All companies face an undeniable set of core challenges in today's digital media landscape: How to be properly heard, and how to make critical business decisions given too little time and way too much data. We provide a pair of innovative platform-as-a-service offerings that enable companies to turn their digital presence into new sales and business opportunities. Heardable Growth: A high-end service for large holding or portfolio companies that manage multiple brands and media properties. We map a company's entire digital footprint against its competitors, and from there, we develop strategies to help solve specific media and operational problems using our unique contextual data and multi-disciplinary insights. Call 1-888-520-0034 or email: marketing@heardable.com

1. a unique platform-as-a-service for
GROWTH portfolio companies & major brands
DISCLAIMER: This is the intellectual property of Heardable, Inc. and
is not to be reused, copied, distributed or sold for any purposes.

2. WHO WE ARE...
...AND THE PROBLEM WE SOLVE.
We are a brand
intelligence company.
In a digital media
ecosystem whereby
companies have a
dizzying array of brand
assets to manage and to
scale, we enable them to
make critical business &
operating decisions,
using our data along with
our insights.

3. THERE ARE OVER 100,000 AGENCIES TO PROVIDE
CREATIVE & STRATEGIC SOLUTIONS.
OVER 10,000 TOOLS TO MEASURE PERFORMANCE.
OVER 1000 RESEARCH FIRMS TO STUDY TRENDS.
AT LEAST 100 STARTUPS THAT OFFER NEW WAYS TO
DEVELOP & CURATE CONTENT.
NOT ONE COMPANY PROVIDES REAL-TIME
BUSINESS & BRAND CONTEXT IN A SINGLE,
HOLISTIC PLATFORM.
WELL, WE DO.
3

4. SOME KEY QUESTIONS WE HELP ANSWER.
OF THE COMPETITIVE SORT.
What is the current impact of our online presence?
What kind of online reputation do we actually have?
Are the messaging and content strategies aligned?
Does our corporate site reflect all of our constituent
offerings? Is the site deep linked to all of our core assets?
How are those individual assets performing?
How exactly do we optimize those media assets?
How do we scale those assets appropriately?
What are other companies in our industry doing?
What are other companies in other industries doing?
How do we create KPIs from this intelligence?
How can we create benchmarks & predict sales growth?
What are some new revenue opportunities to go after?
Who should we hire & partner with to do this?

5. We’ve taken this knowledge of building content,
commerce, marketing and analytics systems and
poured it into our own proprietary technology.
We’ve built the world’s first brand navigation system.
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6. Our core technology.
6

7. The Heardable engine monitors the levers
through which online brand value is created.
Heardable’s real-time web crawler + 126 data partners + proprietary scoring
engine x 15M brands x 800+ data variables x each day = big brand data

8. Assessing brand health (How well are you heard?)
How are brand assets written
How is a brand optimized
across online channels?
for online media
networks?
How is a brand
How is a brand optimized optimized for portable
for online search? devices & ad networks?
How is a brand optimized
How is a brand shared across for social networks?
digital & social channels
through select content?

9. We score, rank and compare 15 million brands,
all day, every day. Think of this as a Klout score for
companies, but much, much more...

10. In case you’re wondering, a “brand” might be...
PARENT COMPANY OR INVESTOR
A media asset.
An entertainment property.
A portfolio product.
A portfolio startup.
... Just to name a few.

11. We can manage any number of brands within a portfolio...

12. ... And we can shape that portfolio by industry, location
and/or by physical footprint.

13. We can analyze activity on most social networks...

14. We can measure things like sentiment, influence & relevance...

15. We can analyze how brands are optimized for online media...

16. We can correlate content & marketing activities to search...

17. We can analyze how media assets are written for optimization...

18. ...And we can see how those assets are optimized for
portable devices & mobility.

