4. SWF
VISION
MISSION
EVALUATION
CURRENT APPLICATION
COMPANY STRAEGY
Beyond Your
Expectations
PART - 1
INTRODUCTION

5. SWF
VISION
MISSION
EVALUATION
CURRENT APPLICATION
COMPANY STRAEGY
Vision is Positioned on the top of
the value system, and it is both
the objective and the strategic
policy that sunstar must realize
through business management.

6. SWF
VISION
MISSION
EVALUATION
CURRENT APPLICATION
COMPANY STRAEGY
Guided by relentless focus on our five
imperatives, we will constantly strive to
implement the critical initiatives
required to achieve our vision. In doing
this, we will deliver operational
excellence in every corner of the
Company and meet or exceed our
commitments to the many
constituencies we serve. All of our long-
term strategies and short-term actions
will be molded by a set of core values
that are shared by each and every
associate.

7. SWF
VISION
MISSION
EVALUATION
CURRENT APPLICATION
COMPANY STRAEGY
Sensibly financed (with prudent mix of equity and
debt).
Offers above-average profitability (in terms of return
on capital invested).
Aims for rapid growth in revenues (with profits lagging
but in prospect).
Targets expanding, or otherwise attractive, market
segments.
Develops a strong franchise or brand.
Devotes substantial resources to innovation
(R&D, offerings or market).
Competes on non-price issues (e.g.
quality, service, functionality).
Very close to customers and responsive to their needs.
Seeks specialist/leadership image with superior
offerings.
Well managed with high-grade staff & good people-
management.

8. SWF
VISION
MISSION
EVALUATION
CURRENT APPLICATION
COMPANY STRAEGY
1. Variety
2.Superiority
3.Progessivness

9. SWF
VISION
MISSION
EVALUATION
CURRENT APPLICATION
COMPANY STRAEGY
Above the three
Factors
Targeting Customers
Satisfaction.

10. SWF
DOMINANT ECONOMIC FEATURES
COMPETITION
FUTURE PROSPECTS
RIVAL STRATEGIES
FACTORS CAUSING CHANGE
Beyond Your
Expectations
PART - 2
INDUSTRY
ANALYSIS

11. SWF
DOMINANT ECONOMIC FEATURES
COMPETITION
FUTURE PROSPECTS
RIVAL STRATEGIES
FACTORS CAUSING CHANGE
Our SB Series, Who
gave us more value
in the Pakistan
Market.

12. SWF
DOMINANT ECONOMIC FEATURES
COMPETITION
FUTURE PROSPECTS
RIVAL STRATEGIES
FACTORS CAUSING CHANGE
 GERMANY ( ZSK )
 JAPAN (
BARUDHAN and TAJIMA )
 CHINA ( ZGM etc )

13. SWF
DOMINANT ECONOMIC FEATURES
COMPETITION
FUTURE PROSPECTS
RIVAL STRATEGIES
FACTORS CAUSING CHANGE
 Factory Automation Cost
Increase.
 Making Automation.
 Employee Quantity.
 Trend Change in Pakistan.

14. SWF
DOMINANT ECONOMIC FEATURES
COMPETITION
FUTURE PROSPECTS
RIVAL STRATEGIES
FACTORS CAUSING CHANGE
 Price Factor.
 Agent System.
So on….

15. SWF
DOMINANT ECONOMIC FEATURES
COMPETITION
FUTURE PROSPECTS
RIVAL STRATEGIES
FACTORS CAUSING CHANGE
 NEVER COMPROMISE IN
QUALITY.
 Planning to start business
in South Africa.

16. SWF
COMPANY STRATEGY & LEVEL
SWOT
COMPETITIVE POSITION
COST & PRICING
Beyond Your
Expectations
PART – 3
COMPANY
ANALYSIS

17. SWF
COMPANY STRATEGY & LEVEL
SWOT
COMPETITIVE POSITION
COST & PRICING
Knit, woven, jeans etc to
develop to produce and
supply sewing machine to
satisfy customer needs.
LEVEL
Differentiated strategy so that
specialized items can provide
customers with satisfactory by
utilizing all available systems.

18. SWF
COMPANY STRATEGY & LEVEL
SWOT
COMPETITIVE POSITION
COST & PRICING
STRONG
 World Fast Machine
 Superior Quality
 Various Model

19. SWF
COMPANY STRATEGY & LEVEL
SWOT
COMPETITIVE POSITION
COST & PRICING
OPPORTUNITY
 Marketing
 Relationship with diff
country
 More Ideas and
innovations.

20. SWF
COMPANY STRATEGY & LEVEL
SWOT
COMPETITIVE POSITION
COST & PRICING
WEAK
 High Price
 No FTA agreement

21. SWF
COMPANY STRATEGY & LEVEL
SWOT
COMPETITIVE POSITION
COST & PRICING
THREAT
 China Brand
 Cheap Price Machine
 Political Matter
 Strikes
 Inflation

22. SWF
COMPANY STRATEGY & LEVEL
SWOT
COMPETITIVE POSITION
COST & PRICING
 Material Cost 60 % to 70 %
( Assembled in another
country)
 Manufacturing Cost.
( Korea )
 Over Head Charges
( Salary, electricity, A/S, etc )
 Other
( Fraight Cost, RND, Vessel
Cost )

23. SWF
COMPANY STRATEGY & LEVEL
SWOT
COMPETITIVE POSITION
COST & PRICING
 Only for those who don’t
have any idea about the
quality work.
 Short term business.

24. SWF
FOREIGN MARKETS
GLOBAL COMPETITION
GLOBAL SYSTEM
Beyond Your
Expectations
PART – 4
GLOBALIZING
MARKET

25. SWF
FOREIGN MARKETS
GLOBAL COMPETITION
GLOBAL SYSTEM
 Modern Technology
 High Speed Life
 Trend Impact
 Quality Work
 Time Management

26. SWF
FOREIGN MARKETS
GLOBAL COMPETITION
GLOBAL SYSTEM
Main Two Competitors :
1. GERMANY (ZSK)
2. JAPAN ( TAJIMA,
BARUDHAN )

27. SWF
FOREIGN MARKETS
GLOBAL COMPETITION
GLOBAL SYSTEM
GOOD POINTS
 Global Information
Accurately Delivering to Head
Quarter.
 Close Approach to
Customers.
 Better Support & Customer
Service.
( CUSTOMER
KNOWLEDGE IS OUR DUTY
)

28. SWF
FOREIGN MARKETS
GLOBAL COMPETITION
GLOBAL SYSTEM
BAD POINTS
 Branch Offices
 Slow Decision ( Phone,
Emails )
 Time Consuming
 High Cost

29. SWF
HISTORY
BRAND
VISION
Beyond Your
Expectations
SUNSTAR VIDEO
HIGHLIGHT
GLOBAL

30. SWF
CONCLUSION

31. SWF
Mr. JAY KIM
CANDIDATE
General Manager
SWF (SUNSTAR) Pakistan
INTERVIEWER
M. ASEEM RIAZ
NUDRAT ISHAQUE
HIRA ABBAS