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2010                      COMPANY RESEARCH REPORT October 28, 2010




       COMPANY RESEARCH REPORT
          INITIATING COVERAGE

       SUPREME INDUSTRIES LIMITED
           RECOMMENDATION: BUY

           CMP: Rs. 144

           1st TARGET: Rs. 230

           2nd TARGET: Rs. 244

           HOLDING PERIOD: 1 – 2 Years


           RISK PROFILE: AGGRESSIVE
BUSINESS SUMMARY                              Sector:                   Plastic                          NSE Code:                          SUPREMEIND
                                                              EPS (TTM):                Rs.13.01
Supreme Industries Limited (SIL) is one of the largest        PE (TTM):                 11.17                            BSE Code:                           509930
plastic processing companies in India, processing over        Industry PE:              12.29
                                                              Mkt. Cap:                 1829.19                          ISIN Code:                      INE195A01028
two lakh metric tonnes of plastic per annum. The              52 Wk high:               Rs. 169.90
company’s core operations involve processing polymers         52 Wk low:                Rs. 71.00                        Reuters Code:                            SUPI.BO
and resins into plastic products which are quote              P/BV:                     4.84
diversified and spread over four broad product                Beta:                     0.45                             Bloomberg Code: SI IN
                                                              Yield (%):                2.50
categories namely: - Piping products, Industrial
                                                              Face Value:               2.00                                                  Website:
products, Consumer products and Packaging products.           Debt/Equity:              0.78
                                                                                                                                          www.supreme.co.in
                                                              Institutional:            4.56 %
        INVESTMENT RATIONALE/RISKS

SIL is involved in an industry that is extremely under-
penetrated, fragmented and dominated by the
unorganized sector and thereby offering tremendous
scope for a large and organized player the potential to       (In crores)                     JUN-09                 JUN-10                    JUN-11E              JUN-12E
stake a claim and scale up their operations. The                SALES                       1654.94                2007.02                     2616.74              2928.77
company has put in place a well thought out and                  PAT                          94.34                  142.08                     259.50               335.46
rigorous strategy that is due to play out all the way until
                                                                  EPS                           7.42                  11.18                      20.42               26.40
2015.
                                                                  PE                          19.38                   12.87                       7.04                5.45
SIL has a fantastic distribution network, diversified and
vast product offerings, a superior brand image and is
very well positioned across India (SIL possesses 19
manufacturing units that are spread out across the four                                     Sensex vs SIL
key zones across India).
                                                              25000.00                                                                                               200.00
The next two years (most notably the current year) will       20000.00                                                                                               150.00
                                                              15000.00                                                                                               100.00
see SIL generate revenue through its non-core                 10000.00
construction business which is likely to be a crucial EPS      5000.00                                                                                               50.00
booster.                                                          0.00                                                                                               0.00
                                                                                                     30-Apr-10




                                                                                                                                                      31-Oct-10
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                                                                                                                                          30-Sep-10
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                                                                                        28-Feb-10




                                                                                                                              31-Jul-10




                                                                                                                                                      30-Nov-10
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                                                                                                                                          31-Aug-10
                                                                                        29-Jan-10




                                                                                                                  30-Jun-10



Both the historical financials and the forecasted
financials of SIL over the next two years paint a very
healthy picture of the firm, be it earnings growth rates,
ever-increasing margins, best-in-class ROE and ROCE,                                                     SENSEX                               SIL
cash flow position, debt levels, strength of the balance
sheet and dividend payouts.
                                                                     SIL's SHAREHOLDING PATTERN
Risks include the possible volatility in PVC resin prices
(crucial component in the manufacture of piping                              AS AT SEP 2010
products) and rising crude oil prices (the prices of                        PROMOTER                              DII               FII               OTHERS
polymers such as polyethylene, polypropylene are
closely tied to crude oil prices. The other major risk is
the valuation (exemplified by the trailing PE ratio) which
is just a tad lower than the industry average.                                                46%                                         50%
Institutional participation in the stock too is relatively
lower and significant outperformance may depend on                                                      4%              0%
renewed institutional appetite.
                                                                                                                                     Source: Multiple Sources
December 30,
                                                                                                                     COMPANY RESEARCH REPORT
                                                                                                                                                                         2010



Contents

BRIEF PROFILE .............................................................................................................................................................................. 2

   COMPANY ADDRESS................................................................................................................................................................. 2

   TOP MANAGEMENT ................................................................................................................................................................. 2

BUSINESS ...................................................................................................................................................................................... 3

SECTOR ......................................................................................................................................................................................... 7

OUTLOOK AND SCOPE.................................................................................................................................................................. 9

FINANCIALS AND VALUATIONS .................................................................................................................................................. 13

   HISTORICAL FINANCIALS ........................................................................................................................................................ 13

   FINANCIAL OUTLOOK ............................................................................................................................................................. 14

RISKS........................................................................................................................................................................................... 16

INVESTMENT RATIONALE........................................................................................................................................................... 17

FINANCIAL HIGHLIGHTS -CONSOLIDATED.................................................................................................................................. 20

FINANCIAL RATIOS -CONSOLIDATED.......................................................................................................................................... 21

FINANCIALS GRAPH AND PEER GROUP COMPARISON .............................................................................................................. 22

ANALYST NOTES AND COMPANY NEWS .................................................................................................................................... 23
December 30,
                                                                 COMPANY RESEARCH REPORT
                                                                                                    2010


BRIEF PROFILE
Supreme Industries Limited (SIL) is one of the most
prominent plastic manufacturing companies in India,                  COMPANY ADDRESS
having been set up in 1942, and having over 44 years        Supreme Industries Limited,
of experience under the current management. The
company is today one of the largest plastic processing      E-2, Ansa Industrial Estate,
companies in India, processing over 2 lakh metric
                                                            Saki Vihar Road,
tonnes of plastic per annum. The company’s core
operations involve processing polymers and resins           Saki Naka,
into plastic products, which are quite diversified and
spread over four broad product categories namely:-          Andheri (E),
Industrial Products, Consumer Products, Piping              Mumbai- 400072
Products and Packaging Products. SIL is credited with
pioneering various products in the industry which
include Cross- Laminated Films, HMHD Films,
Multilayer Films, SWR Piping Systems, PP Mats and
more. SIL has two subsidiaries. The company has a
29.88% stake in Supreme Petrochem Limited (SPL)
which is involved in the manufacture of polystyrene,
expanded polystyrene, extruded polystyrene boards                     TOP MANAGEMENT
and compounds of polystyrene and polyolefins. SPL is        1.   Chairman – B L Taparia
the largest exporter of polystyrene (PS) from India
                                                            2.   Managing Director – M P Taparia
exporting to over 80 countries across the globe. SIL
also enjoys a 100% stake in Supreme Industries              3.   Director – B V Bhargava
Overseas (FZE) which is located in the United Arab
                                                            4.   Director – H S Parikh
Emirates (UAE).       Another element of strength
associated with SIL is the fact that it is extremely well   5.   Director – N N Khandwala

spread out across the country. This subsidiary has          6.   Director – S R Taparia
enabled SIL to have a product presence in 21
                                                            7.   Director – Y P Trivedi
countries. The company has 19 manufacturing
locations across all the key zones of India (North,         8.   Executive Director – S J Taparia
South, West, East and Central India).
                                                            9.   Executive Director – V K Taparia




        2
December 30,
                                                                        COMPANY RESEARCH REPORT
                                                                                                       2010


BUSINESS                                                       products are not just limited to India alone and have
                                                                                          garnered a good response
 Supreme         Industries Business                                  Targeted Customer
                                                                                          in territories such as the
Limited (SIL) is involved Vertical          Product Portfolio         Segment
                                            uPVC Pipes, Injection                         UK, Australia and New
in the business of                          Moulded fittings,
                                            Handmade fittings,                            Zealand. Some of the key
processing polymers and                                               Portable Water
                                            Polypropylene Random,                         applications where the
resins     into     finished Plasic Piping  Co-polymer Pipes &
                                                                      Supply, Irrigation,
                              System                                  Drainage &          company’s             piping
plastic products which                      Fittings, HDPE Pipe
                                                                      Sanitation Housing
                                            Systems, CPVC Pipes                           products are used include
are broadly spread across                   Systems, LLDPE Tube and
                                            Inspection Chambers                           the field of irrigation,
four product categories
                              Consumer                                Retail Stores and   water       transportation,
namely            Industrial Products       Furniture and Mats        Exports
                                                                      Auto Sector,        industrial            usage,
Products,             Piping                                          Electronic                        infrastructure
                                            Industrial Component,
Products,       Consumer Industrial         Material Handling
                                                                      Appliances, Water
                                                                      Purification, Soft  requirements,       borewell
Products and Packaging Products             Products (Crates, Pallets
                                                                      Drink Companies,
                                            and Dustbins)                                 applications, the building
Products. Of the four                                                 Agriculture &
                                                                      Fisheries           industry,          sewerage
product segments, piping                                              Electronics, Food   industry and rain water
products are the largest                                              Industry, Sports
                                            Specialty Films,          Goods, Insulation,  harvesting. The key piping
contributor to the top- Packaging           Protective Packaging      Construction,
                                                                                          product      of     Supreme
line having contributed Products            products, Cross           Agriculture,
                                            Laminated Films           Floriculture,       includes UPVC Pipes,
around 43.5% in both                                                  Horticulture, Grain
                                                                                          Injection           Moulded
2009 and 2010. It is                                                  Storage Tarpaulin
                                                                                          Fittings,    Polypropylene
followed by the Packaging Product segment, the
                                                               Copolymer Pipes and Fittings, HDPE Pipe Systems,
Industrial Product segment and the Consumer
                                                               CPVC Pipe Systems, LLDPE Tube and Inspection
Product segment that have contributed on average
                                                               Chambers. SIL has introduced various pioneering
24%, 20% and 12% to the top line in the last two
                                                               productas in this segment which include SWR
years. SIL also has a marginal exposure to the
                                                               Drainage System, Acqu Gold High Pressure Plumbing
construction sector, a story which is expected to play
                                                               System, Indo- Green PP-R-hot and cold water
out until December 2011.
                                                               system, Eco-Drain structured wall hi-tech pipes and
Piping Products                                                Nu-drain underground drainage system. The
                                                               company recently introduced the sprinkler system in
SIL is considered to be the leader in the plastic piping several states (which is essentially devised using
segment with its products being using in 19 different polyethylene pipes) and this is one item that is
applications. The company enjoys an 18% market expected to be a key driver in the coming years as
share in the organized domestic plastic piping the volume of polyethylene pipes had grown by
segment in India and in the broader piping segment close to 100% volume on a y-o-y basis. Another
market in India valued at Rs.1000 crore, the product that stands out in the piping product
company was able to secure a 7.3% market share in segment of SIL is the company’s lead free “Aqua
2009-10. In fact the popularity of SIL’s piping

       3
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                                                                     COMPANY RESEARCH REPORT
                                                                                                   2010

gold” plumbing system that carries cold water. This       made using 100% virgin polymers, using computer
product has been successful in replacing the GI pipes     designed moulds at their various ISO certified plants.
(Galvanized Iron) in the housing industry as the cost     SIL also enjoys the distinction of pioneering
of production is 50% less and enjoys far superior         lacquered and upholstered moulded plastic furniture
durability. The company is also a very prominent          in India and also being the first to utilize high end
manufacture of PVC pipes that are fast becoming the       injection     moulding    technology       in    their
preferred mode of piping over the traditional forms.      manufacturing process. The company’s strategy in
The advantages that PVC pipes has over the other          the future includes focusing on the lacquered
pipes include a greater life span without any loss of     segment and premium furniture products. Recently
strength, being lightweight and hence reduction in        the company introduced a designer chair called
transportation costs, as well as ease of installation.    “DIVA” that has been very well accepted by the
                                                          market due to its inbuilt metal legs that provides
        SIL 's REVENUE BREAKUP                            stability, gas moulded plastic seats that provides
  2500.00                                                 strength and transparent back that provides
  2000.00                                                 aesthetic beauty.
                                       483.89
  1500.00          407.39              237.43
  1000.00          193.03              411.04             In order to sell its furniture items SIL has set up 209
                   333.12
   500.00          720.50              874.86             exlusive franchise show rooms all across India and
     0.00
                                                          will be ramping up their showroom strength to 300
                   2009                 2010
                                                          units in the current year.
       PIPING PRODUCTS       INDUSTRIAL PRODUCTS
                                                          SIL’s mats segment hasn’t been doing particularly
       CONSUMER PRODUCTS     PACKAGING PRODUCTS
                                                          well as a considerable proportion of the final
                                                          products are exported to countries abroad and that
 Source: Company
                                                          segment was badly hit during the recession era. The
Consumer Products                                         mats segment of SIL is still in a process of
                                                          convalescence. However the management is
SIL’s consumer products include furniture and mats.
                                                          confident of turning things around in this segment
The company is considered to be the second largest
                                                          and believes that the future bodes well for this
player in the plastic moulded furntiture with a
                                                          segment as most of the economies are beginning to
manufacturing capacity of 21700MT. Of the Rs.1100
                                                          come out of the woods.
crore valued market, SIL was able to garner a market
share of 13% in 2009-2010. The company’s vast             Industrial Products
range of plastic furniture can be divided into eight
                                                          Under this broad product segment SIL manufactures
sub categories, namely Upholsters, Premium
                                                          industrial components and material handling
monoblock chairs, monoblock chairs, Armless chairs,
                                                          products. The estimated market size of the material
Centre tables & trolley, Dining tables, Baby chairs
                                                          handling segment is Rs.560 crores and SIL enjoys an
and Stools. Another distinct feature of SIL’s furniture
                                                          18% market share. The company’s material
manufacturing expertise lies in the fact that it is
       4
December 30,
                                                                           COMPANY RESEARCH REPORT
                                                                                                            2010

