1.  Helena Fletcher
 Candidate Number; 7116
 Centre Number; 10508
Critical Evaluation...

2. Q1. How does my radio broadcast use/develop or challenge
Forms & Conventions of existing media products?..
Some radio broadcast forms we included in our five minute newscast were ;
• A report ; East-enders star who’s brother murdered her
• An insert; Girl who was knocked over by a car
• Outside broadcast; Twilight film premiere
•VOX-Pop; Sports story
Although we did challenge the typical news forms by using a call-in for our x-factor
story, we also encouraged audience participation towards the end of our news-cast.
Conventions used; Jingle, entertainment news & sports news

3. • Some radio broadcast forms we included in our five minute
newscast were ; a report , this was for the story surrounding
the East enders star who's brother murdered her; an
insert, with the girl who got knocked over by a car; an outside
broadcast for the twilight premier and a VOX pop with our
sports story. Although we did challenge the typical news forms
by using a call-in for our x-factor story, this allowed our radio
broadcast to be unique and we also encouraged audience
participation towards the end of our news-cast , this was
by notifying listeners of our website and social network pages.

4. Q2. How does my radio broadcast represent particular social
groups?..
YOUTH
•Crazy
•Obsessed
•Impatient
•Fun-loving
•In their own bubble
•Careless
•At risk
•clumsy
•Considerate
•Have some emotion and
feelings
•Generous
•Thoughtful
MEN;
•Hot-headed
•Opinionated
•Cruel
•Brutal
•Heartless
•criminals
WOMEN;
•Vulnerable
•Innocent
•Victims
•careless

5. {
Within our newscast , women are identified as ;
vulnerable, innocent , victims and careless.
This is clearly recognised in our stories regarding the
east-enders star, Gemma MCCluskie who was
murdered by her brother.
This clearly perceives females as being easy
targets, victims to crime and their vulnerability. This
story identified men as cruel, brutal, heartless and
criminals seeing as he murdered his sister.
Our X-Factor story could represent men as hot-headed
and very opinionated people and our sports story
contradicts the usual view on men.
This is because David Beckham donating his salary to a
children’s charity is seen as a considerate, generous and
thoughtful thing to do and really indicated that men do
have some feelings and emotions

6. {  Q3. What kind of media institution might
distribute your product & why?.

7. Our ideal radio station..
•Entertaining: if it’s too serious our specified target audience would not be
interested in what our news broadcast was covering therefore we would
consider our market research into their specific needs and interests
•Fun: in order to maintain the interest of our listeners, we wanted to make sure
that the levels of interest remained high for the full 5 minutes and using
different music for every story shook it up and restored their interest after each
one
•Informative: Our mixture of soft news and harder news enabled us to be fun
but still informative raising awareness of issues such as ; road safety etc
•Different: Our use of social networking and audience interaction made sure
that we stood out
•Mix-up of formal VS informal presenting: This is because our stories vary from
hard news to soft news; inclusive of sports/entertainment and real-life stories.
Ideally a radio station , that targeted young adults and teenagers as our stories
would be more

8. The radio station’s most likely to carry our newscast would be ..
• 15-29
• Central London
• entertainment/sports/interactive
shows that involve audience
participation
• -Each individual presenter’s airtime is
usually 2-4 hours. 15 minute in depth
news slots twice a day with shorter 5
minutes slots within each presenters
show
• 52,352,0000 - STATISTICS
• ; 12-20
• London
• - Purely entertainment based; music
played mainly with shorts news intervals
• - Each individual presenters airtime is
usually 3 hours long. With short five
minute news slots within their shows
• STATISTICS – 198,3000 listeners
within 3 months of 2012

9. Similarity in style, audience and language…
The style of our radio station is
relaxed and a mix of formal
& informal, this is similar to BBCR1
and capital FM.
Our target audience are
aged from 14+ , and
BBCR1 are15-29 and
capital FM 12-20. Our
listeners would all have
interests around the
same things
Their presenting style is a
mixture of both formal and
informal, audience
interaction is a key feature
in BBCR1’S show
And capital FM’s use of
Replaying music suits the
target audience’s needs
Both our station and BBCR1;
•Have a similar target audience
•Are based local
•Involve audience interaction
•Formal and informal presenting
Both our show and capital FM;
• Have similar target audiences
•Our listeners would have similar
interests and ideologies
•Replaying of music ensures they meet
the needs of listeners

10. IDEOLOGIES .. ISSUES .. INTERESTS
BBC Radio One Capital FM
- Equality for everyone
- Some of the main issues raised in
their newscasts are ;
entertainment, real life
issues, sports and weather etc.
- People who listen to this radio
station will usually share interests
things ranging from celeb gossip to
raising awareness.
- Enjoy life
- Some of the main issues raised in
their newscasts are ;
entertainment, celeb gossip and
brief coverage of news stories
- People who listen to this radio
station will usually share interests
in celebrity gossip and music

11. Both our radio station and BBC radio one , aim to engage a diverse variety of listeners who’s
interests vary from celeb gossip and music to much harder, realistic news ;
Both our radio station and capital FM, highly encourage audience
interactivity

12. Q4. Who would be the audience for my radio
broadcast..
•Students
•14-20
•College and University
•Local to London
•Interests ; entertainment- raising
awareness

13. Our radio station is targeted at young men and women
aged 14 to 20. This would mean people who go to
college or university, the reason it appeals mostly to this
age range is because our stories focus on raising
awareness (such as road safety) sports and film and
entertainment news.
Our audience would be quite laid-back and some more
sophisticated and enjoy social activities. They would be
London-based and vary from differing ethnicities and
cultural backgrounds. Our survey we conducted
identified this.

