NDC Strategy Development

Presented by Helen Brophy Chief Executive, National Dairy Council April 2008

Why Does the NDC Require a New Strategy ? ,[object Object],[object Object],[object Object],[object Object]

Key Issues for NDC Arising From Stakeholder Consultation Process ,[object Object],[object Object],[object Object],[object Object]

Value & Projected Growth of Irish Dairy Market Click to add Body Copy

Key Consumer Issues in Dairy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Key Consumer Survey Findings (NDC Commissioned-Survey) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: TNS 2008

Mission of the NDC ,[object Object],[object Object]

Objectives of Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What the Strategy Aims to Deliver

NDC Strategy Development

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NDC Strategy Development