Similar to the SES Toronto 2007 presentation, here is the presentation on "Marketing on LinkedIn" at SMX Social Media in New York in 2007 See further discussion on this topic here: http://www.nonlinearcreations.com/blog/index.php/2007/06/26/effective-marketing-on-linkedin/

1. non~linear creations Wednesday, October 17th, 2007
Marketing on LinkedIn
SMX Social, New York
October 17th, 2007
Helen M. Overland
Director, Search Engine Marketing
OTTAWA: 613.241.2067 TORONTO: 416.203.2997 VISIT US AT: WWW.NONLINEAR.CA

2. non~linear creations Wednesday, October 17th, 2007
agenda for today’s discussion
» Part 1: An Introduction to NLC
» Part 2: An Overview of LinkedIn
» Part 3: Marketing Strategies on LinkedIn
» Part 4: Case Study
OTTAWA: 613.241.2067 TORONTO: 416.203.2997 VISIT US AT: WWW.NONLINEAR.CA

3. non~linear creations Wednesday, October 17th, 2007
about non-linear creations
» Founded in 1995 TECHNOLOGY PARTNERS
» NLC is an e-business integrator that consistently delivers
mission critical, technically challenging projects under tight
timelines.
» More than 750 completed projects
» Offices in Toronto and Ottawa
» 50+ full-time specialists
» Privately held company, profitable & stable
• CMS practice area established in 2000
• Enterprise Search practice area established 2002
• SEM practice area established 2004
• Microsoft Solutions Group established 2006
OTTAWA: 613.241.2067 TORONTO: 416.203.2997 VISIT US AT: WWW.NONLINEAR.CA

4. non~linear creations Wednesday, October 17th, 2007
a sample of our clients
TECHNOLOGY RETAIL MEDIA NGO’S LEGAL FINANCIAL
OTTAWA: 613.241.2067 TORONTO: 416.203.2997 VISIT US AT: WWW.NONLINEAR.CA

5. non~linear creations Wednesday, October 17th, 2007
An Overview of LinkedIn
What is LinkedIn? ?
» A professional social networking site
» Connect with acquaintances and business colleagues
» View connections to 3 degrees
» Reach ~15 million professionals
» Average Income of LinkedIn users is $140k
“Every 25 days, another 1 million people join LinkedIn” – New York Times Blog
OTTAWA: 613.241.2067 TORONTO: 416.203.2997 VISIT US AT: WWW.NONLINEAR.CA

6. non~linear creations Wednesday, October 17th, 2007
An Overview of LinkedIn
Your Network: “Quality” or “Quantity”?
» Volume of
Contacts?
or…
» Trusted
Contacts?
» Maybe… Both!
OTTAWA: 613.241.2067 TORONTO: 416.203.2997 VISIT US AT: WWW.NONLINEAR.CA

7. non~linear creations Wednesday, October 17th, 2007
An Overview of LinkedIn
What You Can Do with LinkedIn
» Increase Visibility & Branding
» Generate Direct Sales
» Generate Traffic & Support SEO
OTTAWA: 613.241.2067 TORONTO: 416.203.2997 VISIT US AT: WWW.NONLINEAR.CA

8. non~linear creations Wednesday, October 17th, 2007
Marketing on LinkedIn
Goal #1: Increase the Visibility of Your Brand
Strategies:
» Display your expertise in “Answers”
» Announce your new website or service
» Drive readers to your blog posts
» Get your service recommended
» Get Noticed
OTTAWA: 613.241.2067 TORONTO: 416.203.2997 VISIT US AT: WWW.NONLINEAR.CA

9. non~linear creations Wednesday, October 17th, 2007
Marketing on LinkedIn
Goal #1: Increase the Visibility of Your Brand
Example:
OTTAWA: 613.241.2067 TORONTO: 416.203.2997 VISIT US AT: WWW.NONLINEAR.CA

10. non~linear creations Wednesday, October 17th, 2007
Marketing on LinkedIn
Goal #2: Direct Sales
Strategies:
» Research potential clients and partners
» Respond to service requests in “Answers”
» Get your service recommended
OTTAWA: 613.241.2067 TORONTO: 416.203.2997 VISIT US AT: WWW.NONLINEAR.CA

11. non~linear creations Wednesday, October 17th, 2007
Marketing on LinkedIn
Goal #3: Generate Traffic & Support SEO
Strategies:
» Answers pages are indexed – drive traffic with relevant links
» Use LinkedIn “vanity URL” to add keywords to profile URL
» Have employees link back to your website
OTTAWA: 613.241.2067 TORONTO: 416.203.2997 VISIT US AT: WWW.NONLINEAR.CA

12. non~linear creations Wednesday, October 17th, 2007
Marketing on LinkedIn
OTTAWA: 613.241.2067 TORONTO: 416.203.2997 VISIT US AT: WWW.NONLINEAR.CA

13. non~linear creations Wednesday, October 17th, 2007
Case Studies
Case Study #1: “Organic” Marketing
During the period of April 1 - June 5th, 2007
OTTAWA: 613.241.2067 TORONTO: 416.203.2997 VISIT US AT: WWW.NONLINEAR.CA

14. non~linear creations Wednesday, October 17th, 2007
Key Takeaway
Key Takeaway
» Reach the “right” people
» Take WOM to the next level
» It’s Free
» The potential is limitless
OTTAWA: 613.241.2067 TORONTO: 416.203.2997 VISIT US AT: WWW.NONLINEAR.CA

15. Wednesday, October 17th, 2007
non~linear creations
Questions & Contacts
That’s It!
» Helen M. Overland – Director, Search Engine Marketing
helen@nonlinear.ca
416-203-2997 x242
» NLC Internet Marketing Blog : www.nlcblog.ca
OTTAWA: 613.241.2067 TORONTO: 416.203.2997 VISIT US AT: WWW.NONLINEAR.CA