handling and storage product range is extremely has been striving to become a tier 1 supplier in the
comprehensive, from small Bins to Super Jumbo auto industry by associating itself with suppliers
Crates,           Injection                    SIL’S MANUFACTURING UNITS
                                                                                              right        from         the
Moulded       and      Roto Sr. No. Unit Location Piping Industrial Consumer Packaging conceptualization stage.
                                                      Products products  Products  Products
Moulded             Pallets,             Jalgaon                                              Body parts are also
                               1                        YES
Injection moulded and               (Maharashtra)                                             provided for various
                                     Noida (Uttar
                               2                                 YES
Roto moulded Garbage                   Pradesh)                                               electrical         appliance
                                          Pune
bins. The company’s            3
                                    (Maharashtra)
                                                                 YES                          manufacturers in the
material          handling                Halol                                               country and Whirlpool is
                               4                                                     YES
                                       (Gujarat)
equipment are used in a                Malanpur                                               one of SIL key clients.
                               5       (Madhya                                       YES
whole host of industries               Pradesh)                                               Earlier in the year SIL was
                                         Raigad
ranging      from       the    6
                                    (Maharashtra)
                                                                                     YES      able to secure a rather
electronic        industry,    7
                                          Hosur
                                                                                     YES      prestigious project from
                                      (Karnataka)
engineering       industry,           Pondicherry                                             Tata Chemicals for the
                               8         (Union                  YES       YES
automotive        industry,            Territory)
                                                                                              manufacture of water
textile industry, fisheries,             Silvassa                                             purifiers     called     Tata
                               9         (Union                                      YES
fruits and vegetable                   Territory)                                             Swach and the reasoning
                                      Khushkhera
handling, soft drinks         10
                                      (Rajasthan)
                                                                 YES                          for Tata selecting SIL was
handling, dairy products      11
                                       Derabassi
                                                                 YES       YES                due to the latter’s
                                        (Punjab)
handling and more. Of all     12
                                       Durgapur
                                                                 YES       YES
                                                                                              admirable geographical
                                    (West Bengal)
these industries, SIL’s             Kanpur (Uttar                                             spread across India.
                              13                        YES
material           handling            Pradesh)
                              14
                                       Guwahati
                                                                           YES                Packaging Products
equipment are perhaps                   (Assam)
                                        Jalgaon I
most popular in the soft      15
                                    (Maharashtra)
                                                        YES      YES       YES       YES
                                                                                                 SIL’s           packaging
drinks industry where                      Urse
                              16
                                    (Maharashtra)
                                                                                     YES      products are categorized
the       company         is  17
                                       Jalgaon II
                                                        YES                                   as      Specialty      Films,
                                    (Maharashtra)
considered to be the                   Malanpur                                               Protective         Packaging
                              18       (Madhya                                       YES
largest supplier of crate              Pradesh)                                               Products       and     Cross
equipment and related         19
                                    Sriperumbdur
                                                                 YES                          Laminated Films.          The
                                     (Tamil Nadu)
matter in the country.                                                                        products manufactured in
                                                                      Source: Company
Recently SIL has been manufacturing value additive,                                      this division are most often
tailor made crates that are fast replacing the utilized for packaging purposes, construction
conventional and standard crates. Another industry purposes and insulation purposes. As is the case in
in which SIL’s industrial products enjoy a degree of the most of its other product segments, SIL has
popularity is the auto industry. The company introduced various path-breaking technologies in the
supplies various body parts for illustrious auto country such as Instant Polyurethane Foams,
makers such as Tata Motors and Maruti Suzuki. SIL Reticulated foam for air filtration, Sound absorbing


       5
December 30,
                                                                    COMPANY RESEARCH REPORT
                                                                                                  2010

open cell foam, High temperature and File Resistant      Construction Business
Melamine Foam. SIL also has the distinction of being
                                                         SIL has established a 11 storied state-of-the-art
the only Indian company to have the technology to
                                                         commercial complex in Andheri, Mumbai called
manufacture XF films under the brand name of
                                                         Supreme Chambers. The complex was designed by
Silpaulin. Silpaulin is used in agricultural
                                                         Sanjay Puri who is considered to be one of India’s
applications,   civil   engineering    applications,
                                                         leading architects. SIL is now looking to sell 2,75,000
packaging application, export marketing and general
                                                         square feet of the project and in fact has already
application purposes.
                                                         been successful in selling about 40,000 square feet
 In the previous fiscal the company’s collaborators and raising Rs.60.20 crore through that sale. The
had developed the Cross Line Bonded Films which is management is now looking to sell the entire
essentially a next generation XF film with superior complex except one floor and is looking to achieve
properties. SIL has been granted Indian patents uptil sale closure by December 2011, with a sales target of
2023 and also enjoys the exclusive right to produce Rs.375 crore. There has been no clarity on whether
the same, in India & SAARC                                                    this construction activity of
Countries, as well as the right to   SUPREME CHAMBERS- A LUCRATIVE AVENUE     Supreme is just a one-off, or
export the product to all the                       FOR SIL                   something that the company will
countries in the world, except       2,75,000 sq.feet to be sold for         continue to look at in the future
Portugal,        Spain        and       Rs.375 crore.                         as well.
                                     Project cost- Rs. 155 crore.
Switzerland. In the last fiscal
                                     40,000 sq.feet already been sold        Research & Development
there was another interesting
                                        for Rs.60.20 crore.
development for the packaging                                                 For a company that is involved in
                                     Sale to fructify by December
product segment as the                  2011.                                 the business of churning out
company’s                 Khopoli                                             pioneering products on a
manufacturing unit was able to                                                consistent basis, one would
procure the BRC (British Retail Consortium) expect SIL to have a strong R&D culture and the
Certificate, thereby making in the First Multilayer company doesn’t disappoint on that front. The
Packaging company in India to receive this company’s R&D centre is located in Mumbai and
certification. An admirable facet of this product is undertakes CAD (Computer Aided Design), CAM
that since it is a flat product it is not freight (Computer Aided Manufacture) and CAE (Computer
intensive. This first mover advantage will enable the Aided Engineering) related projects, particularly for
company to tap the European Marketand the engineering and fabricating intricate moulds and
company has already been in touch with various dies. Before the product is sent out for commercial
companies that have been scouting for materials manufacture, an evaluation of the product is done
that have the BRC certification.                         by simulating the prospective performance of the
                                                        product. Product development teams at all Supreme
                                                        Divisions work in synergy with the Centre, to
                                                        effectively turn specific customer requirements into
       6
December 30,
                                                                     COMPANY RESEARCH REPORT
                                                                                                  2010

precisely tailored products. In addition to the in-        India plastic manufacturers today are proving to be
house R&D Centre, SIL has also collaborated with          quite popular on
global partners in places such as Switzerland,            the global front.
Belgium, Japan and Korea to develop a whole host of       While           the         INDIAN PLASTIC
products, most notably in its packaging products          qualities        of     SECTOR HIGHLIGHTS
segment.                                                  finished     goods     The Indian plastic industry
                                                          are           quite      is      characterized      by
                 SIL’S R&D COLLABORATIONS
                                                          superior,     what       fragmentation,        under-
                                                          actually swings it       penetration      and      the
      COMPANY                     PRODUCT LINE
                                                          in the Indian            domination        of      the
Rasmussen       Polymer
Development,                  Cross Laminated Films       plastic                  unorganized sector.
Switzerland
                                                          manufacturers’         Indian                 plastic
Sapac          Packaging     Instant Packaging Solution
Solution, Belgium                                         favour is the cost       manufacturers are noted
                                                                                   for their low cost expertise.
Foam             Partner,      Reticulated PU Foam        of     production.
Switzerland                                                                      Plastic consumption in
                                                          Production costs
Sanwa Kako, Japan                  2 Stage Foam                                    India in terms of volume
                                                          in    India     are
PE Tech, Korea                  Cross Linked Foam                                  grew by 16% last year.
                                                          estimated to be          However India’s plastic
                                      Source: Company     20-25%       lower       consumption is just 1/5th of
                                                          than in the US.          the world average.
SECTOR                                                    Some of the            Polymer production is
The origins of the Indian plastic industry extend all     characteristics          expected to rise in the
the way back to 1957 which was the year which saw         that are utilized        current     year     thereby
the modest and promising beginning of the                 to describe the          allaying fears of raw
production of Polystyrene, which is essentially a         Indian      plastic      material     shortage     for
polymer (Polymers are further processed and refined       industry today is        domestic players.
to produce plastic). In the initial phases, the plastic                          Going forward, government
                                                          that it is highly
was manufactured using natural and synthetic                                       initiatives such as the
                                                          fragmented,
                                                                                   Jawaharlal Nehru National
materials of different forms, attributes and              under penetrated
                                                                                   Urban Renewal Mission
appearances. However with time, organic                   and possesses a          and the Housing and Urban
compounds (materials containing carbon, hydrogen          highly dominant          Poverty           Alleviation
and other elements) were preferred as ingredients         unorganized              programe are expected to
over natural and synthetic materials. Economic            sector. Per capita       boost the fortunes of plastic
liberalization from 1991 stimulated the Indian plastic    consumption of           piping manufacturers in
industry even further, as joint ventures, foreign         plastic        and       India.
investments and easier access to technology from          polymers in India
developed countries began to unfold.                      leaves much to
                                                          be desired in comparison with the world levels. Even


        7
December 30,
                                                                     COMPANY RESEARCH REPORT
                                                                                                   2010

though plastic consumption in India, in volume terms       National
grew by 16% (yoy) in the last fiscal, to reach 8 million   Urban
tonnes, the quantum of consumption in relative             Renewal
                                                                              LESS-PUBLICIZED MERITS OF
terms is extremely low. To put things into                 Mission                          PLASTIC
perspective, India’s consumption of plastic is just        (JNNURM),          Plastic has a strong utilitarian
1/5th of the world average. The per capita polymer         the Central           value in road construction
                                                                                 activities saving 5-10% of
consumption stood at a lowly 5.66 kgs. In the US that      Government            bitumen costs per kilometer.
figure stood at 71.46 Kgs., while China and Brazil         has given a        Contrary to the general
posted figures of 30.74kgs and 22.71 kgs. However          special focus         perception,       plastic    can
                                                                                 actually be recycled into non-
there is tremendous scope for growth, as the current       to improve
                                                                                 critical items of daily use.
consumption level of 8 million tonnes is expected to       the                Usage of plastic over metals in
double to 16 million tonnes by 2018 and reach 20           infrastructur         automobiles reduces CO2
million tonnes by 2020.                                    e of 91 cities        emissions by 50 mmt per year
                                                                                 for the automobile sector
                                                           from        63        globally.
The cost of raw materials too are not expected to be
                                                           citiers   and
a huge impediment in the near term as the
                                                           towns       as
domestic supplies of polymer are expected to
                                                           announced
increase and hence serve as a boon for the polymer
                                                           earlier in the country. Under this scheme the
processors such as SIL. The expanded capacity of
                                                           government has budgeted Rs. 11619 crore in FY11
the PP (Polypropylene) plant of Reliance Industries
                                                           to improve drinking water supply and solid waste
Limited at Jamnagar began production earlier in the
                                                           management. In addition to that the government
year. Another major manufacture of polymers-
                                                           has budgeted another Rs.1000 crore for Housing
Haldia Chemicals too increased the capacities of its
                                                           and Urban Poverty Alleviation in FY11.This will
PP (Polypropylene) and PE (Polyethylene) units in
                                                           increase the market for plastic piping systems as
West Bengal. If there is a risk however it is the rising
                                                           real estate developers go about their business. PVC
crude oil prices as it is a key ingredient in the
                                                           plastic pipes are fast turning out to the preferred
manufacture of polymers.
                                                           piping system across the world with China being
  While the under-penetration of plastics in India is      one of the biggest propagators of this product. PVC
quite evident there also exists a number of key            pipes
growth drivers that are likely to help bridge the
                                                            Increasing urbanization, improving lifestyles in
level of under-penetration in the country and
                                                           semi-urban and rural segments and a pickup in
provide a fillip to the plastic manufacturers in India.
                                                           consumer sentiment in the export markets are
And these growth factors extend across all four of
                                                           likely to aid the consumer product segments in the
SIL’s broad product segments. SIL ‘s piping product
                                                           near term. The industrial products division will be
segment is likely to see significant traction due to
                                                           looking to strong growth drivers in the auto
the government’s thrust on irrigation facilities and
                                                           industry and the soft drink industry which are the
urban sanitation. Under the Jawaharlal Nehru
                                                           biggest users of SIL’s industrial products and

