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WHO MOVED MY SERVICE DESK? 
Embracing Change in Challenging Times


MARC FEY

February 2014
WHO MOVED MY SERVICE DESK? 



Embracing Change in Changing Times

MARC FEY

February 2014
WHAT CHANGE LOOKS LIKE


FORRESTER
RESEARCH

CIO FORUM IN
WASHINGTON, DC"



‣ 
‣ 
‣ 
‣ 
‣ 
‣ 
‣ 
‣ 

Business Demands of the Perpetually Connected
BT Explodes: Transforming Into Business-As-A-Service
Driving Business Outcomes
Real-Time Business: Happening At Last
The CIO s Role in Business Transformation
Driving Business Growth With Better Data
Business Demands of the Perpetually Connected
Driving Business Transformation With Research Integrated
Collaboration Technology
WHAT CHANGE LOOKS LIKE


FORRESTER
RESEARCH

CIO FORUM IN
WASHINGTON, DC"



‣ 
‣ 
‣ 
‣ 
‣ 
‣ 
‣ 
‣ 

Business Demands of the Perpetually Connected
BT Explodes: Transforming Into Business-As-A-Service
Driving Business Outcomes
Real-Time Business: Happening At Last
The CIO s Role in Business Transformation
Driving Business Growth With Better Data
Business Demands of the Perpetually Connected
Driving Business Transformation With Integrated Collaboration
Technology

‣ 

Architecting Tomorrow s Business Outcomes 

THE BUSINESS
WHAT CHANGE LOOKS LIKE


FORRESTER
RESEARCH

CIO FORUM IN
WASHINGTON, DC"



‣ 
‣ 
‣ 
‣ 
‣ 
‣ 
‣ 
‣ 
‣ 
‣ 

How Customer & Business Outcomes Will Drive Your Future
Bulletproofing Your Customer Experience Strategy
Winning the Customer Experience Game
Evolving Role of IT: Inspiring Crazy Loyalty
Lessons From Citizen Engagement
Finding Social Business Value
Driving Customer Experience into Your Business
The Collaboration of Marketing and IT
Simplifying How Technology Drives Business & Empowers Users
Happy Workers Happy Customers
WHAT CHANGE LOOKS LIKE


FORRESTER
RESEARCH

CIO FORUM IN
WASHINGTON, DC"



‣ 
‣ 
‣ 
‣ 
‣ 
‣ 
‣ 
‣ 
‣ 
‣ 

How Customer & Business Outcomes Will Drive Your Future
Bulletproofing Your Customer Experience Strategy
Winning the Customer Experience Game
Evolving Role of IT: Inspiring Crazy Loyalty
Lessons From Citizen Engagement
Finding Social Business Value
Driving Customer Experience into Your Business
The Collaboration of Marketing and IT
Simplifying How Technology Drives Business & Empowers Users
Happy Workers Happy Customers

THE CUSTOMER
WHAT THE CHALLENGE LOOKS LIKE

I&O
CHALLENGES
FACING THE
BUSINESS




GARTNER RESEARCH

“The business is dissatisfied with IT’s ability to meet the
speed of the desired rate of change, and we know IT
service complexity will increase.” (Gartner Research,
2014)

Gartner concludes that “the service desk must become"
more agile and drive a faster flux of new applications
and end user needs. It must become a more dynamic
business environment” (Jarod Greene, Principal
Research Analyst, @jarodgreene)

Organizations must improve their I&O maturity.
WHAT THE CHALLENGE LOOKS LIKE

A PRODUCTIVITY
JUGGERNAUT


In a recent Gartner survey of over 2,000 global
executives, Gartner found that they these leaders believe
they will need a 20% improvement in performance over
and above the current levels to meet business objectives."

Place this information alongside two other pieces of
research: 
•  Over half of 23,339 surveyed ot handle the stress of
my job much longer”
•  And 61% of employees lack sufficient technology to
work effectively.
WHAT DO WE DO?

I&O
CHALLENGES
FACING THE
BUSINESS




GARTNER RESEARCH

“BETTER PEOPLE, PROCESSES, AND TOOLS.” (Gartner)

THE SOLUTION: EMPLOYEE ENGAGEMENT,
…yours and the internal customers you serve. 

Research is clear: when employees are engaged, productivity
skyrockets. 

So, these 3 key concepts become a starting point for
increasing your IT engagement score and maturing your
organization…to meet the productivity challenges before us…


Call these STEPS ALONG A PATH
A PRACTICAL APPROACH

RESILIENCE

INSIGHT

ADVOCACY"
CULTURE WINS
HALF EMPTY?
OR HALF FULL?
Reply All Bridgestone Commercial
WHO MOVED MY SERVICE DESK?

RESILIENCE

INSIGHT

ADVOCACY"
RESILIENCE
Alex Honnold 60 Minutes
Adaptive Capacity

The power or ability to return to the original form,

RESILIENCE

INSIGHT

ADVOCACY"


position after being bent, compressed, or
stretched; elasticity; the ability to recover readily;
buoyancy.



