SPTechCon San Francsico 2016 When SharePoint Needs a Spark - Building an End User Adoption Campaign Part II
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Part II of Heather Newman's presentation from SPTechCon on building an end user adoption campaign for SharePoint.
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SPTechCon San Francsico 2016 When SharePoint Needs a Spark - Building an End User Adoption Campaign Part II
- 1. When SharePoint Needs a Spark – Building an End User Adoption Campaign - Part 2 Heather Newman, CMO, Content Panda
- 2. Tweet this Talk @heddanewman @contentpanda @SPSNashville #SPSNashville @heddanewman Heather Newman
- 3. http://info.contentpanda.com/conten t-panda-download-sharepoint-end- user-adoption-success-plan-template Content Panda for SharePoint End User Adoption Success Plan Template Download this template to use for planning out your adoption campaign.
- 4. IMPROVEIT! BOOK - ESSAYS ON SHAREPOINT ANALYTICS & ADOPTION The paperback and Kindle editions are available on Amazon. The free eBook is available here: http://www.improveit.how PhotocreditBingImages
- 5. Women in SharePoint Launched a new podcast #SpeakingwithWIT on the Microsoft Cloud Show @speakingwithwit @WomeninSP Facebook & Twitter http://www.itunity.com/community/women-in-technology
- 6. Knowledge of Fast Track Program End User Adoption Checklist Resources No Adoption = No Value Walk Away With
- 7. Technology Acceptance Model Perceived Usefulness The degree to which a person believes that using a particular system would enhance his or her performance Perceived Ease of Use The degree to which a person believes that using a particular system would be free from effort
- 8. Focus on the “Why” Not on the “What”
- 9. Software is used and consumed by humans
- 10. Innovators Early Adopters Early Majority Late Majority Laggards
- 11. Adoption Campaign Checklist Define Your Vision Choose Executive Sponsors Define Key Stakeholders Define Use Cases/Business Scenarios Gather Your Champions Release in Phases Adoption Communication Plan End User Training Look to Experts Make it Fun - Gamification Measure, Share, Iterate
- 12. http://fasttrack.microsoft.com/office End user adoption and governance has not changed in 15 years for SharePoint or Office 365 People just don’t take the time to do it, because its not easy. https://technet.microsoft.com/en-us/library/office-365-onboarding-benefit-process.aspx
- 13. Bill of materials Executive announcements Who is your target audience Develop Your communication plan
- 16. Release in Phases One division at a time Don’t boil the ocean One workload
- 18. End User Training Look to Experts
- 21. Expert Opinions & Guidance There is great information out in the world that exists through sites like IT Unity.com and Microsoft MVP or influencers websites. They have been working on user adoption a long time and their best practices are excellent. Sue Hanley, Jennifer Mason, Robert Bogue, Penelope Coventry
- 22. Make it Fun - Gamification Measure, Share, Iterate
- 23. Make it fun (buck the company culture) Use an online scavenger hunt as a fun way to encourage usage Provide recognition for content contribution or usage Gamification
- 26. Measure Share Success and Iterate Broaden Engagement Create Surveys Listen to Issues and Pivot on Them
- 29. http://www.contentpanda.com/content- panda-for-sharepoint-end-user- adoption-guidance-white-paper Content Panda for SharePoint End User Adoption Guidance This white paper introduces Content Panda for SharePoint. Learn about our company and our technology as well as how to accelerate user adoption; simplify training and support; and promote governance and policies.
- 30. Heather Newman CMO, Co-Founder, Maven, Speaker Heather.newman@contentpanda.com Panda Blog: https://www.contentpanda.com/blog/ Marketing Blog: www.creativemaven.com/blog Twitter & Instagram: @heddanewman
Notes de l'éditeur
- Consider hosting a formal launch event to engage teams. Contests and prizes motivate people to participate. Use print and online materials to showcase features and benefits.
- Raising awareness is an essential step to driving adoption as it informs, involves, and inspires your users. An effective awareness campaign shouldn’t just focus on the new features and functionality to come, but should enable end users to understand the business value of Office 365 and how they can personally benefit from using it. When building your awareness messaging, consider highlighting the vision and business scenarios that you identified in the previous adoption phases, so end users will have an easier time identifying the “What’s in it for me?“ Your awareness campaign should include a variety of tactics to maximize impact and drive adoption such as communications, events and training.
- Success criteria should be “SMART”. As you draft your success criteria, use the SMART mnemonic to guide you: S - Specific Clear and unambiguous; answers the questions, “What, why, who, and where?” M - Measurable Concrete; clearly demonstrates progress. A - Attainable Realistic; not extreme. R - Relevant Matters to stakeholders. T - Timely Grounded to a specific target date; answers the question, “When?”