Nike Sweatshops

Nike Sweatshops
Nike is one of the largest most popular sports/athletic brands worldwide. They are number one
producer and sellers of sportswear shoes and apparel (Nike Inc, 2017). Being number one the brand
now has a market value of almost $30 million, and does seem to be stopping growth (Nike Inc,
2017). Created in 1964, Nike has continuously grown adding many diffusion lines to their brand to
be more distinct for different sports. Not only does Nike encompass almost all sports, but also they
have brilliant marketing and their trademark "Just Do it" partnered with the swoosh logo, which is
endorsed by celebrities makes Nike a desirable product. A demand that is worldwide requires
employees that are willing work around the clock, are paid less than minimum wage, and even
employed children workers. At least these were some of the things that Nike thought they needed, to
increase profits and get their product distributed. Nike made a huge mistake trying to cut cost by
exploiting workers in south Asian countries. Their ethical integrity was compromised and many
consumers would not buy from Nike, however now years later Nike has revamped their image with
foundations and a traceable supply chain. Hopefully, these measures Nike have taken will prevent
any further ethical issues in the future.
Nike Sweatshops
Most American companies have moved manufacturing overseas to countries like China, Indonesia,
and Vietnam, are just a few. The cost for production is much cheaper there, even with the
... Get more on HelpWriting.net ...

Nike: Ethics And Ethical Impacts Of Nike Inc.
Globalization has allowed the world market to be borderless and gave the population of the world
access to products and services that other countries produce. It has helped small and big companies
to economically expand and flourish economically. Globalization also fosters outsourcing which
occurs when a company uses the workforce of a foreign country to manufacture goods or branded
products. This option although legal comes with the benefit of cost saving labors for the companies
but also sometimes brings negative aspect of unethical practices depending on the kind of labor used
and how in it enforced. In the year 1991, according to Locke (2002) the shoes company "Nike Inc."
got criticized for unethical practices due to the poor working condition ... Show more content on
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production was on the peak with over 40,000 shoes unit a month according to Locke (2002) the
company was ready for globalization trades and worldwide expansion. Nike Inc. had hundreds of
factories and thousands of employees, producing different designs and style of shoes. The Company
was able to create new line department such as apparel athlete clothes and other equipment, they
were selling high quality products which increased their sales and allowed the company to make
considerable profits. The outsourcing jobs that Nike Inc. brought overseas were creating jobs for the
population in those countries which also help boost the economy of those outsourced countries. As
negatives impacts we can cite the poor working conditions for the labors in those outsourced
countries, the health issues the product used to manufacture the shoes have engendered to the labors
that are touching them every day and the low salary paid to the workers that don't comply with the
minimum wage. Murphy and Matthew (2001) argued that a high percentage of the workers were
under aged which mean that Nike Inc. was involve in child labor, there were strong allegations of
abuse and violence to women working in some of the factories of Nike Inc. all those were situations
that have suffice to affect Nike Inc. image and ruin its public relationship with the media

Nike 's Business Model : Nike Inc.
Nike Inc. is a multinational athletic sportswear corporation that produces a wide range of both men's
and women's footwear, clothing, equipment and accessories. It is also globally the largest seller of
such garments, selling to approximately 19,000 retailers in the USA, as well as in 140 other
countries around the world. Of course with such territory Nike has become a huge target to a broad
range of campaigning non–governmental organizations and journalists as significant representation
of business in society. In Nike's case, like most big manufacturing companies, their biggest social
issues involve human rights and conditions for workers in factories in developing countries. Other
issues that Nike seems to face include their transition towards becoming a more sustainable
company as well as providing top and long–lasting quality products for their customers.
Today, Nike has a pretty good image when it comes to labor practices, however, this was not always
the case. Nike was an early target for labor abuse activists for the very reason they found their
success: their business model. Their business model was built on outsourcing their manufacturing
and then spending the money they saved on aggressive marketing campaigns. Nike has
approximately 700 factories, in which around 20% of workers are creating Nike products. The
conditions in which these workers must endure have been a tender spot and easy target for
allegations made by campaigns for poor conditions and commonplace

Brief History Of Nike, A Brief History Of Nike
Brief History of the Swoosh Brand
Nike, Inc. is an American multinational corporation that isknown for its unique design,
development, manufacturing and worldwide marketing and sales of footwear, apparel, equipment,
accessories and services. Their company is located near Beaverton, Oregon, in the Portland
metropolitan area where the main office is built . It is one of the world's largest suppliers of athletic
shoes and apparel and a major manufacturer of sports equipment, .
The Nike athletic machine started as a small distributing outfit where it is located at the trunk of
Phil Knight's car. ' Nike emanated from two sources: Bill Bowerman's finds a lighter, more durable
racing shoes for his Oregon runners, and Knight's finds a way to ... Show more content on
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It also sees partnerships with professional athletes as an important way to draw in young customers.
Nike works with a range of organizations globally to give more young athletes a chance to get
Involved in youth sports. In an issue, a 15 year old child said that nike has changed her life by
inspiring her and would like to continue on supporting the brand. In another issue, a mother of two
told the reporters that nike is overrated and would rather choose a brand with lower prices.
Some examples of nike that would show how important the youth is to them starts with nike's
partnership with Marathon kids that engage kids in a positive, simple, goal–driven running program
that challenges them to run. They support a city–wide basketball league promoting physical activity
and teamwork through sport, fostering youth leadership and provideng community service
opportunities. Lastly , in Europe, nike works with community organizations and football clubs to
give 3,900 young people the opportunity to get active.
C. What are the materials or components used in making Nike products?
Vege–tan is a leather with minimal lining to reduce the amount of material used

The External Environment Of Nike
Nike was founded by Bill Bowerman and Philip H. Knight in 1964 and has it's headquarter situated
at Beaverton, Oregon USA. High quality footwear, apparel, equipment, and accessories are
designed, developed; markets and sell by Nike Inc. Nike's athletic footwear products are basically
designed for a particular purpose (i.e. athletic use), although a large percentage of the products are
used for either leisure or casual purposes. It produces NIKE Brand and Brand Jordan product
offerings in seven major categories: men's training, women's training, running, basketball, football,
NIKE sportswear, and action sports (I.e. hiking). Furthermore Nike also made and markets products
for kids, as well as for other athletic and leisure purposes such as football, ... Show more content on
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Nike Inc. will improve financially if they plan better strategies. This is because they will make more
sales which will result in more profits boosting its financial strength which is a strong advantage in a
market as competitive as the sportswear market. Additionally, they will make positive social impact
on the customers because the customers will see them as not just a brand name but an organization
interested and focused on its customers if they plan better strategies. Plus, they will make positive
social impacts on the community by preserving their culture and even foster economic
developments, thereby making their presence in the community noticed. Their satisfactory products
will be easily found by customers who need it. According to Nike's report it directly employs 30,000
people in the world and contracts with manufacturers employing 8,000 people. That is quite a huge
contribution to the community but this can be increased if they should focus more on their external
environment thereby resulting in increased awareness in the community and economic

