Twitter for lawyers and knowledge teams

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A presentation about how lawyers, law firms and individuals can use twitter for learning, sharing, networking and marketing. This was a presentation to Knowledge Network West, the networking and knowledge-sharing group in Bristol UK.

Technologie Business

Twitter for
Knowledge teams
and
lawyers
Hélène Russell
©TheKnowledgeBusiness

Who am I? Who are you?
Hélène
Russell
The
Knowledge
Business
Author
Knowledge
Network
West
Exec-MBA
Solicitor
non-
practising
Follow me @heleneadby
Hashtag for today #KNW

What will I cover?
• Why invest the time?
• Possible strategic goals
• What to say & common worries
• Making it manageable
• Who to follow
• Case studies

Why invest time on Twitter?
2012
•554,750,000 active users
•58m unique tweets a day
•9,100 tweets per second
•1m accounts added everyday
•Average age 37

What to say?
• Be human
• Be social
• Give value

Overcoming common worries
• Use your real-world rules
•Be ethical & professional
•Follow firm/Law Society guidance
•Be kind, fair, honest, transparent

Make it manageable
• tools
•Hootsuite
•tweetdeck
• scheduling
• hashtags, tweetups, chats
• lists & favourites
• autoresponders
• systems – delicious, favourites etc
• trending topics

Who to follow?
• What is your objective?
• Find friends, who to follow, categories
• #ff – follow Friday
• Lists

Be strategic
• Focus on why
• Diarise
• Measurement / note successes

Case studies
For details of the case studies, please
contact @heleneadby

Discussion
For details of the discussion questions,
please contact @heleneadby

For training for your law firm or
KM team in social media,
contact Helene on
helene.russell@theknowledgebusiness.co.uk
Group training or desk-based
individual training available.
www.theknowledgebusiness.co.uk

Follow me @heleneadby
Follow the group #KNW

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Twitter for lawyers and knowledge teams

2. Who am I? Who are you? Hélène Russell The Knowledge Business Author Knowledge Network West Exec-MBA Solicitor non- practising Follow me @heleneadby Hashtag for today #KNW

3. What will I cover? • Why invest the time? • Possible strategic goals • What to say & common worries • Making it manageable • Who to follow • Case studies

4. Why invest time on Twitter? 2012 •554,750,000 active users •58m unique tweets a day •9,100 tweets per second •1m accounts added everyday •Average age 37

5. Strategic Goals • Firm • Brand awareness & driving traffic • Engagement - clients, leads, employees & suppliers • Monitor your brand • Leverage content for marketing • Individuals • Learning & current awareness • Thought leadership • Networking

6. What to say? • Be human • Be social • Give value

7. Overcoming common worries • Use your real-world rules •Be ethical & professional •Follow firm/Law Society guidance •Be kind, fair, honest, transparent

8. Make it manageable • tools •Hootsuite •tweetdeck • scheduling • hashtags, tweetups, chats • lists & favourites • autoresponders • systems – delicious, favourites etc • trending topics

9. Who to follow? • What is your objective? • Find friends, who to follow, categories • #ff – follow Friday • Lists

10. Be strategic • Focus on why • Diarise • Measurement / note successes

11. Case studies For details of the case studies, please contact @heleneadby

12. Discussion For details of the discussion questions, please contact @heleneadby

13. For training for your law firm or KM team in social media, contact Helene on helene.russell@theknowledgebusiness.co.uk Group training or desk-based individual training available. www.theknowledgebusiness.co.uk

14. Follow me @heleneadby Follow the group #KNW

Twitter for lawyers and knowledge teams

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