19. We can assess
how deep a
corporate site
is and how
interconnected
it is to its own
companies and
partners...

20. We can compile competitive lists, by industry, or across
industries, to analyze context...

21. We can look at a physical retail footprint...

22. We can even analyze specific campaign data...
Company hosted our proprietary sentiment analysis app on their website, offering it as a
premier service to their business customers, allowing them to discover and
exploit the emotional value of their press release content prior to publication.

23. ...And we publish insights through our own platform.
Benchmark reports in all industry flavors.
heardable-reports.myshopify.com

24. TALE OF THE TECH TAPE.
Just with our toolkit alone, we can
outdo the best in the marketplace in
terms of features and functions.
Yes, really, we can.
(a 30,000 foot platform view...)
SOCIAL TECH RESEARCH BUSINESS INTEL ANALYTICS
(Radian 6, Visible) (Forrester, NPD) (IBM, Spotfire) (ComScore, Alexa)
REAL-TIME
COMPETITIVE
REPORTING
CROSS-CHANNEL
ANALYSIS
INFLUENCE,
SENTIMENT,
ADVOCACY
CROSS-
INDUSTRY
ANALYSIS
CUSTOM
DASHBOARDS
CUSTOM
PUBLISHING
CURATED DATA
EXTRACTION
SALES
CORRELATIONS
(MEDIA, RETAIL)
MARKET
CORRELATIONS
(DOW, NASDAQ)

25. That’s just the
technology component.
Now for the human part
of the equation.

26. PLATFORM PLUS.
(a growth process in motion)
HUMAN INSIGHT MACHINE LEARNING
Success hinges on a unique symbiosis
between human insights that fuel our core
technology, and how that core technology
illuminates new opportunities through the
intelligence it builds over time...
45+ yrs. combined experience 15M brands indexed
client, agency & network side executive roles 800+ variables for each
content, media, marketing, cultural & a proprietary intelligence & scoring engine
technology disciplines automated reports & advanced features

27. Workshops.
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28. Strategic planning.

29. Stakeholder guidance.

30. Custom research.

31. THE GROWTH PROCESS...
(a steady return on intention & investment)
SCALE
OPTIMIZE
ELEVATE
DEVELOP
venture & innovation strategies
ENGAGE
custom builds...
business network analysis
retailer-reseller-channel opportunities...
social business strategy
resource alignment...
content publishing strategy
competitive positioning...
big brand data mining
competitive assessment...
...THROUGH ENGAGEMENT & SUBSCRIPTION.

32. HOW WE GROW.
The Heardable partners work
collaboratively on- and off-site
with company & brand teams,
from IT, to marketing, to product,
(our “Platform as a Service” model) to supply chain divisions...
[6 mos. - 1 YR]
PRIMARY SOLUTION SET AVG. INITIAL ENGAGEMENT BUSINESS DRIVERS (ROI) ONGOING SERVICES
CHALLENGE SET SUBSCRIPTION**
[CONTENT STRATEGY] media impressions monitoring/reporting
digital positioning content audit asset reductions weekly reports
content development
product synthesis
media audit 5-7 days** content mktg. $ sentiment tracking
asset considerations new KPIs industry alerts
[NETWORK STRATEGY]
media impressions monitoring/reporting
media optimization tech analysis
media $ saved/gained quarterly reports
& growth approaches partner analysis 2-3 weeks** leads/acquisitions performance tracking
core methodologies
sales lift industry alerts
[BUSINESS STRATEGY]
optg. cost reduction monitoring/reporting
new resourcing stakeholder ints. resource per $ value API feeds-licenses
business scale channel strategies 5-8 weeks** new mkt. oppty. custom dashboards
innovation efforts key partnerships innovation builds custom publishing
**Can run concurrently; **Subs act as
timeframes are based on extensions of
average engagements.** engagements.**