Nike Marketing Strategy
NIKE, Inc. is an American multinational corporation that is engaged in the design, development,
marketing and selling of footwear, apparel, equipment, accessories and services. Its athletic products
are designed primarily for specific athletic use, although a large percentage of the products are worn
for casual or leisure purposes. The company sells its products to retail accounts, through Nike–
owned retail stores, Internet Websites, and through a mix of independent distributors and licensees
throughout the world. This company and its brand are well–known worldwide. However, despites its
high reputation of being the global market leader and a well–known brand which is loved by its
consumers, Nike still has to compete with certain brands which ... Show more content on
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Nike has always been the top and well–known brand due to its brilliant advertising and
endorsement. That is because consumer remembers what they see and hear, especially when it is
always repeated. For example, Nike's first print ad, titled "There is no Finish Line," is still
successful today, and still marketed on T–shirts. Nike's famous slogan "Just Do It" is quite simple
but extremely encouraging for customers making the company's product extremely popular.
Moreover, due to the simplicity of the tags they are understandable and easily perceived by all
people regardless national or cultural peculiarities and norms. In such a way, Nike's products have
become really international.Nike also used the popularity of sportsmen to promote its products after
endorsement of Michael Jordan thrived. Nowadays, the company has contracts with sportsmen from
different countries which are known practically all over the world, including Michael Vick, Lleyton
Hewitt, Roger Federer, the Brazilian national soccer team and English Premier League soccer team
Manchester United. This shoot up their popularity by making the fans of these top name athletes
become fans of Nike. They can contribute a majority of their success to their partnership with
Jordan, who brought a ridiculous amount of popularity to the brand. The Nike Air Jordan franchise
sold over $100 million in revenue in its first year in 1985. This shows how much an advertisement
and endorsement helped in bringing up a brand especially to Nike which makes it memorable and
chosen by all until now. If the other brands had the idea to invest in a better endorsement before
Nike, they would have had the same level of success as Nike but instead Nike seized the opportunity
and became the best choice among all the other

Nike : Nike, Inc.
Nike, Inc.
NIKE, Inc. "was founded by William Jay Bowerman and Philip H. Knight in 1964 and is
headquartered in Beaverton, OR" (Nike, Inc.). NIKE, Inc. concentrates on NIKE Brand and Jordan
Brand products divided in seven key categories: Nike sportswear, football, action sports, women and
men's training, basketball and running. The operating segments for its Brand are: North America,
China, Japan, Western, Central & Eastern Europe and Emerging Markets. Its wholly–owned
subsidiaries include Converse Inc. and Hurley International, LLC which are in charge of designing,
marketing and distributing casual footwear, clothing and accessories.
The athletic footwear products are designed and made primarily for a specific athletic use, even
though some individuals prefer to wear the products for casual or relaxation purposes. Nike shoes
are designed with an outsole that lets the shoe not only flex but expand and contract with the foot on
every step. The midsole are able to expand in every direction for more dynamic and rapid
movement. The heel is anatomically shaped and rolls with the ground for more natural range of
motion while the soft foam provides extremely comfortable cushioning.
Nike shoes are designed to move freely in every direction a person moves. The running shoes are
boosted to fit, move and provide a more dynamic flexibility to give a more natural running
experience. The training shoes are designed to provide multi–directional agility in every way that a
person

Nike And Nike Vs. Nike
Adidas and Nike are two major athletic clothing companies on the market. The two brands are both
commonly worn by athletes. Nike has endorsed some of the top athletes in the world. Take Michael
Jordan for example, Nike created an entire brand off his name, "Air Jordan's." Adidas also has
multiple athletes that advertise for them including soccer player David Beckham. The two
companies have been in constant competition with their footwear and apparel for several years.
Deciding between the two brands has always been a challenging process for me. Having had
products from both companies, I struggle choosing which is better. Both are successful companies
that strive to create well made products for their customers. Through these evaluations, I ... Show
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Today, several players ranging in all ages own Adidas cleats, including myself. They provide good
support and give an extra boost when playing the game.
In contrast, the most popularly sold Nike shoe is for running. This type is usually lightweight and
easy slip on. I have owned several pairs of Nikes and all have been very durable. They have lasted
me several years and still look new. Many track runners use Nike tennis shoes or may even own a
pair of Nike spikes. Some people even believe that runners who wear Nike tennis shoes in track
races have an unfair advantage. Nike "shoes cushioned the feet of all three medalists in the men's
marathon at the Rio Olympics last summer" (Jeré Longman). It is no coincidence that athletes
continue to purchase Nike running shoes, and continue to provide the best results when competing.
While Nike's most profitable product is their footwear, they also offer many different types of
apparel. Such as leggings and tank tops for women; for men they have polo's, tee's and socks. They
sell all sizes for both genders. It is common to see athletes wearing multiple Nike products at one
time. I have seen many people with a new pair of Nike tennis on, while also wearing a Nike t–shirt.
Most of their apparel is expensive. Some leggings sale for the price of a

Essay On Nike And Adidas
Which shoe is better, Adidas or Nike? Adidas and Nike are similar in a way that they both advertise
shoes, but they both use different tactics. The main question though, is which shoe brand is better?
The Adidas advertisement aimed at teenagers focuses on finding a shoe that makes them feel happy
and one that they feel comfortable in, whereas the Nike advertisement focuses on being able to trust
Nike and that they will provide them the best shoe to help them be the best. The Adidas brand and
its ads are really interested in using famous people and well known superstars. Also, Adidas value
sponsoring teams and global events. However, Nike values sponsoring specific stars in a wide range
of sports, and they use main symbols in their ads to describe ... Show more content on
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One of these techniques includes name dropping. Just like Nike, Adidas uses many different
celebrities when advertising their products. Adidas uses a whole range of celebrities from Kendall
Jenner to David Beckham. This technique is called name dropping. This persuades the buyer to buy
this product because many new and famous celebrities use it too. Also, Adidas uses an advertising
technique called covert advertising. This is when they portray their product on media. Such as,
movies, tv shows, and social media. And example is the movie Beverly Hills Cop and many
different Adidas instagram accounts that they keep in touch with Adidas fans all around the world.
However, when Nike uses their advertising techniques, they use an exaggeration technique to make
people think that just by wearing their shoes that it will make them run faster than before. This
makes people fall for it because they makes it seem like it is the best shoe out there for running.
Also, another difference is that Nike uses emotional branding, which is when they use emotion to
advertise their product. For example, they do this by playing a hero that overcomes challenges and
adversity. This makes people feel sentimental to buy their product because Nike makes it look like
the outcome of buying their product will be victorious. After all, both Nike and Adidas use a few
similar

The Leadership Structure Of Nike
Nike is a major public trading company which specialises in selling of footwear, sportswear, sports
equipment and clothing globally. Their headquarters are based in Portland, USA. The Nike brand
was pioneered by two men Bill Bowerman and Phil Knight. The debut of Nike was in 1972 and a
star athlete was used to endorse their brand. Today Nike employs more than 48000 people across the
world and has more than 5500 at their headquarters. Nike supplies and sells their products to more
than 180 countries globally (Nike inc. / history).
The leadership structure that Nike uses is a Matrix organisation. The Nike employees report to the
team managers who in turn relay the team's progress to the department manager. Team managers
and their employees make decisions regarding the product they are allocated to, whilst the
department manger focuses on policy related issues. The advantage of such a structure is that it
allows Nike to make quicker decisions and react faster.
Nike has a wide range of product that they offer which is tabulated in table 1 below as well as ...
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They targeted a narrow niche market where the buyer's needs were completely different from the
rest of the market. They offered their products to selected group of people who could afford this
premium price. These products which Nike created were specifically for athletes and sport players.
However in today's market Nikes approached moved away from only the sports and athlete market.
Nike has adopted a varied market segment approach but still achieving uniqueness over its
competitors. The new product line of Nike caters for all market segments and places strong
emphasis on differentiated features. This new strategy continues to stay ahead of its competitors as it
constantly stresses on innovation and improving. Nike also relies heavily on their brand which Is
seen as a brand of high quality and value for