       8
December 30,
                                                                    COMPANY RESEARCH REPORT
                                                                                                  2010

material handling equipment. The packaging                is still below world levels. In fact contrary to
segment as well is bound to prosper due to                general perception plastic can be recycled into non-
increased urbanization and a greater thrust on            critical items of daily use and waste plastic can also
packaged foods by the government. The increasing          be used to generate fuel. According to CRISIL,
sale of white goods is expected to be another             plastic waste has tremendous utilitarian value in
stimulant.                                                road construction as it can be blended with Bitumen
                                                          to improve binding properties and increase savings
There is also great scope in the export market as
                                                          of 5-10% per kilometer in the cost of bitumen. Also
currently India only has a miniscule share of 1.5% of
                                                          what most people aren’t aware of is the fact that
the export volume of plastic. According to CRISIL
                                                          plastic has energy saving properties. Its energy
world trade in plastics is expected to be 140 MMT
                                                                              savings properties are best
by 2012 and there lies a
                                                                              exemplified in the auto and the
very lucrative opportunity          5 YEAR STRATEGY OF SIL
                                                                              electrical appliances industries.
for Indian based plastic  Reach the Rs.4500 landmark on the
                                                                              According to the Automotive
manufacturers. The rating
                                 topline.                                     Research Association of India,
agency goes on to stress
                                Increase share of value added                the replacement of metals by
that however, India would
                                 products (Products with OPM>17%).            plastics improves the mileage of
need to realign its trade
                                                                              vehicles and reduces CO2
basket to focus more on  Diversify product portfolio.
                                                                              emissions by 50 mmt per year
high value plastic products  Expand capacity to 595000MT by
                                                                              for the automobile sector
rather the polymers as is        2014-15.                                     globally.
the case currently. India’s  Increase the number of manufacturing
trade basket is skewed
                                 units from 19 to 31.                             OUTLOOK AND
towards polymers with
polymers accounting for
                                Capital expenditure of Rs.1000 crore         SCOPE
68% and processed plastic        over the next 5 years.                       SIL has done remarkably well up
accounting      for    32%.                                                   until now, with its compelling
According to CRISIL, in the future, plastic growth growth story. In a hypothetical sense most
will best be seen in Packaging usages(processed companies that may have followed SIL’s growth
foods, agricultural produce), plasticulture usages chart may be tempted to consolidate for a while
(irrigation, mulch films, green houses) and before embarking on further growth initiatives but
infrastructure usages (pipes, power and telecom when one is involved in an extremely under
cables and geo-synthetics).                               penetrated and fragmented market such as the
                                                          Indian plastics market that would represent an
A well-publicized drawback of plastic products or opportunity lost. Keeping this is mind SIL has put in
perhaps a big misconception is that it is not place some very interesting targets that it hopes to
environmentally friendly and this could perhaps be achieve by 2014-2015. It is already widely
one of the reasons why plastic consumption in India acknowledged to be the leader in the Indian plastics

      9
December 30,
                                                                       COMPANY RESEARCH REPORT
                                                                                                      2010

segment and has such a vast spread in terms of             will be looking to develop electrofusion and
distribution network and strategically positioned          compression moulded fittings. The company also
manufacturing units, but the management now                wants to widen and deepen its distribution network
wants to take the company to the next level.               and increase the number of its channel partners.
                                                           The management feels that there are still several
If the “Management Discussion and Analysis”
                                                           towns where dealer net works have to be created
segment in an annual report is anything to go by,
                                                           and over the next two years the target will be to
then one can certainly expect a very eventful future
                                                           cover the unrepresented towns with growth
for SIL. Some of the targets that the management
                                                                              potential.
has set until 2014-2015            SIL’S LIST OF NEW MANUFACTURING UNITS TO BE
include     increasing      the                     SET UP BY 2015                     However while all those plans
number of manufacturing               Division
                                                     No. of New        Proposed      are going to transpire in the
                                                      Locations        Locations
units from the existing 19                                                           long-term, things are looking
units to 31 units, enhancing         Industrial                      Ahmedabad,      fairly encouraging in the near-
                                      Moulded             3         Jamshedpur &
the manufacturing capacity to         Products                       Pondicherry     term as well and the next two
595000MT augmented by                                                                years particularly the current
Rs.1000 crores of capital          Plastic Piping                                    year, one could see a huge
                                                          1          West Bengal
                                       System
expenditure,       diversifying                                                      surge in the company’s top line
their product portfolio even Cross Laminated                                         and bottom line as it goes
                                                          1              Halol
further by focusing on                  Film                                         about disposing blocks of its 12
technological innovation and                                                         storied commercial complex-
                                     Protective                     Hosur,Gujarat,
increasing the component of          Packaging            4         West Bangal &
                                                                                     The Supreme Chambers. SIL is
value added products and              Products                        Rajasthan      looking to sell 275000 square
specialty products across all                                                        feet of the state-of-the art
its four product segments            Furniture            3
                                                                   Andhra,East Zone  property that is estimated to
                                                                     & North Zone
(The value added products                                                            fetch them revenues to the
are essentially high margin                                      Source: Company     tune of Rs.375 crores. The
products or OPM>17%, that contribute additional                                     management has stated their
value without adding to the cost. The company desire to see the fructification of the entire sale of
wants to increase the contribution of value added the commercial complex bar one floor by December
products of SIL to 30% by 2014 and 20% in the 2011. There are obviously certain question marks
current year. Last year the contribution of value over SIL’s corporate focus as it is not clear if the
added products to total sales was 17.78%). As part construction business is something that the
of the company’s initiative to develop and company will be looking to continue with, in the
introduce innovative products for new applications, future, but it is certainly going to be earnings
the company sees great scope in the micro accretive in the current year and that is something
irrigation and composite segment and the shareholders or prospective shareholders of SIL
infrastructure and gas distribution segment where it should welcome.

    10
December 30,
                                                                   COMPANY RESEARCH REPORT
                                                                                                2010

  Interestingly enough SIL is also                                          able to secure crucial cash flow
 looking to strengthen its strong                                           from the sale of the land and
 brand equity position and has        TWO YEAR OUTLOOK OF SIL               building as well.
 set up a training centre to train
                                                                              In the last fiscal the company’s
 people about the right method       Sale of SIL’s Supreme Chambers to
                                     fructify by December 2011.             material handling equipment
 of the installation of its wide
                                     Strengthening of brand equity,         division (crates) was adversely
 range of piping products. It has
                                     particularly through the new           affected by the disappointing
 also set up a Display Centre
                                     training and display centres that      monsoon conditions as retail
 showing various systems made
                                     were set up in September 2010.         chains tend to use the
 by the company. Both the
                                     Retail marketing initiatives will be   company’s material handling
 training and display centres
                                     stepped up on a pan India basis.       equipment             for      the
 have started operations since
                                     Demand for SIL’s food handling         transportation of crops such as
 September       2010.        The    crates (particularly Tomatoes and      Tomatoes and Grapes during
 management          is     quite    Grapes) to increase in the current
                                                                            post harvest transportation (SIL
 optimistic about this initiative    fiscal.
                                                                            is the preferred supplier of
 and is encouraging its channel      The number of consumer product
                                                                            crates in this segment). In the
 partners     to    bring    their   showrooms to be increased from
                                     209 to 300 in the current year.
                                                                            current year due to the
 dealers/sub-dealers and end
                                     Besides the West Zone consume          spectacular       monsoon,    this
 customers to visit the training
                                     product market to flourish due to      segment is likely to post better
 and display centre.
                                     logistical advantages provided by      results. SIL has also developed
The company’s core activities of     the      Gadgeaon     plant     that   several new moulds to cater to
converting polymers and resins       commenced         manufacture     of   its ever increasing applications
into finished plastic products       furniture in September 2010.           and the supplies of these
across four broad categories,        The      furniture   manufacturing     products have just started.
too looks fairly encouraging.        capacities of SIL’s Durgapur,
                                     Pondicherry and Guwahati plants to       With regard to its consumer
The management took the
                                     be enhanced.                           product segment, the company
decision of shutting down its
                                     Production generating capacity of      is continuing to ramp up the
Nandesari unit which was not
                                     the Kanpur plant to be increased       production of its value added
contributing to the business         from 8000 tonnes p.a. to 15000         products and recently launched
growth due to pollution issues       tonnes p.a.
                                                                            its Designer Chair “DIVA” which
and other factors. Since then        Demand for SIL’s piping products to
                                                                            is already proving to be quite
the company has reconditioned        get      stimulated    from      the
                                                                            popular. The company currently
and shifted all the major            replacement market.
                                                                            has 209 exclusive showrooms
equipment to other plans and
                                                                            that showcase SIL’s superior
those equipments are now
                                                                            range of furniture and intends to
running to their original design
                                                                            increase    the     number     of
capacity. The company was also

     11
December 30,
                                                                     COMPANY RESEARCH REPORT
                                                                                                  2010

showrooms to 300 by the end of the year. To               environment of the mixing division and consistency
augment the increase in showrooms the company             in quality. PVC resin is one of the crucial components
will also be increasing the furniture manufacturing       used for making SIL’s pipes and the prices of that
capacity of its Durgapur, Pondicherry and Guwahati        material are something that could affect margins of
plants. Besides, in September 2010, the company           this division. The company will also be launching
started the manufacture of furniture from its             sprinkler systems in several states for the first time
Gadegaon plant in order to cater to the West Zone         and that should contribute decently to SIL’s
market. Previously it was catering to this market         financials. The management also sees significant
from its Pondicherry unit and this was nurturing          scope in the replacement market as more and more
logistical disadvantages for the company. Andhra          buildings are undergoing renovation. To meet the
Pradesh is another territory where the company is         additional requirement of this market the
looking to set up a furniture manufacturing plant in      management has stated that they will be focusing on
order to nullify the logistics cost disadvantage and it   retail marketing on a PAN India basis.
has also initiated actions to acquire land in the state
                                                         There have also been recent reports suggesting that
as well as look for channel partners in this region.
                                                        SIL is in the process of manufacturing plastic gas
The mats’ sales of the company as well are expected
                                                        cylinders which, if true, could prove to be a path
to pick up as most of the economies across the
                                                        breaking product. It would also give the company a
world, are slowly coming out of the woods and
                                                        first mover advantage. However the management
exports account for a bulk of the mats’ sales of SIL.
                                                        has stated that one of their thrust areas in the future
As far as its piping products division is concerned the will be electro fusion and compression moulded
company is looking to enhance the production fittings for infrastructure and gas distribution.
generating capacity of its Kanpur plant from 8000
                                                         While the management is going to be investing
tonnes p.a to 15000 tonnes p.a. To facilitate the
                                                        around Rs.180-270 crores of capex in the current
expansion, the company had acquired a further 7
                                                        year, most of it is going to be devoted to the
acres of adjoining land. At its Piping manufacture
                                                        Industrial products division, Consumer products
plant at Gadegaon the company had not only
                                                        division and Piping products division. The
completed the expansion of its UPVC and CPVC
                                                        management will not be devoting much to the
production lines but had also increased the level of
                                                        performance packaging films segment and the cross
automation in the production capacity. In the last
                                                        laminated film segment as committed capacities in
fiscal due to severe drought conditions a lot of state
                                                        these two segments still have to go into production
governments had enforced a ban on the digging of
                                                        due to low capacity utilization and a shortage of
new borewells and this had affected the business of
                                                        labour.
this division. Due to the fantastic monsoon in the
current year, the situation is expected to be
reversed. This has thrown up a number of benefits
for the firm such as increase in output, reduction in
man power requirements, improvement in the

     12
December 30,
                                                                         COMPANY RESEARCH REPORT
                                                                                                           2010


FINANCIALS AND VALUATIONS                                     Depreciation too has been another item that hasn’t
                                                             caused a lot of strain on the profits. Depreciation as a %
HISTORICAL FINANCIALS                                        of Net sales which stood at 3.4% at the end of June 2007
                                                             dropped to 2.63% at the end of June 2010. All in all the
The historical financials of the company provide a           profits of the
relevant picture of the degree of prosperity that SIL has    company have
enjoyed up until now. Before dissecting the financials, it   grown      at     a           HISTORICAL FINANCIALS
must be noted that SIL’s annual results are published        notable CAGR of
every June (SIL follows a July-June time period for          44% from Rs. 47         3 year historical sales has grown at
accounting).                                                                         a CAGR of 19.7% from Rs.1116.22
                                                             crores at the end       crore to Rs.2007 crores.
From June 2007 - June 2010, SIL‘s revenue has grown          of June 2007 to
                                                                                     Piping products are the biggest
from Rs. 1116.22 crore to Rs. 2007 crores, growing at a      Rs.142 crores at
                                                                                     contributor      to    the     topline
CAGR of 19.7%. Taking into consideration a two year          the end of June         contributing around 44%, followed
                                                             2010.          PAT      by packaging products, industrial
average, the plastic piping product segment has been
                                                                                     products and consumer products
the biggest contributor to SIL’s annual revenue              margins as well         that contributed 24%, 20% and 12%
contributing around 44 % to the topline, the next big        have moved up           respectively.

contributor is the packaging product segment                 in the last three
                                                                                     Debt equity ratio has ranged from
contributing around 24 % to the top line. The industrial     years (there was        1.03 to 0.78 in the last three years.
products segment and the consumer products segment           a decline in 2008
                                                                                     3 year operating profits have grown
contribute around 20% and 12% respectively to the            however on a            at a CAGR of 33% from Rs.121 crore
overall top line.                                            yoy basis due to        to Rs.289 crore.
                                                             increase in the
The operating profit for the same time period has grown                              3 year net profits have grown ata
                                                             interest                CAGR of 44% from Rs.47 crores to
from Rs. 121 crores to Rs. 289 crores, growing at a rather                           Rs.142 crores.
                                                             component. The
impressive CAGR of 33%. Operating margins (OPM) have
                                                             company        had      Operating profit margins in the last
climbed up the ladder quite impressively. OPM which
                                                             increased       its     three years have increased from
stood at 10.4% moved up year on year to end at 14.79%                                10.4% to 14.7%.
                                                             secured       loan
at the end of June 2010.
                                                             component               Net profit margins in the last three
SIL’s debt levels have always hovered around a               significantly by        years have increased from 4% to
                                                                                     7%.
manageable level and consequently interest payments          Rs.72 crore in
haven’t been a major impediment in transferring the          that year) from         Last year’s ROE and ROCE were
                                                                                     39.8% and 38.7% respectively.
buoyancy at the operating level down the bottom line.        4% at the end of
The debt equity ratio which stood at 1.03 at the end of      June 2007 to 7%
June 2007 rose up marginally for the next two years to       at the end of
reach 1.13 before petering down to 0.78 at the end of        June 2010.
June 2010. Consequently interest as a % of sales has
                                                              SIL also has a decent set of cash levels. It has been able
been quite negligent. Interest as a % of sales was 2.9% at
                                                             to maintain a strong set of cash at both the operating
the end of June 2007 and even though it rose to 3.3% the
                                                             levels and net levels in every year. At the end of June
double impact of expanding top line growth and
                                                             2010, SIL has generated cash worth Rs.146 crores from its
decrease in interest payment sent that figure to a lowly
                                                             operating activities and Rs.19 crores of net cash.
1.7% at the end of June 2010.

