Overview of ASU SkySong and Jim Cook's role in Global Business Development Dated: 26 March 2010

1. ASU SkySong
A point of access for global business acceleration
Jim Cook
Director, Global Business Development
Office of the Vice President for Research and Economic Affairs
Arizona State University @ SkySong
Jim.Cook@asu.edu
1

2. Agenda
• Introduction
• US Market and Opportunity Areas
• Business Service Offerings
• Success Stories – HVS Engineering Pte
• Process
• Conclusion
2

3. My Role @ ASU SkySong
• Director, Global Business Development
• Assist global companies in soft landing in AZ for their US
market entry
• Assist in establishing mutually beneficial business
relationships via introductions/connections
Here’s an overview of our services…
3

4. SkySong Services for Global Companies
• Our goal is to optimize your market entry and accelerate your transition to
revenue generation
Sample Listing of Most Utilized Services
• Soft landing assistance
• Business planning, market research to validate U.S. business opportunity
• Business development
- Go to market assistance
- Channel/Partner Development
• Management and entrepreneur training
• University connections (testing, research collaboration)
• Locating interns/employees
• Accounting and legal referral service
• Assistance with establishing a U.S. entity
4

5. Breadth of SkySong Services
5

6. Overview – U.S. Market Opportunities
• Information Communication Technologies
Computer Hardware & Networking
Ecommerce & IT Outsourcing
Media
Software & Enterprise Computing
Telecommunications & Wireless
• Sustainability
Energy & Resources
Bio Sciences
Green Technologies & Building
Renewable Energy
6

7. Entering the U.S. Market
• Market analysis & entry strategy
• Forming a legal entity
• Forming a joint venture/strategic partnership
• Tax considerations
• Location considerations
• Employment and immigration
• Regulatory matters
• Intellectual property and confidentiality
• Engaging the right U.S. management
7

8. Doing Business in the U.S. – Additional Considerations
• Very large and dynamic market
• Intellectual property (IP) is protected.
If you have not filed or registered IP, you should start the process. Otherwise, you
are not protected.
• Business culture is very direct – “Yes – No”
• Single language English language however, sales and
marketing literature will need to be localized
8

9. Arizona & Greater Phoenix
• Historically, 2nd fastest population growth in U.S.
– AZ population 6.5 million; 10 million by 2030
– Phoenix 5th largest U.S. city, metro has 4 million people
• Greater Phoenix economy $181.6 billion
• Deep-rooted presence of semiconductor and
aerospace industries
• Arizona 6th largest technology exporter in U.S.
• Proximate to California, with 170 daily flights and
operating expenses up to 40% lower.
• 10th busiest global airport for takeoffs/landings
• Open, multicultural environment; welcoming to
new companies and people
9

10. Rankings
• Named Phoenix one of the ten top 10 places in the country to
grow technology industry jobs (September 2009)
• Phoenix #1 among top 15 U.S. metros in Entrepreneurial Activity,
double the activity of Seattle, Boston, Philly, Dallas and Chicago
• Arizona #2 U.S. state in Entrepreneurial Activity
• Phoenix named one of the ten best cities to start a business
• Phoenix ranked 2nd “Best Large Cities for Doing Business in U.S.” list
• Phoenix ranked 3rd “Best U.S. Cities for Jobs” index
• Greater Phoenix ranked 1st in best large metros for recruitment
and attraction
• Arizona ranked 3rd lowest in terms of cost of labor
10

11. Business Opportunity Areas - Arizona
• Information Communication Technologies
• Sustainability
• Others
– Education – eLearning
– Manufacturing
– Aerospace
11

12. Information Communication Technologies
12

13. Business Opportunities
• Electronic components and sub-systems/systems
• Service and support of semiconductor manufacturing value
chain
• Managed hosting and outsourcing services through direct
provision and branded partner solutions complimenting
significant data center and IT integration/service firms here
• Software development and system solution
13

14. Top Phoenix Area Employers
14

15. Sustainability
15

16. Business Opportunities
• Renewable Energy Product Manufacturing
• Solar
– R&D of solar cells
– Manufacturing and certification/test facilities
• TUV Rhineland PTL 1 of 3 in world (2 in Europe)
• Solar Test And Research (STAR) - 1 of 3 in world
– Engineering and installation services
– Supplier services for mid-size and large projects
• Sustainable Construction
– Advanced Materials
– Installation/renovation/construction
– Consulting: analysis and plan implementation
16