Marketing Mix Of Nike
PRODUCT Product may be defined as goods–and–services combination the company offers to the
target that might satisfy a want or need. That is why Nike Company offers a wide range of products
including shoes, apparel and equipment. The products in Nike's marketing mix are focused on high
quality and wide variety of goods for sports enthusiasts and motivate a healthy lifestyle for
maximized consumers' satisfaction. It is the market leader in sportswear industry and derives its
maximum revenue from sale of sport shoes. It offers great variety of products including special type
of shoes for every category of sports such as for lifestyle, running, basketball, football, soccer,
training & gym, skateboarding, baseball/softball, golf, tennis, track ... Show more content on
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Nike sells its sports shoes, apparel and equipment products through a large number of outlets
worldwide. This element of the marketing mix outlines the venues where the company's products
are sold, accessed or distributed. Retailers are the most significant places where Nike products are
sold. Customers can also purchase Nike's sports shoes, apparel and equipment through the
company's online store. Based on this element of the marketing mix, Nike Inc. has major control
over the distribution and sale of its products, especially through the company's official online store
and Niketown retail

Nike : A New Year
The ball drops and an all the sudden people around the world are celebrating a new year, for some a
new beginning, and for most a time to do something they've been putting off for years. Ten Minutes
into the New Year, people are already making this year's resolution. One of the most common
resolutions for the New Year is to increase exercising and take care of ourselves. A company that
can motivate you and provide you with the proper tools is Nike.
If you take a closer look, you see the swoosh everywhere you go. Founded as Blue Ribbon Sports in
1964 by Phil Knight and Bill Bowerman (Nike History and Timeline), the brand we know as Nike,
circa 1971 has infiltrated and successfully has become a lifestyle to millions of people at a global ...
Consumers and viewers of Nike's social media channels are inspired.
Nike, as a brand knows how to voice motivation, inspire through imagery and make it seem as if
you didn't know how you were living without Nike product. Not only are Nike's images well
constructed, visually appealing, inspirational and motivational – the way thee wording around their
posts stand out as something somewhere needs to hear. There are millions of people talked into
becoming active, told to keep going and told "There's No Finish Line" due to social media activity
with this brand. Through imagery, Nike successfully creates product focus by gaining attention with
a one liner like "Just Do It" (their slogan), discussing the product, and moving into something
inspirational. However, not every post is circulating around selling. With a proper mixture of quotes,
motivation, celebrity marketing and technology, Nike uses imagery to grab consumer attention.
Each and every image on all channels of the Nike family uses extensive composition with color and
negative space, a noticeable subject or focus and a good "flow" of timelines making sure to balance
their mixture of marketing tools via social channels.
Nike takes part in all of the most popular social media channels that are being used today. The top
three social media channels are Instagram, Twitter and Facebook – in which Nike has made their
mark on each and every one

Nike Attitude Essay
Under globalization and rising competitiveness, it is becoming harder to affect a consumer's attitude
towards a product or brand, thus, there is a need to search for means of alternative influences. The
aim of this report is to prove the relationship of a product and consumer attitude from the emotional
perspective, applying the example of Nike. Consumers always find it difficult to explain why they
believe some brands suggest strong negative feelings or why they are more attracted to one brand
instead of another. Studies have proven that definite emotions towards certain products are usual to
consumers and this can also be the reasons why they select a particular brand, along with the price
of that brand as well as the practical benefit of ... Show more content on Helpwriting.net ...
In it, the concept of attitude as a variable of consumer behaviour is specified, stating that attitude is
something that is acquired and relatively permanent, gradual and at the same time purposeful, more
or less intensive and reasoned intention of a consumer to react in a particular object. Following the
ABC model of attitudes, it can be stated that attitude is made up of three main constituents i.e.
Affective (Emotions), Behaviour (Intentions) and Cognitive (Knowledge). The functions of attitude
and sources of its formation give the idea that consumer emotionally based attitude formation and
change is necessary for a complete attitude towards a brand.
BRIEF DESCRIPTION OF NIKE
Nike is an American brand that is engaged in the design, development, manufacturing, and
worldwide marketing and sales of footwear, apparel and accessories. Headquartered in Oregon,
Portland, it is currently the world's largest supplier of athletic shoes and apparel (Trending Top
Most, 2017), generating a total revenue in excess of US$34billion based on its Audited Account
FYE 31.5.2017. Nike had a worldwide direct workforce of more than 70,000 at the end of fiscal
year 2017 and another 650,000 indirect workers operating from its contract manufacturing and retail

Nike Inc.: Marketing Management Of Nike
Assignment no. 01
Marketing Management
NAME: Atul Tripathi, Div–E
Roll No. 321641
Introduction
Nike Inc. is founded by Bill Bower–man and Phil Knight as Blue Ribbon Sports. The company was
founded as an importer of Japanese shoes. The company has become number one shoemaker of the
world. Today Nike Inc. holds 37% share in the world market. It has widespread in 160 countries.
Company has several brands like Nike Pro, Nike Golf, Nike Plus, Air Jordan, Nike skateboarding
and subsidiaries which includes Cole Haan, Hurley International, Umbro and Converse.
It has designed special shoes for different kinds of sports. It designed shoes for tennis, golf, skating,
hockey, rugby, etc.
Including this wide range of product Line ... Show more content on Helpwriting.net ...
Adidas
Reebok
NIKE ADIDAS REEBOK
Target Market is 12–25 year–old, Covers almost all sports groups.
Target Market is 15–25 year–old and 25–45 white collar workers.
Target Market 15–25 year–old, specialized in Sports Players
 To maximize the market share Nike is working closely with the distributers and dealers.
 It has created influence in the industry by effective supply chain and through its channels of
distribution.
 Nike has enhanced its counters by its series of suppliers and distributors simultaneously.
Inclusion of Michael Jordan in their advertisement created huge awareness about Nike shoe
products in masses.
Nike outperformed its rivals Adidas and Reebok in public awareness as Nike was at 88.50%
whereas Adidas and Reebok were at 55% and 43.40% in matter of public awareness respectively.

Price
The price of Nike products is based on the endorsements and advertisements therefore there is no
price differentiation globally.
 Nike's product cost is based on the segment of target customers.
 It follows competitive pricing according to their rivals.
 As most successful brand Nike has high premium value for their

Nike And New Balance : Nike
Nike and New Balance
Introduction
Nike and New Balance both are companies that sell sports apparel. Nike brand is one of the most
popular brands and has been around years and has the popular slogan "Just Do It". Nike's goal is to
make products to every person by making sports apparel that will decrease injuries, enhance
performance, and lastly that will feel good to wear. On the other hand, New Balance is not as
popular. New Balance is still trying to become one of the top brands for sports apparel.
Promotion Strategy
Nike and New Balance promotional strategies are very similar. They both target athletes. New
Balance's promotional strategy also aims towards youth sports, races, track and field and also
sponsoring different charitable organizations worldwide. While Nike's slogan "Just do it" has been
used in different promotional advertisements. Nike has contract with celebrities and professional
athletes, that helps promote the product. This has contributed to the success of Nike. Through mass
media, Nike has employed a selective demand advertisement that focuses on high priced shoes for
sports (Anttonen, S. 2015).
Marketing
Marketing with both Nike and New Balance being very similar, the companies can find different
ways to set them apart from their competitors by using each other's information to their advantage.
One way for New Balance to have a competitive advantage over Nike is to strictly focus on running
shoes. Nike focuses on athletic shoes for sports like