    13
December 30,
                                                                      COMPANY RESEARCH REPORT
                                                                                                      2010


FINANCIAL OUTLOOK                                            of total products. Value added products are products
SIL’s management has put in place a set of targets that have an OPM >17%.
which it hopes to achieve by 2014-2015 and has However since we are only forecasting for a two year
given a decent guidance on some of the initiatives it time horizon we have only considered information
will be taking up until then. The management has set that is relevant within that stipulated time frame for
a target of achieving Rs.4500 crore on the top line by arriving at our share price targets. All things
2014-2015 which would represent a CAGR of around considered the next two years look very encouraging
17%+. This top line growth will be augmented by for SIL both from a top line and bottom line
increasing the number of manufacturing units from perspective. In addition to the management’s
the current 19 to 31 by the end of 2014-2015 and a initiatives to spur top line growth, there also exists
grand capital expenditure plan of Rs.1000 crores (an some strong tailwinds (macro-economic, industry-
                                           average       of oriented and government oriented factors) that are
                                           around Rs.200 likely to stimulate SIL’s fortunes.
       2 YEAR FINANCIAL OUTLOOK
                                           crore per year).
  Top line to grow by 30% in the first    What’s      also Despite putting up a decent set of financials in the
   year and 12% in the second year.
                                                      quite last fiscal, the sales of some of SIL’s key products
  The contribution of value added         impressive     is came under pressure due to the drought like
   products (products with OPM>17%)
                                           that         the scenario. However this year’s superior monsoons are
   to total sales to increase from
   17.78% to 20% in the current year.      management is likely to rectify that scenario. Of particular relevance
                                           looking       to was SIL’s piping product segment, where the
  Operating profits to grow at a 2 year
   CAGR of 37%.                            generate this government had to ban borewell digging due to the
                                           figure through drought situation. Besides PVC pipes are fast
  OPMs to increase from 14.3% to
   16.6% and 18.6% for the next two        superior sales becoming poular around the world, with China
   years.                                  and     internal placing special emphasis on PVC pipes over the
  Rs.180 crore to Rs.270 crore of         accruals rather traditional pipes. This year will also see SIL introduce
   CAPEX to be spent in the current        than debt. SIL the sprinkler system for the first time in various
   year.
                                           has also set states. In addition to the likely buoyancy in the
  Interest as a % of net sales to be      dual objectives piping segment, the industrial product division
   brought down to less than 1%. It        of       seeking (material handling equipemt) too is likely to benefit
   was 1.7% in the previous year.
                                           greater top line this year after having faced some difficulties in the
  Depreciation to grow at a 2 year        growth      and last year. SIL’s crates are used by retail chains for the
   CAGR of 20% as rapid plant
   expansion comes into play.              increasing the transportation of crops such as Tomatoes and
                                           component of Grapes during the post harvest season and last year
  Net profits to grow at a 2 year CAGR of
   54% and NPMs to reach 10% and 11.4%     value     added there was some pressure seen due to the poor
   over the next two years.                products      or monsoon. The thrust of the government in various
                                                  specialty issues tied directly or indirectly to the plastic
                                           products as a % industry, too, are likely to boost top line growth.

     14
December 30,
                                                                    COMPANY RESEARCH REPORT
                                                                                                 2010

Under the FY11 Union Budget, the government has          12% (high base effect, marginal income from
allocated Rs.11619 crore for the Jawaharlal Nehru        construction business).
National Urban Renewal Mission (JNNURM), to
                                                          As previously mentioned the SIL management has
improve the infrastructure of 91 cities and improve
                                                         already stressed their desire to gradually increase
the drinking water supply and solid waste
                                                         the contributions of value added products or
management. Besides the government has also
                                                         specialty products across all its product segments
allocated a further Rs.1000 crore under the Housing
                                                         and this is likely to throw up much superior
and Urban Poverty Alleviation in FY11 which will lift
                                                         operating margins. The contribution of value added
real estate development and demand for piping
                                                         products to total sales was 17.78% at the end of June
products. SIL is also resorting to significant brand
                                                         2010 and SIL intends to increase that figure to 20% in
building exercises and strengthening its presence in
                                                         the current year and 30% by 2014. The management
untapped towns and the unorganized sector of India.
                                                         is also looking to maintain cost competitiveness
However perhaps the most attractive features of SIL      through continuously enhancing operational
over the near term is going to be the revenue they       efficiencies, leveraging on economies of scale and
will secure through their construction business. The     effective working capital management. Assuming a
company in collaboration with one of India’s leading     degree of stability in commodity prices, the rationale
architects (Sanjay Puri) has completed the               of high value added products and superior top line
construction of Supreme Chambers, a 2, 75,000            growth operating profits for the next two years are
square feet commercial complex for which the             expected to grow at a CAGR of 37% while operating
company has already sold 40,000 square feet, raising     margins are expected to rise from 14.3% to the
Rs.60.20 crore ( but only Rs.36 crore accounted for in   16.6% in June 2011 and 18.6% in June 2012 (SIL’s
the previous quarter which means the remaining           management wants to maintin OPMs of >15% till
Rs.24 crore will be accounted for in the December        2015 at least).
quaryer. The management has stated their desire to
                                                         From different sources of data it is determined that
fructify the entire sale by the end of December 2011
                                                         SIL will be spending anything between Rs.180 crores
and is looking to accrue a total of Rs.375 crore
                                                         to Rs.270 crores in the current fiscal and perhaps the
(inclusive of the Rs.60.20 crore). The cost of the
                                                         most impressive facet of that figure is that the
project is estimated to be Rs.155 crore so taking a
                                                         management is looking to procure that sum mainly
net figure of Rs.220 crore and providing for the sum
                                                         through sales revenue and internal accruals which
already received, one is expecting at least Rs.184
                                                         means it is all but certain that the debt component
crore to be collected at an average of around Rs.37
                                                         or interest component isn’t likely to go down. In fact
per quarter for the next five quarters.
                                                         the management has stated that they will be looking
Keeping all these factors in mind and including the      to bring down the interest as a % of net sales figure
construction income, we are forecasting the sales of     to less than 1 in the current year. Interest as a % of
SIL to grow by 30% from the June 2010 figure of          net sales stood at 1.7% at the end of June 2010. SIL
Rs.2007 crore to Rs. 2470 crores and grow by a lower     will also be increasing the number of manufacturing

     15
December 30,
                                                                      COMPANY RESEARCH REPORT
                                                                                                           2010

units from 19 to 31 in the next 5 years and the            feel that SIL’s spectacular bottomline growth over
depreciation component is most certain to go up.           the last three years (35%) and the prospect of an
Even though it is not likely to increase in terms of       even better bottom line growth metric (53%) over
sales (due to the greater sales effect), depreciation in   the next two years more than justifies entry at this
isolation, is likely to go up in absolute terms. This      point. Besides, in comparison to the valuation of
non cash expense which grew at a miserly 6.3% from         India’s benchmark index, a PE multiple of 11.3
FY06-FY10 is expected to grow by a far superior 20%        doesn’t appear too daunting, particularly while
over the next two years.                                   considering the fact that the company is one of the
                                                           biggest players or perhaps the biggest player in an
Bringing all these factors into the equation, we are
                                                           extremely under penetrated, all pervasive and
forecasting the net profits to grow at a 2 year CAGR
                                                           growth oriented industry such as the plastic
of 53.6% with an June 2011 EPS of 20.4 and a June
                                                           industry.
2012 EPS of 26.4. At a CMP of Rs.148, the stock is
trading at 7.3 times its June 2011 EPS and 5.7 times       Pedantic    business     theorists,    who    attach
its June 2012 EPS.                                         considerable attention to corporate focus, may not
                                                           be particularly buoyed by SIL’s significant, one-off
 RISKS                                                     (unconfirmed) construction venture, despite it
 PVC resin prices are a crucial component in the           being earnings accretive in the near term.
manufacture of SIL’s PVC pipes, and in the last fiscal
these prices were fairly stable with less volatility. In
                                                                                        RISKS
fact last year there was a supply shortage in the
domestic shores, and about 0.6 million tonnes had              PVC resin prices were fairly stable last year. However
to be imported to make up for the demand. No                    in the current fiscal, no major capacity additions are
                                                                forecasted in the world market and this might result
major large capacity additions of PVC resins are
                                                                in price rise if demand goes up in the current year.
expected in the world markets and there is a                    Rising crude oil prices are another concern as it
likelihood that SIL will continue to depend on these            shares a very close correlation to plastic oriented
huge imports that could see significant price rises if          polymers.
demand moves up. Crude Oil is another commodity
                                                               The trailing PE multiple of the SIL stock is very close
that plays a key role in SIL’s manufacturing process            to the average industry PE and value investors may
(the prices of PVC resin, polyethylene and                      question the prospect of outperformance at these
polypropylene are linked to crude oil prices) and if            levels.
crude oil prices continue their northward journey
                                                               SIL’s one-off construction business may not wholly
that could as well hurt SIL’s cost of production.               appeal to pedantic or traditional business theorists.

 The valuations of the SIL stock when viewed from a
price to earnings multiple are quite close to the
industry average of around 12, and may not wholly
appeal to the consummate value investor, but we

     16
December 30,
                                                                    COMPANY RESEARCH REPORT
                                                                                                 2010


INVESTMENT RATIONALE                                      opportunity for SIL to stake a claim and dominate
                                                          the plastic industry and the management has set in
 The SIL stock has pretty much all the ingredients
                                                          place a whole host of initiatives in order to
that make for a fundamentally robust stock. SIL is
                                                          capitalize, all the way uptil 2015 atleast.
involved in the business of manufacturing a product
that is ubiquitous and has tremendous utilitarian         SIL is hoping to reach the Rs.4500 crore sales figure
value in a whole host of applications. In fact, if one    landmark by 2015 and that is to be augmented by
were to just pause and look around one’s                  increasing the number of manufacturing units from
surroundings, it would be hard to disregard the           19 to 31 for the same time period. Product wise as
prevalence of plastic in one’s life. Being such an        well, they have a nice diversified mix across four
omnipresent product one would expect the plastic          broad segments, and the company’s R&D unit (and
market to be dominated by a whole host of players         in some cases), in collaboration with global
with little scope for growth but that is not the case     technology majors (Schoeller Wavin Systems
in the Indian plastic market. Firstly compared to the     International Services Germany, Rasmussen
global rates, consumption of plastic in India leaves      Polymer Development AG Switzerland is constantly
much to be desired. The country’s consumption of          looking to add more innovative and value added
plastic is just one-fifth of the global consumption       products across its entire product basket. The
average. Under penetration, fragmentation,                company is also looking to strengthen its dealer
domination by the unorganized sector and very few         network, its channel partners and try and capture
publicly listed players all suggest that the Indian       various untapped towns and regions that have good
plastic market is crying out for a strong plastic         growth potential. With regard to its consumer
manufacturer to grab it by the scruff of the neck         product segment which it displays through 209
and stake a claim. The Indian plastic market is a         showrooms, SIL has set a target of increasing the
fantastic market to build a strong market share and       number of showrooms to 300 by the end of this
scale up, and SIL with its impressive branding            year.
initiatives, geographical diversification and spread
in both its manufacturing and distribution network        A number of government policies such as the
and superior resources, diversification in the            JNNURM and the Housing and Urban Poverty
product portfolio and leadership (SIL’S leadership        Alleviation programme coupled with strong
theory is far from irrefragable as Sintex Industries, a   industry     and other macroeconomic tailwinds
listed peer, posted marginally better sales in the        (monsoon, better harvest season, pickup in global
previous year on a standalone basis and has a far         economies that will benefit SIL’s consumer
superior market capitalization to SIL. However            products, strong prospects in various plastic
“leadership” is not an absolute term in the Indian        dependent economies such as infrastructure,
plastic industry as it is such a wide industry with       irrigation oriented, real estate, soft drinks, autos,
innumerable products and dominated by the                 electrical appliances) too are quite conducive for
unorganized sector). There exists a wonderful             SIL’s fortunes, atleast over the next two years.