17. Arizona: One of the Leading Solar Markets
Arizona is poised to become the nation’s solar
energy capital. More than 100 established solar
companies operate in the state providing a range
of services including manufacturing, design,
installation, distribution, etc.
17

18. Renewable Energy Companies in Greater Phoenix
Manufacturer of PV modules designed for large
Picked Arizona over Texas for 1st US
scale, grid- connected solar power plants with First Solar
headquarters in Tempe
manufacturing facility.
Green Ideas, Inc. in Phoenix provides Green Ideas
expert green building consulting for Vertically-integrated producers and
building owners, architects, engineers, Kyocera suppliers of solar energy products with
contractors and green product U.S. headquarters in Scottsdale.
manufacturers
Stirling With headquarters in Scottsdale, SES is a
Energy global leader in the utility scale solar
Arizona-based residential, industrial and American
commercial solar electric power systems
Systems electricity market. and engineering and contracting firm Solar
Arizona Public Service (APS) provides energy
utilities to homes and businesses in Arizona. Arizona TUV A unique partnership with ASU, TÜV is the
APS operates one of the world’s premier Solar first in the world to offer full-scale PV
Test And Research (STAR) facilities, where Public Rheinland testing and certification across the entire
technologies are developed in the conversion Service PTL component chain of photovoltaic systems.
of solar energy into electricity.
18

19. Arizona State University (ASU)
New American University: Scale
• 68,000 students, among largest in U.S.
• Excellence – Access – Impact • 14th most international students in U.S.
• Visionary leader: Michael M. Crow • Over 500 degree programs
Top 20 of U.S. research universities with no medical school
• $300 million enterprise, 12% CAGR since 2000
• Flexible Display Center named a “Top 10 Technologies of 2008” by WIRED
• Algae-to-fuel project ranked #11 on TIME Magazine’s “Top 50 Inventions for 2008”
19

20. ASU Rankings
• U.S. News and World Report rankings
– ASU in top tier of national universities in U.S.
– #5 in “schools everyone should be watching”
– Three ASU colleges made the top 25 U.S. graduate programs list
• One of the top 100 universities in the world according to the Institute of Higher
Education, Shanghai Jiao Tong University.
• #2 in global student entrepreneurs (Entrepreneurs’ Organization)
• Barrett Honors College chosen "Best of America" by Reader's Digest in 2005, "an Ivy
League-style education minus the sticker shock.”
• ASU students highly competitive in national scholarship competitions
• ~2,500 ASU freshmen are from top 10% of their high school class, more than
Harvard, Yale or Princeton.
20

21. Strategic Research
21

22. Future Workforce: ASU Students
Enrollment (Fall 2008) Degrees 2008/09
Undergrad Grad Total Undergrad Grad Total
ASU: ALL CAMPUS TOTAL 53,298 13,784 67,082 11,229 4,381 15,610
Engineering/Technology
Computer Science 774 390 1,164 119 140 256
Mechanical & Aerospace Engineering 1001 151 1,152 146 41 187
Computing Studies & Tech 395 291 694 48 35 83
Management
Sustainability 178 70 248 2 2 4
Business
University Total 10,597 2,248 12,845 1,901 1,070 2,971
Computer Info Systems/Info 311 73 384 184 184
Management
Marketing 857 857 329 329
MBA 1,375 1,375 835 835
22

23. Consortium for Embedded Systems
Core Areas of Expertise
Established 2001 as an industry/university • Software Design and Verification for
partnership dedicated to developing a Embedded Hybrid Systems
globally recognized center for embedded – Model-based embedded software
architecture, design and verification
computing system technologies
– Software engineering and methodologies for
mission and safety-critical systems
– Software test, verification, and certification
– Security for embedded systems
• Power, Energy & Thermal Aware Design
• Programming on Embedded Multi-core
Processors
• Embedded Processor and System-on-
Chip Architecture
• Networked and Distributed Embedded
Systems
• Robust IC and System Design
23

