This proposal pitches a lifestyle program about craft and interior design ideas for the home. Each episode would follow presenters completing different crafts and showing viewers how to do them. The target audience is females ages 25+ from socioeconomic classes B, C, and below, as the crafts provide cheaper decorating alternatives. Shots would include eye-level introductions of the presenter, close-ups for details, and wide shots of settings like kitchens and fields. The main character is the program's presenter, while others may have small roles. A blog documents the planning and research.

1. Synopticity Productions
Proposal Pitch

2. Idea
Lifestyle programme.
Craft and interior design ideas for home.
Each episode follows the presenters journey through
completing different crafts and showing the audience
how to do them.

3. Audience
Demographic category: B-C and below.
B- Professionals in the area of ‘craft and design’ may enjoy the programme
C and below- May provide a cheaper alternative to more expensive means of
décor which lower categories can afford
Primary: Females, housewives 25+
Secondary: Husbands, children may watch the programme when with the
wife/ mum.
Currently carrying out a questionnaire which focuses on who may enjoy the
programme, which will confirm the target audience.
Uses and Gratifications. The audience may use the programme for
inspiration and ideas. It might also be watched for enjoyment.

4. Practical Work
Shots/ Angles:
• Eye level, MLS introductory shot of presenter
• CU shots of expression, detail or for focus
• VLS/LS of setting
* Location:
• Varies depending on the activity being shown
• Some may be kitchen, field, Chichester.

5. ‘Characters’
The main character is the presenter of the
programme.
Other people may feature as extras or have a small
role in the advertisement for the programme.

6. Blog
My blog contains all the planning and research which I
have done to help me produce the final piece.
Links to videos and images of print which I have
researched
http://heathermediastudiesas.blogspot.co.uk/