    17
December 30,
                                                                            COMPANY RESEARCH REPORT
                                                                                                         2010

Another impressive facet of                                                          is going to be generating a
SIL’s strategy is to increase the                                                    construction income over the
component of value added                                                             next two years. While the
                                           INVESTMENT RATIONALE
products in terms of total sales                                                     debate over corporate focus
which will lead to better                                                            may be stimulated, we see this
                                      SIL is functioning in an industry that is
margins for the company. In                                                          avenue being a one-off, shot in
                                       under-penetrated, fragmented and
fact the management of SIL             lacks leadership in the real sense of the     the arm for the company’ two
has set a strong base target of        word. SIL has all the ingredients to          year EPS.
maintaining a 15% OPM                  become a dominant force in this
                                       industry in years to come.                       While fundamentally, SIL has
(Operating Profit Margin) for
                                      Macro-economic factors, government            ticked pretty much all the boxes,
the next five years and that
                                       policies and industry opportunities are       the current valuation of the
certainly gives out an air of          all very conducive for SIL to flourish.
                                                                                     stock may worry some of the
reassurance.       Overall     its    SIL has put in place a very lucid and
                                       impressive growth strategy up until           core value investors as the stock
historical financials have been
                                       2015.                                         is currently trading at 11.3 times
very good and over the next
                                      Key facets of the strategy include            its    trailing    earnings     in
two years as well, that trend is
                                       expanding       manufacturing        units,   comparison to the industry
expected to continue. Solid            showrooms and distribution network,
                                                                                     average of 12 and this would
growth rates, ever-increasing          funding a bulk of the expansion plans
                                       through internal accruals and sales           perhaps suggest limited upside
margins, best-in-class ROE and
                                       rather than debt, increasing the              at current levels. We would
ROCE, moderate or low levels
                                       prevalence of value added products in         however like to argue that SIL’s
of debt and strong cash flows
                                       the product structure, diversifying the       strong earnings growth more
are some of the strong points          product basket even more, maintaining
                                                                                     than justifies a PE of 11.3.
of SIL.                                a base level for OPMs and achieving
                                       Rs.4500 crore on the top line.                Historically earnings have grown
Traditionally SIL has been            SIL’s construction income is expected         at a four year CAGR of 35% and
extremely generous        with         to be a pivotal EPS booster for the next      thus employing a PEG ratio one
rewarding its shareholders             two years.                                    gets a figure of 0.32 which is
                                      Dividend payout ratios of SIL have
with divided largesse. The                                                           extremely encouraging. If one
                                       varied between 29-41% for the last four
dividend payout ratios have            years.                                        were to consider future eps
hovered between 29-41% for            Best-in-class ROE and ROCE (close to          growth rates the PEG drops even
the last four years. In the            40%).                                         further to 0.21.
previous year, the dividend           Current trailing PE valuations may
                                       suggest that it is not an ideal entry         Investors may note that our
payout ratio stood at 29.32%.
                                       point, particularly for value investors,      share price targets are quite
                                       but a trailing PEG ratio of 0.32 and a
However the big positive                                                             steep from current levels and
                                       forward PEG ratio of 0.21 provides
kicker for SIL over the next                                                         our justification for the same, in
                                       ideal support for an entry into the SIL
two years, particularly in the         stock.                                        addition      to    the     strong
current year is the fact that it                                                     investment rationale thesis, is

    18
December 30,
                                                          COMPANY RESEARCH REPORT
                                                                                    2010

that our share price targets are based on annual eps
targets. Considering that SIL’s annual results will
only be announced at the end of June of every year
as opposed to the popular and standard trend of
announcing annual results at the end of every
March, expectations have been built in for a longer
period (nine months as opposed to other companies
which have only about six months left to run,
before annual results are announced).

Investors with a one-two year time horizon and
those with an aggressive risk appetite (because of
the high valuation feature) are advised to consider
investing in the SIL stock at current levels with a 1-2
year time horizon with share price targets of Rs.230
and Rs.244.




    19
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Supreme industries initiating coverage