24. Work Force Development - Business
U.S. News & World Report rankings:
#5: supply chain management
• 190 tenured and tenure- #15: information systems
track faculty, among the #25: accounting
largest business faculty in #24: Evening MBA
U.S.
#25: Undergraduate Business program
• Top 10 nationally for #29: Full-time MBA
number of faculty with
doctoral degrees. Financial Times world rankings
#21 for doctoral programs
• #25 in the world for
business school research #33 for custom education programs
productivity (University of for executives.
Texas at Dallas).
24

25. Work Force Development - Technical
Nationally ranked undergraduate programs are
among the top 10 percent of all accredited
engineering programs in the U.S. Similarly
ranked engineering school programs include
U.C. Davis, U.C. Santa Barbara, Yale, Lehigh and
University of Colorado at Boulder
More than 1 million... square feet of new
educational and research facilities have been
constructed or acquired since 2003, a significant
investment
25

26. Flexible Display Center
Only one of it is kind in university environment that offers
world class, comprehensive capabilities aimed at bridging
gap between innovation and product development in order
to develop useable products
26

27. Information Communication Technologies
Institute for Computing, Information Flexible Display Center
Sciences and Engineering (InCISE) – Mission is to advance full-color, video rate, flexible
– InCISE fosters computer science and applications display technology and catalyze development of a
of data acquisition, analysis and management, vibrant flexible display and flexible electronics
security, modeling, visualization and industry to produce integrated electronic systems
interpretation in interdisciplinary research, with advanced functionality.
education and entrepreneurship. – $100 million funding from U.S. Army over 10 years
– Over 25 corporate and academic partners:
ConnectionOne
– Mission is to develop the technology to enable
end-to-end communication systems for a variety
of applications, ranging from cellular to
environmental and defense applications.
– Development of integrated RF and wireless
circuits-on-a-chip to simplify & enable a small,
portable, all-in-one communication device.

28. ASU Renewable Energy Summary
• Over 100 faculty Focus Areas
• Over 400 energy research faculty & • Bio-energy (non-cellulose based)
staff
• Photovoltaics
• 14 renewable energy-focused
Research Centers • Solar Thermal
• 5 awards from DoE’s Solar America • Fuel Cells and Batteries
Initiative • Photovoltaic Testing
• 44 current energy-related projects • Power Systems/Grid Interface
with DoE, DoD and NSF
• Renewable Energy for the Built
• Over $10M awards in 2007 and 2008 Environment
• Additional $4M of awards through • Solar Supply Chain
SFAz/Industry for Tubes in the Desert
and Heliae, and other sources • Solar Policy and Economics
28

29. Test Bed for New Products & Services
ASU works closely with industry in
beta testing/new product rollout
29

30. SkySong
A community that links
innovation, entrepreneurship,
technology and education to
raise the global stature of
ASU, the Center’s tenants and
the region.
• Over 1.2 million sq. ft. (112,000 sq. m) of mixed
use space on 42 acres to be built out by 2015
• 315,000 sq. ft. (30,000 sq m) currently open
• Stores, restaurants, cafes, apartments on site, and
planned hotel
• Less than 3 miles/5 km from ASU’s Tempe campus
• Less than 8 miles/13 km from Sky Harbor
International Airport
30

31. Success Story – HVS Engineering Pte
31

32. SkySong Global Case Studies
Eyepower Games Adaptive Curriculum Pacific Soft
• Singapore • Turkey • Mexico
• Digital Learning • Provide soft landing for • Provide market and
• Connections with and employees, adapt strategic alliance
sales to local school product to U.S. market, assistance
districts customer introductions • Outcome: Engagements
• Outcome: “Newsmaker” • Outcome: company with local retail
program used in 10 acquired and expanded companies
schools in Arizona and to • Outcome: 5 • Outcome: Business plan
facilitate collaboration international awards for for full U.S. expansion
between Navajo technology innovation
Elementary School and a • Outcome: $2.2 million in
Singapore school sales in first 18 months
• Outcome: Winner of • Negotiating 1,200 sq m
Learning Magazine’s lease at SkySong
“Teacher Choice Award”
32

33. Gateway to Accelerating Your U.S. Market Entry
33

34. Thank You
34