The promise of mobile payments is just around the corner. Once it reaches scale, it will transform not just how consumer transact their purchase, it will transform what we know about purchase behavior, how we can influence loyalty and which half of our marketing budget is really working. Ed Olebe will share his knowledge of the mobile payment landscape as an executive at a leading credit card competition. More importantly, he will share his vision of how mobile payments will impact your reality – wherever you sit on your consumer’s purchase funnel.

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Proprietary and Confidential
Produced by the Heartland Mobile Council
Mobile
Payments &
Your Reality
•Ed Olebe, Group Head, US Emerging Payments
•@MasterCardNews
•Event hashtag #MobiU2013

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Proprietary and Confidential
Mobile Payments Reality: Korea
Aug 14, 2013
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Mobile Payments Reality: Australia Page 3

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Mobile Payments Reality: United States Page 4
Source: GfK Futurebuy 2013

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Physical and Digital Worlds are Converging
Every connected device will
become a shopping device
At home
At register
Anywhere
In aisle
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Proprietary and Confidential
Mobile Devices: Phones vs. Tablets Page 6

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What People Buy With Mobile Devices Page 7
Source: comScore

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Implications for Retailers:
Mobile Device Optimization Page 8
Source: Okamura Consulting

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It’s Not Just About Enabling Mobile Devices,
But Also Omnichannel Shopping Page 9
Source: GfK Futurebuy 2013

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Different Channels Meet Different Needs Page 10
Source: GfK Futurebuy 2013

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Implications for Retailers:
Cross Channel Marketing Optimization Page 11
Source: Okamura Consulting, Hitwise 2012 Marketing Trends

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Shopping Across Devices and Channels Page 12
Source: GfK Futurebuy 2013

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What is a Mobile/Digital Wallet?
…And What Does It Solve For? Page 13
Source: Okamura Consulting, Vibes 2013 Mobile Consumer Survey – August 2013

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It’s Not Really About Mobile/Digital Wallets
Digital
Wallets
Digital
Wallet
Services
Digital
Commerce
Platforms
Changing the conversation
From:
“What functionality should a
mobile/digital wallet have?”
To:
“What rich new shopping
experiences do we want to enable…
…How do we achieve consistency
across devices and channels…
…And what services and
technologies must we create or
support to pave the way?”
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MasterPass Is Designed to Enable Compelling
Omni-Channel Shopping Experiences Page 15

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MasterPass
Video deleted

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MasterPass: Digital Shopping Innovation
• Shop This: http://youtu.be/3JXM0UFYlJE
• QkR: http://youtu.be/JoqDSkPKO58
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Key Takeaways
• Mobile payments are a reality
• Omni channel shopping is too
• We need consistent consumer experiences across devices
and channels
•
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