Join me at ProductCamp Austin 10 (#PCATX) on Feb 16th and vote for this proposed session to discuss ways to build and manage a high performing product management team. Feel free to download this for your reference. This session will help you build and manage a product management team. We will also discuss ways to empower your product management team to lead high performance products teams. This session is for product team professionals who want to accelerate their career, obtain a promotion, or find a job opportunity. The Association of International Product Marketing and Management (AIPMM) is the hub of all things product management. It is where product professionals go for answers. With members in over 65 countries, the AIPMM is the worldwide certifying body of product team professionals. It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape. AIPMM's certification programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level. I have over 15 years of experience building and directing high performance cross-functional product teams and transforming products to wealth for technology-based product-driven companies. I have launched over 30 products and solutions that resulted in over $200M of achieved global sales revenue. I provide services as a consultant, contractor, coach, or trainer to organizations that need to create value-added products that delight customers and effectively market them to create demand. Connect with me at http:/linkd.in/hdelcastillo for information about AIPMM membership or training courses in your area. Let me know how I can help you accelerate your career, connect with others, or create and implement a product and innovation strategy and process successfully to grow your technology-based business using a sustainable approach. Feel free to download this for your reference. I look forward to seeing you at this session. Regards, Hector Del Castillo http:/linkd.in/hdelcastillo

1. The Product Manager Pathfinder: Building and
Managing High Performing Product Managers
Introduction
Product Management is a critical function for product-driven organizations that want to create a
sustainable competitive advantage. A recent CBS news report showed that Product Management is
now recognized as the fourth most important corporate job in the U.S., with only CEOs, Executive
Management and General Managers higher on the list. In my experience, companies often confuse
and misuse Product Management. These companies risk building products that customers don't
want, adopting the wrong strategy, or implementing ineffective marketing approaches. A recent study
of experienced product managers from different companies and industries identified common
challenges impacting their effectiveness and productivity.
This session will help you build and manage a product management team. We will also discuss ways
to empower your product management team to lead high performance products teams. This session
is for product team professionals who want to accelerate their career, obtain a promotion, or find a job
opportunity.
1. Adopt _______ to _________ the 4. Provide expert __________ and
function __________.
2. Set a compelling ________ as a 5. Specify ______ clarity and allow
______. task __________.
3. ________ an enabling ________.
Connect with me for information about AIPMM membership or training courses in your area.
Let me know how I can help you accelerate your career, connect with others, or create and
implement a product and innovation strategy and process successfully to grow your technology-
based business using a sustainable approach.
Hector Del Castillo, PMP, CPM, CPMM
Transforming products to profit for technology-based organizations.TM
Product Marketing Director
Association of International Product Marketing and Management (AIPMM)
Contact: hmdelcastillo@aipmm.com Connect: linkd.in/hectordelcastillo
Follow: @hmdelcastillo Browse: www.aipmm.com
© 2013, AIPMM, All Rights Reserved.

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Join AIPMM
With members in 65 countries, AIPMM is the world’s
largest association focused on connecting product team
professionals with each other and providing educational
opportunities and tools to boost your productivity.
Become an AIPMM member: http://bit.ly/JoinAIPMM.
Certified Innovation Leader (CIL®) Prep Course Creating Value Through Collaboration (16 PDUs)
(16 PDUs)
This course arms you with the knowledge and skills This course is designed by Lee Lambert of the Lambert
required to lead innovation efforts in your company, Consulting Group and Greg Geracie of Actuation
creating a culture of effective innovation throughout the Consulting.
entire lifecycle.
This course teaches project managers what to expect from
The last two hours of the second day will be an product management and vice versa, how to discover blind
administration of the Certified Innovation Leader (CIL®) spots and risks within the product development process,
certification exam, which can give you an additional and how to change the critical product management
credential in your field. This course also offers 16 PDUs for relationship from a collision course to a powerful
PMI® certified Project Management Professionals (PMP®). partnership. This course offers 16 PDUs for PMI® certified
This course offers 16 PDUs for PMI® certified Project Project Management Professionals (PMP®).
Management Professionals (PMP®).
This course is designed for experienced project managers,
Price includes the Certified Innovation Leader (CIL®) program managers, technology managers, business
certification exam fee ($395 value) and a premium AIPMM analysts, and other experienced cross-functional managers
membership ($175 value). who want to expand their ability to create value through
collaboration in the product development process and
drive improved outcomes.
Mar 5-6, 2013, Teqcorner, McLean, VA Mar 7-8, 2013, Teqcorner, McLean, VA
Price: $1,697 Price: $997
Promo: $1,597 (Save $100) Must use promo code Promo: $947 (Save $50) Must use promo code 50PMC132
100PMC131 and register by Mar 1st. and register by Mar 1st.
For information: http://bit.ly/CILCourse For information: http://bit.ly/CVCourse
© 2013, AIPMM, All Rights Reserved.