  • 1. 2010 COMPANY RESEARCH REPORT October 28, 2010 COMPANY RESEARCH REPORT INITIATING COVERAGE SUPREME INDUSTRIES LIMITED RECOMMENDATION: BUY CMP: Rs. 144 1st TARGET: Rs. 230 2nd TARGET: Rs. 244 HOLDING PERIOD: 1 – 2 Years RISK PROFILE: AGGRESSIVE
  • 2. BUSINESS SUMMARY Sector: Plastic NSE Code: SUPREMEIND EPS (TTM): Rs.13.01 Supreme Industries Limited (SIL) is one of the largest PE (TTM): 11.17 BSE Code: 509930 plastic processing companies in India, processing over Industry PE: 12.29 Mkt. Cap: 1829.19 ISIN Code: INE195A01028 two lakh metric tonnes of plastic per annum. The 52 Wk high: Rs. 169.90 company’s core operations involve processing polymers 52 Wk low: Rs. 71.00 Reuters Code: SUPI.BO and resins into plastic products which are quote P/BV: 4.84 diversified and spread over four broad product Beta: 0.45 Bloomberg Code: SI IN Yield (%): 2.50 categories namely: - Piping products, Industrial Face Value: 2.00 Website: products, Consumer products and Packaging products. Debt/Equity: 0.78 www.supreme.co.in Institutional: 4.56 % INVESTMENT RATIONALE/RISKS SIL is involved in an industry that is extremely under- penetrated, fragmented and dominated by the unorganized sector and thereby offering tremendous scope for a large and organized player the potential to (In crores) JUN-09 JUN-10 JUN-11E JUN-12E stake a claim and scale up their operations. The SALES 1654.94 2007.02 2616.74 2928.77 company has put in place a well thought out and PAT 94.34 142.08 259.50 335.46 rigorous strategy that is due to play out all the way until EPS 7.42 11.18 20.42 26.40 2015. PE 19.38 12.87 7.04 5.45 SIL has a fantastic distribution network, diversified and vast product offerings, a superior brand image and is very well positioned across India (SIL possesses 19 manufacturing units that are spread out across the four Sensex vs SIL key zones across India). 25000.00 200.00 The next two years (most notably the current year) will 20000.00 150.00 15000.00 100.00 see SIL generate revenue through its non-core 10000.00 construction business which is likely to be a crucial EPS 5000.00 50.00 booster. 0.00 0.00 30-Apr-10 31-Oct-10 31-Mar-10 30-Sep-10 29-Dec-09 28-Feb-10 31-Jul-10 30-Nov-10 31-May-10 31-Aug-10 29-Jan-10 30-Jun-10 Both the historical financials and the forecasted financials of SIL over the next two years paint a very healthy picture of the firm, be it earnings growth rates, ever-increasing margins, best-in-class ROE and ROCE, SENSEX SIL cash flow position, debt levels, strength of the balance sheet and dividend payouts. SIL's SHAREHOLDING PATTERN Risks include the possible volatility in PVC resin prices (crucial component in the manufacture of piping AS AT SEP 2010 products) and rising crude oil prices (the prices of PROMOTER DII FII OTHERS polymers such as polyethylene, polypropylene are closely tied to crude oil prices. The other major risk is the valuation (exemplified by the trailing PE ratio) which is just a tad lower than the industry average. 46% 50% Institutional participation in the stock too is relatively lower and significant outperformance may depend on 4% 0% renewed institutional appetite. Source: Multiple Sources
  • 3. December 30, COMPANY RESEARCH REPORT 2010 Contents BRIEF PROFILE .............................................................................................................................................................................. 2 COMPANY ADDRESS................................................................................................................................................................. 2 TOP MANAGEMENT ................................................................................................................................................................. 2 BUSINESS ...................................................................................................................................................................................... 3 SECTOR ......................................................................................................................................................................................... 7 OUTLOOK AND SCOPE.................................................................................................................................................................. 9 FINANCIALS AND VALUATIONS .................................................................................................................................................. 13 HISTORICAL FINANCIALS ........................................................................................................................................................ 13 FINANCIAL OUTLOOK ............................................................................................................................................................. 14 RISKS........................................................................................................................................................................................... 16 INVESTMENT RATIONALE........................................................................................................................................................... 17 FINANCIAL HIGHLIGHTS -CONSOLIDATED.................................................................................................................................. 20 FINANCIAL RATIOS -CONSOLIDATED.......................................................................................................................................... 21 FINANCIALS GRAPH AND PEER GROUP COMPARISON .............................................................................................................. 22 ANALYST NOTES AND COMPANY NEWS .................................................................................................................................... 23
  • 4. December 30, COMPANY RESEARCH REPORT 2010 BRIEF PROFILE Supreme Industries Limited (SIL) is one of the most prominent plastic manufacturing companies in India, COMPANY ADDRESS having been set up in 1942, and having over 44 years Supreme Industries Limited, of experience under the current management. The company is today one of the largest plastic processing E-2, Ansa Industrial Estate, companies in India, processing over 2 lakh metric Saki Vihar Road, tonnes of plastic per annum. The company’s core operations involve processing polymers and resins Saki Naka, into plastic products, which are quite diversified and spread over four broad product categories namely:- Andheri (E), Industrial Products, Consumer Products, Piping Mumbai- 400072 Products and Packaging Products. SIL is credited with pioneering various products in the industry which include Cross- Laminated Films, HMHD Films, Multilayer Films, SWR Piping Systems, PP Mats and more. SIL has two subsidiaries. The company has a 29.88% stake in Supreme Petrochem Limited (SPL) which is involved in the manufacture of polystyrene, expanded polystyrene, extruded polystyrene boards TOP MANAGEMENT and compounds of polystyrene and polyolefins. SPL is 1. Chairman – B L Taparia the largest exporter of polystyrene (PS) from India 2. Managing Director – M P Taparia exporting to over 80 countries across the globe. SIL also enjoys a 100% stake in Supreme Industries 3. Director – B V Bhargava Overseas (FZE) which is located in the United Arab 4. Director – H S Parikh Emirates (UAE). Another element of strength associated with SIL is the fact that it is extremely well 5. Director – N N Khandwala spread out across the country. This subsidiary has 6. Director – S R Taparia enabled SIL to have a product presence in 21 7. Director – Y P Trivedi countries. The company has 19 manufacturing locations across all the key zones of India (North, 8. Executive Director – S J Taparia South, West, East and Central India). 9. Executive Director – V K Taparia 2
  • 5. December 30, COMPANY RESEARCH REPORT 2010 BUSINESS products are not just limited to India alone and have garnered a good response Supreme Industries Business Targeted Customer in territories such as the Limited (SIL) is involved Vertical Product Portfolio Segment uPVC Pipes, Injection UK, Australia and New in the business of Moulded fittings, Handmade fittings, Zealand. Some of the key processing polymers and Portable Water Polypropylene Random, applications where the resins into finished Plasic Piping Co-polymer Pipes & Supply, Irrigation, System Drainage & company’s piping plastic products which Fittings, HDPE Pipe Sanitation Housing Systems, CPVC Pipes products are used include are broadly spread across Systems, LLDPE Tube and Inspection Chambers the field of irrigation, four product categories Consumer Retail Stores and water transportation, namely Industrial Products Furniture and Mats Exports Auto Sector, industrial usage, Products, Piping Electronic infrastructure Industrial Component, Products, Consumer Industrial Material Handling Appliances, Water Purification, Soft requirements, borewell Products and Packaging Products Products (Crates, Pallets Drink Companies, and Dustbins) applications, the building Products. Of the four Agriculture & Fisheries industry, sewerage product segments, piping Electronics, Food industry and rain water products are the largest Industry, Sports Specialty Films, Goods, Insulation, harvesting. The key piping contributor to the top- Packaging Protective Packaging Construction, product of Supreme line having contributed Products products, Cross Agriculture, Laminated Films Floriculture, includes UPVC Pipes, around 43.5% in both Horticulture, Grain Injection Moulded 2009 and 2010. It is Storage Tarpaulin Fittings, Polypropylene followed by the Packaging Product segment, the Copolymer Pipes and Fittings, HDPE Pipe Systems, Industrial Product segment and the Consumer CPVC Pipe Systems, LLDPE Tube and Inspection Product segment that have contributed on average Chambers. SIL has introduced various pioneering 24%, 20% and 12% to the top line in the last two productas in this segment which include SWR years. SIL also has a marginal exposure to the Drainage System, Acqu Gold High Pressure Plumbing construction sector, a story which is expected to play System, Indo- Green PP-R-hot and cold water out until December 2011. system, Eco-Drain structured wall hi-tech pipes and Piping Products Nu-drain underground drainage system. The company recently introduced the sprinkler system in SIL is considered to be the leader in the plastic piping several states (which is essentially devised using segment with its products being using in 19 different polyethylene pipes) and this is one item that is applications. The company enjoys an 18% market expected to be a key driver in the coming years as share in the organized domestic plastic piping the volume of polyethylene pipes had grown by segment in India and in the broader piping segment close to 100% volume on a y-o-y basis. Another market in India valued at Rs.1000 crore, the product that stands out in the piping product company was able to secure a 7.3% market share in segment of SIL is the company’s lead free “Aqua 2009-10. In fact the popularity of SIL’s piping 3
  • 6. December 30, COMPANY RESEARCH REPORT 2010 gold” plumbing system that carries cold water. This made using 100% virgin polymers, using computer product has been successful in replacing the GI pipes designed moulds at their various ISO certified plants. (Galvanized Iron) in the housing industry as the cost SIL also enjoys the distinction of pioneering of production is 50% less and enjoys far superior lacquered and upholstered moulded plastic furniture durability. The company is also a very prominent in India and also being the first to utilize high end manufacture of PVC pipes that are fast becoming the injection moulding technology in their preferred mode of piping over the traditional forms. manufacturing process. The company’s strategy in The advantages that PVC pipes has over the other the future includes focusing on the lacquered pipes include a greater life span without any loss of segment and premium furniture products. Recently strength, being lightweight and hence reduction in the company introduced a designer chair called transportation costs, as well as ease of installation. “DIVA” that has been very well accepted by the market due to its inbuilt metal legs that provides SIL 's REVENUE BREAKUP stability, gas moulded plastic seats that provides 2500.00 strength and transparent back that provides 2000.00 aesthetic beauty. 483.89 1500.00 407.39 237.43 1000.00 193.03 411.04 In order to sell its furniture items SIL has set up 209 333.12 500.00 720.50 874.86 exlusive franchise show rooms all across India and 0.00 will be ramping up their showroom strength to 300 2009 2010 units in the current year. PIPING PRODUCTS INDUSTRIAL PRODUCTS SIL’s mats segment hasn’t been doing particularly CONSUMER PRODUCTS PACKAGING PRODUCTS well as a considerable proportion of the final products are exported to countries abroad and that Source: Company segment was badly hit during the recession era. The Consumer Products mats segment of SIL is still in a process of convalescence. However the management is SIL’s consumer products include furniture and mats. confident of turning things around in this segment The company is considered to be the second largest and believes that the future bodes well for this player in the plastic moulded furntiture with a segment as most of the economies are beginning to manufacturing capacity of 21700MT. Of the Rs.1100 come out of the woods. crore valued market, SIL was able to garner a market share of 13% in 2009-2010. The company’s vast Industrial Products range of plastic furniture can be divided into eight Under this broad product segment SIL manufactures sub categories, namely Upholsters, Premium industrial components and material handling monoblock chairs, monoblock chairs, Armless chairs, products. The estimated market size of the material Centre tables & trolley, Dining tables, Baby chairs handling segment is Rs.560 crores and SIL enjoys an and Stools. Another distinct feature of SIL’s furniture 18% market share. The company’s material manufacturing expertise lies in the fact that it is 4
  • 7. December 30, COMPANY RESEARCH REPORT 2010 handling and storage product range is extremely has been striving to become a tier 1 supplier in the comprehensive, from small Bins to Super Jumbo auto industry by associating itself with suppliers Crates, Injection SIL’S MANUFACTURING UNITS right from the Moulded and Roto Sr. No. Unit Location Piping Industrial Consumer Packaging conceptualization stage. Products products Products Products Moulded Pallets, Jalgaon Body parts are also 1 YES Injection moulded and (Maharashtra) provided for various Noida (Uttar 2 YES Roto moulded Garbage Pradesh) electrical appliance Pune bins. The company’s 3 (Maharashtra) YES manufacturers in the material handling Halol country and Whirlpool is 4 YES (Gujarat) equipment are used in a Malanpur one of SIL key clients. 5 (Madhya YES whole host of industries Pradesh) Earlier in the year SIL was Raigad ranging from the 6 (Maharashtra) YES able to secure a rather electronic industry, 7 Hosur YES prestigious project from (Karnataka) engineering industry, Pondicherry Tata Chemicals for the 8 (Union YES YES automotive industry, Territory) manufacture of water textile industry, fisheries, Silvassa purifiers called Tata 9 (Union YES fruits and vegetable Territory) Swach and the reasoning Khushkhera handling, soft drinks 10 (Rajasthan) YES for Tata selecting SIL was handling, dairy products 11 Derabassi YES YES due to the latter’s (Punjab) handling and more. Of all 12 Durgapur YES YES admirable geographical (West Bengal) these industries, SIL’s Kanpur (Uttar spread across India. 13 YES material handling Pradesh) 14 Guwahati YES Packaging Products equipment are perhaps (Assam) Jalgaon I most popular in the soft 15 (Maharashtra) YES YES YES YES SIL’s packaging drinks industry where Urse 16 (Maharashtra) YES products are categorized the company is 17 Jalgaon II YES as Specialty Films, (Maharashtra) considered to be the Malanpur Protective Packaging 18 (Madhya YES largest supplier of crate Pradesh) Products and Cross equipment and related 19 Sriperumbdur YES Laminated Films. The (Tamil Nadu) matter in the country. products manufactured in Source: Company Recently SIL has been manufacturing value additive, this division are most often tailor made crates that are fast replacing the utilized for packaging purposes, construction conventional and standard crates. Another industry purposes and insulation purposes. As is the case in in which SIL’s industrial products enjoy a degree of the most of its other product segments, SIL has popularity is the auto industry. The company introduced various path-breaking technologies in the supplies various body parts for illustrious auto country such as Instant Polyurethane Foams, makers such as Tata Motors and Maruti Suzuki. SIL Reticulated foam for air filtration, Sound absorbing 5
  • 8. December 30, COMPANY RESEARCH REPORT 2010 open cell foam, High temperature and File Resistant Construction Business Melamine Foam. SIL also has the distinction of being SIL has established a 11 storied state-of-the-art the only Indian company to have the technology to commercial complex in Andheri, Mumbai called manufacture XF films under the brand name of Supreme Chambers. The complex was designed by Silpaulin. Silpaulin is used in agricultural Sanjay Puri who is considered to be one of India’s applications, civil engineering applications, leading architects. SIL is now looking to sell 2,75,000 packaging application, export marketing and general square feet of the project and in fact has already application purposes. been successful in selling about 40,000 square feet In the previous fiscal the company’s collaborators and raising Rs.60.20 crore through that sale. The had developed the Cross Line Bonded Films which is management is now looking to sell the entire essentially a next generation XF film with superior complex except one floor and is looking to achieve properties. SIL has been granted Indian patents uptil sale closure by December 2011, with a sales target of 2023 and also enjoys the exclusive right to produce Rs.375 crore. There has been no clarity on whether the same, in India & SAARC this construction activity of Countries, as well as the right to SUPREME CHAMBERS- A LUCRATIVE AVENUE Supreme is just a one-off, or export the product to all the FOR SIL something that the company will countries in the world, except  2,75,000 sq.feet to be sold for continue to look at in the future Portugal, Spain and Rs.375 crore. as well.  Project cost- Rs. 155 crore. Switzerland. In the last fiscal  40,000 sq.feet already been sold Research & Development there was another interesting for Rs.60.20 crore. development for the packaging For a company that is involved in  Sale to fructify by December product segment as the 2011. the business of churning out company’s Khopoli pioneering products on a manufacturing unit was able to consistent basis, one would procure the BRC (British Retail Consortium) expect SIL to have a strong R&D culture and the Certificate, thereby making in the First Multilayer company doesn’t disappoint on that front. The Packaging company in India to receive this company’s R&D centre is located in Mumbai and certification. An admirable facet of this product is undertakes CAD (Computer Aided Design), CAM that since it is a flat product it is not freight (Computer Aided Manufacture) and CAE (Computer intensive. This first mover advantage will enable the Aided Engineering) related projects, particularly for company to tap the European Marketand the engineering and fabricating intricate moulds and company has already been in touch with various dies. Before the product is sent out for commercial companies that have been scouting for materials manufacture, an evaluation of the product is done that have the BRC certification. by simulating the prospective performance of the product. Product development teams at all Supreme Divisions work in synergy with the Centre, to effectively turn specific customer requirements into 6
