Lecture at Lisbon OMExpo talking about the “Context and Scope of Virtual Events as a tool for networking and as a complement to physical events. In 20 minutes, I explained: What is a Virtual Event? What are they use for? What is a hybrid event? What are the benefits of Virtual Solutions?

1. CONTEXT AND SCOPE OF VIRTUAL EVENTS AS A
TOOL FOR NETWORKING AND AS A COMPLEMENT TO
PHYSICAL EVENTS

2. What is this?

3. What is this

4. We need to do
something

5. Mission
We create and integrate virtual environments and solutions to improve
your organization's communication and to develop your business.

6. What is a Virtual Event?

8. It is a website with streaming

10. It is a 2D or 3D website

14. It is a web environment open
for a period of time

15. They have time and date

16. Allows attendees access to conferences, training
sessions and have multimedia material,
interviews, etc.

17. Communicate with different participants and
speakers in real time via chat or video chat to
network
Generating specific and general reports on what
is happening.

18. It is a web environment open for a period of time
They have a time and date
Allow attendees to access conferences, training sessions and
have multimedia material, interviews, etc.
Communicate with different participants and speakers in
real time via chat or video chat, to network, generating specific
and general reports on what is happening.
http://thevirtualbuzz.com/2011/04/19-definitions-of-a-virtual-event/

19. http://youtu.be/_-Yu0G00rkA

20. What are they use for?

21. To complement physical events
§ We can complement a Road Show for
different cities with the virtual road show,
letting you to recover loosed attendees, and
giving you the opportunity to reach new
people.
§ Generate a pre virtual event and a post
virtual event, increasing the connection with
your audience.
§ Extend you physical event.

22. http://youtu.be/_-Yu0G00rkA

23. What is a hybrid
event?

24. Physical
+
Virtual
http://en.wikipedia.org/wiki/Hybrid_event

26. http://www.cisco.com/web/about/ac79/docs/innov/
Next_Generation_Events_Case_Study_GSX_070810FINAL.pdf

27. ….This is from 2009
- 19.000 attendees.
- Reduction cost: $4.050 to $520
- Increase attendees satisfaction
- 19h travel time saving per attendees

28. Development Process Virtual Event
First Step Second Step Third step Fourth Step
Booths
Application Information development, Satisfaction
Website conferences and survey
exhibitors
Strategy
Set Up Communication Event Executing the
design
and Marketing Configuration Event
Conferences and Full and
Attendees
Registro Invitation to documentation
registration excutives
the event uploading
reports

29. Clients and solutions, just one click
- Public and private chat
- Forums
- Multimedia documentation
- Internal message system
- User desktop (profile,
documentation, favourites,
contacts)
- Interactive help
- Search tools, per user and
per event

30. Virtual Solutions: Benefits
- Cost saving. Real ROI
- More attendees.
- Accelerate time to market
- Increase your productivity
- Generate quality leads
- Increasing the value of the brand, interacting with participants.
- Connect with the audience by networking on an individual and group basis .
- Full web service, without installing anything

31. Questions…….

32. Contact Information
VisualMente Héctor Merodio
Av Llano de Castellano, 43 CEO
28034 Madrid T: + 34 91 827 51 51
España M: + 34 696 22 10 85
hectormerodio@visualmente.com
Twitter: @hectormerodio
www.visualmente.com
www.facebook.com/VisualMente
Twitter: @VisualMente_