever you have an opportunity to do so. This can be as simple as passing on information that you run across to actually doing work for them.Share Your Goals – you need to be willing to share information with your mentoring network. This does not mean that you have to tell them all the details about what you had for breakfast today, but rather that you be willing to lay out your current challenges and failures that you’ve had – you know, stuff that can be hard to talk about.Be Prepared – make sure that you get ready for every meeting with someone who is in your mentor network. Research what you want to ask them, make sure that you can show that you are making progress in your career, and come prepared to ask questions about challenges that you are currently facing.Be Positive – how you choose to view the world is a key part of how others see you. If you have a positive attitude you will naturally attract people to your mentor network and you’ll be able to keep them there. If you’ve got a negative attitude, then nobody is going to want to lend you a helping hand. Nobody wants to work with a jerk and they certainly don’t want to mentor one. No matter what kind of day you’ve had, always be on your best behavior when you interact with a member of your mentor network.
- AIPMM will give priority to candidates seeking an AIPMM certification.
- Contact me for any of the following:Obtain information about upcoming certification courses in your area.Let me know how I can help your business grow by defining and implementing the right product strategy.Obtain the answer worksheet.Obtain copies of these slides.