Swot Analysis Of Nike
Nike's Marketing Program
Nike Inc. is a worldwide company that deals with global marketing, and sales of footwear,
equipment, accessories, and services. The company produces and sells both male and female
sportswear of individuals between a wide range of ages, from infants to adults. Nike Inc. has a huge
number of competitors in the sportswear market, however, it earns its own prominent position and
stable market shares. As a market leader, Nike Inc. has more than seven hundred shops all over the
world, and its business develops in more than forty–five countries. Most of Nike Inc.'s factories are
situated in Southeast Asia, because of the cheaper labor. Moreover, as part of Nike's marketing
strategies, the company have ensured that they associate its brand with top athletes to attract many
customers to buy their foot wears. Some of its recognized trademarks that involve high–profile
athletes include the "Just Do It" and the most recognizable "Swoosh" logo.
Strengths
Nike is considered as a brand that is stylish meeting its customers' needs. Their method of the
styling of product objectives has given them a top position in the foot wear industries. They have
associated their triumph with their apparel, and as a result, they make a substantial impact on their
viewers. For example, Nike associates their sponsors such as top athletes with their victories thus
reinforcing effective marketing strategies. Additionally, Nike ensures that the target users that are
possible to boost

Approacher Analysis Of Nike : Porter's Five Forces And Nike
Porters Five Forces and Nike.
Porter's five forces refers to five forces which can affect a company in relation to external factors.
These forces help review the strengths of a market position for a company. The forces are: threat of
new entry, competitive rivalry, bargaining power of suppliers, power of buyers, and threat of
substitution. These five forces vary in terms of threats from low to high as they relate to Nike
(Rowland, 2016). First is the threat of new entry which is relatively low. There has been some but
now much new competition recently. This is seen by Under Armour and Lululemon which
demonstrates that threat of new entry is possible but not easy. Due to the difficulty of entry into a
market overshadowed by the big names of Nike, Adidas, and Reebok the threat is relatively low for
this force (Dalavagas, 2015) (Rowland, 2016). This joins the high threat of competitive rivalry.
There are existing brands such as Adidas and Reebok which are among Nike's biggest rivals
(Friesner, n.d.). Next is the force associated with supplier power which is weak. There are many
sources for the items used to produce Nike equipment and merchandise. This allows Nike to have
the choice of suppliers. If one supplier does not work, Nike can go with a variety of other suppliers
(Rowland, 2016). The fourth force is buyer power. The customer determines how well Nike will do
as a business. The customer can choose which company to buy their shoes and clothing from and
can switch companies throughout the process (Rowland, 2016). Last is the threat of substitution
which is high. The high price of Nike shoes makes them inaccessible to many people. There are
"knock" off versions of the name brand shoes which look very similar to the expensive Nike brand.
A person could go to a different store and find a similar shoe at a less expensive price (Friesner,
n.d.).
Marketing Now and in the Future
I feel that Nike has been successful in marketing to a wide variety of people. Nike is on the Forbes
list for several categories. It rates as #50 for top regarded companies and made it to #16 for World's
most valuable brands and #88 for World's best employers (Nike on the Forbes Top Regarded
Companies List," 2017).

Nike : Mixing The Business And Marketing Mix Of Nike
3.0 Marketing Mix
A marketing mix states the strategies a company uses to promote the brand within its market. The
marketing mix of Nike evaluates the companies 4P's of marketing (Product, Price, Place,
Promotion) and explains the business & marketing strategies of Nike.
4.0 Product
Nike's first and most popular products are their footwear range. Specialised shoes for a range of
sporting activities including running, tennis, basketball, golf, football and cross training for men,
women, and children are available in most sizes. Figure 2 shows the Nike Hyperdunk 2017 (Team)
Shoe, a basketball specialised shoe. The company also sells sporting attire (known as apparel) such
as jerseys, tops, shorts, and associated products and accessories and equipment such as gold clubs
and balls. Figure 3 shows one of the women's accessories Nike offers, the Nike Auralux Print Club
Training Bag. In Figure 4, the Nike Hyper Elite 8P basketball is shown with the Nike logo
prominent and enlarged on the ball's surface. Based on Nike's product strategies, the company has
successfully expanded its range of products to address needs of more market segments and to meet
the wants of customers and the wider market.
5.0 Price
Nike is globally famous for its premium quality footwear and sports garments. Due to its high
quality, Nike products have often been priced higher compared to its competitors such as Adidas,
Reebok, Puma and Asics. Nike uses the value–based pricing strategy which distinguishes

Essay On Nike
Nike Company is a very important one which gains great reputation for its manufacturing and
supplying of sports apparel to people from all corners of the world. It is situated in the United States
of America and the headquarters is in Beaverton. It can also be regarded as a leading manufacture
and supplier of athletic shoes and sports equipment among all companies. In the year of 1964, Bill
Bowerman and Philip Knight, found a company by name of Blue Ribbon sports, truly the
predecessor of Nike Company. Later in 1978, in an official way, the name of the Blue Ribbon Sports
was changed into Nike Incorporation. When it comes to the word Nike, it comes from a Greek word,
referring to the goddess of victory. By manufacturing its own products, such as the Nike Golf, Nike
Pro and Nike air, Nike Company gets its brand known in the market. Soon after that, the first retail
store of Nike products was born with name of Nike town. The major sponsors of Nike Company
include the famous athletes from the whole world and sports teams. ... Show more content on
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The sales of Nike products in America are consisted of the main part with the percent of 34%, and in
Europe, Middle East and Africa, the sales are 29% of the whole one. As to the first pair of Nike
shoes; it is the track running shoe. Shoes win about 53.7% of the total profits for Nike Company.
Nike products cover a large range of sports areas and this makes Nike Company compete against
many companies like New Balance, Reebok, Puma, and Adidas. And the most powerful rival can be
Adidas whose profits of sports area attain to $13 billion. The marketing strategy can be seen as a key
factor for Nike Company to achieve the big success. Nike is seen as an excellent brand which offers
creative and well–designed sports apparel. Nike Company makes its products gain great popularity
through the way of cooperating with the famous athletes, professional sports teams and college
athletic

Nike: The Pest Analysis Of Nike
Macro Analysis
Pest Analysis is the framework used to analysis the organisation's external macro environment that
present opportunities or threats to a business (OxLearn, 2013). These are all generally considered to
be outside the control of the business although many, business will go to great lengths to try and
control them. The PEST analysis particularly identifies key dangers that are taking place which
influence the organisation in the future. PEST standing for Political, Economic, Social and
Technological.
Politic Analysis
Nike has benefited from the growth–orientated policies of the US government which will foster its
business growth. In this context, Nike has been aided greatly by the US policies, hence providing
them with the opportunity to modernize their products (Cooter, et. al., 1988). The support accorded
to Nike by the US government, Nike enjoys low interest rates and stable currency conditions and
competitive tax arrangements which able to advance the growth of the Nike. Stable political
conditions in most major markets present opportunities for Nike to grow its business in these areas.
Also, expanding free trade policies facilitate better market penetration overseas. Moreover,
improving ... Show more content on Helpwriting.net ...
Consequently, more and more people would like to do exercise such as playing badminton more
frequently. The demanding for badminton product such as sport shoes is required. With an increase
in demand for shoes, Nike is at the forefront of this surge of demand as people are looking for sport
shoes. Therefore, Nike has to produce and supply more sport shoes in order to fulfil the market
demand. However, the sweatshop problem which faced by Nike is become more critical and the
negative brand image would be occur if Nike is failed to manage it well. This would cause bad
publicity and declicing sales because the the society demands more socially responsible