33. JUST A FEW USE CASES.
CLIENT GROWTH INITIATIVE REVENUE IMPACT
Run competitive assessments to better
FASHION RETAILER - lead generation up 64% YTD
understand retail-brand relationship; develop
(cycling gear manufacturer) - channel sales up 23% YTD
new channel strategy.
Assess brand values across SKUs to inform
AUTOMOTIVE BRAND new dealership strategies nationwide; build new - online lead gen up 42% YTD
(various product SKUs & segments) data & content strategy. - agg. dealer sales up 15% YTD
Analyze product packages with brand & category
PUBLISHING CONGLOMERATE - 4 new products in dev
values to determine new market opportunities;
(eBooks, marketing materials, etc.) - channel sales up 31% YTD
develop a resource strategy to complement.
Monitor and analyze core media properties along - lead generation up 43% YTD
MEDIA CONGLOMERATE with segments to reorganize & resell asset libraries;
(digital assets, films, TV shows, etc.) - channel sales up 12% YTD
tech architecture strategy to complement.
VENTURE CAPITAL FIRM Monitor and analyze portfolio & competitive set - fund prospects up 25% YTD
(early & middle-stage portfolio) to establish launch strategies & product pivots. - media impressions up 52% YTD

34. HOW WE SCOPE.
Every client partnership is unique; typically engagements run in the $25K-
$250K range depending on scope, and subs run from $2500-$20K per month.
While what we offer is highly competitive, we base our fees on value, not on
price. Here’s our basic formula for scoping a partnership:
x PROJECTED TIME
ENGAGEMENT + SUBSCRIPTION # OF BRANDS
# OF STAKEHOLDERS x PROJECTED COSTS
# OF ASSETS
x PROJECTED KPIs
= NEW SUSTAINED VALUE
(near-term & lifetime)

35. WHERE WE FIT IN. Think of us as a necessary first step in
the business decision-making process...
AWARENESS
CREATIVE AGENCIES MANAGEMENT CONSULTANCIES
MEDIA AGENCIES
BRAND CONSULTANCIES
SCENARIO PLANNERS BUSINESS CONSULTANCIES
LIFT SCALE
SOCIAL MEDIA AGENCIES
CONTENT MARKETERS
BUSINESS INTELLIGENCE PLATFORMS
ANALYTICS PLATFORMS
TECHNOLOGY VENDORS
BIG DATA COMPANIES
RESEARCH FIRMS
TECHNOLOGY INCUBATORS
OPTIMIZATION

36. COMPANIES SERVED.

37. THE TEAM. 45+ YEARS OF EXPERIENCE SPANNING ENTREPRENEURSHIP,
CONTENT CREATION, TECHNOLOGY DEVELOPMENT, VENTURE
CAPITAL, BRAND PLANNING & STRATEGIC PARTNERSHIPS...
GUNTHER SONNENFELD - CSO JON SAMSEL - CEO JOHN SHARP - CTO
@GOONTH @JONSAMSEL @JSHARP
Former global strategist at Omnicom Former SVP of Digital Marketing Co-founder of DealHorizon,
Group. Former SVP, Digital & Social at Bank of America. Former MD Authentium & LenderExchange.
Media at DEI Worldwide. Former in- of RoadLoans, a division of Director of Mozido.com & an
house creative, NBC. Advisor at K5 Ford. Former Consultant for early-stage investor and mentor
Ventures, MomentFeed, eCairn, Apple's Worldwide Developer to several other early-stage
TruEffect, Mynd and Coincident TV. Program. Author of several companies.! Co-author of several
Professor at Miami Ad School. marketing books and an patents related to Internet security.
International keynote speaker. international keynote speaker.

38. CONTACT.
1.888.520.0034
Americas
Corporate Headquarters
28454 Old Town Front St.
Suite 206
Temecula, CA 92590
Asia
31 Rochester Drive
Level 3, Suite 45
Singapore 138637
Jon Samsel: samsel@heardable.com
John Sharp: sharp@heardable.com
Gunther Sonnenfeld: sonnenfeld@heardable.com