The ability to learn—about yourself, about the
world around you, about what it takes to adjust
to, and to make, change. *
Adaptive Capacity

THE IMPORTANCE OF LEARNING
For want of a nail the shoe was lost."

RESILIENCE

INSIGHT

ADVOCACY"


For want of a shoe the horse was lost."
For want of a horse the rider was lost."
For want of a rider the battle was lost."
For want of a battle the kingdom was lost."
And all for the want of a horseshoe nail.




-- Children s nursery rhyme
Adaptive Capacity

Where do we start?

RESILIENCE

INSIGHT

ADVOCACY"

ACTION: Initiate honest conversations about
employee capacity (how are you doing), what is
actionable today, what are the risks and
opportunities? (“Resilience 1-page”)
INSIGHT
I see what I expect. 
Annie Dillard
Awareness Test
People and Context

While Einstein said he had no special talent aside from
being passionately curious (and being possibly the smartest

RESILIENCE

INSIGHT

ADVOCACY"


person ever), he also knew how to make time for insight--a
skill that's scarce in our present cult of stimulation.



When asked how he would spend his time if he was given
an hour to solve a thorny problem, (Einstein) said he'd
spend 55 minutes defining the problem and alternatives and
5 minutes solving it. Which is exactly opposite of what the
vast majority of executives today would do. 


Einstein s Problem-Solving Formula, And Why You re Doing It All
Wrong , Drake Baer, Fast Company, March 26, 2013.



FINDING INSIGHT
People and Context

RESILIENCE

INSIGHT

ADVOCACY"


CUSTOMER FEEDBACK
REFRAMING & RESHAPING THE TENSION
‣ 

RESILIENCE

INSIGHT

ADVOCACY"


Collaborative and Supportive Environments enhance the

creative & problem-solving processes. 

‣ 

Purposive Reframing: Finding a lens through which the

current reality can be reshaped into a healthier and more
productive outcome. 

‣ 

Sharpen an individual s alertness to new information

and his or her skill at sense making in the midst of
confusion. 
Thomas, Robert J., Kindle Locations 430-431. Harvard Business Review



Press.
WHERE DO WE START?

RESILIENCE

INSIGHT

ADVOCACY"
WHERE DO WE START?

RESILIENCE

INSIGHT

ADVOCACY"


ACTION: Initiate honest conversations about 
1) Are we giving time to creative insight and
problem solving, 2) Have we articulated “Who we
serve,” “What is the context (physical & personal
situation)?” and “How robust is our commitment to
customer feedback?” (“INSIGHT 1-PAGE”)
ADVOCACY MINDSET
Offer the Best Product & Services

‣  Intelligent
‣  Elegant
‣  Meets Needs
‣  Easy
‣  Delights
PRODUCTS

RESILIENCE

INSIGHT

ADVOCACY"


STRENGTH

Products:*Intelligent*&*Elegant
CHALLENGING
QUESTIONS


Is our product intelligent
& elegant?


Does it meet today’s
needs?


Is it easy to use?


Does it delight our
customers (and their
customers)?


PRODUCT STRENGTH
SERVICES 

RESILIENCE

INSIGHT

ADVOCACY"


STRENGTH

Services:*Intelligent*&*Elegant
CHALLENGING
QUESTIONS


Is our product intelligent
& elegant?


Does it meet today’s
needs?


Is it easy to use?


Does it delight our
customers (and their
customers)?


SERVICES STRENGTH


YOUR
LOGO
HERE

Advocacy 
•  Meets
needs
•  Easy to
use
•  Delightful
to our
customers
ADVOCACY SKILLS: Individual Skills

RESILIENCE

INSIGHT

ADVOCACY"


Deep, mutually beneficial, & voluntary. Built on a basis of
likability, trustworthiness, & quality. In order to be
successful, you have to go beyond transactions; sell them
on your dream. (Guy Kawasaki)





GUY KAWASAKI How to Engage and Enchant Your Customers”
ADVOCACY SKILLS: Individual Skills

RESILIENCE

INSIGHT

ADVOCACY"




‣  Practical:

Duchenne, the smile that

engages people

‣  Problem-solving: meet the need,
make it easy, tee it up for people to
be delighted, if possible.

‣  Proactive & Purposeful: Default mode
is to advocate for the person you are
serving.





GUY KAWASAKI How to Engage and Enchant Your Customers
Management/Leadership Skills

RESILIENCE

INSIGHT

ADVOCACY"

...TEAM FOCUS
(stay tuned…)
WHERE DO WE START?

RESILIENCE

INSIGHT

ADVOCACY"


ACTION: Evaluate the quality of your products
and services (Meets needs, Easy to use,
Delights). Discuss: Do we have a plan to
develop individuals’ skills needed to deliver
“customer advocacy services” (“ADVOCACY
1-PAGE”)
If you want to build a ship, don t drum up the men to gath

the wood, divide the work, and give the orders. Instea

teach them to yearn for the vast and endless sea
-- Antoine de St. Exupery
HANK YOU!

you would like the 1-page tools

mail: marc.fey@cherwell.com
ubject: 1-PAGES

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