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SMX London 2008 - Local Search & Blended Results

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heinivanbergen

Slides from the Local Search & Blended results session at SMX London 2008

TechnologieBusiness
1  sur  27
Local Search & Blended Results Heini van Bergen Manager operations Tribal Internet Marketing November 2008
Why is local search that important?
30% to 40% of all searches have local intent
Sources shoppers use to find local business information Source: Comscore & TMPDM October 2008
 
What is local search actually about?
Joe “The Plumber” Wurzelbacher
“ Plumber London”
 
 
Well, How to get listed?
Setup Google Business listing
Submit to local directories 1. InfoUSA 2. Acxiom 3. Superpages.com 4. Citysearch.com 5. Yellowpages.com 6. Localeze 7. Insiderpages.com 8. Yelp.com 9. Merchantcircle.com 10. Universal Business Listing 11. Local.com 12. TrueLocal.com Source: David Mihm
Get a website online
What are the most important criteria?
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
To take home
[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you! Contact me: www.tribal-im.com [email_address] twitter.com/heinivanbergen
 

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SMX London 2008 - Local Search & Blended Results