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SPTechCon Women in SharePoint Luncheon - San Francisco 2016 - Your Big, Beautiful Brand

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Heather Newman's SPTechCon Women in SharePoint Luncheon - San Francisco 2016 - Your Big, Beautiful Brand

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SPTechCon Women in SharePoint Luncheon - San Francisco 2016 - Your Big, Beautiful Brand

  1. 1. Heather Newman CMO, Co-Founder, Maven, Speaker Heather.newman@contentpanda.com Panda Blog: https://www.contentpanda.com/blog/ Marketing Blog: www.creativemaven.com/blog Twitter & Instagram: @heddanewmanYour Big Beautiful Brand
  2. 2. 5 Tips for Building Your Brand 1. Be yourself 2. Determine your description 3. Claim your name 4. Start with one 5. Brand checklist
  3. 3. Be Yourself Its all about you What makes you different? What are your values, your passion, your unique talents Where do you add value? What do you stand for? Create the highest, grandest vision, possible for your life, because you become what you believe. -Oprah Winfrey
  4. 4. Determine Your Description Very few people or companies can clearly articulate WHY they do WHAT they do. By WHY I mean your purpose, cause or belief - WHY does your company exist? WHY do you get out of bed every morning? - Simon Sinek Your why is your purpose, your cause, and your belief. My Why: To help people live better lives and spread joy through creating unique experiences in the world. Twitter & Instagram: Marketing Maven. Expert in Moments, Storytelling & Brand | Strategist Consultant | Entrepreneur | Speaker | CEO Creative Maven | CMO Content Panda #mavenmoments
  5. 5. Claim Your Name Name/Handle Profile Pic Bio Privacy Settings Activity Promotion @heddanewman - This is my “handle” everywhere
  6. 6. Start With One Understand that LinkedIn “IS” your resume Understand that people look you up on Facebook and Google+ “Don’t boil the ocean.” -Mark Twain or Will Rogers
  7. 7. Big Beautiful Brand Checklist LinkedIn profile Business cards Resume/cover letter Blog or website Facebook profile Twitter profile Google+ Instagram Wardrobe Introducing yourself
  8. 8. Q&A Thank you for your time hearing how to create your big beautiful brand. Heather.newman@contentpanda.com Panda Blog: https://www.contentpanda.com/blog/ Marketing Blog: www.creativemaven.com/blog Twitter & Instagram: @heddanewman
  9. 9. Social Profile Image Sizes
  10. 10. Facebook & Twitter
  11. 11. Google+ & Instagram
  12. 12. LinkedIn

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