API's as a Monetizing Web Strategy at Disruptive Code #dcode 2010

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heidi.harman

DisruptiveCode API as Monetizing Web Strategy #dcode

Technologie

*
@heidiharman

*
API: a monetizing
webstrategy
Case study from startup RunAlong.se

RunAlong.se
Founder: Heidi Harman @heidiharman
Dev: Jacob Carlbog @jacobcarlbog

@heidiharman

Heidi Harman / founder /*

* Curious + highly limited programming skills

* School of NewEconomy and Social Innovation,
The Kaospilots, 2004.
* Web Agencies, 2 years (Bazooka, Bleed, SYRUP)
* Custumerside 2,5 years (IFL at Stockholm School of Economics)
* Start-up RunAlong.se and Consulting 1,5 years
* Founder of GeekGirlMeetup

* < 1 Million SEK in soft funding

* And now what?

@heidiharman

Jacob Carlborg / developer *

* Stockholm University where he studied
system and computer game development for
ﬁve years.

* System/Ruby on Rails developer with a
passion for beautiful code and using REST

* Involved in the open source community
focusing on the D programming language.

@heidiharman

What is RunAlong.se *

* Running made easy

* Map + Invites = visual results

* Lets start a running revolution

@heidiharman

What is RunAlong.se *

* Running made easy

* Map + Invites = visual results

* Lets start a running revolution = Social Running

@heidiharman

Application Programming Interface

* Case 1: PayPal in Wordpress

* Case 2: Flickr as widgets on Blogs

* Case 3: Google Maps on RunAlong

* Case 4: TV4 Play API > web > iPhone > iPad(da)

* Case 5: Spezify.com > organic image search

@heidiharman

Thou shall not have to go to Legoland to experiance the joy of Lego,
it shall be in every childs home.

@heidiharman

Application Programming Interface

€
RunAlong
API

Cost of APi implemenetation is ≈50% of new
deveopment. With updates for free, gives a
strategic and R&D visedom - built in.

@heidiharman

Application Programming Interface

free
RunAlong
API

Yes, we are planning one for non-profit
orgnisations also.

@heidiharman

Business development and API:s as strategy

So what is strategy?

Push your own site out as far out online as
possible. Look at Facebook Graph (drewl). An API
helps you do that. #clever #betterdistribution
#afﬁliate #easy #onsite #offsite

Can you help the end user be your best
ambassador, by widgets. #clever #display

Can you help others with a core competence, by
doing what you do best? #clever #corecompetance

@heidiharman

Advantages of an API as strategic business dev

Customer perspective Common API Creator/ RunAlong.se

Almost no dev time Support other sites, spread
Share users
technology for money, users

A little implementation time Strategic alliances / PR Distributed site

Let people do what they are
Entrepreneurs intelligence Expanding areas of use
best at.

@heidiharman

Why the
marketing dept
will be happy

* Longer time on site
* Action> Returning
viewers
* More adviews
* Content in Context

*
@heidiharman

*
API: a monetizing
webstrategy
Case study from startup RunAlong.se

RunAlong.se
Founder: Heidi Harman
www.Twitter.com/heidiharman

www.runalong.se
http://blogrunalong.se
www.twitter.com/teamrunalong

www.HeidiHarman.com

Dev: Jacob Carlbog @jacobcarlbog

@heidiharman

OtherSportSite.com
One Two Three RunAlong

Hopefully
Content in Context Ads in
Context

@heidiharman

OtherSportSite.com
One Two Three RunAlong

Hopefully
Ads in
Context

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