1. healthfinder.gov Mobile App Challenge:
A Webinar Presentation
Monday, January 7
2:00 p.m. EST

2. Today’s Presenters
Linda Harris, PhD
Director, Communication & eHealth Division
Panelists: Silje Lier, MPH; Ellen Langhans, MA
Jean-Luc Neptune, MD, MBA
Senior Vice President, Health 2.0
Jenn Stone
Challenge Manager, Health 2.0
Patricia Salber, MD, MBA
CEO, Health Tech Hatch

3. Webinar Agenda!
• Exploring healthfinder.gov!
• Why Mobile?!
• The App Challenge!
• Evaluation Criteria!
• How to Enter!
• Prizes!
3!

4. What is healthfinder.gov?

5. Prevention & Wellness Information
NHLBI
NHLBI’s
We Can
NHLBI
USDA
Dietary Guidelines
ChooseMyPlate
USDA

6. myhealthfinder!
6!

7. healthfinder en español
!

8. Meet our Community"
Facebook Twitter

9. Why a Mobile App?
• healthfinder.gov’s content syndication and
API allow developers to use its easy-to-
read, actionable, and accurate information
on websites, blogs, etc.
• Goal: Make healthfinder.gov content
• Customizable
• Integrated with other relevant content/data
• easy to use, reaching the users where they are

10. The Challenge
• Phase 1:
• Developers will submit working app prototypes, along
with documentation and evidence of public feedback
and funding support via Health Tech Hatch
• At the end of Phase I, the top three applicants will be
awarded $10,000 each and move on to
• Phase 2:
• Phase I winners will fully develop their apps and
compete for $50,000 grand prize

11. Challenge Criteria
• Usability & Design
• Health Literacy Principles
• Connection to Clinical Preventive Services &
Wellness Information
• Evidence of Co-Design with End User
• Innovation in Design
• Functionality & Accuracy
• healthfinder.gov Branding

12. Co-Designing an App

13. How to Enter
1) Register at Health 2.0 www.health2con.com
2) Log in to Health Tech Hatch to submit your app for
feedback
3) Submit the following to Health 2.0:
• Slide presentation with narrative
• Evidence of co-design
• 5-minute video demo

14. Important Dates
January 25
Health Tech Hatch closes for submissions
February 1
Deadline for Submissions to Phase I
March 8, 2013
Deadline for Submissions to Phase II

15. What’s in it for you?
• $10,000 to three Phase 1
winners
• $50,000 grand prize
• Recognition on
healthfinder.gov website
(currently 1 million+ site
visits/month)

16. Question & Answer
For more information:
http://www.health2challenge.org
Contact: Jenn Stone
jstone@health2con.com