Heather Newman's SPTechCon Women in SharePoint Luncheon - San Francisco 2016 - Your Big, Beautiful Brand

1. Heather Newman
CMO, Co-Founder, Maven, Speaker
Heather.newman@contentpanda.com
Panda Blog: https://www.contentpanda.com/blog/
Marketing Blog: www.creativemaven.com/blog
Twitter & Instagram: @heddanewmanYour Big Beautiful Brand

2. 5 Tips for Building Your
Brand
1. Be yourself
2. Determine your description
3. Claim your name
4. Start with one
5. Brand checklist

3. Be Yourself
Its all about you
What makes you different?
What are your values, your passion,
your unique talents
Where do you add value?
What do you stand for?
Create the highest, grandest vision, possible for
your life, because you become what you believe.
-Oprah Winfrey

4. Determine Your Description
Very few people or companies can clearly articulate WHY they
do WHAT they do. By WHY I mean your purpose, cause or
belief - WHY does your company exist? WHY do you get out of
bed every morning?
- Simon Sinek
Your why is your purpose, your cause, and your belief.
My Why: To help people live better lives and spread joy
through creating unique experiences in the world.
Twitter & Instagram: Marketing Maven. Expert in
Moments, Storytelling & Brand | Strategist Consultant |
Entrepreneur | Speaker | CEO Creative Maven | CMO
Content Panda #mavenmoments

5. Claim Your Name
Name/Handle
Profile Pic
Bio
Privacy Settings
Activity
Promotion
@heddanewman - This is my “handle” everywhere

6. Start With One
Understand that LinkedIn “IS”
your resume
Understand that people look
you up on Facebook and
Google+
“Don’t boil the ocean.”
-Mark Twain or Will Rogers

7. Big Beautiful Brand Checklist
LinkedIn profile
Business cards
Resume/cover letter
Blog or website
Facebook profile
Twitter profile
Google+
Instagram
Wardrobe
Introducing yourself

8. Q&A
Thank you for your time hearing how to create
your big beautiful brand.
Heather.newman@contentpanda.com
Panda Blog: https://www.contentpanda.com/blog/
Marketing Blog: www.creativemaven.com/blog
Twitter & Instagram: @heddanewman

9. Social Profile Image Sizes

10. Facebook & Twitter

11. Google+ & Instagram

12. LinkedIn