Podcasting 101 course, including content strategy, branding, audio tech and software basics

1. Podcasting your
Wednesday, April 13, 2011
Passion

2. Heidi Miller Media
Social Media Wrangler
www.heidi-miller.com
http://heidimiller.libsyn.com
http://smbseattle.libsyn.com
@heidimiller
http://profile.to/heidimiller/
http://www.linkedin.com/in/heidimiller
Wednesday, April 13, 2011

3. Podcasting:
internet-delivered
audio
• Series of digital media files
• Audio or video
• Released episodically
• Delivered via feed/RSS
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4. Why listen to a podcast?
Who listens to podcasts?
What is the nature of the space?
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5. www.cluetrainmanifesto.com
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6. “… speaking in a real voice, and by
engaging people rather than delivering
messages to them.”
--Cluetrain Manifesto
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7. Advantages of podcasting
• Communicate with niche
market worldwide
• Not limited by constraints of
radio
• Work the know, like, trust with
regular familiarity
• Create engaged community
around your passion
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8. Podcast does NOT =
strategy
• A podcast is a tool, not a strategy
• Integrate with overall strategy
• Integrate into campaign
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9. POST Strategy plan
• People
• Objectives
• Strategies
• Technology
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10. POST Strategy plan
• People
✦ Who are the people you’re trying to reach?
✦ Who is the ideal customer?
✦ Where do they work?
✦ Where do they play?
✦ What do they want?
✦ Are they involved in social media? Where?
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11. POST Strategy plan
• Objectives
✦ What are your objectives?
✦ Who do you want to listen?
✦ What do you want them to do?
✦ How do you want to engage with them?
✦ Do you want to join, influence or create a
community?
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12. POST Strategy plan
• Strategies
✦ Which communities already exist?
✦ Where is the best place to listen first?
✦ How do we participate in existing
communities?
✦ Which organizations have engaged
communities we could partner with?
✦ What content and tone would those
communities value and enjoy?
✦ What do the influencers value? How can
we engage with them?
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13. POST Strategy plan
• Technology
✦ Which technology should be used to
implement?
✦ LinkedIn?
✦ Facebook?
✦ Twitter?
✦ Software/hardware
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14. SWOT Analysis
Strengths Weaknesses
• What do you have going for you? • What might hold you back?
• Team • Lack of expertise
• Passion • Experience
• Expertise • Restrictions
• Experience • Competition
Opportunities Threats
• What is beyond your control
• How can you be different?
• How can you be unique? that might affect your success?
• The economy
• Competition
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15. Break
BACK AT 10:45
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16. Market reseach:
Listen to podcasts
• Who is in your field?
• Which topics are covered
already?
• Which hosts do you like?
• Which formats do you prefer?
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26. Finding yourVOICE
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28. FIVE THINGS
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29. FIVE THINGS
1. Something to say
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30. FIVE THINGS
1. Something to say
2. Microphone
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31. FIVE THINGS
1. Something to say
2. Microphone
3. Software to capture & edit
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32. FIVE THINGS
1. Something to say
2. Microphone
3. Software to capture & edit
4. Place to store files
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33. FIVE THINGS
1. Something to say
2. Microphone
3. Software to capture & edit
4. Place to store files
5. Community participation
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34. Basic setup
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35. USB mics under $100
USB mic about $30 Logitech USB headset
www.logitech.com about $50
www.logitech.com
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36. Mics under $200
Blue snowball about $149
www.bluemic.com
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37. Sample audio:
recorded on Snowball in soundproofed
room
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38. Portable recording devices
under $200
Zoom H2, $199, www.sweetwater.com
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39. Portable recording devices
under $100
Giant Squid dual lapel mic, $55
http://www.giant-squid-audio-lab.com/
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40. Sample audio:
interview on the iRiver IFP 890 and
Giant Squid dual lapel mics
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42. • Garage Band: www.garageband.com
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43. • Garage Band: www.garageband.com
• Audio HiJack Pro: www.rogueamoeba.com
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44. • Garage Band: www.garageband.com
• Audio HiJack Pro: www.rogueamoeba.com
• Skype: www.skype.com
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45. • Garage Band: www.garageband.com
• Audio HiJack Pro: www.rogueamoeba.com
• Skype: www.skype.com
• Gizmo: www.gizmoproject.com
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46. • Garage Band: www.garageband.com
• Audio HiJack Pro: www.rogueamoeba.com
• Skype: www.skype.com
• Gizmo: www.gizmoproject.com
• Audacity: audacity.sourceforge.net
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47. www.musicalley.com
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48. www.libsyn.com
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49. Heidi’s Five Golden Rules of Podcasting
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51. 1. Have something to say
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52. 1. Have something to say
2. Don’t “fill time”
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53. 1. Have something to say
2. Don’t “fill time”
3. Speak in a real human voice
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54. 1. Have something to say
2. Don’t “fill time”
3. Speak in a real human voice
4. Audio is as audio does
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55. 1. Have something to say
2. Don’t “fill time”
3. Speak in a real human voice
4. Audio is as audio does
5. Make it social
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56. www.k7.net
206-309-SELF
Shamelesscomments@gmail.c
om
www.mobatalk.com
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57. www.skype.com
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58. Blogging platforms
www.blogger.com www.typepad.com
www.sixapart.com/
movabletype www.livejournal.com
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59. www.heidi-miller.com
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60. www.presentationzen.com
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61. www.twitter.com
www.twitter.com/heidimiller
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62. Going Global
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63. Podcast Directories
Apple iTunes http://www.apple.com/itunes
Podcast Alley http://podcastalley.com
Podcast Pickle http://www.podcastpickle.com
Yahoo http://podcasts.yahoo.com
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64. Podcast Networks
Association of Music Podcasters
http://www.musicpodcasting.org
Podcaster News Network
http://www.podcasternews.com
BluBrry http://www.blubrry.com
Odeo http://www.odeo.com
Podshow http://www.podshow.com
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65. www.escapepod.org
www.playingforkeepsnovel.com
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66. www.escapepod.org
www.playingforkeepsnovel.com
Wednesday, April 13, 2011

67. Heidi Miller Media
Social Media Wrangler
www.heidi-miller.com
http://heidimiller.libsyn.com
http://smbseattle.libsyn.com
@heidimiller
http://profile.to/heidimiller/
http://www.linkedin.com/in/heidimiller
Wednesday, April 13, 2011

68. Podcasting your
Wednesday, April 13, 2011
Passion