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Audience   Drivers   Pain Points   Value Propositions (bullet points)   Key Messages

Vertical #1
                CEO




               IT/CIO




                CFO




                CMO
Audience   Drivers   Pain Points   Value Propositions (bullet points)   Key Messages

Vertical #2
                          CEO




                         IT/CIO




                          CFO




                          CMO




Provided by Heinz Marketing Inc
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Audience needs to messaging matrix sample

  • 1. Audience Drivers Pain Points Value Propositions (bullet points) Key Messages Vertical #1 CEO IT/CIO CFO CMO
  • 2. Audience Drivers Pain Points Value Propositions (bullet points) Key Messages Vertical #2 CEO IT/CIO CFO CMO Provided by Heinz Marketing Inc www.heinzmarketing.com acceleration@heinzmarketing.com