Digital engagement network nation: people or pipes
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Presentation at "Broadband Britain - funding, killer apps, and digital engagement" 11 September. Should we invest in broadband infrastructure or in helping the socially excluded to use the net? Or both?
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Digital engagement network nation: people or pipes
- 1. Digital Engagement Towards a Network Nation 11 September 2012 Helen Milner CEO - Online Centres Foundation
- 3. We’re doing well • Between 2009 and 2011 an additional 7.7% of the UK population became internet users • UK: 76.4% (Sept 2009) -> 84.1% (Dec 2011) • As a comparison in the US between 2009 and 2011 an additional 2% of the US population became internet users • USA: 76.3% (Nov 2009) -> 78.3% (Dec 2011)
- 4. The internet makes you happier than money The BCS research found that: ‘IT has a direct positive impact on life satisfaction, even when controlling for income and other factors known to be important in determining well-being’ Source: The Information Dividend: Why IT makes you ‘happier’, BCS, The Chartered Institute for IT by Trajectory Partnership, September 2010
- 5. The internet makes you more employable • 73% of employers wouldn't even interview entry level candidates who didn't have basic IT skills ICM/UK online centres survey, February 2012
- 6. Who is offline? (has NEVER used the internet)
- 7. Everyday use is exploding: creating a bigger divide Percentage UK population use of the internet Source: ONS up to Q3 2011
- 8. There are three main barriers Freshminds 2007 and 2009
- 9. 5000 local community partners responding to the people who need them 60% of over 65s have never used Broadband take-up by area varies from 50% to 80% 41% of disabled people have never used internet
- 10. Digital Engagement = People Do we need to choose between people and pipes?
- 11. Pipes • Shetland Islands: • 0% superfast broadband • 19.9% of the households <2Mbits/sec • 71% take-up • Rutland: • 0% superfast broadband • 22.1% at <2Mbits/sec • 74% take-up making it in the top 10% of areas for take-up in the UK Ofcom 2011
- 12. People • Middlesbrough: • 91% superfast broadband • 9.6% <2Mbits/sec • 58% of houses have taken-up broadband putting it in the lowest 10% in terms of take-up • Sandwell 55% of people use broadband • South Tyneside 57% • Stoke-on-Trent 58% • Barnsley 59%
- 13. A tale of two issues • Cumbria has less pipes yet more people online • Hartlepool has more pipes and less people online • It’s clear that investment needs to continue in both building infrastructure and supporting people
- 14. 1m online for £30m: Saving £157m Through UK online centres April 2010 – July 2012 1 April 2010 – 27 April 2012
- 15. Local + Technology + Scale
- 16. 88% people feel more confident 79% think they are more independent after they have got help to use the internet
- 17. 2% of £1bn = £20m Should we share the investment in pipes with an investment in people? If we just build it will they come?
- 18. Thank You helen@ukonlinecentres.com @helenmilner on twitter Slideshare.net/helenmilner www.ukonlinecentres.com
Notes de l'éditeur
- Comparison of the percentage of the population who use the web everyday and those who have never used the internet
- It ’s appropriate for us to now focus on the people who are in most need to get online and get digital skills. The people who are the most excluded are: older people; disable people; and people from the most disadvantaged communities (such as the 10% most disadvantaged measured by the Indices of Multiple Deprivation). So we will develop three specialist networks, one for each of these groups – we will do this so that we can promote these centres in a more targeted way, ensure that we work with the right national and local partners, and we will develop new services so that they can achieve more focusing on talking to learners in these excluded groups so that we can prioritise investment on the services that will have greatest impact.
- Happens at the most local level – in the heart of communities, most of which are very disadvantaged. In thousands and thousands of local communities. Technology is our enabler – it’s not just about learning how to use it, it’s also the way in which all our products and services are delivered, consistently and conveniently. And we’ve scaled it – scaled it to reach 1m people who needed help to become confident and independent internet users.