Nike : A Brand For Sports
Nike Inc. was created in 1962 by Bill Bowerman and Phil Knight as a partnership but not as Nike as
we know it rather blue ribbon sports.
Nike has been a brand for sports for over a half a millennia providing men and women in sports with
quality wear. Nike is the biggest athletic brand on the planet which changed the world of foot wear
entirely
Nike like other giant companies has seen its tremendous growth over the years, but the way it differs
from other companies is, it follows an entirely different idea for marketing its idea into the minds of
the people. It's called story–telling, where the entire hierarchy shares their company's history and
heritage with their subordinates so that the heritage and the idea behind the nike could be ... Show
more content on Helpwriting.net ...
The company likes to call this new strategy the "Secret Tournament" Campaign.
Nike's success in its ability to consistently associate its brand promotion by association with famous
athletes as well as inspiring advertising continues to define company's image in the mind of its
consumers. The company is known to spend big portion of its budget on advertising such campaigns
that continuously reiterates the association of championship as well as great athletes with Nike,
therefore giving it an unprecedented advantage over the rest of its competition.
While Nike continues to evolve its marketing campaign, there are a number of strategies that the
Nike team has at its disposal to make the revenue growth, a few of which include signing up famous
athletes and celebrities in sports as well as fashion. Besides, the company also focuses on signing
multiple teams to their consumer base where the sportsmen are required to buy and wear only the
Nike products, thus helping it immensely in promoting its brand to a large consumer base.
Market Segmentation:
In order to successfully target the consumer base, the businesses like Nike are required to focus their
marketing campaigns onto individualized groups, where the requirements of a consumer base are
defined to extreme detail. Once

Ethical Issues Of Nike
Nike, Inc.
Nike, Inc. is an American multinational corporation that is engaged in the design, development,
manufacturing and worldwide marketing and sales of footwear, apparel, equipment, accessories and
services. Founded in 1964 by Bill Bowerman & Phil Knight it is a public limited company listed at
New York stock exchange as NKE. Its headquarter is based out of Beaverton, OR. It has total of 51
subsidiaries around the world. At US$19 billion in 2014 it was the most valued brand in sports
businesses. It employed more than 44,000 employees worldwide and had a revenue of more than
US$24.1 billion in sales in the fiscal year of 2012.
Nike has more than 700 shops and offices in more than 45 countries outside united states. Most of
the manufacturing units are based out of Asia. Nike has been accused of using sweatshops since
1970's to produce footwear and apparel. Throughout 1990's Nike was heavily criticized for selling
goods produced from sweatshops. they were not only criticized for poor working conditions in Asia
but were also criticized for moving their factories from United States and taking away American
jobs. Nike has denied the claims many times, suggesting the company has no control over sub–
contracted factories. However in 2001 Nike director Todd McKean in an interview took
responsibility and stated that there were Nike employees present at sweatshops for quality control
and that they handled the situation irresponsibly by not taking accurate measures.
Timeframe ... Show more content on Helpwriting.net ...
Basic needs were not provided in these factories. factories were unsafe and the working conditions
were brutal. Violence by the security guards, child labor, exploitation of human rights, low wages,
extra working hours, corporal punishment were some of the key social issues at these sweatshops.
Company Code of

Nike: The Creation, Growth, And Evolution Of Nike
Mythology to society is just ancient past, but essentially it's not. It's thriving and very alive. Take a
trip to your local mall and check the footwear department of any sporting store and there you'll find
the goddess. The name Nike characterizes the goddess who exemplified victory on the battlefield. In
retrospect, if persons were asked the name Nike, Greek mythology is least expected to arise. The
name Nike is now renowned as the most iconic brands around the globe. Though, not many people
know the story it all began selling shoes from the trunk of a car. The crazy idea that emanated from
Phil Knight that grew to become the global phenomenon today. This study will give insight into the
creation, growth, and evolution of Nike.
Before Nike came into existence Nike's brand was conceptualized at the University of Oregon .at
university bill Bowerman was knights track coach.. After his running days were over at university
knight enrolled at the prestigious Stanford business school for his master's degree in finance. Whilst
... Show more content on Helpwriting.net ...
Meaningfulness as a brand the meaning of Nike is the "greek goddess of victory". Likability of the
brand the symbol of the brand reminds the minds the sign of ok in addition it is associated with
victory and winning. These all have a positive effect on peoples minds. Adaptability is how the
brand responds to change nike has changed its logo many times in years which shows how Nike
uses adaptability for brand equity. Transferability is the capability of the brand to add new products
nike always adds to their portfolio of products they also change their logo according to gender
,product etc. Protectability is the last of these elements which is about protection and legal
registration nike has protected their brand elements with the swoosh appearing alongside the
trademark "just do it" since

Abuse Of Nike
Nike, one of the most famous brands in the whole world. It is loved by so many because of its
unique, yet affordable, clothing and sports wear. How ever, have you ever asked yourself how can
all these great quality products be so cheap? Not only must the fabrics add to the cost of it, but how
about transport, maintaining the shop, paying the workers for their long hours of hard work, and all
of these other factors that must really add to the amount of money spent in making a single item?
You, as Nike's lovely costumer, only see what they want you to see. The pretty shops, lovely
locations, amazing ads... They're just one small part of the whole company.
If you really want to know how Nike's products are so incredibly affordable, then you should ...
Nike's executive who oversees all of the company's effort to truly improve working conditions
around their factories, said "We do see other issues of that similar nature coming up across the
supply chain but not on a frequent level." Nike had a lot of heavy criticism about 10 years ago
because of its problems with child labour and use of sweatshops. Since then, Nike has taken steps to
improve their working conditions at all of its 1,000 factories overseas. Making Nike a much more
transparent and humane brand.
So, really, how can YOU help stop Nike's abuse. Sure, boycotting the company could definitely
bring more attention to the matter, and maybe even lower sales in such a noticeable manner that
Nike closes, but, in my opinion, making Nike close wouldn't be a Smart solution. You see, what we
really want to do is make working conditions better for all of Nike's workers, how ever, we do not
want to take their only job away from them. We've already seen that Nike really tries to change
things in their factories when enough noise is made about

The Value Proposition Of Nike
3. Competitive Strategy of the Company
3.1 Value Proposition
NIKE, Inc. is the world's leading innovator in athletic footwear, apparel, equipment and accessories.
Their mission is quite simple:
"TO BRING INSPIRATION AND INNOVATION TO EVERY ATHLETE* IN THE WORLD.
*IF YOU HAVE A BODY, YOU ARE AN ATHLETE." NIKE.com
NIKE's unique value proposition has been on the innovative design, finesse and quality of their
Product line. Innovation has been a constant driving factor of NIKE since its inception.
Nike has 3 critical value creating resources –
Design/R&D for new products
Marketing – to create and drive the demand
Distribution – to make certain they are getting the latest most innovative products to customers
quickly
Nike has seldom manufactured products own premises, except their air bladders. The shoes are
manufactured through outsourcing and alliances with other companies. A successful company like
Nike formed its organization on the customer values that have the MOST impact on the consumers
mind – Design/R&D, Marketing and Distribution. Even though manufacturing is a vital function to
perform, Nike realized that there were other ways to go about this function and thereby save both
cost and maintain its focus on the critical customer value areas. ... Show more content on
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That is, Nike's targeted buyers are interested in the latest innovative products. This segment is
willing to pay for the products and has also has continually demonstrated its willingness to keep
buying the latest products.
Nike's organizational Form reflects a conglomeration of resources, processes and people around the
activities most critical to their target customers in terms of its Value Proposition. It decided therefore
to concentrate in depth on the critical activities and competencies rather than increasing the breadth
of its