  • 9. December 30, COMPANY RESEARCH REPORT 2010 precisely tailored products. In addition to the in- India plastic manufacturers today are proving to be house R&D Centre, SIL has also collaborated with quite popular on global partners in places such as Switzerland, the global front. Belgium, Japan and Korea to develop a whole host of While the INDIAN PLASTIC products, most notably in its packaging products qualities of SECTOR HIGHLIGHTS segment. finished goods  The Indian plastic industry are quite is characterized by SIL’S R&D COLLABORATIONS superior, what fragmentation, under- actually swings it penetration and the COMPANY PRODUCT LINE in the Indian domination of the Rasmussen Polymer Development, Cross Laminated Films plastic unorganized sector. Switzerland manufacturers’  Indian plastic Sapac Packaging Instant Packaging Solution Solution, Belgium favour is the cost manufacturers are noted for their low cost expertise. Foam Partner, Reticulated PU Foam of production. Switzerland  Plastic consumption in Production costs Sanwa Kako, Japan 2 Stage Foam India in terms of volume in India are PE Tech, Korea Cross Linked Foam grew by 16% last year. estimated to be However India’s plastic Source: Company 20-25% lower consumption is just 1/5th of than in the US. the world average. SECTOR Some of the  Polymer production is The origins of the Indian plastic industry extend all characteristics expected to rise in the the way back to 1957 which was the year which saw that are utilized current year thereby the modest and promising beginning of the to describe the allaying fears of raw production of Polystyrene, which is essentially a Indian plastic material shortage for polymer (Polymers are further processed and refined industry today is domestic players. to produce plastic). In the initial phases, the plastic  Going forward, government that it is highly was manufactured using natural and synthetic initiatives such as the fragmented, Jawaharlal Nehru National materials of different forms, attributes and under penetrated Urban Renewal Mission appearances. However with time, organic and possesses a and the Housing and Urban compounds (materials containing carbon, hydrogen highly dominant Poverty Alleviation and other elements) were preferred as ingredients unorganized programe are expected to over natural and synthetic materials. Economic sector. Per capita boost the fortunes of plastic liberalization from 1991 stimulated the Indian plastic consumption of piping manufacturers in industry even further, as joint ventures, foreign plastic and India. investments and easier access to technology from polymers in India developed countries began to unfold. leaves much to be desired in comparison with the world levels. Even 7
  • 10. December 30, COMPANY RESEARCH REPORT 2010 though plastic consumption in India, in volume terms National grew by 16% (yoy) in the last fiscal, to reach 8 million Urban tonnes, the quantum of consumption in relative Renewal LESS-PUBLICIZED MERITS OF terms is extremely low. To put things into Mission PLASTIC perspective, India’s consumption of plastic is just (JNNURM),  Plastic has a strong utilitarian 1/5th of the world average. The per capita polymer the Central value in road construction activities saving 5-10% of consumption stood at a lowly 5.66 kgs. In the US that Government bitumen costs per kilometer. figure stood at 71.46 Kgs., while China and Brazil has given a  Contrary to the general posted figures of 30.74kgs and 22.71 kgs. However special focus perception, plastic can actually be recycled into non- there is tremendous scope for growth, as the current to improve critical items of daily use. consumption level of 8 million tonnes is expected to the  Usage of plastic over metals in double to 16 million tonnes by 2018 and reach 20 infrastructur automobiles reduces CO2 million tonnes by 2020. e of 91 cities emissions by 50 mmt per year for the automobile sector from 63 globally. The cost of raw materials too are not expected to be citiers and a huge impediment in the near term as the towns as domestic supplies of polymer are expected to announced increase and hence serve as a boon for the polymer earlier in the country. Under this scheme the processors such as SIL. The expanded capacity of government has budgeted Rs. 11619 crore in FY11 the PP (Polypropylene) plant of Reliance Industries to improve drinking water supply and solid waste Limited at Jamnagar began production earlier in the management. In addition to that the government year. Another major manufacture of polymers- has budgeted another Rs.1000 crore for Housing Haldia Chemicals too increased the capacities of its and Urban Poverty Alleviation in FY11.This will PP (Polypropylene) and PE (Polyethylene) units in increase the market for plastic piping systems as West Bengal. If there is a risk however it is the rising real estate developers go about their business. PVC crude oil prices as it is a key ingredient in the plastic pipes are fast turning out to the preferred manufacture of polymers. piping system across the world with China being While the under-penetration of plastics in India is one of the biggest propagators of this product. PVC quite evident there also exists a number of key pipes growth drivers that are likely to help bridge the Increasing urbanization, improving lifestyles in level of under-penetration in the country and semi-urban and rural segments and a pickup in provide a fillip to the plastic manufacturers in India. consumer sentiment in the export markets are And these growth factors extend across all four of likely to aid the consumer product segments in the SIL’s broad product segments. SIL ‘s piping product near term. The industrial products division will be segment is likely to see significant traction due to looking to strong growth drivers in the auto the government’s thrust on irrigation facilities and industry and the soft drink industry which are the urban sanitation. Under the Jawaharlal Nehru biggest users of SIL’s industrial products and 8
  • 11. December 30, COMPANY RESEARCH REPORT 2010 material handling equipment. The packaging is still below world levels. In fact contrary to segment as well is bound to prosper due to general perception plastic can be recycled into non- increased urbanization and a greater thrust on critical items of daily use and waste plastic can also packaged foods by the government. The increasing be used to generate fuel. According to CRISIL, sale of white goods is expected to be another plastic waste has tremendous utilitarian value in stimulant. road construction as it can be blended with Bitumen to improve binding properties and increase savings There is also great scope in the export market as of 5-10% per kilometer in the cost of bitumen. Also currently India only has a miniscule share of 1.5% of what most people aren’t aware of is the fact that the export volume of plastic. According to CRISIL plastic has energy saving properties. Its energy world trade in plastics is expected to be 140 MMT savings properties are best by 2012 and there lies a exemplified in the auto and the very lucrative opportunity 5 YEAR STRATEGY OF SIL electrical appliances industries. for Indian based plastic  Reach the Rs.4500 landmark on the According to the Automotive manufacturers. The rating topline. Research Association of India, agency goes on to stress  Increase share of value added the replacement of metals by that however, India would products (Products with OPM>17%). plastics improves the mileage of need to realign its trade vehicles and reduces CO2 basket to focus more on  Diversify product portfolio. emissions by 50 mmt per year high value plastic products  Expand capacity to 595000MT by for the automobile sector rather the polymers as is 2014-15. globally. the case currently. India’s  Increase the number of manufacturing trade basket is skewed units from 19 to 31. OUTLOOK AND towards polymers with polymers accounting for  Capital expenditure of Rs.1000 crore SCOPE 68% and processed plastic over the next 5 years. SIL has done remarkably well up accounting for 32%. until now, with its compelling According to CRISIL, in the future, plastic growth growth story. In a hypothetical sense most will best be seen in Packaging usages(processed companies that may have followed SIL’s growth foods, agricultural produce), plasticulture usages chart may be tempted to consolidate for a while (irrigation, mulch films, green houses) and before embarking on further growth initiatives but infrastructure usages (pipes, power and telecom when one is involved in an extremely under cables and geo-synthetics). penetrated and fragmented market such as the Indian plastics market that would represent an A well-publicized drawback of plastic products or opportunity lost. Keeping this is mind SIL has put in perhaps a big misconception is that it is not place some very interesting targets that it hopes to environmentally friendly and this could perhaps be achieve by 2014-2015. It is already widely one of the reasons why plastic consumption in India acknowledged to be the leader in the Indian plastics 9
  • 12. December 30, COMPANY RESEARCH REPORT 2010 segment and has such a vast spread in terms of will be looking to develop electrofusion and distribution network and strategically positioned compression moulded fittings. The company also manufacturing units, but the management now wants to widen and deepen its distribution network wants to take the company to the next level. and increase the number of its channel partners. The management feels that there are still several If the “Management Discussion and Analysis” towns where dealer net works have to be created segment in an annual report is anything to go by, and over the next two years the target will be to then one can certainly expect a very eventful future cover the unrepresented towns with growth for SIL. Some of the targets that the management potential. has set until 2014-2015 SIL’S LIST OF NEW MANUFACTURING UNITS TO BE include increasing the SET UP BY 2015 However while all those plans number of manufacturing Division No. of New Proposed are going to transpire in the Locations Locations units from the existing 19 long-term, things are looking units to 31 units, enhancing Industrial Ahmedabad, fairly encouraging in the near- Moulded 3 Jamshedpur & the manufacturing capacity to Products Pondicherry term as well and the next two 595000MT augmented by years particularly the current Rs.1000 crores of capital Plastic Piping year, one could see a huge 1 West Bengal System expenditure, diversifying surge in the company’s top line their product portfolio even Cross Laminated and bottom line as it goes 1 Halol further by focusing on Film about disposing blocks of its 12 technological innovation and storied commercial complex- Protective Hosur,Gujarat, increasing the component of Packaging 4 West Bangal & The Supreme Chambers. SIL is value added products and Products Rajasthan looking to sell 275000 square specialty products across all feet of the state-of-the art its four product segments Furniture 3 Andhra,East Zone property that is estimated to & North Zone (The value added products fetch them revenues to the are essentially high margin Source: Company tune of Rs.375 crores. The products or OPM>17%, that contribute additional management has stated their value without adding to the cost. The company desire to see the fructification of the entire sale of wants to increase the contribution of value added the commercial complex bar one floor by December products of SIL to 30% by 2014 and 20% in the 2011. There are obviously certain question marks current year. Last year the contribution of value over SIL’s corporate focus as it is not clear if the added products to total sales was 17.78%). As part construction business is something that the of the company’s initiative to develop and company will be looking to continue with, in the introduce innovative products for new applications, future, but it is certainly going to be earnings the company sees great scope in the micro accretive in the current year and that is something irrigation and composite segment and the shareholders or prospective shareholders of SIL infrastructure and gas distribution segment where it should welcome. 10
  • 13. December 30, COMPANY RESEARCH REPORT 2010 Interestingly enough SIL is also able to secure crucial cash flow looking to strengthen its strong from the sale of the land and brand equity position and has TWO YEAR OUTLOOK OF SIL building as well. set up a training centre to train In the last fiscal the company’s people about the right method Sale of SIL’s Supreme Chambers to fructify by December 2011. material handling equipment of the installation of its wide Strengthening of brand equity, division (crates) was adversely range of piping products. It has particularly through the new affected by the disappointing also set up a Display Centre training and display centres that monsoon conditions as retail showing various systems made were set up in September 2010. chains tend to use the by the company. Both the Retail marketing initiatives will be company’s material handling training and display centres stepped up on a pan India basis. equipment for the have started operations since Demand for SIL’s food handling transportation of crops such as September 2010. The crates (particularly Tomatoes and Tomatoes and Grapes during management is quite Grapes) to increase in the current post harvest transportation (SIL optimistic about this initiative fiscal. is the preferred supplier of and is encouraging its channel The number of consumer product crates in this segment). In the partners to bring their showrooms to be increased from 209 to 300 in the current year. current year due to the dealers/sub-dealers and end Besides the West Zone consume spectacular monsoon, this customers to visit the training product market to flourish due to segment is likely to post better and display centre. logistical advantages provided by results. SIL has also developed The company’s core activities of the Gadgeaon plant that several new moulds to cater to converting polymers and resins commenced manufacture of its ever increasing applications into finished plastic products furniture in September 2010. and the supplies of these across four broad categories, The furniture manufacturing products have just started. too looks fairly encouraging. capacities of SIL’s Durgapur, Pondicherry and Guwahati plants to With regard to its consumer The management took the be enhanced. product segment, the company decision of shutting down its Production generating capacity of is continuing to ramp up the Nandesari unit which was not the Kanpur plant to be increased production of its value added contributing to the business from 8000 tonnes p.a. to 15000 products and recently launched growth due to pollution issues tonnes p.a. its Designer Chair “DIVA” which and other factors. Since then Demand for SIL’s piping products to is already proving to be quite the company has reconditioned get stimulated from the popular. The company currently and shifted all the major replacement market. has 209 exclusive showrooms equipment to other plans and that showcase SIL’s superior those equipments are now range of furniture and intends to running to their original design increase the number of capacity. The company was also 11
  • 14. December 30, COMPANY RESEARCH REPORT 2010 showrooms to 300 by the end of the year. To environment of the mixing division and consistency augment the increase in showrooms the company in quality. PVC resin is one of the crucial components will also be increasing the furniture manufacturing used for making SIL’s pipes and the prices of that capacity of its Durgapur, Pondicherry and Guwahati material are something that could affect margins of plants. Besides, in September 2010, the company this division. The company will also be launching started the manufacture of furniture from its sprinkler systems in several states for the first time Gadegaon plant in order to cater to the West Zone and that should contribute decently to SIL’s market. Previously it was catering to this market financials. The management also sees significant from its Pondicherry unit and this was nurturing scope in the replacement market as more and more logistical disadvantages for the company. Andhra buildings are undergoing renovation. To meet the Pradesh is another territory where the company is additional requirement of this market the looking to set up a furniture manufacturing plant in management has stated that they will be focusing on order to nullify the logistics cost disadvantage and it retail marketing on a PAN India basis. has also initiated actions to acquire land in the state There have also been recent reports suggesting that as well as look for channel partners in this region. SIL is in the process of manufacturing plastic gas The mats’ sales of the company as well are expected cylinders which, if true, could prove to be a path to pick up as most of the economies across the breaking product. It would also give the company a world, are slowly coming out of the woods and first mover advantage. However the management exports account for a bulk of the mats’ sales of SIL. has stated that one of their thrust areas in the future As far as its piping products division is concerned the will be electro fusion and compression moulded company is looking to enhance the production fittings for infrastructure and gas distribution. generating capacity of its Kanpur plant from 8000 While the management is going to be investing tonnes p.a to 15000 tonnes p.a. To facilitate the around Rs.180-270 crores of capex in the current expansion, the company had acquired a further 7 year, most of it is going to be devoted to the acres of adjoining land. At its Piping manufacture Industrial products division, Consumer products plant at Gadegaon the company had not only division and Piping products division. The completed the expansion of its UPVC and CPVC management will not be devoting much to the production lines but had also increased the level of performance packaging films segment and the cross automation in the production capacity. In the last laminated film segment as committed capacities in fiscal due to severe drought conditions a lot of state these two segments still have to go into production governments had enforced a ban on the digging of due to low capacity utilization and a shortage of new borewells and this had affected the business of labour. this division. Due to the fantastic monsoon in the current year, the situation is expected to be reversed. This has thrown up a number of benefits for the firm such as increase in output, reduction in man power requirements, improvement in the 12