14. Sample Data from audience
research..
The key information we can deduce from this question is that the majority audience tend
to listen to more … radio stations such as BBC radio1, Capital FM and Kiss. The main
interest of people who listen to these radio stations differ from general news to music and
entertainment. This will enable us to generalize our specific genre for our radio.

15. Sample Data from audience research..
From this information we collected, we learnt that a
huge 90.9% of our audience usually listen to the radio
for music based topics and 31.8% listen to the radio for
general news. The least popular topics were
competitions and politics. This will help us to to figure
out what topics we should specialize in.

16. Q5. How does my radio broadcast attract and
address our audience..

17. Firstly , in order to attract our specified audience we carefully selected relevant
songs and background music to match-up to the relevant news stories; this is
extremely important because we had to ensure that we knew what kind of music
people within the age group of 14-20 enjoyed and liked to listen to , so we used
RNB/Pop sounding music.
Next we had to make sure that our news stories were suited to our
audience, meaning that we didn't report on stories that they wouldn't take an
interest in , so our use of the twilight premiere and x-factor story bring
something quite fresh and young to the newscast and teenagers within that age
group would relate to our newscast.
To ensure our radio broadcast was unique and different we thought the use of
an additional call-in for our x-factor story was relevant in attracting our audience
because they will want to share their opinions as well as acknowledging
everyone else's; this could also be achieved through us indicating our social
network interactive sites e.g. Face book/twitter and our own official website to
allow the audience interaction.

18. • Mix up of Formal VS Informal Language
• Casual Presenting style for soft news stories
•More formal presenting for harder news stories
VS

19. Our use of formal VS informal presenting allowed us to
widen our language and vocabulary in order to suit those
from the ages of 14-20, as with 14 year olds it can be a lot
more informal whereas some 20 year olds may prefer a bit of
formal presenting.
We used a more laidback style of presenting for our soft
news stories; x-factor, twilight and our sports news and a
more formal presenting style for our harder news stories ;
east-enders star murdered and the girl who was knocked
over by a car. This was effective whilst addressing our target
audience because we needed to process the information to
them in a way in which they clearly understood

20. • Q6. What I’ve learned about technology
throughout constructing my radio broadcast..

21. • Technology is the application of scientific knowledge for practical
purposes, esp. in industry: "computer technology"; "recycling
technologies”
• Technology is widely changing in modern society today , through-out
the course I have learnt that technology around us is converging and
adapting to the society we are living in today and becoming more
portable and easier to use.
What is technology?...

22. Audacity has helped me within my coursework because it has allowed me to edit
my interview.
It allowed me to cut, copy and paste all sound data that was needed or not
needed
Eliminate any background noise or disturbance
Change pace and pitch
Make our clips appropriate length
Using survey monkey , allowed me and my group to gain relevant response from our target
audience. Some things we learnt from this are ; age-group, interests, time of day etc.
How I worked with technology..

23. Stages of technology
Technology has evolved in order to adapt to modern society today
 It’s become more aesthetically appealing
 More portable
 Allot faster and efficient for usage everywhere

24. What have I discovered ?
• Throughout the years technology has massively evolved and adapted
to the modern 21st century society we live in today .
• Through the convergence of mobile phones , computers and other
items of technology, we have been made aware that things have
become more portable, easy to access and have appealing
aesthetics.
• Minimization has allowed technology to meta-size ( change and get
smaller) , we can clearly see this through the differentiation in
computers, mobile phones and other technology in the 19th century to
the 21st century now in society.
• The expansion in social media sites ; Facebook , twitter and you-tube
etc. has allowed individuals around the world to share information

25. D.A.B
Digital Audio Broadcasting (DAB) is a type of digital radio technology for
broadcasting radio stations, used in several different countries, many of which
based in Europe. It is said that of 2006, approximately 1,002 stations worldwide
broadcast in the DAB format.
-No interference in AM and FM broadcasts
-Allowance of Data transmission alongside with
audio broadcast
-More channels are available in the same frequency
spectrum
-The more efficient in audio coding
-Single frequency network enhances reception
- Meaning no need to adjust frequency
-Lacks coverage
-Can be of poor quality
-Necessary equipment

26. Q7. What have you learned in the progression from
the preliminary task to the final task?
I learned that key research into your news-stories is vitally important, this is because
when preparing suitable stories for your specified target audience you need to take
into consideration their personal needs interests, and demography . This will allow
the news-cast and stories to be relevant to the required needs. There are a variety of
research methods that I have learnt; primary research and secondary research are
some of these. Some key things I learnt when taking out the research into my stories
are; you need to specify your target audience clearly and then meet their
requirements by choosing stories that suit them and that will interest them, and to
expand sources of research.
I’ve learnt that planning and organization is key because , if we was not to
have had a clear structure and outline of preparation to do before
producing we wouldn't’t have met deadlines. I have learnt that working
efficiently in a team is crucial in producing a good news-cast, this is
because all roles should be delegated fairly and everyone should
communicate with one another .

27. Within the production stage , it is important to take
extreme care of the equipment that you’re working
with, when using different devices to record e.g. the
Dictaphone, different microphones and when using
audacity. I have learnt that when going out to find stories
on the street you have to consider ; does the person look
approachable and safe, are they suited to your target
market.
In the stage of post production I learnt how to use an
abundance of different software including
audacity, survey monkey etc. I also learnt that being
creative when using different sound-codes enables a
different and successful newscast.