Advantage Of Nike
Nike is a multinational corporation that specializes in developing designs, manufacturing and
distribution of accessories, footwear and sport apparels. With its headquarters in Oregon, the
company has invested in the business to become among the leading suppliers of shoes for athletes.
Additionally, diversification in the production of sports apparel has made it to be one of the leading
supplier sport equipment in the world. Accordingly, the company recorded an estimated US $ 24
billion in 2012 and it had more than 40, 000 employees in the same year. Currently, the business
employs over 70, 000 in its scope of business and the number continues to increase with significant
growth over the years. Since its inception in 1964, the company has made significant strides in the
production of Nike brand, which is among the leading products in its portfolio (Droms and Jay, 3).
Ideally, the company is lucrative in that it has competitive advantage in distinct markets, distributes
its products through various chains in various regions and ventures into different businesses.
Additionally, the company has prospects in ... Show more content on Helpwriting.net ...
Through its celebrity endorsements, the company has leverage against its competitors such as
Adidas. While some of the companies in the industry sponsor games to expound brand recognition,
it is noted that Nike concentrates on individuals that can enhance their prevalence in the market
(Wilson, 42). Thus, there increase in valuable coverage as opposed to the other institutions.
Additionally, the distinct designs and distribution strategy is effective in that many people feel the
need to use the products in different frontiers. For instance, tennis, volleyball and football players
have designs of the products that they can use in different stages. Due to the availability of varieties,
the company has leverage in that it can trounce its

Nike : Business Analysis : Nike
Nike
Business Analysis
Donny Otwell, Jasen Saavedra, Mohamed Takkouch
Business 10
Mrs. Rochin
December 5, 2016
Donny Otwell, Jasen Saavedra, Mohamed Takkouch
Mrs. Rochin
Bus 10
December 5, 2016 NIKE Although facing major competition throughout their history, Nike has been
able to grow from a two–man team into a multibillion–dollar corporation in less than 40 years. Nike
was started in 1971 after Phil Knight had done research with Former coach and friend from Oregon
Track and Field Bill Bowerman. But we will backtrack to fill in the history of the company and how
it got off the ground and where it started. Things started after Phil got his masters at Stanford. In
1962 Phil traveled the world before he would start his professional career but he always knew that
he wanted to stay around sports. While in Japan he set up a meeting with Tiger Shoes (later to be
named Asics) and sold himself as an American sports shoes distributor. While he was in the
interview the Tiger Shoe Company business spokesman asked who he was representing and he on a
whim responded "The Blue Ribbon Sports" company and so it was born. After selling himself as a
distributor, he and Bill put $500 dollars apiece to get an order of shoes. In the first year they sold
$8,000, which was about 1,300 pairs of shoes (about $62,000 in today's dollar amount) dollars'
worth of shoes in the first year. In the years following the start of the business

Nike Mission Statement
Nike which started out as Blue Ribbon Sports is today world's largest supplier of athletic shoes and
apparels as well as manufacturer of sports goods. So, what makes Nike successful than others. "Nike
raced ahead of the pack by exploiting its brand power to move from sports footwear into athletics
clothing, turning itself into a symbol of fitness and well–being. It then went several steps further,
positioning itself as an athletic lifestyle company which, by using celebrities such as the basketball
star Michael Jordan and the golfer Tiger Woods to endorse its goods, enabled customers to identify
with the lives of their sporting heroes. Today, the company offers innovative and stylish products,
backed by marketing that combines traditional advertising with imaginative schemes to build
basketball courts in inner cities and donate free Nike gear to high schools" (Larson, 2011, pp.4).
Nike's mission is to "bring inspiration and innovation to every athlete in the world." while also
stating that "if you have a body, you are an athlete". (Nike, n.d.). Now if you will look at the strategy
that Nike employs, it is totally in sync with its mission statement. It's the new technology that they
innovate and employ in their products that sets them apart from competition in addition to excellent
understanding of how to keep customers engaged and change with needs of time. Nikes strategy
based on readings of Thompson, Peteraf, Gamble, & Strickland (2018) is "Outcompeting rivals on
the

Nike: The Problem Of Nike
Nike is an American multinational business that is occupied in design, development, manufacturing,
international marketing and it sales clothing, footwear and other sport equipment. The company was
established in January 25, 1964, as Blue Ribbon Sports, by Bill Bowerman and Phil knight, and in
the end the company was officially called Nike. Nike has so many factories that located around the
world, but the most famous factories that produce the clothing and other sport equipment are in
China, Vietnam, Indonesia, Mexico, and in many other countries. Furthermore, Nike searches for
countries that have people are willing to work for the factory in order to make a living for their
family.
This report was commissioned to examine why does Nike hires ... Show more content on
Helpwriting.net ...
First of all, Nike should think about putting machines in the factories so the work could be done
faster and the employees should not have to sit hours and hours in to making one piece of clothing,
the company should pay the employees more than $ 21 every month because that does not provide
everything in order for them to have a normal life. Reich, R. (2015, May 07). Why Nike is the
problem, not the solution– Nation of change/ progressive change through positive action
http://www.nationofchange.org/2015/05/07/why–nike–is–the–problem–not–the–solution/. Nike
should try to make the price of the clothing lower for the sake of not losing the customer, because so
many people prefer so buy athletic clothing, shoes and equipment from other brands and that would
not make Nike a successful company. Furthermore, they should grab more customers by having new
ideas of sport equipment and they should have a huge range of sport apparel in all sizes so they
could grab more customers, moreover the company should not wait till the people start protecting in
order to lower the price, they should think of lowering it before people protect. Nisen, M. (2013,
May 09). How Nike solved its sweatshop problem, from http://www.businessinsider.com/how–nike–
solved–its–sweatshop–problem–2013–5. Nike have been facing many problems but they have been
hiding them as a result of not losing their customers but in the end all their problems and secrets are
revealed to the public, for example the Nike company has been hiring children's, women/ women
who are pregnant and men. In addition, the factories are located in poor countries, and they are in
horrible condition because they do not have air conditions and they are awfully dirty. Furthermore,
they do not let the poor employees have a break and they are treating them like slaves, moreover
they should clarify these things

Ethical Analysis Of Nike
1)
The Transnational Corporation (TNC) that I have chosen to research on is Nike. Nike was founded
in January of 1964. Their headquarters are located in Beaverton, Oregon. The shoes that are being
provided to consumers worldwide, however, are produced in hundreds of factories around the world.
Ironically, Nike shoes have never been produced in factories in the United States. The largest
producers are the factories located in China, Vietnam and Indonesia. Nike hires factory owners to
produce the shoes using the materials and designs provided by Nike. Nike does not directly own any
of these factories. The company itself focuses almost solely on designing the shoes, and after they
have been produced by the factories, Nike then advertises and markets the shoes in the most
appealing way possible. ... Show more content on Helpwriting.net ...
The centre's role is to identify the physiological needs of athletes. In the NSRL, there is an
unbelievable array of measurement and analysis tools. They include equipment from a variety of
muscle sensors to high–speed video cameras that produces a perfect 3D digital image of your foot in
seconds. Additionally, there are testing surfaces, such as an artificial soccer turf, a 70–metre
sprinters' track runway and various outdoor terrains.
At Nike, the code of ethics for all employees is called Inside the Lines. This defines the standard of
conduct they expect of all their employees. Simultaneously, Nike operates a global toll–free alert
line for employees to confidentially report any suspected violations of the law or the code of ethics.
Nike's Code of Conduct also includes contractors that manufacture products for Nike and their
affiliate brands. The aim of having the Code of Conduct is to respect the rights of their employees
and to provide a safe and healthy work