  • 15. December 30, COMPANY RESEARCH REPORT 2010 FINANCIALS AND VALUATIONS Depreciation too has been another item that hasn’t caused a lot of strain on the profits. Depreciation as a % HISTORICAL FINANCIALS of Net sales which stood at 3.4% at the end of June 2007 dropped to 2.63% at the end of June 2010. All in all the The historical financials of the company provide a profits of the relevant picture of the degree of prosperity that SIL has company have enjoyed up until now. Before dissecting the financials, it grown at a HISTORICAL FINANCIALS must be noted that SIL’s annual results are published notable CAGR of every June (SIL follows a July-June time period for 44% from Rs. 47 3 year historical sales has grown at accounting). a CAGR of 19.7% from Rs.1116.22 crores at the end crore to Rs.2007 crores. From June 2007 - June 2010, SIL‘s revenue has grown of June 2007 to Piping products are the biggest from Rs. 1116.22 crore to Rs. 2007 crores, growing at a Rs.142 crores at contributor to the topline CAGR of 19.7%. Taking into consideration a two year the end of June contributing around 44%, followed 2010. PAT by packaging products, industrial average, the plastic piping product segment has been products and consumer products the biggest contributor to SIL’s annual revenue margins as well that contributed 24%, 20% and 12% contributing around 44 % to the topline, the next big have moved up respectively. contributor is the packaging product segment in the last three Debt equity ratio has ranged from contributing around 24 % to the top line. The industrial years (there was 1.03 to 0.78 in the last three years. products segment and the consumer products segment a decline in 2008 3 year operating profits have grown contribute around 20% and 12% respectively to the however on a at a CAGR of 33% from Rs.121 crore overall top line. yoy basis due to to Rs.289 crore. increase in the The operating profit for the same time period has grown 3 year net profits have grown ata interest CAGR of 44% from Rs.47 crores to from Rs. 121 crores to Rs. 289 crores, growing at a rather Rs.142 crores. component. The impressive CAGR of 33%. Operating margins (OPM) have company had Operating profit margins in the last climbed up the ladder quite impressively. OPM which increased its three years have increased from stood at 10.4% moved up year on year to end at 14.79% 10.4% to 14.7%. secured loan at the end of June 2010. component Net profit margins in the last three SIL’s debt levels have always hovered around a significantly by years have increased from 4% to 7%. manageable level and consequently interest payments Rs.72 crore in haven’t been a major impediment in transferring the that year) from Last year’s ROE and ROCE were 39.8% and 38.7% respectively. buoyancy at the operating level down the bottom line. 4% at the end of The debt equity ratio which stood at 1.03 at the end of June 2007 to 7% June 2007 rose up marginally for the next two years to at the end of reach 1.13 before petering down to 0.78 at the end of June 2010. June 2010. Consequently interest as a % of sales has SIL also has a decent set of cash levels. It has been able been quite negligent. Interest as a % of sales was 2.9% at to maintain a strong set of cash at both the operating the end of June 2007 and even though it rose to 3.3% the levels and net levels in every year. At the end of June double impact of expanding top line growth and 2010, SIL has generated cash worth Rs.146 crores from its decrease in interest payment sent that figure to a lowly operating activities and Rs.19 crores of net cash. 1.7% at the end of June 2010. 13
  • 16. December 30, COMPANY RESEARCH REPORT 2010 FINANCIAL OUTLOOK of total products. Value added products are products SIL’s management has put in place a set of targets that have an OPM >17%. which it hopes to achieve by 2014-2015 and has However since we are only forecasting for a two year given a decent guidance on some of the initiatives it time horizon we have only considered information will be taking up until then. The management has set that is relevant within that stipulated time frame for a target of achieving Rs.4500 crore on the top line by arriving at our share price targets. All things 2014-2015 which would represent a CAGR of around considered the next two years look very encouraging 17%+. This top line growth will be augmented by for SIL both from a top line and bottom line increasing the number of manufacturing units from perspective. In addition to the management’s the current 19 to 31 by the end of 2014-2015 and a initiatives to spur top line growth, there also exists grand capital expenditure plan of Rs.1000 crores (an some strong tailwinds (macro-economic, industry- average of oriented and government oriented factors) that are around Rs.200 likely to stimulate SIL’s fortunes. 2 YEAR FINANCIAL OUTLOOK crore per year).  Top line to grow by 30% in the first What’s also Despite putting up a decent set of financials in the year and 12% in the second year. quite last fiscal, the sales of some of SIL’s key products  The contribution of value added impressive is came under pressure due to the drought like products (products with OPM>17%) that the scenario. However this year’s superior monsoons are to total sales to increase from 17.78% to 20% in the current year. management is likely to rectify that scenario. Of particular relevance looking to was SIL’s piping product segment, where the  Operating profits to grow at a 2 year CAGR of 37%. generate this government had to ban borewell digging due to the figure through drought situation. Besides PVC pipes are fast  OPMs to increase from 14.3% to 16.6% and 18.6% for the next two superior sales becoming poular around the world, with China years. and internal placing special emphasis on PVC pipes over the  Rs.180 crore to Rs.270 crore of accruals rather traditional pipes. This year will also see SIL introduce CAPEX to be spent in the current than debt. SIL the sprinkler system for the first time in various year. has also set states. In addition to the likely buoyancy in the  Interest as a % of net sales to be dual objectives piping segment, the industrial product division brought down to less than 1%. It of seeking (material handling equipemt) too is likely to benefit was 1.7% in the previous year. greater top line this year after having faced some difficulties in the  Depreciation to grow at a 2 year growth and last year. SIL’s crates are used by retail chains for the CAGR of 20% as rapid plant expansion comes into play. increasing the transportation of crops such as Tomatoes and component of Grapes during the post harvest season and last year  Net profits to grow at a 2 year CAGR of 54% and NPMs to reach 10% and 11.4% value added there was some pressure seen due to the poor over the next two years. products or monsoon. The thrust of the government in various specialty issues tied directly or indirectly to the plastic products as a % industry, too, are likely to boost top line growth. 14
  • 17. December 30, COMPANY RESEARCH REPORT 2010 Under the FY11 Union Budget, the government has 12% (high base effect, marginal income from allocated Rs.11619 crore for the Jawaharlal Nehru construction business). National Urban Renewal Mission (JNNURM), to As previously mentioned the SIL management has improve the infrastructure of 91 cities and improve already stressed their desire to gradually increase the drinking water supply and solid waste the contributions of value added products or management. Besides the government has also specialty products across all its product segments allocated a further Rs.1000 crore under the Housing and this is likely to throw up much superior and Urban Poverty Alleviation in FY11 which will lift operating margins. The contribution of value added real estate development and demand for piping products to total sales was 17.78% at the end of June products. SIL is also resorting to significant brand 2010 and SIL intends to increase that figure to 20% in building exercises and strengthening its presence in the current year and 30% by 2014. The management untapped towns and the unorganized sector of India. is also looking to maintain cost competitiveness However perhaps the most attractive features of SIL through continuously enhancing operational over the near term is going to be the revenue they efficiencies, leveraging on economies of scale and will secure through their construction business. The effective working capital management. Assuming a company in collaboration with one of India’s leading degree of stability in commodity prices, the rationale architects (Sanjay Puri) has completed the of high value added products and superior top line construction of Supreme Chambers, a 2, 75,000 growth operating profits for the next two years are square feet commercial complex for which the expected to grow at a CAGR of 37% while operating company has already sold 40,000 square feet, raising margins are expected to rise from 14.3% to the Rs.60.20 crore ( but only Rs.36 crore accounted for in 16.6% in June 2011 and 18.6% in June 2012 (SIL’s the previous quarter which means the remaining management wants to maintin OPMs of >15% till Rs.24 crore will be accounted for in the December 2015 at least). quaryer. The management has stated their desire to From different sources of data it is determined that fructify the entire sale by the end of December 2011 SIL will be spending anything between Rs.180 crores and is looking to accrue a total of Rs.375 crore to Rs.270 crores in the current fiscal and perhaps the (inclusive of the Rs.60.20 crore). The cost of the most impressive facet of that figure is that the project is estimated to be Rs.155 crore so taking a management is looking to procure that sum mainly net figure of Rs.220 crore and providing for the sum through sales revenue and internal accruals which already received, one is expecting at least Rs.184 means it is all but certain that the debt component crore to be collected at an average of around Rs.37 or interest component isn’t likely to go down. In fact per quarter for the next five quarters. the management has stated that they will be looking Keeping all these factors in mind and including the to bring down the interest as a % of net sales figure construction income, we are forecasting the sales of to less than 1 in the current year. Interest as a % of SIL to grow by 30% from the June 2010 figure of net sales stood at 1.7% at the end of June 2010. SIL Rs.2007 crore to Rs. 2470 crores and grow by a lower will also be increasing the number of manufacturing 15
  • 18. December 30, COMPANY RESEARCH REPORT 2010 units from 19 to 31 in the next 5 years and the feel that SIL’s spectacular bottomline growth over depreciation component is most certain to go up. the last three years (35%) and the prospect of an Even though it is not likely to increase in terms of even better bottom line growth metric (53%) over sales (due to the greater sales effect), depreciation in the next two years more than justifies entry at this isolation, is likely to go up in absolute terms. This point. Besides, in comparison to the valuation of non cash expense which grew at a miserly 6.3% from India’s benchmark index, a PE multiple of 11.3 FY06-FY10 is expected to grow by a far superior 20% doesn’t appear too daunting, particularly while over the next two years. considering the fact that the company is one of the biggest players or perhaps the biggest player in an Bringing all these factors into the equation, we are extremely under penetrated, all pervasive and forecasting the net profits to grow at a 2 year CAGR growth oriented industry such as the plastic of 53.6% with an June 2011 EPS of 20.4 and a June industry. 2012 EPS of 26.4. At a CMP of Rs.148, the stock is trading at 7.3 times its June 2011 EPS and 5.7 times Pedantic business theorists, who attach its June 2012 EPS. considerable attention to corporate focus, may not be particularly buoyed by SIL’s significant, one-off RISKS (unconfirmed) construction venture, despite it PVC resin prices are a crucial component in the being earnings accretive in the near term. manufacture of SIL’s PVC pipes, and in the last fiscal these prices were fairly stable with less volatility. In RISKS fact last year there was a supply shortage in the domestic shores, and about 0.6 million tonnes had  PVC resin prices were fairly stable last year. However to be imported to make up for the demand. No in the current fiscal, no major capacity additions are forecasted in the world market and this might result major large capacity additions of PVC resins are in price rise if demand goes up in the current year. expected in the world markets and there is a Rising crude oil prices are another concern as it likelihood that SIL will continue to depend on these shares a very close correlation to plastic oriented huge imports that could see significant price rises if polymers. demand moves up. Crude Oil is another commodity  The trailing PE multiple of the SIL stock is very close that plays a key role in SIL’s manufacturing process to the average industry PE and value investors may (the prices of PVC resin, polyethylene and question the prospect of outperformance at these polypropylene are linked to crude oil prices) and if levels. crude oil prices continue their northward journey  SIL’s one-off construction business may not wholly that could as well hurt SIL’s cost of production. appeal to pedantic or traditional business theorists. The valuations of the SIL stock when viewed from a price to earnings multiple are quite close to the industry average of around 12, and may not wholly appeal to the consummate value investor, but we 16
  • 19. December 30, COMPANY RESEARCH REPORT 2010 INVESTMENT RATIONALE opportunity for SIL to stake a claim and dominate the plastic industry and the management has set in The SIL stock has pretty much all the ingredients place a whole host of initiatives in order to that make for a fundamentally robust stock. SIL is capitalize, all the way uptil 2015 atleast. involved in the business of manufacturing a product that is ubiquitous and has tremendous utilitarian SIL is hoping to reach the Rs.4500 crore sales figure value in a whole host of applications. In fact, if one landmark by 2015 and that is to be augmented by were to just pause and look around one’s increasing the number of manufacturing units from surroundings, it would be hard to disregard the 19 to 31 for the same time period. Product wise as prevalence of plastic in one’s life. Being such an well, they have a nice diversified mix across four omnipresent product one would expect the plastic broad segments, and the company’s R&D unit (and market to be dominated by a whole host of players in some cases), in collaboration with global with little scope for growth but that is not the case technology majors (Schoeller Wavin Systems in the Indian plastic market. Firstly compared to the International Services Germany, Rasmussen global rates, consumption of plastic in India leaves Polymer Development AG Switzerland is constantly much to be desired. The country’s consumption of looking to add more innovative and value added plastic is just one-fifth of the global consumption products across its entire product basket. The average. Under penetration, fragmentation, company is also looking to strengthen its dealer domination by the unorganized sector and very few network, its channel partners and try and capture publicly listed players all suggest that the Indian various untapped towns and regions that have good plastic market is crying out for a strong plastic growth potential. With regard to its consumer manufacturer to grab it by the scruff of the neck product segment which it displays through 209 and stake a claim. The Indian plastic market is a showrooms, SIL has set a target of increasing the fantastic market to build a strong market share and number of showrooms to 300 by the end of this scale up, and SIL with its impressive branding year. initiatives, geographical diversification and spread in both its manufacturing and distribution network A number of government policies such as the and superior resources, diversification in the JNNURM and the Housing and Urban Poverty product portfolio and leadership (SIL’S leadership Alleviation programme coupled with strong theory is far from irrefragable as Sintex Industries, a industry and other macroeconomic tailwinds listed peer, posted marginally better sales in the (monsoon, better harvest season, pickup in global previous year on a standalone basis and has a far economies that will benefit SIL’s consumer superior market capitalization to SIL. However products, strong prospects in various plastic “leadership” is not an absolute term in the Indian dependent economies such as infrastructure, plastic industry as it is such a wide industry with irrigation oriented, real estate, soft drinks, autos, innumerable products and dominated by the electrical appliances) too are quite conducive for unorganized sector). There exists a wonderful SIL’s fortunes, atleast over the next two years. 17
  • 20. December 30, COMPANY RESEARCH REPORT 2010 Another impressive facet of is going to be generating a SIL’s strategy is to increase the construction income over the component of value added next two years. While the INVESTMENT RATIONALE products in terms of total sales debate over corporate focus which will lead to better may be stimulated, we see this  SIL is functioning in an industry that is margins for the company. In avenue being a one-off, shot in under-penetrated, fragmented and fact the management of SIL lacks leadership in the real sense of the the arm for the company’ two has set a strong base target of word. SIL has all the ingredients to year EPS. maintaining a 15% OPM become a dominant force in this industry in years to come. While fundamentally, SIL has (Operating Profit Margin) for  Macro-economic factors, government ticked pretty much all the boxes, the next five years and that policies and industry opportunities are the current valuation of the certainly gives out an air of all very conducive for SIL to flourish. stock may worry some of the reassurance. Overall its  SIL has put in place a very lucid and impressive growth strategy up until core value investors as the stock historical financials have been 2015. is currently trading at 11.3 times very good and over the next  Key facets of the strategy include its trailing earnings in two years as well, that trend is expanding manufacturing units, comparison to the industry expected to continue. Solid showrooms and distribution network, average of 12 and this would growth rates, ever-increasing funding a bulk of the expansion plans through internal accruals and sales perhaps suggest limited upside margins, best-in-class ROE and rather than debt, increasing the at current levels. We would ROCE, moderate or low levels prevalence of value added products in however like to argue that SIL’s of debt and strong cash flows the product structure, diversifying the strong earnings growth more are some of the strong points product basket even more, maintaining than justifies a PE of 11.3. of SIL. a base level for OPMs and achieving Rs.4500 crore on the top line. Historically earnings have grown Traditionally SIL has been  SIL’s construction income is expected at a four year CAGR of 35% and extremely generous with to be a pivotal EPS booster for the next thus employing a PEG ratio one rewarding its shareholders two years. gets a figure of 0.32 which is  Dividend payout ratios of SIL have with divided largesse. The extremely encouraging. If one varied between 29-41% for the last four dividend payout ratios have years. were to consider future eps hovered between 29-41% for  Best-in-class ROE and ROCE (close to growth rates the PEG drops even the last four years. In the 40%). further to 0.21. previous year, the dividend  Current trailing PE valuations may suggest that it is not an ideal entry Investors may note that our payout ratio stood at 29.32%. point, particularly for value investors, share price targets are quite but a trailing PEG ratio of 0.32 and a However the big positive steep from current levels and forward PEG ratio of 0.21 provides kicker for SIL over the next our justification for the same, in ideal support for an entry into the SIL two years, particularly in the stock. addition to the strong current year is the fact that it investment rationale thesis, is 18
  • 21. December 30, COMPANY RESEARCH REPORT 2010 that our share price targets are based on annual eps targets. Considering that SIL’s annual results will only be announced at the end of June of every year as opposed to the popular and standard trend of announcing annual results at the end of every March, expectations have been built in for a longer period (nine months as opposed to other companies which have only about six months left to run, before annual results are announced). Investors with a one-two year time horizon and those with an aggressive risk appetite (because of the high valuation feature) are advised to consider investing in the SIL stock at current levels with a 1-2 year time horizon with share price targets of Rs.230 and Rs.244. 19