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Nine ninja tricks for social apps

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Nine ninja tricks for social apps

  1. 1. @HAStark The Art of Social App AnalyticsKinran
  2. 2. @HAStark Nine Ninja TricksKinran
  3. 3. @HAStark 1 use DAU/MAU wiselyKinran
  4. 4. @HAStark when you have no choiceKinran
  5. 5. @HAStark • how many users on Dayi DAU/ have been users at some point during the past month MAU = • how many users who have ?? been active in the past month were active on DayiKinran
  6. 6. @HAStark • how many users on a particular day have been users at some point during the past month? No • how many users who have been active in the past month were active on that day?Kinran
  7. 7. @HAStark Player Day A B C 1 2 3 DAU/MAU 4 5 On day 28 6 7 8 DAU/MAU != 9 10 = 33% 11 12 13 engagement 14 15 retention 16 17 18 stickiness 19 20 21 22 23 24Kinran 25 26 27 28
  8. 8. @HAStark 2 have spies everywhereKinran
  9. 9. @HAStark session timings demographics social channel event context cohortsKinran
  10. 10. @HAStark 3 use the right weaponsKinran
  11. 11. @HAStark the ones you’ve gotKinran
  12. 12. @HAStarkKinran image: http://www.cluedofan.com/Plum.gif
  13. 13. @HAStark 4 use your sword a lotKinran
  14. 14. @HAStark Ad 1 Ad 2 Look Cost per 1.00 2.00 userKinran 15
  15. 15. @HAStark Ad 1 Ad 2 Look Cost per 1.00 2.00 again user 1-week 5% 20% retentionKinran 16
  16. 16. @HAStark Ad 1 Ad 2 Look again Cost per 1.00 2.00 user again 80% males 20% males 1-week 5% 20% retentionKinran 1% for males 40% for females 17
  17. 17. @HAStark There is Think only one Look techniqueKinran 18
  18. 18. @HAStark 5 don’t be boringKinran
  19. 19. Kinran20 @HAStark
  20. 20. @HAStark 6 get exploringKinran
  21. 21. @HAStark Change this is Think your engine LookKinran 22
  22. 22. @HAStark 7 encourage plotsKinran
  23. 23. @HAStark 12 vs 16Kinran
  24. 24. Kinran 7 @HAStark
  25. 25. @HAStark 8 plunder the enemies’ tacticsKinran
  26. 26. @HAStark use the seeds to 8 grow your ownKinran
  27. 27. @HAStark 9 believe in one thingKinran
  28. 28. @HAStark Acquisition cost Media cost Conversion rate Virality Re-engagement cost Service delivery cost Engagement Retention Monetisation YieldKinran Direct Indirect
  29. 29. Kinran LTCV @HAStark
  30. 30. @HAStark use DAU/MAU wisely have spies everywhere use the right weapons use your sword a lot don’t be boring get exploring encourage plots plunder the enemies’ tactics believe in one thingKinran

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