Swot Analysis Of Nike
Nike, Inc. is the most famous sports shoes company in the world. The company was founded in the
year 1964 by Bill Bowerman and Phil Knight (Foster, Coraiola, & Suddaby,2016).The company
opened its first retail store in the year 1962. The company is famous for manufacturing high quality
sports shoes which can enhance an athlete's performance. Apart from that, the company also
manufactures sports apparels like jerseys, shorts etc. Nike,Inc. has its stores in around 160 countries
across the globe. It is a multinational company that employs around 45000 people across 6
continents around the world.
The biggest competitors of Nike,Inc. is the other sports company Adidas. Adidas holds larger
number of shares in the market compared to Nike,Inc. The companies like Adidas, Reebok and
UnderArmour are threat to Nike,Inc. But these companies are struggling with marketing their
products. Nike, Inc still holds a strong place in the market owing to its extraordinary marketing
strategies and innovation. The marketing strategy of Nike,Inc is cost efficient. Nike, Inc. has also
used online marketing to its advantage. It advertises on every social media platform. It has around
13 lakh 71 thousand followers on Facebook. Nike, Inc also engages celebrity athletes to advertise
their product. Owing to its strong marketing and high–quality products, Nike has become the most
famous sports shoes brand in the world. Nike, Inc. is also known to embrace change and has been
successful in designing new products for its target age group which is 15–35 years of age. It is
difficult for any other sports company to build the kind of brand Nike, Inc. has built over the years.
The loyal customers are ready to pay high price for the Nike shoes due to its reliability.
VRIO Analysis of Nike, Inc.
VRIO analysis provides a tool to analyze a company based on tangible and non–tangible resources.
Non–tangible resources are more likely to influence a company's progress than tangible resources
(Seo, Park, & Choi ,2016). The resources are analyzed to check if they are valuable, rare, easy to
imitate and easy to substitute. The first resource to analyze for Nike,Inc. is its outsourcing and cost
efficiency. The resource is valuable but not rare. The

The Introduction Of Nike
Introduction of NIKE
Nike's briefly Introduction
NIKE has the same pronunciation of NI–KEY, is a goddess represent victory in Greek mythology. A
symbolizing of victory, NIKE was appeared in history's earliest battlefields. A Greek would say,
"When we go to battle and win, we say it is NIKE." (Nike Consumer Affairs packet, 1996) Seem
with this great honoured symbol, NIKE is the world's greatest Sports wearing company in twentieth
century. The NIKE 'swoosh' shows the spirit of the NI–KEY who inspired the world's greatest
athletes to new levels of record.
The Swoosh The SWOOSH logo is created by Caroline Davidson in 1971. It is the wing of the
Greek Goddess NI–KEy. (Nike Consumer Affairs packet, 1996)
A Brief History of Nike
Founders of ... Show more content on Helpwriting.net ...
Nike Jordan to bring new and higher interest rates, ultra–energy brand of Nike began.
1987 Nike has been product innovation, making the Nike Air technology more visible to the general
public to understand, at the same time plus the outstanding performance of its sports shoes, Nike
during this period successfully established a leadership position in terms of sneakers Kuji, through
commercial revolution, Air King to enter the market. In the same year, Nike shoes Almighty born.
New comprehensive training shoes, Nike expanded its brand new fields, comprehensive training
shoes enough cushioning for running both, but also very suitable for other sports and aerobic fitness
training.
1988 Nike launched its advertising slogan is still used today – "Just Do It". This slogan gained great
success beyond imagination. It is the language, the voice of sport movement, to bring the dream of
ordinary people, which means there is no excuse for action. Huge market effects of advertising to
enhance the overall value of the brand of Nike, it advocates the sport became part of American

Recommendations For Nike
Assessment and recommendations for McDonald's use of Social Media:
Strengths:
Strong Global Brand: Nike is the most valuable sports brand in the world. Its "Swoosh" logo is
instantly recognizable around the globe. Its long partnership with legendary basketball player
Michael Jordan has driven strong sales of the company's basketball sneakers, including the retro
business, which makes up about half of the Jordan shoe business. In fact, one of every two
basketball shoes in the U.S. last year carried that Jordan brand. Nike's ability to maintain and
enhance its iconic brands has allowed it to enjoy continued success for decades.
Low Cost Manufacturing: Virtually all of Nike's footwear is manufactured outside of the United
States by independent ... Show more content on Helpwriting.net ...
But they are not as active as they are expected to be for instance, they have uploaded a video on
September 25th and their next video was upload on October 15th which could possibly lose the
audience's interest in them or at least in their social networking websites which are considered as
one of the biggest assets of a company specially one like Nike which always comes up with
inspirational videos which motivates the consumers to use their products.
Opportunities:
Innovative Products: Given Nike's focus on R&D, as mentioned in the strengths section of this
analysis, the company is typically on the forefront on product innovation. While products like
FuelBand, a wearable technology that monitors physical activity, may not have been as successful as
hoped, Nike still has its eye on the next "big thing". The company's brand strength, coupled with its
focus on R&D, should allow it to remain at the forefront of new technologies in the footwear and
wearable technology space.
Since we have come to a conclusion that Nike is quite popular on social networking websites, It can
be considered as one of the biggest opportunities that Nike has, having said that, the organization
can use this ultimate power to raise awareness about their organization and the products which they
are delivering into the

Marketing Strategy: Nike: The Marketing Mix Of Nike
Nike Is an American multinational company specializing in designing, developing and delivering
products such as shoes, clothing and apparel, accessories and sports equipment to the global market.
Nike today is as one of the largest manufacturers of clothing and sports equipment in the world. The
company was founded by Bill Bowerman and Philip Knight in 1962 under the name of Blue Ribbon
Sport in the United States of America.
The purpose of setting up the company by Bowerman and Knight was importing cheap shoes from
Japan to America. A year after founding the company and import shoes from Japan to America, Blue
Ribbon Sport managed to make the Japanese shoes Onitsuka Tiger that today is known as ASICS
known in America and provide them with ... Show more content on Helpwriting.net ...
These included advertisements on MTV.com and ESPN.com, video cuts on MTV2, television plugs,
print promotions, and a "Retro–Chic," neon board put close Madison Square Garden that
demonstrated LeBron dunking constantly
Nike advanced NikeLab.com alongside the arrival of the film Transformers through a television
plug in which a substantial Nike shoe on a bulletin changes into a transformer.
As of late, after radio host Wear Imus made his scandalous remarks on air, Nike made a twist off
advertisement crusade shielding ladies athletes. The battle stars female competitors Serena Williams,
Gabby Reece and Picabo Road.
Conclusion
After thought of this company and the most necessary attributes and properties possessed by and
upkeep of worldwide markets I trust that the company has a brilliant future because of the
advancement it has come to, yet require more exertion, work also planned and development to
maintain a strategic distance from Dangers and issues that confronting the company later on.
These are a portion of the focuses may add to the advancement of this company:
1. Create new thing like the shoes with music player.
2. Utilizing another

Globalization Of Nike
Nike
Nike is a company that provides clothing and sports equipment trade large public and is
headquartered in the United States. This company faces a number of trends which significant impact
its supply chain management.
The trends that impact SCM of Nike
Globalization
Globalization has made opportunities through information and helped break the distance barrier.
Companies have benefited from a larger choice of product sources. Consumers have also benefited
due to greater product choice, higher quality, and lower cost.
Nike currently has subsidiaries in over 200 countries. Along with famous brands Nike, Nike
corporation owns subsidiaries system with other famous brands like Cole Haan (women's footwear,
accessories and outerwear ...); Converse, Inc. (shoes ..); Hurley International, LLC (sportswear
surfing); and Nike Goft (set bigolf market, apparel, balls, footwear, bags ..); With a staff of up to
tens of thousands of people.
Outsourcing
Nike was the first company in the field of outsourced manufacturing, Nike has a very distinct point
that it does not invest directly factory, where 100% of the production process are located in the
processing plant outside which are mostly located ocac Asian countries like China, Indonesia,
Vietnam, Philippines, Taiwan and Korea. To avoid pressure from customers and the legal case
against the ... Show more content on Helpwriting.net ...
If the standard is formed it will sign with Nike factory to mass produce. Nike used outsourcing in
the form of definitive purchase, ie the plant will purchase production materials. However, the list of
plants which provide raw materials must also be under the control of Nike. This gives Nike can
grasp the cost and quality of raw materials. When the contract is completed, Nike will known cost of
produce and processing fees. Products will be shipped to the company Nike, Nike will perform from
this distribution process, product

Nike Case Study
In 1964, college track athlete Phil Knight and his coach Bill Bowerman started Blue Ribbon Sports,
a distribution company for what are known today as Asics shoes. In 1971, Blue Ribbon Sports began
designing and selling their own shoes and changed their name to Nike. Nike is no stranger to bad
press and highlighted in a 2014 Business Insider article written by Lara O'Reilly, she mentions a few
of the bold moves they made over the years that have garnered attention, starting with the change of
their name. Another controversial move they made was with their slogan, "Just Do It", which was
admittedly inspired by the last words of a serial killer right before his execution. Furthermore, they
also endorsed their first professional athlete who was nicknamed the "Bucharest Buffoon" because
of his scandalous reputation. Phil Knight has been quoted as saying, "It doesn't matter how many
people you offend, as long as you're getting your message to your consumers..." In this submission, I
will explain how Nike came to its sweatshop scandal situation through its expansion strategy, the
positive and negative impacts of this strategy, how Nike responded to this situation, how the
company could have responded differently, and what would the consequences have been as a result.
1991, eleven years after the company went public on the stock market exchange, it reported $3
Billion in revenue, that same year, a report came out reporting poor working conditions and low
wages in the

Brand Analysis : Nike And Nike
Brand Analysis: a case study of NIKE
Background of Nike:
Nike Inc. is an American corporation that was founded in 1971 and extended its market to the globe.
It is known as one of the largest supplier for sports–related products in worldwide. The company
mainly focus on selling athletic shoes, sportswear and other sports–related products. In year 2014 its
brand value was valued at 19 billion, making it the most valuable brand among all sports–related
business. By the end of 2015, It had an income of $3.27 billion and a revenue of 30.6 billion.
Market Segmentation and targeted market:
The main targeted market of Nike are people who lives in developed city, aged 12–40. The specific
target consumers within this range that has a desire to ... Show more content on Helpwriting.net ...
From its statement: "everyone with a body is an athlete", Nike is trying to create a brand image for
is customers of having an sporty lifestyle and attitude.
The key aspect that separate Nike from its main competitors are the technological level of its
products and the recognition of the brand. Nike incorporates different technology into its products.
Nike has always been the leader of innovation and technology in the sports industry. It is one of the
first company that apply physics and biomechanics into their products.
(http://news.nike.com/news/nike–running–research–through–the–years) Over years of research,
Nike owns a lot of patents and apply these new technologies on their products for example: Nike Air
VaporMax, Nike Lunarlon and Nike Free RN Motion Flyknit etc. In terms of brand recognition,
being the world largest sports product supplier, Nike has extended its brand influence by sponsoring
famous athletes in different fields all around the world (http://news.nike.com/athletes). The brand
slogan "Just Do It" designed in 2009 has been phenomenal and very appealing when it comes to
attracting customers to buy its products. These helps Nike to stand out from its major competitors.
In the 21st century, Nike stretches its brandname into different area of production, including Nike
Golf, Nike Pro and Nike+. Among all, the brand Nike+ helps Nike to strengthen its name of being
an innovative brand by being the first company to cooperate with Apple

Financial Analysis Of Nike
Preface
This report is part of Introduction to Business subject (MGT1101). The topic is Nike Inc. This report
was written to give the reader an insight into Nike Inc. This report was written to show the reader
different aspects of the company, how it was established, what it has to offer and some general
knowledge of the company that may be interesting and useful. In this report we will take you
through Nike's journey in becoming such a successful and well known brand and how it maintains
its standards and keep the company alive also the struggle of competing with other heavy weight
companies in the same industry.
Table of contents page
Chapter1
1 Company History 1.1
Chapter2
2 Company's form of ownership
Chapter3
3 Company products
Chapter4
4 Company's form of competition ... Show more content on Helpwriting.net ...
Nike is now the most popular brand. It's not only in America, but also throughout the whole world.
Nike has all the athletic shoes, clothes, and other accessories one would need to wear in their certain
sport.
Nike's target market for their shoes, clothes and other accessories are males and females between 18
and 35 years old. Nike's Competitive market has expanded and dominated in the international
market. Nike disburses TV ads during professional and college sports events, prime–time programs,
and late–night TV programs. A financial analysis helps us compare a company's current
performance with its past performance Gives us an idea of how the entire industry is performing as
well as liquidity ratios, profitability ratios, and leverage ratios will give us a good understanding of
how Nike, Adidas Group, and Under Armour are performing.
The strengths
Nike gets top athletes to wear and sponsor their products rather than events or competitions as
much. Nike explains that people tend to remember what the player wore and not the brand that
sponsors the event that the players perform at.
The

Marketing Analysis : Nike, Adidas, Aon, And Nike
Sports Industry Competition
The term competition cannot be avoided in any business set up. This term in economic may allude
to a rivalry which exists between sellers with their intention of achieving certain business objectives.
The objectives may incorporate maximization of profits and increasing the sales volume of the
company's products. When two businesses contend, each has the intention of offering the best
favorable terms to woe more customers. The sports industry is not any exception. The industry
confronts lots of competition amongst its key players. The major players as discussed in the industry
analysis paper are Puma, Adidas, AON, and Nike. This essay entails a discussion of the competitive
strategies each firm has over the others, giving reasons why the brands have been exceptional in the
market.
Strengths and weaknesses of Puma
A SWOT analysis may be utilized to investigate into the strengths and weaknesses Puma has over
the others, three key players. This analysis will show the risks and rewards of Puma (Şen, 2008).
The strengths and weaknesses include the financial resources, the resources which are physical like
the location of the company, the human resources that include employees of Puma, and finally the
access to services which include trademarks.
The specific strengths which make Puma competitive over the other companies are discussed. The
brand is well established over more than 90 countries all over the world. Being a recognized brand
they

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